Cascade Crest 100
Cascade Crest 100 is a non-profit that organizes an annual 100-mile ultra-endurance race through Washington's Cascade Mountains, capped at 180 runners, with proceeds reinvested into the Pacific Crest Trail Organization, Washington Trails Association, and Easton Volunteer Fire Department.
- Company typePrivate
- Founded1999
- HeadquartersEaston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cascade Crest 100 does
Cascade Crest 100 is a Washington-based non-profit organization that has operated an annual 100-mile ultra-endurance mountain race through the Cascade Mountains since 1999. The course spans 23,000+ feet of elevation gain, traverses 30 miles of the Pacific Crest Trail, passes through the 2.5-mile Snoqualmie Pass Tunnel, and runs between a high point at Thorpe Mountain (5,840 ft) and a low point at Easton (2,140 ft). The event starts and finishes at the Easton Fire Station under a special use permit through the Okanogan-Wenatchee National Forest and Washington State Parks. The organization is led by Race Director Jess Mullen (since 2022), with a nine-member volunteer board and a returning base of aid station captains, HAM radio operators, and trail workers. The four-generation director lineage traces from founder Randy Gehrke (1999-2005) through Charlie Crissman (2007-2012) and Rich White (2013-2021).
The core product is the 100-mile race, supported by a product portfolio that includes 15 full-service aid stations plus three water-only stops, pacer access starting at mile 54 (and earlier for runners over 60), crew-accessible stations at six locations, drop bag service at three points, a volunteer program with lottery ticket rewards, a trail work requirement with a $150 buyout option, and a lottery-based registration system with double-accruing tickets for unsuccessful entrants. The technology stack is minimal and non-proprietary: registration, lottery, and waitlist are managed through the UltraSignup marketplace, and the website is hosted on Squarespace. In 2025 the race was selected as an official qualifying event for the 2026 Western States 100 lottery for sub-32-hour finishers.
Revenue is generated primarily through a $350 per-runner entry fee and a $150 trail work buyout, with supplemental income from named sponsors (Franz, Gnarly, Speedland, Drymax Sports, Self Care Circle with 3mag). The organization reinvests all proceeds into the Pacific Crest Trail Organization (PCTA), Washington Trails Association (WTA), and the Easton Volunteer Fire Department. Distribution is through organic channels only: Instagram (@cascadecrest100), a Facebook community group, UltraSignup listings, and word-of-mouth within the ultra-running community.
Cascade Crest 100 firmographics
Firmographics- Name
- Cascade Crest 100
- Legal name
- Cascade Crest 100
- Website
- https://cascadecrest100.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cascade Crest 100 is a non-profit that organizes an annual 100-mile ultra-endurance race through Washington's Cascade Mountains, capped at 180 runners, with proceeds reinvested into the Pacific Crest Trail Organization, Washington Trails Association, and Easton Volunteer Fire Department.
- Ownership category
- akta.pro rank
Cascade Crest 100 industry classification
Industry- Product category
- Ultramarathon Endurance Race Events
- NAICS
- Tour Operators (561520)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)
Keywords
Where Cascade Crest 100 is headquartered
LocationHeadquarters
- HQ city
- Easton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cascade Crest 100 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Race Entry Fees: Primary revenue stream from $350 per runner entry fee for the 100-mile race (plus UltraSignup processing fees and taxes). Additional revenue from trail work buyout option ($150 donation).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard 100-mile race entry |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Cascade Crest 100 product offering
Product offeringCore offering
Cascade Crest 100 organizes and operates a 100-mile mountain ultramarathon race in Washington's Cascade Range, traversing the Pacific Crest Trail and the historic Snoqualmie Tunnel. The event is sold via a lottery-based registration system, supported by 15 aid stations, drop bag service, pacer support, and crew access points. It is sanctioned as a Western States 100 qualifier and run by a volunteer board of directors.
Product overview
Cascade Crest 100 is an annual 100-mile ultramarathon race through Washington's Cascade Mountains, offering a single core endurance race product with associated support services. The main race features approximately 23,000+ ft of elevation gain across technical Pacific Crest Trail terrain and forest roads. The product portfolio includes the core race, 18 aid stations (15 full-service, 3 water-only), pacer support access, crew-accessible aid stations, drop bag service, volunteer program with lottery ticket rewards, trail work requirements/buyout options, and a lottery-based registration system through UltraSignup. A 2026 alternate out-and-back course was introduced due to wildfire closures.
Differentiator
Problem solved
Functional benefit
Products and services
- Cascade Crest 100 Endurance Race A 100-mile mountain ultramarathon race through the Cascade Range in Washington, traversing the Pacific Crest Trail and the historic Snoqualmie Tunnel, sanctioned as a Western States 100 qualifier for individual ultra-endurance trail runners.
Companies that use Cascade Crest 100
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Cascade Crest 100 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cascade Crest 100 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- FranzminorLogo displayed on race website sponsors section. Nature of sponsorship arrangement not detailed.
- GnarlyminorElectrolyte drink provider (Gnarly Limeade) served at aid stations. Logo displayed on race website sponsors section.
- Self Care Circle with 3magminorLogo displayed on race website sponsors section. Nature of sponsorship arrangement not detailed.
- SpeedlandminorLogo displayed on race website sponsors section. Nature of sponsorship arrangement not detailed.
- Drymax SportsminorLogo displayed on race website sponsors section. Nature of sponsorship arrangement not detailed.
- Pacific Crest Trail Organization (PCTA)coreRace proceeds invested back into PCTA as part of Cascade Crest's community giving program. Trail work requirement can be completed through PCTA-organized work parties.
- Washington Trails Association (WTA)coreRace proceeds invested back into WTA. Trail work requirement can be completed through WTA-organized work parties.
- Easton Volunteer Fire DepartmentcoreRace start/finish hosted at Easton Fire Station. Proceeds donated to support the fire department. Firefighters assist with race operations including start/finish line support.
- Okanogan-Wenatchee National ForestcoreRace conducted under special use permit through the national forest. Course traverses forest lands including Pacific Crest Trail sections.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Cascade Crest 100 competitors and assessment
Company assessmentDirect peers
- Leadville Trail 100 Run: Leadville Trail 100 is a high-altitude 100-mile ultramarathon in Colorado with lottery-based entry and a strong Western States qualifying pedigree. Both events are iconic American 100-milers serving elite and aspirational ultra-runners.
- Western States 100: Western States 100 is the most prestigious 100-mile trail ultramarathon in the U.S., and Cascade Crest 100 was selected as a qualifying race for its 2026 lottery. Both events are 100-mile trail ultras with lottery-based entry and qualification pathways, making them directly comparable in product and target runner.
- Bear 100 Mile Endurance Run: Bear 100 is a 100-mile mountain trail ultra in Utah/Idaho, also serving as a Western States qualifier. Both events are mountain 100-milers with lottery entry, volunteer operations, and similar target ultra-runner demographics.
- Hardrock 100: Hardrock 100 is a 100-mile mountain ultramarathon in the San Juan Mountains of Colorado run under a special use permit. Both events are remote, permit-dependent, lottery-driven 100-milers targeting the elite ultra-endurance community.
- Wasatch Front 100 Mile Endurance Run: Wasatch 100 is a 100-mile trail ultramarathon in Utah's Wasatch Range founded in 1980. Both events are volunteer-run, lottery-based, mountainous 100-mile trail ultras with similar community-driven operational models.
- Mountains to Sea Trail Ultra: Mountains to Sea is another ultra-distance trail race in the Pacific Northwest. Both events operate in similar Northwest terrain, rely on volunteer communities, and serve the same regional ultra-running customer base.
- Badwater 135: Badwater 135 is an iconic extreme endurance race in Death Valley, California. Both events are invite/lottery-driven ultra-endurance races with strong cult followings among elite and aspirational ultra-runners.
- Vermont 100 Endurance Race: Vermont 100 is a 100-mile endurance race on Vermont's dirt roads and trails, also serving as a Western States qualifying race. Both events are community-organized 100-milers with similar volunteer-driven operational models and qualification pathways.
Broad incumbents
- Aravaipa Running: Aravaipa Running is a major U.S. trail race organizer producing multiple ultras including Javelina Jundred and various 100-milers. It is comparable as a broader ultramarathon event organizer with multiple race products, contrasting Cascade Crest 100's single-event model.
- UTMB (Ultra-Trail du Mont-Blanc): UTMB is the largest and most internationally recognized trail ultra event series, including 100M, 100K, and 50K distances across multiple global venues. While global in scope, its core 100M product competes directly for the same elite trail runner audience as Cascade Crest 100.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cascade Crest 100 social profiles
Digital presenceCascade Crest 100 compliance and trust
Trust signalCompliance1 record
Cascade Crest 100 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cascade Crest 100 leadership team
Management profileNumber of profiles
Profiles9 records
Cascade Crest 100 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cascade Crest 100 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cascade Crest 100
What does Cascade Crest 100 do?
Cascade Crest 100 organizes and operates a 100-mile mountain ultramarathon race in Washington's Cascade Range, traversing the Pacific Crest Trail and the historic Snoqualmie Tunnel. The event is sold via a lottery-based registration system, supported by 15 aid stations, drop bag service, pacer support, and crew access points. It is sanctioned as a Western States 100 qualifier and run by a volunteer board of directors.
Is Cascade Crest 100 a public or private company?
Cascade Crest 100 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cascade Crest 100 founded?
Cascade Crest 100 was founded in 1999. It employs 1 to 10 people.
Where is Cascade Crest 100 based?
Cascade Crest 100 is headquartered in Easton, United States, in the North America region.
How does Cascade Crest 100 make money?
One revenue line is on record: race Entry Fees.
Who are Cascade Crest 100's main competitors?
Direct peers on record are Leadville Trail 100 Run, Western States 100, Bear 100 Mile Endurance Run, Hardrock 100, Wasatch Front 100 Mile Endurance Run, Mountains to Sea Trail Ultra, Badwater 135 and Vermont 100 Endurance Race. Broad incumbents are Aravaipa Running and UTMB (Ultra-Trail du Mont-Blanc).
Does Cascade Crest 100 have an API?
No public API is recorded for Cascade Crest 100.
What industry is Cascade Crest 100 in?
Cascade Crest 100's product category is Ultramarathon Endurance Race Events. Its primary akta.pro industry code is MPAKAIAD, Trail Running & Ultra-Endurance Events (Trail Races, Ultras). Its NAICS code is 561520 and its SIC code is 7997.