ATP
ATP is a Paraguayan automotive aftermarket distributor, exclusively representing Mobil lubricants alongside Route and TAB batteries, Vox filters, and Technic tires, serving industrial, construction, agricultural, transport, and naval sectors through direct B2B and reseller channels.
- Company typePrivate
- Founded1977
- HeadquartersMariano Roque Alonso, Paraguay
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ATP does
ATP is a Paraguayan distributor of automotive aftermarket products, operating as a subsidiary of the Brazilian conglomerate Cosan Lubrificantes e Especialidades S.A. Founded in 1977 and headquartered in Mariano Roque Alonso with branch offices in Ciudad del Este and Encarnación, ATP holds the exclusive Paraguayan distribution rights for Mobil lubricants (Mobil Super for automobiles, Mobil Super Moto for motorcycles, Mobil Delvac for heavy-duty vehicles, and Mobil industrial line) and is an authorized distributor of Route batteries, TAB batteries, Vox filters, and Technic tires. The company serves a diversified B2B customer base across industrial, construction (civil and road), agricultural, transport (terrestrial and fluvial), and naval sectors, as well as large Paraguayan cooperatives, through its direct Canal Consumo channel, and reaches end consumers through the Canal Reventa channel of lubricentros, talleres, casas de repuestos, and gas stations.
The company's underlying operations are grounded in physical distribution infrastructure: a covered warehouse with 1,500,000-liter storage capacity and a logistics fleet ranging from 0.7 to 15 tons ensure product quality throughout the supply chain. ATP complements product distribution with technical services including plant studies (Estudio de Planta), lubrication planning (Plano de Lubricación), laboratory oil analysis (Control de los Lubricantes), and ongoing training programs (Capacitación), which embed ATP into customer maintenance workflows.
ATP's revenue model is the resale and distribution of imported branded automotive products to B2B customers under negotiated pricing (no public pricing is disclosed), supplemented by technical services for industrial and transport customers. The go-to-market is sales-led and channel-partner-led, with direct enterprise engagement through Canal Consumo and a long-tail reseller network through Canal Reventa. Quality and environmental management are certified through SGS for ATP and ISO 9001 (since 2010) and ISO 14001 (since 2011) for Route batteries. ATP is privately held, operates exclusively in Paraguay, and reports no disclosed revenue, funding rounds, or M&A activity.
ATP firmographics
Firmographics- Name
- ATP
- Legal name
- Cosan Lubrificantes e Especialidades S.A.
- Website
- https://atp.com.py
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ATP is a Paraguayan automotive aftermarket distributor, exclusively representing Mobil lubricants alongside Route and TAB batteries, Vox filters, and Technic tires, serving industrial, construction, agricultural, transport, and naval sectors through direct B2B and reseller channels.
- Ownership category
- akta.pro rank
ATP industry classification
Industry- Product category
- Automotive Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
- akta.pro secondary industries
- Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
Keywords
Where ATP is headquartered
LocationHeadquarters
- HQ city
- Mariano Roque Alonso
- HQ country
- Paraguay
- HQ region
- Latin America
Offices3 records
Markets served
ATP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution and Resale: ATP generates revenue by importing and distributing high-quality automotive products including Mobil lubricants, Route batteries, TAB batteries, Vox filters, and Technic tires. The company serves B2B customers (Canal Consumo) and resale channels (Canal Reventa) across Paraguay.
- Technical Services: ATP provides complementary technical services including lubrication planning, plant studies, oil analysis laboratory services, storage and handling inspections, and training courses. These services support product sales and strengthen customer relationships.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
ATP product offering
Product offeringCore offering
ATP imports and distributes high-quality automotive products across Paraguay — Mobil-branded lubricants, VOX filters, Route and TAB batteries, and Technic tires — selling them to industrial, construction, agricultural, transport, naval, and cooperative customers through a direct B2B channel and to small resellers (lubricentros, talleres, auto parts stores, gas stations) through a separate resale channel. The company supplements product sales with technical services such as lubrication planning, plant studies, laboratory oil analysis, and training to help customers optimize equipment maintenance.
Product overview
ATP is a distribution company with over 47 years in the Paraguayan market that distributes high-quality automotive products and related services. The product portfolio is organized into four main categories: (1) Mobil-branded lubricants including Mobil Super™ for passenger vehicles (5W-40, 10W-40, 20W-50, 15W-40, 5W-30 variants in synthetic and semi-synthetic formulations), Mobil Super Moto™ for motorcycles (15W-50, 4T 20W-50, 10W-40, 10W-30 MX plus auxiliary products like chain lubricant, grease, brake fluid and fork fluid), and Mobil Delvac™ for heavy-duty vehicles (15W-40 Power and Vida longa); (2) VOX-branded automotive filters including air, oil and fuel filters for both light-duty and heavy-duty vehicle lines; (3) ROUTE and TAB branded 12V VRLA/AGM batteries with models ranging from 3AH to 220AH capacity; (4) TECHNIC-branded tires for motorcycles and passenger vehicles. ATP also provides complementary technical services including training programs, plant studies, lubricant control/laboratory analysis, and specialized lubrication services including lubrication plans, component inspections, storage recommendations, leak detection, and used lubricant disposal guidance.
Differentiator
Problem solved
Functional benefit
Brands
- Mobil Lubricants: Exclusive line of Mobil lubricants including Mobil Super for automobiles, Mobil Super Moto for motorcycles, Mobil Delvac for heavy trucks, and Mobil for industries.
- Baterías Route
- Baterías TAB
- Filtros VOX
- Cubiertas Technic
Products and services
- Mobil Super Lubricants (Passenger Vehicles) Synthetic, semi-synthetic, and mineral engine oils for passenger automobiles, including 5W-40 Synthetic, 10W-40 Semi-Synthetic, 20W-50 Mineral, 15W-40 Semi-Synthetic, and 5W-30 Synthetic variants. Meets ACEA A3/B3, A3/B4, API SN, API SP, and API SL specifications and is approved by Chrysler, Ford, and Honda. Sold through Canal Consumo and Canal Reventa in Paraguay.
- Mobil Super Moto Lubricants and Auxiliaries (Motorcycles) Engine oils for motorcycles (15W-50 Semi-Synthetic, 4T 20W-50 Mineral, 10W-40 Semi-Synthetic, 10W-30 MX Semi-Synthetic) plus auxiliary products (chain lubricant, grease, brake fluid DOT 4, fork fluid) for motorcycle owners, including Harley-Davidson, Kawasaki, and Suzuki models.
- Mobil Delvac Heavy-Duty Lubricants High-performance diesel engine oils for heavy trucks and commercial vehicles, including Mobil Delvac 15W-40 Power (extended drain up to 60,000 km) and Mobil Delvac 15W-40 Vida Longa (up to 45,000 km). Targets industrial, construction, agricultural, and transport fleets.
- VOX Automotive Filters Air, oil, and fuel filters from Brazilian brand VOX for light-duty and heavy-duty vehicle lines. Oil filters include multiple model references for SCANIA, AGRALE, ATLAS COPCO, and CASE applications; fuel filters include PSC999, FBT2351, and PC949 references. ATP currently commercializes the light-duty filter line in Paraguay.
- ROUTE 12V VRLA AGM Batteries Maintenance-free absorbed glass mat (AGM) batteries ranging from 3AH to 20AH across models including YTX4L-BS, YTX5L-BS, YTX7L-BS, YTX14-BS, and YTX20L-BS. Holds ISO 9001 certification since 2010 and ISO 14001 since 2011. Targets automotive, motorcycle, and industrial applications.
- TAB Automotive Batteries Complete line of automotive batteries ranging from 35AH to 220AH including models S35J, S45JA, S55, S60J, S80J, S95JX, G55H, G100H, TR18F, TM18, and TM22S. Certified to Brazilian (ABNT) and international (JIS) standards.
- TECHNIC Tires Motorcycle tires (including T&C Moto C/C, Sport Moto S/C, ATV Premium and others) and passenger vehicle tires (T300 passeio C/C, MLT Passeio C/C, T-700 Passeio S/C) marketed for grip performance and durability in the Paraguayan market.
- Capacitación (Training and Lectures) Continuous training courses and lectures on lubricants offered throughout the year across Paraguay. Topics cover types of lubricants, lubrication practices, storage, handling, and disposal. Targets industrial, construction, agricultural, and transport customers.
- Estudio de Planta (Plant Study) Industrial service planned through detailed study of plant operation and maintenance. Identifies lubrication solutions that reduce costs, increase productivity, and reduce environmental risks for industrial customers.
- Control de los Lubricantes (Lubricant Control / Laboratory Analysis) Laboratory analysis services to determine the useful life of lubricants and evaluate the conditions of use of client machinery. Includes recommendations for best care and lubrication solutions to extend equipment life.
- Plano de Lubricación (Lubrication Plan) Specialized service for developing comprehensive lubrication plans for industrial and commercial applications, supporting predictive and preventive maintenance programs.
Companies that use ATP
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
ATP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ATP partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Exxon Mobil Corporation / Mopar (Mobil lubricants)coreATP is the exclusive distributor of Mobil lubricants in Paraguay, representing brands including Mobil Delvac (heavy trucks and vehicles), Mobil Super (automobiles), Mobil Super Moto (motorcycles), and Mobil (industries). The partnership is licensed under Cosan Lubrificantes e Especialidades S.A., ATP's parent company.
- Route BatteriescoreATP distributes Route batteries in Paraguay. Route batteries feature AGM (Absorbed Glass Mat) technology, requiring no maintenance and offering greater safety, durability, and reliability. Route batteries hold ISO 9001 (since 2010) and ISO 14001 (since 2011) certifications, and operate a modern technical testing laboratory compliant with ABNT (Brazilian) and JIS (international) standards.
- TAB BatteriescoreATP distributes TAB batteries in Paraguay as an authorized representative.
- Vox FilterscoreVox is a modern Brazilian brand belonging to a major automotive parts holding company. ATP commercializes Vox filters for the light vehicle line in Paraguay. Vox is recognized for its flexibility and innovation capacity, using high technology to develop new products and keep pace with the evolution of the filter market. Vox's factory infrastructure includes modern equipment, qualified professionals, and ongoing training.
- Technic TirescoreATP distributes Technic tires in Paraguay, offering maximum grip in every curve for motorcycle and passenger vehicle applications.
- Cosan Lubrificantes e Especialidades S.A.coreCosan Lubrificantes e Especialidades S.A. is the parent company of ATP. It operates under license from Exxon Mobil Corporation to use the Mobil and Mobil Super brands. The company holds the copyright and intellectual property rights over the distributed products and brands. Website footer indicates all product names belong to their respective owners.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ATP competitors and assessment
Company assessmentBroad incumbents
- Robert Bosch (Automotive Aftermarket): Bosch distributes automotive parts, filters, batteries, and workshop supplies globally through its Automotive Aftermarket division. Comparable as a broad multi-category automotive aftermarket supplier with branded products that compete with ATP's VOX filter and Route/TAB battery lines.
- Würth: Global automotive aftermarket, MRO, and workshop supplies distributor with a major Latin American presence. Comparable as a multi-category automotive aftermarket distributor serving workshops and industrial customers via direct B2B channels.
- Chevron Lubricants Latin America: Chevron markets lubricants (Havoline, Delo, Techron) across Latin America via local distributors. Comparable as a major global lubricants brand distributed through third-party networks in markets overlapping ATP's territory.
- Shell Paraguay: Shell distributes lubricants (Shell Rimula, Helix, Advance) and operates gas stations in Paraguay. Directly competes with ATP for lubricants shelf-share at lubricentros and gas stations, and competes in the industrial lubricants category.
- TotalEnergies Marketing Paraguay: TotalEnergies operates lubricants and fuels distribution across Latin America, including Paraguay. Comparable as a global lubricants brand distributing through local channels, competing with ATP's Mobil portfolio for similar industrial and reseller customers.
- Castrol (BP) Latin America: Castrol distributes premium lubricants across Latin America via authorized distributors, targeting automotive, motorcycle, and industrial customers. Directly competes with Mobil for lubricants share in the same customer segments ATP serves.
Regional players
- Ditec Automotores: Paraguayan automotive aftermarket company. Operates in the same single-country market and adjacent automotive parts distribution categories, making it a relevant regional comparison for ATP's Paraguayan operations.
Direct peers
- Cosan Lubrificantes e Especialidades S.A. Parent company of ATP, operating the same Mobil lubricants distribution and specialty lubricants business in Brazil under ExxonMobil license. Directly comparable product portfolio (Mobil, Mobil Super, Mobil Delvac) and parallel channel structure, with full overlap of business model.
- Ipiranga Produtos de Petróleo S.A. Major Brazilian fuel and lubricants distributor with a nationwide network serving industrial, transport, and retail channels. Comparable business model and category overlap with ATP's lubricants and automotive products distribution.
- Petrobras Distribuidora (BR Distribuidora): Brazil's largest fuel and lubricants distributor, including the Lubrax brand. Highly comparable as a wholesale lubricants distributor serving industrial, transport, and reseller channels across Brazil — overlapping categories and customer segments with ATP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ATP social profiles
Digital presenceATP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATP leadership team
Management profileNumber of profiles
ATP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATP
What does ATP do?
ATP imports and distributes high-quality automotive products across Paraguay — Mobil-branded lubricants, VOX filters, Route and TAB batteries, and Technic tires — selling them to industrial, construction, agricultural, transport, naval, and cooperative customers through a direct B2B channel and to small resellers (lubricentros, talleres, auto parts stores, gas stations) through a separate resale channel. The company supplements product sales with technical services such as lubrication planning, plant studies, laboratory oil analysis, and training to help customers optimize equipment maintenance.
Is ATP a public or private company?
ATP is a private company. It is classified as corporate owned and is currently operating.
When was ATP founded?
ATP was founded in 1977. It employs 11 to 50 people.
Where is ATP based?
ATP is headquartered in Mariano Roque Alonso, Paraguay, in the Latin America region.
How does ATP make money?
Two revenue lines are on record. Product Distribution and Resale is the primary driver. The others are technical Services.
Who are ATP's main competitors?
Broad incumbents on record are Robert Bosch (Automotive Aftermarket), Würth, Chevron Lubricants Latin America, Shell Paraguay, TotalEnergies Marketing Paraguay and Castrol (BP) Latin America. Ditec Automotores is listed as a regional player. Direct peers are Cosan Lubrificantes e Especialidades S.A., Ipiranga Produtos de Petróleo S.A. and Petrobras Distribuidora (BR Distribuidora).
Does ATP have an API?
No public API is recorded for ATP.
What industry is ATP in?
ATP's product category is Automotive Parts Distribution. Its primary akta.pro industry code is TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners), with a secondary code of EUALAJAE, Lubricants Distribution & Wholesale (Bulk, Packaged, B2B). Its NAICS code is 42312 and its SIC code is 5013.