Petros

What Petros does

Petros is a family-run tour operator founded in 1990 and headquartered in Zagreb, Croatia (legal entity Petros d.o.o.). The company specializes in guided day trips from Zagreb to destinations across Croatia and Slovenia, including Plitvice Lakes National Park, Rastoke, Ljubljana, Lake Bled, Varaždin, Trakošćan Castle, Postojna Cave, and Predjama Castle, plus Zagreb walking tours. The company also operates Petros Apartments Pag, a wholly-owned accommodation subsidiary on Pag Island, extending the group into short-term rentals.

The underlying technology stack is minimal: the petros.hr website integrates the Bókun booking widget for online tour reservations, with no proprietary platform, mobile application, or custom tech product. Customer acquisition is supplemented by third-party marketplace listings on Viator, GetYourGuide, and Tripadvisor. The company maintains a 4.9 average rating across 5,000+ reviews on these platforms and claims over 100,000 satisfied guests served across its operating history. Petra Donadic is identified as Chief Operating Officer.

The business model is direct-to-consumer tour sales structured around three service tiers: Premium Small Group (max 8 guests with hotel pickup), Essential Bus Group (meeting point departure), and Private Tours. Pricing spans from EUR 20 (walking tours) to EUR 560 (private full-day tours), with the flagship Plitvice Lakes tour priced at EUR 120 per person. Revenue derives from one-time tour fees, accommodation rental income (Petros Apartments Pag), and commissions paid by inbound bookings from third-party distribution platforms. The customer base is individual international tourists, small groups, and private parties, with no enterprise or B2B contracts disclosed. The company is a member of UHPA, the Croatian Association of Travel Agencies.

Name

Petros

Legal name

Petros d.o.o.

Website

https://petros.hr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Petros is a family-run tour operator based in Zagreb, Croatia, offering guided day trips to Croatian and Slovenian destinations since 1990, and operating short-term apartment rentals via its subsidiary Petros Apartments Pag.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Guided Day Tours: Petros generates revenue through selling guided day trip tours from Zagreb to destinations including Plitvice Lakes, Rastoke, Ljubljana, Lake Bled, Varazdin, Trakoscan Castle, and Postojna Cave. Tours are sold at various price points from EUR 20 to EUR 560 depending on duration, group size, and inclusions.
2. Walking Tours: Zagreb walking tours including WW2 tunnel experiences, city sightseeing, and visits to Museum of Broken Relationships. Priced at EUR 20-150 depending on group type and duration.
3. Accommodation Services: Petros Apartments Pag generates revenue from short-term rental of furnished apartments near the sea in Pag, Croatia. Each apartment includes free parking, WiFi, and air conditioning.
4. Third-Party Platform Commissions: Revenue generated through Viator, GetYourGuide, and Tripadvisor listings, where the company pays platform fees or takes lower margins in exchange for customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Petros is a family-run tour operator that sells guided day trips from Zagreb to destinations across Croatia and Slovenia — including Plitvice Lakes National Park, Rastoke, Ljubljana, Lake Bled, Postojna Cave, Predjama Castle, Varazdin, Trakošćan Castle, and the Lipica Stud Farm — as well as small-group and private walking tours of Zagreb. The company also operates Petros Apartments Pag, a short-term furnished-apartment rental business near the sea on Pag Island. Founded in 1990 and operated as Petros d.o.o., it serves international tourists through its own booking website (petros.hr) and through listings on Viator, GetYourGuide, and Tripadvisor.

Product overview

Petros is a family-run tour operator offering premium day trips from Zagreb and guided walking tours since 1990. The product portfolio consists of day trip experiences (core offering) and accommodation services. The day trips include guided tours to major destinations in Croatia and Slovenia such as Plitvice Lakes National Park, Zagreb city walking tours, Ljubljana & Lake Bled, Varazdin & Trakošćan Castle, and Postojna Cave & Predjama Castle. These tours are offered in three formats: Premium Small Group (up to 8 guests with hotel pickup), Essential Bus Group (larger groups with meeting point departure), and Private Tours (exclusive for individual parties). Additionally, Petros offers Petros Apartments Pag as an accommodation service on Pag Island.

Differentiator

Problem solved

Functional benefit

Products and services

• Plitvice Lakes & Rastoke Guided Tour Full-day guided tour combining Croatia's Plitvice Lakes National Park (UNESCO World Heritage Site) with the watermill village of Rastoke, including park entry ticket, guided walking tour, electric boat ride across Lake Kozjak, and air-conditioned transport from Zagreb; offered in premium small-group, essential bus, and private variants for international tourists.
• Zagreb Walking Tour with WW2 Tunnels & Funicular 2.5-hour guided walking tour of Zagreb led by a licensed local guide, covering key city landmarks, the Grič WW2-era tunnel beneath Upper Town, and the funicular ride; sold as both small-group (up to 16 guests) and private formats for individual travelers, couples, and small groups.
• Ljubljana & Lake Bled Day Trip Full-day excursion from Zagreb to Slovenia covering the capital Ljubljana and alpine Lake Bled, including walking tours, scenic lake views, and optional paid add-ons such as the pletna boat ride and Bled Castle entry; offered in essential, small-group, and private formats.
• Varazdin & Trakošćan Castle Tour Eight-hour day tour from Zagreb exploring the baroque architecture of Varaždin and the medieval Trakošćan Castle, including a guided walking tour of the historic town and castle admission; sold as a premium small-group experience for up to 8 guests.
• Postojna Cave & Predjama Castle Tour with Ljubljana Eleven-hour day trip from Zagreb to Slovenia featuring Postojna Cave's underground karst formations (including the cave train), the medieval Predjama Castle built into a cliff, and a walking tour of Ljubljana's historic center; available in small-group and private formats.
• Zagreb Tour with Museum of Broken Relationships 4.5-hour premium small-group walking tour of Zagreb (up to 16 guests) covering the Green Horseshoe, Cathedral, Upper Town, and a visit inside the Museum of Broken Relationships; targeted at cultural visitors to Zagreb.
• Slovenia, Lipica Stud Farm and Postojna Cave Small Group Tour Eleven-hour premium small-group tour (up to 8 guests) combining the historic Lipica Stud Farm, breeding Lipizzan horses since the 16th century, with a visit to Postojna Cave in Slovenia.
• Petros Apartments Pag Short-term furnished apartment rental service on Pag Island, Croatia, comprising named units (Mare, Oliva, Stella, Terra) located about 100 meters from the beach and a 10-minute walk from Pag town center; each unit includes free parking, Wi-Fi, and air conditioning and is rented to leisure travelers seeking self-catering beach accommodation.

Quantifiable outcome

• 4.9/5 average review rating across major travel platforms
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• UHPA (Association of Croatian Travel Agencies)minorOthersPetros is a regular member of UHPA, the Association of Croatian Travel Agencies. This membership indicates compliance with industry standards and professional operation, providing credibility assurance to customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/PetrosTravel
• Facebookfacebook.com/PetrosDMC
• LinkedInlinkedin.com/company/petros-travel-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petros