Writerity

What Writerity does

Writerity, Inc. is a Japanese IT services company that operates its main delivery center from Ohrid, Republic of North Macedonia, with group entities in the Philippines, Nepal, and Germany. Founded as a North Macedonia entity in 2017 (with an affiliated English and IT school operating in Cebu since 2011), the company provides outsourced web design, custom web/app and system development, web advertisement production, and call center services. Its primary client base is Japanese enterprises, and it has stated plans to expand into US and European markets.

The service portfolio is built on mainstream web and mobile stacks, including Laravel, Vue.js, and Node.js for backend and frontend; Swift and Android for mobile; and AWS with Docker for cloud and containerization. Graphics and animation work is delivered using Photoshop, Illustrator, and After Effects, supporting the rich media banner and video ad production line. Writerity also lists TensorFlow and blockchain among its advertised technologies, though there is no evidence of proprietary AI products or blockchain platforms in its current offering. Adjacent lines include a Language and IT School (in preparation in Ohrid) and a co-working hostel that opened in Ohrid in July 2022 with stated global replication plans.

The business model is professional services: project-based outsourced work priced via inquiry and quotation rather than published rates, delivered by a bilingual team of North Macedonian engineers and Japan-experienced managers. GTM is sales-led and direct, with a bilingual Japanese/English website, blog content, and contact forms as the primary acquisition surface. Writerity is privately held and founder-managed, with no disclosed external funding and no named parent.

Name

Writerity

Legal name

Writerity, Inc.

Website

https://writerity.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Writerity is a Japanese IT services company operating from Ohrid, North Macedonia, providing outsourced web design, custom development, web advertisement production, and call center services primarily to Japanese enterprise clients, with group entities in the Philippines, Nepal, and Germany.

Ownership category

akta.pro rank

Product category

IT Outsourcing and Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Outsourced IT services
• Web application development
• Advertisement production
• Call center outsourcing
• Custom software development

Headquarters

HQ city

Ohrid

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Advertisement Production: Creating rich media banners, videos and other web advertisement products for marketing campaigns with experienced creative designers and animators
2. Web/App & System Development: System development outsourcing services for web applications using Laravel, Vue.js, Node.js and other technologies
3. Language & IT Education: English and IT school services since 2011, targeting non-native English speakers and IT beginners
4. Hostel/Accommodation Services: Co-working hostel operations opened in Ohrid on July 29, 2022 with expansion plans globally

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Writerity is a Japanese IT services company based in Ohrid, North Macedonia, that delivers outsourced web advertisement production (rich media banners and videos), web/app and system development using Laravel, Vue.js, and Node.js, call center operations, and custom extensions and BI tools primarily to Japanese enterprise clients. It also operates a Language & IT School and a co-working hostel in Ohrid as adjacent lines of business.

Product overview

Writerity is a Japanese IT company offering a diverse portfolio of services including web advertisement production, system development, call center outsourcing, and educational programs. The company operates from North Macedonia and serves clients primarily from Japan, with group companies in the Philippines, Nepal, and Germany. Its technology services encompass custom web/app development (Laravel, Vue.js, Node.js), browser and Adobe extensions, internal SNS tools, BI tools, WordPress development, CMS development, and order management systems. The company also provides video production services, call center operations, and runs a Language & IT School plus a co-working hostel. The service offerings are delivered as individual professional services rather than a unified software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Advertisement Production

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Semos Education (Semos edukacija)minorStrategic or Co-development PartnerEducation partner supporting Writerity's mission to develop cosmopolitan IT professionals through training and educational programs
• BrainsterminorStrategic or Co-development PartnerTraining and education partner contributing to Writerity's IT professional development initiatives in North Macedonia
• CreativeHubminorStrategic or Co-development PartnerCreative industry partner supporting design and creative development initiatives

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• GlobalLogic: Large-scale software development outsourcing firm with global delivery centers, providing custom software and digital engineering services similar to Writerity's core IT development offering, but at vastly greater scale and geographic reach.
• Infosys: Global IT services and outsourcing giant with a long-standing Japanese market practice. Comparable to Writerity in core service offering (custom software, consulting) but at dramatically larger scale and broader service portfolio.
• Cognizant: Global IT services and consulting firm providing custom software development, digital transformation, and outsourced engineering to enterprise clients. Comparable business model to Writerity in IT outsourcing, with established Japanese client presence.
• FPT Software: Vietnam-headquartered IT outsourcing and software services firm serving global enterprise clients from emerging-market delivery centers, directly comparable to Writerity's emerging-market-to-developed-market outsourcing model.
• Wipro: Global IT services and consulting company with Japanese market presence, offering custom development, digital, and outsourcing services. Similar business model to Writerity's IT services, though at vastly greater scale.
• Accenture: Global professional services and IT outsourcing giant serving Japanese enterprise clients with custom software, consulting, and managed services. Comparable in core IT services offerings to Writerity, but at much larger scale and broader portfolio.
• Tata Consultancy Services: Global IT services, consulting, and business solutions provider with significant Japanese market operations. Directly comparable to Writerity in core IT outsourcing model, with established Japanese delivery centers and enterprise client base.

Others

• Hakuhodo: Major Japanese advertising agency with significant digital and creative production capabilities. Overlaps with Writerity's web advertisement production and creative design services for Japanese clients, though at much larger scale.
• Dentsu: Largest Japanese advertising agency group, providing web advertisement production and creative services directly comparable to Writerity's web advertisement production offering, but operating as a global full-service ad agency rather than outsourcing firm.

Emerging players

• BairesDev: Latin American-headquartered software outsourcing firm providing dedicated development teams to US and global clients from emerging-market delivery centers. Closely comparable to Writerity in scale and the emerging-market-to-developed-market outsourcing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/writerity
• Facebookfacebook.com/writerity
• LinkedInlinkedin.com/company/writerity-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Writerity