The Pajama Game
Rikvip (RIK.VIP) is a Vietnam-focused, web-based online gambling platform offering live casino, slots, sports betting, lottery, and traditional card games to over 3.5 million registered Vietnamese consumers via a transaction-fee house-edge model.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What The Pajama Game does
Rikvip (operating under the brand RIK.VIP) is a Vietnam-focused, direct-to-consumer online gambling platform founded on 18 April 2015 and run by a representative named Mỹ Lan, with a listed contact address in Hai Duong, Vietnam and server infrastructure hosted in Curacao. The platform aggregates real-money wagering products for adult Vietnamese consumers, including live dealer casino (Sicbo, Roulette, Dragon Tiger, Blackjack, Baccarat), online slots, fish-shooting games, traditional Vietnamese card games, sports betting, fast lottery/keno, and dice/coin guessing games — totaling approximately 600 game titles across multiple betting sections. The platform claims over 3.5 million registered accounts and approximately 700,000 peak concurrent users during high-traffic periods.
The underlying technology is a web-based platform with multiple mirror links used to circumvent regional access restrictions, featuring SSL 512-bit encryption, MD5 hash verification for game fairness, multi-layered firewall protection, and live streaming for dealer-led casino games. Distribution is exclusively digital: the platform relies on Vietnamese-language affiliate agent networks (such as raiser.network), SEO targeting Vietnamese gambling keywords, and content marketing to acquire users. The platform claims gaming licenses from PAGCOR, the Malta gaming authority, and Cagayan, though third-party verification of these claims is not present in the source data.
Rikvip operates a transaction-fee revenue model, earning the house edge on player wagers across its gaming verticals. Deposits and withdrawals are processed via bank accounts, phone cards, and e-wallets with claimed processing times of 5–30 minutes. The platform provides 24/7 customer support and is privately held with no disclosed institutional investors, headcount, or audited financial results. Operating geographies are concentrated in Vietnam, although the international licensing footprint and English/Chinese-language source coverage hint at potential Southeast Asian cross-border optionality that has not been actively commercialized in the available data.
The Pajama Game firmographics
Firmographics- Name
- The Pajama Game
- Legal name
- Rikvip
- Website
- https://thepajamagamethemusical.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Rikvip (RIK.VIP) is a Vietnam-focused, web-based online gambling platform offering live casino, slots, sports betting, lottery, and traditional card games to over 3.5 million registered Vietnamese consumers via a transaction-fee house-edge model.
- Ownership category
- akta.pro rank
The Pajama Game industry classification
Industry- Product category
- Online Gambling
- NAICS
- Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)
- akta.pro secondary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where The Pajama Game is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Pajama Game business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Gambling Transaction Fees: Platform generates revenue through commissions and fees taken from gambling transactions including bets placed on various games.
- Game Play Revenue: Revenue generated from players purchasing credits, tokens, or virtual currency to participate in slot games, card games, and other gambling activities.
- Promotional Deposits: Players deposit funds to participate in games, with platform retaining house edge on all wagers placed.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Pajama Game product offering
Product offeringCore offering
The Pajama Game operates as a Vietnamese online gambling and betting platform (Rikvip / RIK.VIP) offering live casino games, slot machines, fish shooting games, traditional card games, sports betting, and fast lottery products under a single account. The platform serves Vietnamese consumers with nearly 600 game titles, real-money wagering, and integrated payment processing across bank accounts, phone cards, and e-wallets.
Product overview
Rikvip 18 (RIK.VIP) is a unified online gambling platform combining multiple gaming verticals into a single ecosystem. The platform operates as a one-stop destination offering live casino games, slot machines, fishing games, traditional card games, sports betting, and lottery products. With nearly 600 game titles, the platform connects players with international gaming providers and provides integrated account management, payment processing, and customer support across all gaming categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Rikvip 18 (RIK.VIP) Online Gambling Platform Unified online gambling and betting platform combining live casino, slot machines, fish shooting games, traditional Vietnamese card games, sports betting, and fast lottery products under a single account. Serves Vietnamese consumers with real-money wagering, nearly 600 game titles, and integrated payment processing via bank accounts, phone cards, and e-wallets.
Quantifiable outcome
- Transaction processing completed within 5-30 minutes
- +2 more outcomes
Companies that use The Pajama Game
Customer profileSegments1 record
Ideal customer profiles1 record
The Pajama Game technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Pajama Game partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Pajama Game competitors and assessment
Company assessmentDirect peers
- W88: Asia-focused online gambling and sportsbook operator offering casino, slots, and sports betting to Vietnamese and other Southeast Asian consumers. Closely comparable business model, target market, and product mix to Rikvip.
- VN88: Vietnamese-targeted online sportsbook and casino brand with local-language interface and payments. Direct competitor for the same Vietnamese consumer segment Rikvip serves.
- BK8: Asia-focused online gambling platform covering casino, sportsbook, slots, and live dealer products with significant Vietnamese customer acquisition. Same product verticals and target geography as Rikvip.
- Fun88: Asian-market online gambling operator offering casino, slots, and sports betting with Vietnamese-language support. Comparable offshore-licensed operator serving overlapping Southeast Asian customer bases.
- M88 (Mansion88): Long-established Asian-facing online gambling platform with casino, sportsbook, and slots products targeting Vietnamese and Southeast Asian players. Operates under similar offshore licensing structures as Rikvip.
Broad incumbents
- Dafabet: Larger, longer-established Asian online gambling operator offering casino and sportsbook products across multiple Asian markets including Vietnam. More mature brand but overlapping product portfolio and customer base.
- 188BET: Established Asian-facing online sportsbook and casino operator with multi-jurisdictional licensing. Comparable product set but broader geographic footprint than Rikvip's Vietnam-only focus.
- Bet365: Global online gambling incumbent operating one of the largest sportsbook and casino platforms worldwide. Relevant as a benchmark for product breadth and platform scale, though not primarily focused on the Vietnamese market.
Others
- Pragmatic Play: Major iGaming content provider supplying slot and live casino titles to operator platforms. Listed among the 'world-renowned gaming companies' Rikvip partners with to source its ~600-title library.
- Evolution Gaming: Leading live dealer casino studio and platform provider supplying live-streamed table games (Sicbo, Roulette, Baccarat, Blackjack) — the exact live casino products Rikvip advertises. Functions as an upstream technology partner rather than competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Pajama Game social profiles
Digital presenceThe Pajama Game compliance and trust
Trust signalCompliance4 records
The Pajama Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pajama Game leadership team
Management profileNumber of profiles
Profiles1 record
The Pajama Game funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pajama Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pajama Game
What does The Pajama Game do?
The Pajama Game operates as a Vietnamese online gambling and betting platform (Rikvip / RIK.VIP) offering live casino games, slot machines, fish shooting games, traditional card games, sports betting, and fast lottery products under a single account. The platform serves Vietnamese consumers with nearly 600 game titles, real-money wagering, and integrated payment processing across bank accounts, phone cards, and e-wallets.
Is The Pajama Game a public or private company?
The Pajama Game is a private company. It is classified as unknown and is currently operating.
When was The Pajama Game founded?
The Pajama Game was founded in 2015.
Where is The Pajama Game based?
The Pajama Game is headquartered in London, United Kingdom, in the Europe region.
How does The Pajama Game make money?
Three revenue lines are on record. Gambling Transaction Fees are the primary driver. The others are game Play Revenue and promotional Deposits.
Who are The Pajama Game's main competitors?
Direct peers on record are W88, VN88, BK8, Fun88 and M88 (Mansion88). Broad incumbents are Dafabet, 188BET and Bet365. Others are Pragmatic Play and Evolution Gaming.
Does The Pajama Game have an API?
No public API is recorded for The Pajama Game.
What industry is The Pajama Game in?
The Pajama Game's product category is Online Gambling. Its primary akta.pro industry code is MPAEABAC, Online Poker Casinos (Casino + Poker Rooms), with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 71329 and its SIC code is 7990.