The Story Behind

What The Story Behind does

The Story Behind Pte. Ltd. is a Singapore-based video production company founded in 2009 that delivers end-to-end content creation and post-production services for enterprise clients, brands, agencies, and event organizers. Its core offerings span corporate videos and brand films, social media content, event coverage and live streaming, commercials, and an in-house Mandarin variety show called 怪咖Outcasts distributed on YouTube; the service catalogue also includes photography, motion design, 2D/3D animation, AR/VR experiences, projection mapping content, multi-camera live feed, and M.I.C.E. digital content. Production is conducted using industry-standard tools and equipment — RED Komodo 6K cameras, DJI Mavic 2 Pro drones, and software including Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Cinema4D, and DaVinci Resolve — supporting an in-house workflow from pre-production through final delivery.

The firm's revenue model is professional services-based: project fees are negotiated per engagement based on scope, video type, duration, crew size, equipment, location, post-production complexity, and timeline, with no published rate card. Go-to-market is sales-led and historically word-of-mouth driven; the company operated for its first decade without an online presence before launching a website, blog, and YouTube channel in May 2020. Customer segments are diversified across corporate clients, brands and agencies, event organizers, and virtual/hybrid-event clients, with named enterprise engagements including Microsoft, Mercedes-Benz/Daimler, Keppel Electric, Nu Skin, Moncler, Gardens by the Bay, ActionCity, and ThaiFEX. The company is privately held by founder Moses Low, has no institutional investors, operates a 11–50 person team from a single Singapore headquarters, and has executed 140+ projects since founding, including occasional regional work in Southeast Asia.

Name

The Story Behind

Legal name

THE STORY BEHIND PTE. LTD.

Website

https://thestorybehind.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Story Behind is a Singapore-based video production house founded in 2009 that delivers end-to-end corporate, commercial, social media, and event video content for enterprise clients, brands, agencies, and event organizers across Southeast Asia.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Commercial Production Companies (Live-Action) (MPAAAMAA), Corporate & Internal Communications Video (MPADAEAC), Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF), Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD)

Keywords

• Video production services
• Corporate video production
• Event video coverage
• Commercial video production
• Social media video content

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Video Production Services: Project-based video production services including corporate videos, commercials, social media content, event coverage, music videos, and branded content. Revenue is generated through one-time project fees negotiated based on scope, complexity, and production requirements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Story Behind is a Singapore-based video production company that produces corporate videos and brand films, social media content, event coverage, and commercials for enterprise and brand clients. The company provides end-to-end production from content development through shooting, editing, and post-production, and supports projects with capabilities including motion design, 2D and 3D animation, drone videography, live streaming, multi-camera live feeds, AR/VR experiences, projection mapping, and professional photography. The company also operates its own Mandarin variety show, 怪咖Outcasts, distributed on YouTube.

Product overview

The Story Behind is a Singapore-based video production company offering a comprehensive suite of video production services. The core offerings include Corporate Videos & Brand Films, Social Media Content, Events Video & Photo, and Commercials. These are complemented by specialized services including Photography, Motion Design, Animation (2D & 3D), Live Stream, AR/VR Experience, Projection Map Content, M.I.C.E. Digital Content, and Multi-Cam Live Feed. The company also produces its own Mandarin variety show called '怪咖Outcasts' (Outcasts). The portfolio spans from content development and pre-production through to final delivery across multiple platforms and formats.

Differentiator

Problem solved

Functional benefit

Brands

• 怪咖Outcasts (Outcasts): The company's own Mandarin variety show that connects brands with viewers through entertainment, distributed via YouTube.

Products and services

• Corporate Videos & Brand Films Professional corporate video production including camera movement, lighting, framing, and sound design for brand storytelling, internal communications, training videos, and corporate events. Serves large enterprises and corporations in Singapore.
• Social Media Content Video content tailored for social media engagement, including short skits, campaign-driven content, creative visuals, and trend-jacking material. Serves marketing agencies, advertising agencies, and brand marketing teams.
• Events Video & Photo Event coverage including highlights, live streaming, and photography for corporate, MICE, and personal events. Serves event organizers, conference hosts, and exhibition organizers in Singapore and Southeast Asia.
• Commercials

Quantifiable outcome

• Videos achieving over 1 million views on client YouTube channels
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Brand New Media: Singapore-headquartered branded content and video production company operating across APAC. Directly comparable as an Asia-based boutique producing corporate, brand, and event video content for enterprise clients.
• Partizan: Global commercial and branded film production company with offices in multiple regions. Comparable as an end-to-end production partner producing commercials, brand films, and content for enterprise marketers.
• MOFILM: Global platform and production company for branded video content, connecting brands with creator talent. Comparable business model producing commercial and branded video content for enterprise marketers.
• Final Cut: London-based commercial production and post-production company producing advertising and branded content for global brands. Comparable as a high-end commercial production house with end-to-end shoot-to-finish capabilities.
• Tool of North America: Global commercial production company producing branded and advertising films. Directly comparable as a commercial production partner serving enterprise brands with end-to-end production capabilities.

Broad incumbents

• The Mill: Global creative production and VFX studio serving advertising and entertainment clients. Comparable end-to-end production capabilities (live action, post, VFX, animation) for enterprise brand work at much greater scale.
• Iris Worldwide: Global creative agency with integrated production capabilities for branded content and campaigns. Comparable as a content production partner for enterprise brands, though operating as a broader creative network.
• Hogarth Worldwide: Global production services network under WPP, producing advertising and marketing content at scale. Comparable as an end-to-end content production partner serving enterprise brands, though operating at vastly greater scale and breadth.
• RSA Films: Ridley Scott's commercial and branded content production company. Comparable as a high-end commercial production house serving global enterprise brands, though with significantly larger scale and premium positioning.

Regional players

• Radley Yeldar: London-based branded content and corporate film production agency. Comparable as a creative-driven corporate video and brand storytelling studio, but serving primarily UK/European enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/outcastssg
• Facebookfacebook.com/thestorybehind
• LinkedInlinkedin.com/company/thestorybehind

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Story Behind