Tatuaje Cigars

What Tatuaje Cigars does

Tatuaje Cigars is a privately held, founder-owned premium cigar company established in 2003 by Pete Johnson and headquartered at 5616 W Washington Blvd, Los Angeles, California. The company produces and distributes 19 distinct cigar lines — including Seleccion de Cazador (the brand's signature full-bodied line introduced at founding), Series P (medium-bodied, launched 2006), 15th Anniversary, Verocu, Fausto, Cabaiguan, Havana VI, La Riqueza, El Triunfador, Ambos Mundos, La Casita Criolla, Avion, Tatuaje Black Label, Negociant, Tattoo, and Nuevitas — blended in Old World Cuban style using select Nicaraguan tobaccos, with select premium lines featuring Cuban triple-cap construction. Manufacturing is described as 'rolled in the USA' and 'rolled in Nicaragua' across the portfolio, indicating a multi-origin production footprint.

The business operates a dual-channel go-to-market model. Premium and allocated lines (Tatuaje, Cabaiguan, La Riqueza, El Triunfador, Ambos Mundos, La Casita Criolla, Fausto, Verocu) are sold exclusively through appointed authorized retailers, with the company explicitly warning that products found at unauthorized channels may be counterfeit. A 10-person territory sales team covers all US states including Alaska and Hawaii, including named representatives such as Moe ElAraby (NY/NJ/PA), Adrian Sardiña (DE/MD/DC/WV/VA), Paul Warner (Southeast), Joel Schwartz (Mountain West), Terry Coleman (West Coast), Tom Poehler (South Central), Mike Peralis (Midwest), Edgar Dekermanji (New England), Jon Fia (HI), and Pete Hernandez (FL). A direct-to-consumer e-commerce storefront at shop.tatuajecigars.com provides a secondary purchase channel.

Customer acquisition relies entirely on organic social presence (Facebook, Twitter, Instagram), an email newsletter, and the Saints & Sinners Club enthusiast community at thesnsclub.com; no paid advertising is mentioned. The company has no disclosed revenue figures, no institutional funding, no parent company, and no subsidiaries. Legal entity is Tatuaje Cigars Inc. (with 'Havana Cellars' as a doing-business-as name), incorporated in California. Pricing is not publicly disclosed and operates on a quote-based model through authorized retailers.

Name

Tatuaje Cigars

Legal name

Tatuaje Cigars Inc.

Website

https://tatuajecigars.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Tatuaje Cigars is a privately held, founder-owned premium cigar company founded in 2003 by Pete Johnson, producing 19 Old World Cuban-style cigar lines and selling them through a US-wide authorized retailer network plus a direct-to-consumer webstore.

Ownership category

akta.pro rank

Product category

Premium Cigars

NAICS

Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940)

SIC

Tobacco Products (2100)

akta.pro primary industry

Cigars & Cigarillos Manufacturing & Brands (CRADAJAB)

akta.pro secondary industries

Cigar & Premium Tobacco Retail (CRANADAB), Tobacco & Nicotine Accessories (Filters, Tips, Cases, Lighters) Manufacturing & Brands (CRADAJAK)

Keywords

• Premium handcrafted cigars
• Cuban-style cigars
• Cigar manufacturing
• Nicaraguan tobacco cigars
• Premium cigar brand

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Consumer purchases through owned webstore at shop.tatuajecigars.com
2. Authorized Retailer Distribution: Wholesale distribution to appointed authorized retailers. Strictly allocated products sold exclusively through authorized channels to maintain product authenticity and brand control.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Tatuaje Cigars manufactures and distributes premium handcrafted Cuban-style cigars using select Nicaraguan tobaccos and classic Cuban blending techniques, including Cuban triple-cap construction on select premium lines. The company offers 19 distinct cigar product lines sold through a strictly allocated authorized retailer network across the United States and through a direct-to-consumer e-commerce webstore.

Product overview

Tatuaje Cigars is a premium cigar company founded by Pete Johnson, based in Los Angeles, CA. The company offers a diverse portfolio of 19 distinct cigar lines, primarily styled after Old World Cuban cigars. Core product lines include the full-bodied Seleccion de Cazador (the brand's signature line created in 2003), medium-bodied Verocu and El Triunfador, the premium 15th Anniversary blend, Havana VI classic Cuban-style vitolas, and the Fausto line featuring numbered vitolas (FT114-FT166). Additional lines include Cabaiguan and Cabaiguan Guapos (available in Natural and Maduro), La Riqueza, Ambos Mundos (offering both Habano and Sumatra wrappers), La Casita Criolla (USA-made), Avion, Tatuaje Black Label, Negociant (Nicaragua/Mexico), Series P (created in 2006), Tattoo, and Nuevitas. Most premium lines (Tatuaje, Cabaiguan, La Riqueza, El Triunfador, Ambos Mundos, La Casita Criolla, Fausto, and Verocu) are strictly allocated to authorized retailers only. The company sells directly through their webstore at shop.tatuajecigars.com.

Differentiator

Problem solved

Functional benefit

Products and services

• 15th Anniversary Medium Bodied Cuban Style Cigar rolled in the USA using select Nicaraguan tobaccos with classic Cuban blending and Cuban triple-cap construction, blended in the style of flavorful Cuban cigars.
• Seleccion de Cazador - Reserva Nicaragua Full Bodied Old World Cuban Style Cigar created by Pete Johnson in 2003, including varieties such as Petite Tatuaje, 7th Natural Habano, 10th Belle Encre, and Cojonu 2012.
• Seleccion de Cazador - Reserva Miami Premium cigar line featuring special reserve releases including Cojonu 2003, Gran Cojonu, Cojonu 2006, Cojonu 2009, RC184, RC233, Reserva A Uno, Reserva SW, Reserva J21, and K222 Reserva.
• Havana VI Cuban-style cigar line featuring classic vitolas including Hermosos, Angeles, Victorias, Artistas, Nobles, Almirantes, and Gorditos.
• Cabaiguan Premium cigar line named after a city in northern Sancti Spírites province, Cuba. Medium-bodied with strength level 2+, available in Imperiales, Belicoso Fino, Coronas Extra, Robustos Extra, and Petite Cabaiguan sizes.
• Cabaiguan Guapos Cigar line available in Natural and Maduro varieties in sizes including Toro Grande, Corona Gorda 46, RX-Robusto Extra, and Junior-Petite Corona.
• Fausto Premium cigar line featuring varieties FT114 Short Robusto, FT127 Robusto, FT140 Robusto Extra, FT153 Toro, and FT166 Short Churchill.
• La Riqueza Old World Medium Bodied Cuban Style Cigar created by Pete Johnson; the name means 'The Riches' or 'The Wealth' in Spanish.
• El Triunfador Old World Medium Bodied Cuban Style Cigar created by Pete Johnson using Ecuador/USA tobacco; the name means 'Triumphant, victorious, victor, winner' in Spanish, available in Lonsdale, Belicoso Fino, Corona Gorda, Petit Corona, Lancero, Toro Grande, and Toro Gordo sizes.
• Ambos Mundos Old World Medium Bodied Cuban Style Cigar created by Pete Johnson; the name means 'Both Worlds' and is available in Habano and Sumatra wrapper varieties in Short, Robusto, Toro, and Grande sizes.
• La Casita Criolla USA-made cigar line with strength level 3+, available in HCB Corona, HCBC Corona Gorda, HCR, and HCBF Short Churchill sizes.
• Avion Premium cigar line featuring Avion 11 (6 3/4 x 48/52), Avion 12 (5 5/8 x 48/52), and Avion 13 Broadleaf (6 7/8 x 52).
• Verocu Medium Bodied Cuban Style Cigar blended in the style of flavorful Cuban cigars, rolled in Nicaragua using select Nicaraguan tobaccos and classic Cuban blending with a Cuban triple-cap; available in No.1 Toro Grande, No.2 Robusto Grande, No.3 Corona Larga, No.4 Robusto, No.5 Petite, No.6 Torpedo, and No.9 Petite Robusto.
• Tatuaje Black Label Premium cigar line available in Petite Robusto, Petite Lancero, Private Reserve Corona Gorda, Cazadores, and Gran Toro sizes.
• Negociant Cigar line made with Nicaragua/Mexico tobacco, available in Monopole No.1, Monopole No.2, Monopole No.3, and Monopole No.4 sizes.
• Series P Medium filler, Medium Bodied cigar created by Pete Johnson in 2006, available in Short Robusto, Robusto, and Toro sizes.
• Tattoo Premium cigar line available in Caballero, Universo, Bonito, and Adivino sizes.
• Nuevitas Cigar line with Ecuador wrapper and Nicaragua binder, made with Esteli filler tobacco, available in Nuevitas (5 x 52), Jibaro No.1 (5 x 54), and Jibaro No.2 (6 x 52) sizes.
• Seleccion de Cazador (Base Line) Core Seleccion de Cazador line featuring Havana Cazadores, Unicos, Noellas, Tainos, Especiales, and Regios sizes.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Authorized RetailerscoreChannel Partner/ Reseller/ DistributorNetwork of appointed authorized retailers exclusively distributing Tatuaje premium cigar products. Strict allocation model ensures product authenticity and controlled distribution. The company warns that products found at unauthorized stores may be counterfeit.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drew Estate: Premium cigar maker best known for Liga Privada and Undercrown. Comparable to Tatuaje as a craft-driven premium brand with a passionate enthusiast following and broad line portfolio.
• My Father Cigars: Garcia-family Nicaraguan cigar manufacturer behind La Opulencia and Le Bijou lines. Directly comparable as a Nicaraguan craft producer with strong enthusiast brand and blended premium offerings.
• Arturo Fuente: Family-owned premium handmade cigar maker best known for OpusX and Hemingway lines. Directly comparable to Tatuaje as a craft Cuban-style brand with strong allocation and a loyal connoisseur following.
• Oliva Cigars: Nicaraguan-origin premium cigar brand with the Serie V Melanio and Oliva lines. Directly comparable in Cuban-style blending, Nicaraguan leaf sourcing, and broad strength-profile portfolio.
• Padron Cigars: Nicaraguan premium cigar producer famous for the 1926 and 1964 Anniversary lines. Closely comparable to Tatuaje in Nicaraguan-origin craftsmanship, family ownership, and limited-availability collector focus.
• Ashton Cigars: Premium handmade cigar brand including Ashton Classic and San Cristobal. Comparable as a boutique-style premium maker focused on connoisseur distribution via select retailers.
• Gurkha Cigars: Premium and ultra-premium handmade cigar brand with multiple boutique-style lines. Comparable to Tatuaje in the high-end Cuban-style positioning and limited-edition collector focus.
• Rocky Patel Premium Cigars: Premium handmade cigar producer with vintage and decade lines. Comparable as a multi-line premium craft brand distributed through tobacconists and enthusiasts across the US.

Broad incumbents

• General Cigar Company (Altadis U.S.A.): Large incumbent distributor and manufacturer of brands including Macanudo, CAO, and Onyx. Comparable as a multi-brand premium cigar operator with broader portfolio and institutional backing.
• Davidoff Cigars: Global luxury cigar brand owned by Oettinger Davidoff. Comparable at the high end of the premium cigar category as a broader incumbent with international distribution and luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TatuajeCigars
• Facebookfacebook.com/about_contact_and_basic_info
• Instagraminstagram.com/tatuajecigars
• LinkedInlinkedin.com/company/tatuaje-cigars-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatuaje Cigars