The Greenfield Organisation

What The Greenfield Organisation does

The Greenfield Organisation is a privately-held UK business support firm headquartered in Harrogate, specialising in what it terms "customer economics" — the intersection of customer buying decisions and financial KPIs such as margin, profit, and enterprise value. The firm operates with 11–50 employees and is led by CEO John Greenhough, Chairman Dr Paul Fifield, and General Manager Michelle Render. Its core intellectual property is a proprietary Customer Economics Framework, developed over more than twenty years of practice, which the firm deploys through B2B consulting engagements aimed at helping organisations manage customer-related cash flow risks and identify new market opportunities.

The firm operates a direct-engagement, sales-led go-to-market model. Prospective clients reach out via a single direct email contact (Michelle Render), and the firm delivers project-based professional services engagements. The firm's principal revenue stream is therefore consulting fees tied to bespoke customer economics advisory work; no pricing is publicly disclosed. As a complementary asset, Greenfield runs "The Big Customer Review," claimed to be the largest customer review initiative in the UK and Europe, which collects survey-based research via Google Forms and serves both as a thought-leadership content channel and a top-of-funnel engagement mechanism for the consulting practice.

Geographically, the firm is based in the United Kingdom and serves clients across the UK and Europe. There is no evidence of external equity investment, parent company affiliation, partnerships, M&A activity, or public capital markets activity; the firm appears to be founder-managed and self-funded. No revenue figures, headcount history, or customer logos are disclosed in publicly available sources, limiting any quantitative assessment of scale or financial performance.

Name

The Greenfield Organisation

Legal name

The GreenField Organisation

Website

https://thegreenfieldorganisation.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

The Greenfield Organisation is a UK-based business consulting firm that helps organisations apply its proprietary Customer Economics Framework to link customer buying decisions to financial KPIs such as margin, profit, and enterprise value, serving B2B clients via direct bespoke engagements.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Manufacturing & Operations Excellence (Lean/Six Sigma) (BPAHAHAC)

Keywords

• Customer economics consulting
• Management advisory services
• Customer value research
• Business consulting
• Customer benchmarking

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Business Consulting Services: Professional consulting engagements helping organizations uncover critical customer insights and apply customer economics principles to improve profitability. Revenue likely generated through project-based consulting engagements with organizations seeking to manage customer-related risks and identify opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Greenfield Organisation is a specialist consulting firm that helps businesses analyse, measure, and improve the economics of their customer relationships. It delivers bespoke advisory engagements and proprietary research, including The BIG Customer Review, to senior client teams seeking to optimise customer-driven value.

Product overview

The Greenfield Organisation is a business support firm that provides consulting services centered on customer economics. The company operates primarily through two offerings: The BIG Customer Review initiative (the largest customer review in the UK and Europe) which provides research-based insights into customer behavior and sentiment, and Customer Economics Consulting which helps organizations translate customer insights into organizational advantage and financial performance improvements.

Differentiator

Problem solved

Functional benefit

Brands

• The Big Customer Review: The largest customer review in the UK and Europe, a research initiative into how much organisations know about their customers and how they think.

Products and services

• Customer Economics Consulting

Quantifiable outcome

• Worth an extra 25%+ on next year's profit or margin

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Bain & Company: Global strategy consultancy with strong customer experience and Net Promoter System practices. Comparable as an incumbent that competes for customer-economics engagements at the enterprise level.
• Baringa Partners: UK-headquartered independent consulting firm across energy, financial services, and operational strategy. Comparable as a UK-rooted advisory operating in customer-and-financial KPI-adjacent spaces but with broader sector coverage and larger scale.
• McKinsey & Company: Global management consulting incumbent with deep customer and marketing practices. Comparable as the dominant buyer of customer-strategy advisory work, against which Greenfield competes for senior executive attention.
• PwC UK: Big Four professional services firm in the UK with strategy, customer, and finance consulting practices. Comparable as an incumbent that can bundle customer-economics work into broader transformation mandates.
• Boston Consulting Group (BCG): Global management consulting incumbent with established customer experience and pricing/customer strategy capabilities. Comparable as a scale incumbent competing for the same senior buyer on customer-driven value creation.

Direct peers

• Newton: UK-based operations and transformation consultancy. Comparable as a boutique UK firm whose work ties operational and customer improvements to financial performance, addressing similar CFO/COO buyers.
• Gate One: UK-based management consulting firm focused on large-scale transformation and customer outcomes. Comparable as a similarly sized UK consultancy competing for senior-executive advisory mandates.
• Elixirr International: AIM-listed UK challenger consultancy offering bespoke management consulting across strategy, operations, and customer transformation. Comparable as a UK-rooted boutique competing with global incumbents on senior-led, IP-driven engagements.
• Beyond Philosophy: Boutique UK-headquartered customer experience consultancy founded by Colin Shaw. Highly comparable as a small specialist advisory translating customer insight into commercial outcomes, similar in size and buyer profile to Greenfield.

Emerging players

• CustomerGauge: Software platform focused on measuring customer economics and Net Promoter-driven financial outcomes. Comparable as a specialist player addressing the same customer-economics value proposition, but delivering via SaaS rather than advisory services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenfieldorg
• LinkedInlinkedin.com/company/the-greenfield-organisation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Greenfield Organisation