What Holman Insurance Services does

Holman Insurance Services (operating as Holman Insurance Agency) is a privately held, independent insurance agency headquartered in Attleboro, Massachusetts. Founded in 1910, the agency distributes personal and commercial insurance products — including auto, homeowners, life, business owners policy (BOP), construction, and contractors insurance — as a Trusted Choice-designated broker representing 14+ insurance carriers such as Plymouth Rock, Safeco, Foremost, Openly, RLI, Norfolk & Dedham, and National Flood Services.

The agency's core technology consists of standard independent-agency tools: online quote request forms for Auto, Business, and Homeowners lines, a mobile-optimized website, electronic policy and RMV form processing, and a dwelling replacement cost estimator. There is no proprietary underwriting platform, no API/SDK surface, no mobile app, and no disclosed AI/ML capability. Distribution is conducted through a single Attleboro office (in-person by appointment, Monday-Friday 10am-4pm) supplemented by phone/email service, online quote forms, and a referral program.

The revenue model is commission-based: Holman earns carrier commissions on policies sold and renewed, with pricing varying per customer risk profile and carrier underwriting criteria. Quotes are offered free of charge with no obligation, and ongoing policy reviews are positioned as a retention mechanism. The customer base comprises individuals, families, homeowners, vehicle owners, small and medium businesses, and construction-industry clients within Attleboro and surrounding Massachusetts communities. Notable historical activity includes the August 2016 acquisition of Risk Partners, two operational restructurings (Saturday closure in 2011 and revised office hours in 2013), and incremental carrier-panel and product-line expansion in subsequent years.

Name

Holman Insurance Services

Legal name

Holman Insurance Agency

Website

https://holmaninsurance.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1–10 employees

Short description

Holman Insurance Services is an independent insurance agency in Attleboro, Massachusetts, distributing personal and commercial policies (auto, home, business, life) through 14+ carrier partnerships to individuals, families, and small businesses in the surrounding region.

Ownership category

akta.pro rank

Headquarters

HQ city

Attleboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: The agency earns commissions from insurance carriers for policies sold and maintained by customers. As an independent agency representing multiple carriers, they receive commission payments based on premium volume and policy retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Holman Insurance Services is an independent insurance agency that sells auto, home, business, and life insurance products on behalf of multiple insurance carriers. The agency also offers specialized commercial coverage including Business Owner Policies (BOP), construction insurance, and contractors insurance. Founded in 1910 in Attleboro, Massachusetts, the agency provides free quotes, electronic policy processing, and RMV form services to individuals, families, and small-to-mid-sized businesses in Massachusetts and Rhode Island.

Product overview

Holman Insurance Agency is a full-service independent insurance agency established in 1910, offering a portfolio of insurance products through multiple carriers. The core product offerings include Auto Insurance, Homeowners Insurance, Business Insurance, and Life Insurance, with specialized variants such as Business Owners Policy (BOP) Insurance for small/medium businesses, Construction Insurance, and Contractors Insurance. As a Trusted Choice Independent Insurance Agency, they represent multiple financially-sound insurance companies, allowing them to shop for competitive combinations of price and coverage to suit individual client needs. The agency provides personalized service including policy reviews, claims assistance, and free quotes across their product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance
• Home Insurance
• Life Insurance
• Business Insurance
• Business Owner Policy (BOP)
• Construction Insurance
• Contractors Insurance

Quantifiable outcome

• Customers report saving $150-$1000+ per month through policy bundling and carrier comparisons
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, primary and secondary.

• Trusted ChoicecoreStrategic or Co-development PartnerHolman Insurance Agency is a Trusted Choice® Independent Insurance Agency. Trusted Choice is an organization that represents independent insurance agencies and provides brand support, training, and marketing resources. The designation signifies commitment to serving consumers' total needs for insurance and financial services.
• Plymouth RockprimaryChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto insurance products. Plymouth Rock is a Massachusetts-based insurance company offering auto coverage including specialized TNC (rideshare) endorsements for Uber and Lyft drivers.
• SafecoprimaryChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto and home insurance products. Safeco provides various coverage options through independent agents.
• HagertysecondaryChannel Partner/ Reseller/ DistributorInsurance carrier specializing in classic car and collector vehicle insurance coverage.
• CNA SuretysecondaryChannel Partner/ Reseller/ DistributorInsurance carrier providing surety bonds and related commercial insurance products.
• National Flood ServicessecondaryChannel Partner/ Reseller/ DistributorFlood insurance carrier providing National Flood Insurance Program (NFIP) policies and related services.
• American ModernsecondaryChannel Partner/ Reseller/ DistributorInsurance carrier offering specialty products including manufactured home and module home insurance.
• ForemostsecondaryChannel Partner/ Reseller/ DistributorInsurance carrier providing various property and casualty insurance products including coverage for specialty risks.
• Safety InsurancesecondaryChannel Partner/ Reseller/ DistributorMassachusetts-based property and casualty insurance company offering auto and home insurance products.
• Norfolk & DedhamsecondaryChannel Partner/ Reseller/ DistributorRegional mutual insurance company providing personal and commercial insurance products primarily in Massachusetts.
• MPIUA (Mass Property Underwriters Insurance Association)secondaryChannel Partner/ Reseller/ DistributorAlso known as the MA FAIR Plan, provides property insurance for homes that don't meet voluntary carrier underwriting guidelines.
• RLIsecondaryChannel Partner/ Reseller/ DistributorSpecialty insurance company offering commercial umbrella, professional liability, and other specialty coverage products.
• PeerlesssecondaryChannel Partner/ Reseller/ DistributorInsurance carrier offering commercial and specialty insurance products including businessowners policies.
• WCRIB MAsecondaryChannel Partner/ Reseller/ DistributorMassachusetts Workers' Compensation Rating and Inspection Bureau - provides workers compensation insurance solutions.
• OpenlysecondaryChannel Partner/ Reseller/ DistributorInsurance carrier providing home insurance products through independent agents.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Norfolk & Dedham Group: Massachusetts-based regional mutual insurance carrier and agency partner of Holman. Comparable because it operates in the same Massachusetts personal/commercial P&C market and is a direct carrier-counterparty serving overlapping customer profiles.
• Arbella Insurance Group: Massachusetts-headquartered P&C insurer competing for the same personal and small commercial lines that Holman brokers. Comparable as a regional incumbent carrier overlapping with Holman's distribution footprint.
• Plymouth Rock Assurance: Massachusetts-based auto and home insurance carrier and primary channel partner of Holman. Comparable because it distributes personal lines through independent agents in the same Massachusetts geography and serves overlapping customer segments.
• Safety Insurance: Massachusetts-based property and casualty carrier and documented Holman partner. Comparable because it sells personal and commercial P&C through independent agents in the same regional market.
• Frankenmuth Insurance: Mutual insurer distributing personal and commercial lines exclusively through independent agents. Comparable because its independent-agent distribution model and regional focus mirror Holman's positioning and channel economics.

Emerging players

• Lemonade: Direct-to-consumer insurtech selling homeowners and renters coverage through a mobile-first experience. Comparable because it competes for the same personal lines customers Holman serves and exerts pricing pressure on the local agency model.
• Root Insurance: Digital-first auto insurtech using telematics-based underwriting. Comparable because it targets the same personal auto customers Holman serves and represents the structural shift away from local agency distribution.

Others

• Trusted Choice: National network organization whose designation Holman holds. Comparable because it aggregates and brands thousands of independent insurance agencies like Holman, shaping how the independent agency channel competes against direct carriers and aggregators.

Broad incumbents

• Arthur J. Gallagher & Co. Large-scale insurance brokerage and risk management firm. Comparable as a broad incumbent in insurance intermediation serving both personal and commercial clients, demonstrating the consolidator playbook relevant to fragmented local agencies.
• Marsh McLennan: Global insurance brokerage and risk advisory giant. Comparable as the dominant incumbent in the same insurance intermediation category, illustrating the scale-up trajectory and competitive ceiling for an agency like Holman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/holmaninsurance
• LinkedInlinkedin.com/company/holman-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holman Insurance Services