San Bernardino Swiss Alps

What San Bernardino Swiss Alps does

San Bernardino Swiss Alps SA is the integrated destination management company for the San Bernardino mountain resort in the Canton of Grisons, Switzerland, operating at 1600 m elevation with direct highway access one hour from Lugano and under two hours from Milan and Zurich. The company runs a vertically integrated stack through two principal subsidiaries — Avium SA (hospitality) and San Bernardino Impianti SA (ski lifts and cable cars) — covering ski lifts (Confin and Pian Cales, 40+ km of pistes with snowmaking), accommodation (Hotel Brocco & Posta's 37 renovated rooms, Lodge Brocco & Posta's 18 smart rooms, and 70 Alpine Apartments across four residences), F&B (five restaurant and bar concepts including mountain restaurants), event venues (the 1,000-person Raiffeisen Alpine Lounge and 50-person Sala Meeting Erminia), wellness, fitness, a bike park, and a real estate development pipeline (Casa Montana, Tilia, Larix, Castanea).

The underlying technology platform is built on Mews for hotel and apartment reservations, BeeBEEboard for ski school bookings, a custom online ticket shop for lift passes, Intermaps for real-time piste/lift status, and Roundshot for live webcams, with Google Analytics and Facebook Pixel supporting marketing measurement. Pricing is in Swiss Francs, with lift passes sold as day tickets (CHF 39-49), multi-day passes, and annual season passes (CHF 420-840), plus tiered apartment and event pricing.

The business model combines transactional consumer revenue (lift passes, accommodation, F&B, equipment rental via the Fullski partner, ski school fees, activity bookings), subscription-style recurring revenue (annual season passes and repeat accommodation guests), one-time real estate sales (alpine apartment units), and event-based professional services revenue (MICE, corporate meetings, weddings) accessed via direct-to-consumer booking on the website and dedicated field sales for the corporate segment. Target customers are individual leisure travelers and families (Swiss domestic, Northern Italian, and Swiss German), corporate groups in the MICE segment, winter sports enthusiasts, summer outdoor enthusiasts, and vacation-home buyers.

Name

San Bernardino Swiss Alps

Legal name

San Bernardino Swiss Alps SA

Website

https://sanbernardino-swissalps.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

San Bernardino Swiss Alps SA is the integrated destination management company for the San Bernardino mountain resort in the Swiss canton of Grisons, operating ski lifts, hotels, vacation apartments, restaurants, and event venues and serving leisure travelers, families, corporate MICE clients, and vacation-home buyers from Switzerland and Northern Italy.

Ownership category

akta.pro rank

Product category

Mountain Resort and Alpine Tourism Services

NAICS

Skiing Facilities (713920), Traveler Accommodation (7211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Ski Homes (THAMAAAG), Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Mountain resort operations
• Alpine ski services
• Hospitality accommodations
• Corporate event venues
• Alpine real estate

Headquarters

HQ city

San Bernardino

HQ country

Switzerland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ski Lift and Access Revenue: Revenue from ski lift passes (day tickets, multi-day, seasonal passes) for Confin and Pian Cales ski areas. Pricing varies by age category (children, youth, adults, seniors) and type (morning, afternoon, full day, multi-day). Season passes include various benefits and partner discounts.
2. Accommodation Revenue: Revenue from hotel operations (Hotel Brocco & Posta with 37 rooms, Lodge Brocco & Posta with 18 rooms) and apartment rentals (San Bernardino Alpine Apartments across 4 residences: Casa Montana 10 units, Residenza Tilia 10 units, Residenza Larix 12 units, Residenza Castanea 38 units)
3. Real Estate Development: Revenue from sale of alpine apartments across multiple residential projects. Properties include Casa Montana, Residenza Tilia, Residenza Larix, and Residenza Castanea. Target buyers include those seeking vacation homes or investment properties in Swiss Alps.
4. Event and MICE Services: Revenue from hosting corporate events, meetings, conferences in venues including Raiffeisen Alpine Lounge (up to 1000 people), Sala Meeting Erminia (up to 50 people), and other meeting spaces. Includes catering coordination through 1908 Group.
5. Equipment Rental: Revenue from ski and snowboard equipment rental through Fullski partner, including rental of sports equipment for various winter activities.
6. Ski School Services: Revenue from ski and snowboard lessons through Fullski ski school, including private lessons and group courses for children and adults.
7. Food and Beverage: Revenue from restaurants and bars including Brocco & Posta Restaurant, Bistrot Central, Alpine & Pizza, Suisse Winebar, and mountain restaurants (Capanna Confin, Baita Motton, Igloo Fracch)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

San Bernardino Swiss Alps operates an integrated alpine destination resort in the southern Swiss Alps, providing hotel and apartment accommodations, ski lift passes and winter sports facilities, restaurants and bars, event venues for corporate MICE gatherings, and vacation real estate sales. The company manages lifts, hotels, apartments, restaurants, sports facilities, and event venues as a single coordinated destination under subsidiaries Avium SA and San Bernardino Impianti SA.

Product overview

San Bernardino Swiss Alps is a multi-faceted mountain destination management platform comprising integrated product lines: San Bernardino Mountain Resort (core accommodation and experience hub), San Bernardino Sport Arena (winter and summer sports operations), and San Bernardino Real Estate (property development and sales). Supporting these are dedicated hotel properties including Hotel Brocco & Posta (37-room renovated traditional hotel) and Lodge Brocco & Posta (18-room smart/youth-focused accommodation), plus San Bernardino Alpine Apartments (70 vacation rental units across 4 residences). Event venues include Raiffeisen Alpine Lounge (1000-person modular event space) and Sala Meeting Erminia (50-person meeting room). Activity products span SanBe Kids/Summer Camp (children's programs), SanBe Active (fitness center), Beauty & Wellness services, Fullski ski school/rental, San Bernardino Bike Park, and Centro Sportivo San Remo. Dining includes multiple restaurant concepts. All services operate under unified management combining hotel receptivity, experiences, and ski lifts in a single integrated destination ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• San Bernardino Mountain Resort The main destination management offering providing comprehensive alpine vacation services including accommodation, activities, dining, and real estate in the San Bernardino mountain village at 1,600m elevation in the southern Swiss Alps.
• San Bernardino Sport Arena Winter and summer sports facility operations including ski lifts, ski runs, ski school, equipment rental, and activities such as skiing, snowboarding, cross-country skiing, sledding, ice skating, and snowshoeing.
• San Bernardino Real Estate Property sales and development of vacation apartments and residences in San Bernardino, including Casa Montana, Residenza Tilia, Residenza Larix, and Residenza Castanea developments.
• Raiffeisen Alpine Lounge Large-scale event venue of 600m² with capacity for up to 1,000 standing guests, featuring modular configuration, integrated stage technology, and F&B partnership with 1908 Group for corporate events, festivals, and galas.
• Sala Meeting Erminia Compact meeting room for up to 50 people suitable for corporate meetings, workshops, presentations, and small conferences, with flexible layout options and catering from Hotel Brocco & Posta.
• San Bernardino Alpine Apartments Modern alpine vacation rental apartments across four residences (Casa Montana, Residenza Tilia, Residenza Larix, Residenza Castanea) offering 1.5 to 3.5 room units with fully equipped kitchens, HD TV, free Wi-Fi, and laundry facilities.
• Hotel Brocco & Posta Traditional alpine hotel with 37 renovated rooms (spring 2024) suitable for families, featuring wellness area with sauna and Turkish bath, restaurant, and lounge bar.
• Lodge Brocco & Posta Youth-oriented smart accommodation option with 18 cozy rooms featuring natural materials, warm colors, and minimalist local wood decor, with access to Hotel Brocco & Posta restaurant services.
• SanBe Kids Children's activities and recreation program offering summer camp experiences, outdoor adventures, bike activities, and entertainment services for kids aged 6-12 during summer season.
• SanBe Summer Camp Summer camp program for children ages 6-12 combining cycling, mountain activities, and nature exploration with new friendships in a safe outdoor environment.
• SanBe Active Fitness Center Indoor fitness center in the village center equipped with treadmills, exercise bikes, cross trainers, weights, and other equipment for strength training and general fitness activities.
• Beauty and Wellness Services Wellness services near Hotel Brocco & Posta including massage therapy, reflexology, nail care, hairdresser, and aesthetic treatments provided by qualified therapists.
• Restaurant and Bar Services Food and beverage offerings including Brocco & Posta Restaurant (Swiss-Italian cuisine), Alpine & Pizza, Bistrot Central, Suisse Winebar, Capanna Confin mountain self-service at 2,000m, Igloo Bar, and Baita Motton ski-in restaurant at 2,300m.
• Fullski Ski School Professional ski and snowboard instruction with private lessons, group courses for adults and children, Freeride and Ski-Touring, cross-country skiing, and snowshoe excursions with certified instructors.
• Fullski Equipment Rental Ski and snowboard rental service at Fracch-Confin lift departure point offering equipment for all ages and skill levels, with premium options for experts and equipment replacement for multi-day rentals.
• San Bernardino Bike Park Mountain bike park in Pian Cales area featuring winding paths, bumps, and skill features designed for cyclist entertainment, skill development, and family-friendly mountain biking experiences.
• Cross-Country Ski Center Nordic ski center offering 28 km of trails for classic and skating techniques, including a 1.9 km lit night trail, heated locker rooms with showers and ski waxing facilities at Ostello San Bernardino.
• Centro Sportivo San Remo Multi-sport facility in San Remo forest area offering tennis, basketball, beach volleyball, an adventure park with suspended courses up to 10m height, mini golf, table tennis, and a fitness trail.
• Pick and Pharm Pharmacy Service Pharmacy pickup and cosmetics products sales service operating in the Mons Avium building in collaboration with Farmacia Stella Alpina of Mesocco.
• Ski Lift Passes (Confin and Pian Cales) Ski lift access passes for the Confin and Pian Cales ski areas, including day tickets (morning, afternoon, full day), multi-day passes (2-5 days), and full-season passes with age-based pricing (children, youth, adults, seniors, students, families).

Quantifiable outcome

• Over 40,000 seasonal lift entries and 1M+ monthly social media views
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• 1908 GroupcoreImplementation/ SI/ Consulting Partner1908 Group is the exclusive food & beverage and catering partner for events at the Raiffeisen Alpine Lounge. They provide professional event catering services for corporate events, galas, and large gatherings at the venue.
• Fullski (Ski School and Rental)coreChannel Partner/ Reseller/ DistributorFullski operates the ski school and equipment rental services at San Bernardino. They provide ski and snowboard lessons for all levels, children's programs, equipment rental, and ski service/repair. Located at Confin departure station.
• Switzerland TourismstrategicGTM or Marketing PartnerOfficial partner for Swiss tourism promotion. San Bernardino is featured on Switzerland Tourism platforms and promotional materials for alpine destinations.
• Graubünden FerienstrategicGTM or Marketing PartnerRegional tourism marketing partner for the canton of Graubünden. Part of the regional tourism promotion network for Swiss Alps destinations.
• Visit MoesanostrategicGTM or Marketing PartnerLocal destination marketing organization for the Moesano region, promoting San Bernardino and surrounding areas.
• Comune di MesoccocoreStrategic or Co-development PartnerMunicipal government of Mesocco, co-developer of the Raiffeisen Alpine Lounge venue. Key partner in resort development and planning (roadmap to 2032).
• Raiffeisen BankstrategicGTM or Marketing PartnerNaming sponsor of the Raiffeisen Alpine Lounge event venue. Partnership for destination branding and corporate event marketing.
• Swiss Ski Federation / KMS-GR NetworkminorStrategic or Co-development PartnerSeason pass holders receive 50% discount on day passes at 15 small and medium ski areas in Graubünden canton through the KMS-GR network.
• Mineralbad Andeer, Splash&Spa TamarominorChannel Partner/ Reseller/ DistributorWellness partners offering 20% discount to San Bernardino season pass holders. Part of value-added benefits for ski pass purchasers.
• Farmacia Stella Alpina MesoccominorChannel Partner/ Reseller/ DistributorPharmacy partner providing Pick & Pharm service in the Mons Avium building for medication pickup and cosmetics sales.
• SwisstainablestrategicStrategic or Co-development PartnerSwiss tourism sustainability initiative. San Bernardino participates in Swisstainable certification for sustainable tourism practices.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Weisse Arena Gruppe (LAAX): Graubünden integrated ski resort operator with its own lifts, hotels, apartments, and mountain bike infrastructure — direct peer on integrated operator model and on-mountain lodging strategy.
• Lenzerheide Marketing und Tourismus AG: Graubünden ski destination with combined ski area, hotels, and event venues — directly comparable on integrated mid-sized Swiss resort positioning and corporate event offering.
• Arosa Bergbahnen / Arosa Tourismus: Mid-sized integrated Swiss Alpine ski resort in Graubünden operating its own lifts, accommodations, and activities — directly comparable to San Bernardino on geography, scale, and integrated destination model.
• Splügen-Tambo Tourismus: Nearby small Swiss Graubünden ski and summer resort in the same Rheinwald region — direct peer on geography, scale, and integrated mountain destination model.
• Savognin Surses Tourismus: Smaller-scale Graubünden ski destination with lift operations, accommodations, and family-oriented offerings — comparable as a smaller integrated Southern Graubünden ski resort.

Broad incumbents

• Crans-Montana Tourismus: Major Valais alpine destination combining skiing, accommodations, and events — broader incumbent with overlapping product mix and corporate event business.
• Davos Klosters Mountains: Major Graubünden ski and MICE destination with extensive lift system, hotels, and conference infrastructure — overlapping on ski + corporate events but with far greater scale.
• Engadin St. Moritz Tourismus AG: Premier Graubünden alpine destination with ski, lodging, events, and real estate — overlapping on integrated offerings but at a far larger scale and global luxury brand positioning.
• Andermatt Swiss Alps AG: Larger integrated Swiss Alpine resort with hotel, real estate, golf, and ski components — comparable on multi-leg destination strategy but operates at materially greater scale.

Regional players

• Madesimo (Consorzio Turistico): Italian Alpine ski resort just across the border in Lombardy — comparable on product (ski, lodging, family activities) and catchment overlap but serving primarily Italian guests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sanbernardino-swissalps

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Bernardino Swiss Alps