Buenos Aires Times

What Buenos Aires Times does

Buenos Aires Times is a digital news publication providing English-language coverage of Argentina, Latin America, and global affairs. Launched in 2020 and operated by Editorial Perfil S.A., one of Argentina's major media conglomerates controlled by the Fontevecchia family, the publication is headquartered at California 2715 in Buenos Aires. It is led by Editor-in-Chief James Grainger and covers sections including Argentina, Economy, Latin America, World, Culture, Sports, and Opinion, with active editorial coverage of major events such as the 2026 World Cup and the Milei administration's economic policies. The publication's editorial content is produced by named journalists including Jorge Fontevecchia and Agustino Fontevecchia, leveraging the Perfil network's local reporting expertise.

The publication operates as a free, ad-supported digital news platform distributed globally through batimes.com.ar with no subscription or paywall barriers. Revenue is generated exclusively through digital advertising, with display ads visible throughout the site. It maintains social media presence on X (@BATimesOK), Facebook, and Instagram, and benefits from cross-promotion across Editorial Perfil's network of Spanish-language publications including Diario Perfil, Caras, Marie Claire, Noticias, and Fortuna. The target audience comprises English-speaking international readers — expats, diplomats, business professionals, and general news consumers — seeking English-language access to Argentine and Latin American news that would otherwise be available only in Spanish-language domestic outlets.

The underlying technology is a standard digital news publishing platform with no disclosed proprietary features, APIs, or AI/ML capabilities. The publication has no mobile app and no reported technology integrations. As a subsidiary within the Editorial Perfil conglomerate, Buenos Aires Times benefits from established publishing infrastructure and editorial resources but operates as a niche English-language outlet within a predominantly Spanish-language media group. No external funding, acquisitions, or significant strategic pivots are disclosed in the available data.

Name

Buenos Aires Times

Legal name

Editorial Perfil S.A.

Website

https://batimes.com.ar

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Buenos Aires Times is a free, English-language digital news publication covering Argentina and Latin America, operated by Editorial Perfil S.A. for international readers, expats, and business professionals seeking English-language access to regional news.

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

• English-language news
• Argentine journalism
• Digital news publication
• Latin America coverage
• Bilingual news media

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Advertising: The publication generates revenue through display advertising on its website, with ad space visible throughout the news pages. The site displays third-party advertisements and promotional content alongside editorial content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Buenos Aires Times is an English-language digital news publication that delivers daily journalism covering Argentine politics, economy, sports, culture, and Latin American and world affairs. The publication is operated by Editorial Perfil S.A., one of Argentina's major media conglomerates, and distributes free editorial content through its website batimes.com.ar. It complements the parent group's Spanish-language publications such as Diario Perfil, Caras, and Marie Claire by providing an English-language outlet for international audiences.

Product overview

Buenos Aires Times is a single, unified digital news publication offering English-language journalism focused on Argentina, Latin America, and global news. The publication covers sections including Politics, Economy, World, Culture, Sports, and Opinion, with content syndicated across related Perfil network properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Buenos Aires Times Digital News Publication English-language digital news website covering Argentine politics, economy, sports, culture, Latin American affairs, and global events, operated by Editorial Perfil S.A. for international readers including expats, diplomats, business professionals, and observers of the region.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Editorial Perfil S.A.coreOthersBuenos Aires Times is published by Editorial Perfil S.A., a major Argentine media company. The publication operates within the Perfil network alongside Spanish-language publications including Diario Perfil, Caras, Marie Claire, Noticias, Fortuna, Hombre, Parabrisas, Supercampo, Weekend, Look, Luz, and Mia magazines. Editorial Perfil provides the publishing infrastructure, editorial resources, and brand backing for the English-language publication.

Scale indicators1 record

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Financial Times: Global English-language business newspaper with strong Latin America coverage. Comparable to Buenos Aires Times for the international English-speaking audience seeking Argentine economic and political analysis, though at much broader global scope.
• Bloomberg: Global financial news leader with significant Latin America coverage in English. Overlaps with Buenos Aires Times on English-language Argentina economic and political coverage, particularly relevant given BATimes' emphasis on Argentine economy and Milei-era reforms.
• The Guardian (Latin America section): UK-based global news outlet with a dedicated Latin America section providing English-language regional coverage. Comparable to Buenos Aires Times in covering Argentina and Latin America for English-speaking international readers.
• Reuters: Global news wire with extensive Latin America coverage and English-language reporting. Comparable to Buenos Aires Times for the overlap in English-language international readers seeking Argentina and LatAm news, though Reuters operates at vastly larger scale and breadth.

Others

• Buenos Aires Herald (legacy brand): Historic English-language Argentine newspaper (founded 1876, ceased print in 2017) that BATimes effectively succeeded in the niche. Compares as the prior incumbent in the same English-language Argentine news category that BATimes now occupies.

Direct peers

• The Rio Times: English-language digital news outlet focused on Brazilian news for international readers. Closely comparable to Buenos Aires Times in format, language bridge role, free ad-supported model, and country-specific Latin America coverage.
• The Yucatan Times: English-language digital news outlet focused on the Yucatan region of Mexico. Comparable to Buenos Aires Times as a regional English-language Latin American news source serving expats and international readers.
• Mexico News Daily: English-language digital news publication covering Mexico for expats and international readers. Comparable to Buenos Aires Times as a country-focused, English-language Latin American news outlet targeting a similar international audience.
• Colombia Reports: English-language news site covering Colombian politics, economy, and society. Closely comparable to Buenos Aires Times in editorial scope (country-specific LatAm news), audience (international readers), and digital-first publishing model.

Emerging players

• Latin America Reports: English-language digital publication covering Latin American news and politics. Comparable to Buenos Aires Times in target audience and content focus, with broader regional scope versus BATimes' Argentina emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theBAtimes
• Facebookfacebook.com/buenosairestimes
• Instagraminstagram.com/buenosairestimes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buenos Aires Times