studio PROTOTYPE
studio PROTOTYPE is an Amsterdam-based architecture firm founded in 2008 that designs sustainable CLT, biophilic, and adaptive reuse projects for Dutch government agencies, corporate clients, and private residential customers, with a 9-12+ person team specializing in government office buildings and premium interiors.
- Company typePrivate
- Founded2008
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What studio PROTOTYPE does
studio PROTOTYPE is an Amsterdam-based architecture and interior design firm founded in 2008 by Jeroen Steenvoorden, operating as studio PROTOTYPE B.V. The firm designs buildings, interiors, and urban spaces across three primary verticals: Dutch government institutions (notably Rijksvastgoedbedrijf and multiple ministries), corporate and enterprise clients (Dentons, Schiphol Real Estate, Oasen, legal firms), and private residential clients (villas, houseboats, apartment blocks). Its core technical competencies are CLT (Cross-Laminated Timber) construction, biophilic design with green atria aligned to the WELL Building Standard, parametrically designed façades, and adaptive reuse of existing buildings — all executed under a "Form Follows Material" philosophy that prioritizes craftsmanship, sustainability, and material-driven form. The firm has a team of 9-12+ architects and interior architects operating from headquarters in Amsterdam's Jordaan district, and has delivered landmark projects including the Justice Office in Zaanstad (the largest CLT government building in the Netherlands) and the Ministry of Defence renovation in The Hague (35,000 m²).
The firm operates a B2B and B2C professional services model, generating revenue through project-based architectural commissions secured via competitive tenders (Dutch government procurement), direct commissions, and collaborative design & build partnerships with construction firms (BINX Smartility, DZAP) and co-architects (ZENBER Architecten, Hollandse Nieuwe). Pricing is not publicly disclosed and is quoted per project based on scope and complexity. Distribution is exclusively domestic to the Netherlands. The firm has accumulated 15+ years of experience and an extensive award portfolio, including multiple Architizer A+Awards, BIG SEE Architecture Awards, and Architectenweb nominations, with award momentum accelerating notably in 2025-2026. A small consumer product line (SITTE furniture under the STED brand) and a Research & Advisory service offering extend the portfolio beyond pure architectural services.
studio PROTOTYPE firmographics
Firmographics- Name
- studio PROTOTYPE
- Legal name
- studio PROTOTYPE B.V.
- Website
- https://studioprototype.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- studio PROTOTYPE is an Amsterdam-based architecture firm founded in 2008 that designs sustainable CLT, biophilic, and adaptive reuse projects for Dutch government agencies, corporate clients, and private residential customers, with a 9-12+ person team specializing in government office buildings and premium interiors.
- Ownership category
- akta.pro rank
studio PROTOTYPE industry classification
Industry- Product category
- Architectural Services
- NAICS
- Architectural Services (54131), Interior Design Services (541410), Drafting Services (541340)
- akta.pro primary industry
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
- akta.pro secondary industries
- Office & Corporate Building Construction (IMAFACAA), Retail & Mixed-Use Commercial Construction (IMAFACAB), ADU Design, Architecture & Engineering (HSAPAMAF)
Keywords
Where studio PROTOTYPE is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
studio PROTOTYPE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Architectural Services: Studio PROTOTYPE generates revenue through architectural design services for government, commercial, and residential projects. Revenue is project-based, typically secured through competitive tender processes and direct commissions. Projects range from small-scale residential to large government office buildings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based architectural services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
studio PROTOTYPE product offering
Product offeringCore offering
Studio PROTOTYPE is an Amsterdam-based architecture firm that designs residential, office, and government buildings as well as interior and urban spaces. The firm applies a "Form Follows Material" philosophy with strong emphasis on sustainable materials (notably CLT/cross-laminated timber), biophilic design, parametric façade design, and adaptive reuse of existing buildings. Projects range from private villas and houseboats to large government office complexes for Dutch ministries and law firm interiors.
Product overview
Studio PROTOTYPE is an Amsterdam-based architecture firm offering a portfolio of architectural and design services organized across project typologies. Its core offering spans residential architecture (villas, houseboats, apartment blocks), office and government building design, interior architecture, urban planning, and research. Projects range from private residences such as Villa Schoorl and Houseboat Leedezicht, to government complexes like the Justice Office Zaanstad and Ministry LVVN, to commercial interiors for law firms and multinationals, to public infrastructure such as the Tribune Staircase in Amsterdam. The firm also produces a small line of designed furniture under the STED/SITTE brand. All work follows the studio's 'Form Follows Material' philosophy, emphasizing craftsmanship, sustainable materials, and the integration of building and interior design.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Architecture Design of residential buildings including private villas, houseboats, split-level apartments, and multi-unit residential complexes, emphasizing craftsmanship, natural materials, and integration with surrounding landscapes.
- Office & Commercial Architecture Design of office buildings and multi-tenant commercial facilities for government and private-sector clients, incorporating sustainable materials, flexible layouts, and biophilic design principles.
- Interior Architecture Interior design services for workplaces, law firms, and government offices, creating warm, timeless interiors with material-focused design and functional spatial organization.
- Urban Planning & Public Space Neighborhood master plans, public realm design, and infrastructure projects that connect public spaces and foster community interaction.
- Research & Advisory Design-led research on housing models, urban development, and flexible living solutions, often in collaboration with academic and governmental partners.
- SITTE Furniture SITTE is a timeless, multifunctional wooden furniture piece designed by studio PROTOTYPE as part of the STED furniture line, functioning as a seat, side table, or display element.
Quantifiable outcome
- Largest CLT timber government building in Netherlands
- +2 more outcomes
Companies that use studio PROTOTYPE
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
studio PROTOTYPE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
studio PROTOTYPE partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- DZAPcoreDesign & build construction partner for House of Dentons project. DZAP collaborated with Studio PROTOTYPE to deliver the interior concept from first sketch to final realization within a year.
- Sander ArchitectenmajorLead architect partnership on Ministry of Defence renovation project. Sander Architecten served as lead with Studio PROTOTYPE providing design collaboration on this 35,000 m² comprehensive renovation.
- BINX SmartilitycoreConstruction partner for multiple projects including Justice Office Zaanstad (largest CLT timber government building), Pocket Park Céramique transformation, and other government projects. BINX Smartility serves as the design & build contractor.
- ZENBER ArchitectencoreCollaborative architectural partnership on Ministry of LVVN transformation project (Rijkskantoor B73). ZENBER contributed as co-architect alongside Studio PROTOTYPE for the government office renovation.
- ArchiTech CompanycoreCo-architect for façade design on Justice Office Zaanstad. ArchiTech Company collaborated on parametrically designed louvered façade, optimizing daylight, energy efficiency, and privacy through computational design.
- Hollandse Nieuwe Architecture & Interior DesigncoreInterior architecture partner for Pocket Park Céramique transformation project. Hollandse Nieuwe serves as interior architect alongside Studio PROTOTYPE's architectural leadership.
- MOSS (Makers of Sustainable Spaces)majorLandscape design partner for Pocket Park Céramique project, contributing to the green pocket park vision and biophilic design integration.
- VDNDPmajorStructural engineering partner for The Grove project at Schiphol. VDNDP collaborated with Studio PROTOTYPE on the multi-tenant office building design.
- Cushman & WakefieldmajorHousing advisor for House of Dentons project, enabling smart phasing that allowed Dentons to keep working in the Viñoly building during rebuilding.
- Dijk & Co Landscape ArchitecturemajorLandscape architecture partner for Justice Office Zaanstad project, contributing to the nature-inclusive design that considers local flora, fauna, and climate change.
- Rijksvastgoedbedrijf (Dutch Central Government Real Estate Agency)corePrimary government client and strategic partner for multiple major projects including Justice Office Zaanstad, Ministry LVVN, Pieter Baan Centre, and Pocket Park Céramique. The agency commissions and develops government real estate projects.
- Schiphol Real EstatecorePrimary client for The Grove multi-tenant office building at Schiphol Central Business District. Schiphol Real Estate commissioned the 10,400 m² BREEAM Excellent certified office building.
- DentonscoreInternational law firm client for House of Dentons project - the interior concept design for their Dutch branch, approximately 7,000 m² in Amsterdam's Zuidas.
- OasenmajorWater supply company client for office renovation project in Gouda, 5,500 m² transformation of their headquarters into sustainable, flexible workspace.
- Dutch National PolicemajorClient for Police Complex Elst project - design of sustainable, future-proof police facilities including offices, fallback location, and detention centre.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
studio PROTOTYPE competitors and assessment
Company assessmentDirect peers
- de Architekten Cie. Amsterdam-based architecture firm with substantial Dutch housing, public, and urban regeneration portfolio; directly comparable client base and project typologies.
- KAAN Architecten: Rotterdam-based architecture firm specializing in cultural, public, and residential buildings; comparable in Dutch market positioning and award-driven practice for public-sector clients.
- Powerhouse Company: Rotterdam/Delft-based architecture firm specializing in sustainable, timber-led design for offices, housing, and public buildings; direct competitor in CLT government and corporate projects.
- cepezed: Dutch architecture and design firm known for sustainable, demountable, and innovative office buildings; closely comparable in CLT/material-driven approach and Dutch public-sector focus.
- UNStudio: Amsterdam-based international architecture firm working on offices, public buildings, and parametric design; comparable in technology-driven façade and large-scale Dutch public commissions.
- Mecanoo: Dutch architecture firm with strong public-building and residential track record; similar focus on government, education, and housing commissions, competing for the same Dutch public-sector tenders.
- MVRDV: Rotterdam-based architecture firm with overlapping public-sector, residential, and mixed-use portfolio; comparable in Dutch market positioning and award-driven reputation, though at much larger scale.
- Benthem Crouwel Architects: Amsterdam-based architecture firm with deep Dutch government and infrastructure portfolio; competes for the same Rijksvastgoedbedrijf commissions as Studio PROTOTYPE.
- ZUS (Zones Urbaines Sensibles): Rotterdam-based architecture and urbanism practice working on public buildings, housing, and adaptive reuse; comparable in Dutch public-sector focus and adaptive reuse expertise.
Broad incumbents
- OMA: Internationally dominant Dutch architecture firm with broad portfolio across government, cultural, and residential; broad incumbent competing for high-profile Dutch and European public commissions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
studio PROTOTYPE social profiles
Digital presencestudio PROTOTYPE financial estimates
Financial estimateRevenue estimate
Valuation estimate
studio PROTOTYPE leadership team
Management profileNumber of profiles
Profiles10 records
studio PROTOTYPE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
studio PROTOTYPE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about studio PROTOTYPE
What does studio PROTOTYPE do?
Studio PROTOTYPE is an Amsterdam-based architecture firm that designs residential, office, and government buildings as well as interior and urban spaces. The firm applies a "Form Follows Material" philosophy with strong emphasis on sustainable materials (notably CLT/cross-laminated timber), biophilic design, parametric façade design, and adaptive reuse of existing buildings. Projects range from private villas and houseboats to large government office complexes for Dutch ministries and law firm interiors.
Is studio PROTOTYPE a public or private company?
studio PROTOTYPE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was studio PROTOTYPE founded?
studio PROTOTYPE was founded in 2008. It employs 1 to 10 people.
Where is studio PROTOTYPE based?
studio PROTOTYPE is headquartered in Amsterdam, Netherlands, in the Europe region.
How does studio PROTOTYPE make money?
One revenue line is on record: architectural Services.
Who are studio PROTOTYPE's main competitors?
Direct peers on record are de Architekten Cie., KAAN Architecten, Powerhouse Company, cepezed, UNStudio, Mecanoo, MVRDV, Benthem Crouwel Architects and ZUS (Zones Urbaines Sensibles). OMA is listed as a broad incumbent.
Does studio PROTOTYPE have an API?
No public API is recorded for studio PROTOTYPE.
What industry is studio PROTOTYPE in?
studio PROTOTYPE's product category is Architectural Services. Its primary akta.pro industry code is BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services, with a secondary code of IMAFACAA, Office & Corporate Building Construction. Its NAICS code is 54131.