Prague Shakespeare Company

What Prague Shakespeare Company does

Prague Shakespeare Company (PSC) is a non-profit English-language theatre company founded in 2008 in Prague, operating a mainstage season at the Divadlo Kolowrat venue and producing workshops, educational programs, and touring productions for schools in Europe and the United States. The organization is structured as a Czech z.ú. NGO paired with a US 501(c)(3) affiliate, Prague Shakespeare Company America, enabling cross-border fundraising and partnership activity. Its multinational ensemble draws on more than 100 artists from 14 countries across four continents, and the company reaches more than 40,000 people annually through performance, education, and outreach.

Name

Prague Shakespeare Company

Legal name

Prague Shakespeare Company, z. ú.

Website

https://pragueshakespeare.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Prague Shakespeare Company is a non-profit English-language theatre founded in 2008 in Prague, producing a mainstage season, school tours, and educational programs for expat, local, and institutional audiences across Europe and the US.

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Independent Artists, Writers, and Performers (711510)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industries

Touring Theatre Productions (MPAGABAC), Regional & Repertory Theatre Companies (MPAGABAB), Theatre Education, Training & Conservatories (MPAGABAN), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• English-language theatre
• Shakespeare productions
• Live performing arts
• Educational theatre programs
• Summer theatre intensives

Headquarters

HQ city

Letnany

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Ticket income from performance season pays for approximately one-fourth of PSC's annual training, performance and education activities. Performances are offered at Divadlo Kolowrat with tickets sold through goout.cz and at the door.
2. Individual Donations: Individual donors from Czech Republic and internationally support PSC. Czech donors can deduct donations over 1,000 CZK up to 10% of tax base. US donors can contribute through Prague Shakespeare Company America 501(c)(3) for tax deductions.
3. Corporate Sponsorships: Customized corporate sponsorship packages offering logo exposure, marketing materials placement, VIP event access, opening night invitations, and free tickets for customers and employees. Sponsors include logo placement at Divadlo Kolowrat, company banners, and exclusive cast party access.
4. Educational Programs: Summer Shakespeare Intensives and educational workshops for students. Programs include 2019 Summer Shakespeare Intensives with fees for participation.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Prague Shakespeare Company presents professional English-language theatre productions, primarily featuring works by William Shakespeare along with other classical and contemporary plays, performed at Divadlo Kolowrat in Prague. The company complements its performance season with educational programs (Summer Shakespeare Intensives and Short Shakespeare Educational Versions for schools), touring productions, and customized corporate sponsorship packages, drawing on a multinational ensemble of artists from fourteen countries.

Product overview

Prague Shakespeare Company operates as a theatre production company offering a unified portfolio centered on professional English-language theatre productions, primarily featuring Shakespeare plays and selected contemporary works, performed at Divadlo Kolowrat. The core product consists of the annual performance season with multiple theatrical productions featuring bilingual surtitles. Supporting offerings include educational programs (Summer Shakespeare Intensives, Short Shakespeare Educational Versions for schools), corporate sponsorship packages, and donation programs through affiliated non-profit entities in both the Czech Republic and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Theatrical Performance Season Annual season of full-length professional English-language theatre productions (Shakespeare, classical, and contemporary works) staged at Divadlo Kolowrat for Czech residents, expats, students, and tourists.
• Summer Shakespeare Intensives Fee-based intensive training program in Shakespeare performance for students and aspiring theatre artists, typically a six-week summer program with online registration and payment.
• Short Shakespeare Educational Versions Condensed, touring-friendly versions of Shakespeare plays (e.g., a 70-minute Romeo and Juliet performed by five actors) designed for school audiences and educational institutions.
• Corporate Sponsorship Packages Customized sponsorship packages sold to corporate partners offering logo exposure at Divadlo Kolowrat, marketing materials placement, opening night invitations, VIP event access, and free tickets for customers and employees.
• Donation Programs Individual donation programs offering tax-deductible contributions through the Czech NGO (Prague Shakespeare Company, z.ú.) and the US 501(c)(3) Prague Shakespeare Company America.

Quantifiable outcome

• Serves over 40,000 people annually
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• KolowratcoreStrategic or Co-development PartnerKolowrat is the primary venue host for PSC productions at Divadlo Kolowrat in the Kolowratský palác. Special thanks to JUDr. Dominika Kolowrat-Krakowska, Maximilian Kolowrat-Krakowsky and Francesca Kolowrat-Krakowska for their generous support.
• Shakespeare Theatre AssociationminorStrategic or Co-development PartnerProfessional membership association for Shakespeare theatres worldwide. PSC participates in STA conferences including STA 2019.
• Bear Theatre CompanycoreStrategic or Co-development PartnerBear Theatre Company partners with PSC to present performances at Divadlo Kolowrat, including The Bear & The Proposal and A Christmas Carol productions.
• British Embassy PragueminorGTM or Marketing PartnerOfficial sponsor providing support for English-language theatre programming in Prague.
• US Embassy PragueminorGTM or Marketing PartnerOfficial sponsor supporting PSC's international cultural programming.
• American Chamber of CommerceminorGTM or Marketing PartnerCorporate sponsor supporting international performing arts in Prague.
• British Chamber of CommerceminorGTM or Marketing PartnerCorporate sponsor supporting British cultural initiatives in Prague.
• City of PragueminorGTM or Marketing PartnerMunicipal government sponsor supporting cultural programming in Prague.
• International School of PragueminorStrategic or Co-development PartnerHost of TEDxYouth@ISPrague where Guy Roberts delivered leadership through Shakespeare talk.
• Prague Youth TheatreminorStrategic or Co-development PartnerPartner organization supporting youth theatre programming.
• Orlando Shakespeare Theater / UCFminorStrategic or Co-development PartnerPartnership with Orlando Shakespeare Theater and University of Central Florida for Dracula: The Journal of Jonathan Harker production directed by Jim Helsinger.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Royal Shakespeare Company: Premier UK Shakespeare producing company with worldwide brand and large-scale education programs. Comparable in mission and repertoire, but vastly larger resources, venues, and international touring reach.
• Stratford Festival: Canada's largest classical theatre festival dedicated to Shakespeare and classic works. Comparable repertoire and education focus, but operates at much larger scale and budget.
• Shakespeare's Globe: London-based Shakespeare institution combining performance, education, and exhibition. Comparable in classical Shakespeare focus and educational programming, with far larger scale and global tourism audience.

Direct peers

• American Shakespeare Center: Shakespeare-dedicated professional theatre with touring and residency programs. Comparable as a Shakespeare-focused company combining repertory productions, education, and multi-state touring.
• Oregon Shakespeare Festival: Large-scale US Shakespeare repertory festival producing a full season of Shakespeare and contemporary work with strong education programs. Comparable in mission, production model, and education-driven donor base.
• Chicago Shakespeare Theater: Major urban Shakespeare theatre producing a broad repertory season plus education and international work. Comparable mix of classical/contemporary programming, education, and donor/sponsor revenue.
• Orlando Shakespeare Theater: Active PSC co-production partner on Dracula with UCF. Comparable as a regional Shakespeare repertory with education programs and institutional university partnerships.
• Shakespeare Theatre Company: Major US professional Shakespeare-focused theatre company producing classical and contemporary plays. Directly comparable as an English-language Shakespeare repertory company with educational programming and donor-driven revenue.

Emerging players

• Prague Youth Theatre: Prague-based youth theatre and partner organization in youth programming. Comparable as a local English-language theatre in the Prague ecosystem with overlapping education and community focus.

Regional players

• Bear Theatre Company: Prague-based theatre partner that co-presents productions with PSC at Divadlo Kolowrat (e.g., A Christmas Carol, The Bear & The Proposal). Comparable as a Prague English-language theatre operator sharing venue and audience base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/pragueshakes
• YouTubeyoutube.com/user/thepragueshakespeare
• Facebookfacebook.com/pragueshakespearecompany
• LinkedInlinkedin.com/company/prague-shakespeare-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prague Shakespeare Company