Pleno Imóveis
Pleno Imóveis is a Brazilian real estate brokerage founded in 2006 that serves buyers, sellers, landlords, tenants, and developers across the Campinas metropolitan region via five offices, a web listing platform, and dedicated resale, luxury, and new-launches verticals.
- Company typePrivate
- Founded2006
- HeadquartersCampinas, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pleno Imóveis does
Pleno Imóveis is a private Brazilian real estate brokerage founded in 2006, headquartered in Campinas, São Paulo, and operating five physical offices across the Campinas metropolitan area (Campinas, Indaiatuba, and Valinhos). The company serves individual buyers, sellers, landlords, tenants, and developers in the regional resale, rental, and new-construction segments, with a dedicated luxury sub-brand (Pleno Singulari) and a Lançamentos vertical that lists 105 active new developments alongside 8,409 resale and rental units.
The business model is commission-based brokerage revenue earned on closed sales and rental transactions, with no disclosed subscription, SaaS, or recurring revenue lines. Go-to-market combines physical storefronts with a web listing platform that exposes search, a Simulador affordability calculator, and a Credihome credit-simulation integration to convert prospects into mortgage-ready leads. Pricing is per-transaction rather than per-seat, and customer relationships are largely distributed across individual counterparties.
The technology footprint is light: a web platform with property search functionality and AWS S3-backed asset hosting, without disclosed AI, ML, or proprietary data assets. Headcount is reported in the 101–250 employee range, consistent with a mid-sized regional brokerage. There are no disclosed funding rounds, M&A activity, leadership changes, or institutional investors in the available source data.
Pleno Imóveis firmographics
Firmographics- Name
- Pleno Imóveis
- Legal name
- Pleno Imóveis
- Website
- https://plenoimoveis.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pleno Imóveis is a Brazilian real estate brokerage founded in 2006 that serves buyers, sellers, landlords, tenants, and developers across the Campinas metropolitan region via five offices, a web listing platform, and dedicated resale, luxury, and new-launches verticals.
- Ownership category
- akta.pro rank
Pleno Imóveis industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Asset Management (BPAJAMAB)
- akta.pro secondary industry
- Luxury Villa Property Management & Concierge Services (THAMAEAJ)
Keywords
Where Pleno Imóveis is headquartered
LocationHeadquarters
- HQ city
- Campinas
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Pleno Imóveis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from facilitating residential and commercial property sales. The company acts as a real estate brokerage connecting buyers and sellers, earning a percentage of transaction value.
- Property Rental Commission: Commission from rental transactions, including rental management services. The company handles both tenant placement and ongoing rental administration for properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Premium/Luxury Properties (Pleno Singulari) |
| Transaction based/ take rate | Pay-as-you-go | Standard Residential Properties |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Pleno Imóveis product offering
Product offeringCore offering
Pleno Imóveis is a traditional real estate brokerage that facilitates residential and commercial property sales and rentals in the Campinas metropolitan region of São Paulo, Brazil. The company lists approximately 8,409 properties for sale and 105 new development launches, employs licensed CRECI-registered real estate agents who handle property viewings, negotiations, and documentation, and operates five physical branch offices complemented by an online listing portal at plenoimoveis.com.br. It also provides rental administration services and operates the Pleno Singulari luxury division for high-value properties.
Product overview
Pleno Imóveis is a comprehensive real estate platform operating in the Campinas metropolitan region of São Paulo, Brazil. The platform consists of a core property listing service with neighborhood-focused browsing capabilities (including Swiss Park, Indaiatuba, Valinhos, Vinhedo, and Bragança Paulista), supplemented by the Plano Singulari luxury division for high-end properties, and a Lançamentos section for new development launches. Additional tools include a property calculator and credit simulator. The platform features 8,409 properties for sale and 105 new launch listings, with five physical office locations serving the region.
Differentiator
Problem solved
Functional benefit
Brands
- Pleno Singulari: Luxury real estate division specializing in high-end properties
Products and services
- Pleno Imóveis Real Estate Brokerage Service
Companies that use Pleno Imóveis
Customer profileSegments3 records
Ideal customer profiles3 records
Pleno Imóveis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pleno Imóveis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CredihomeminorIntegration partnership providing credit simulation and mortgage calculator services. The Credihome simulator is linked from the Pleno Imóveis website, allowing potential buyers to pre-qualify for financing before visiting properties.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Pleno Imóveis competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pleno Imóveis social profiles
Digital presencePleno Imóveis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pleno Imóveis leadership team
Management profileNumber of profiles
Pleno Imóveis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pleno Imóveis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pleno Imóveis
What does Pleno Imóveis do?
Pleno Imóveis is a traditional real estate brokerage that facilitates residential and commercial property sales and rentals in the Campinas metropolitan region of São Paulo, Brazil. The company lists approximately 8,409 properties for sale and 105 new development launches, employs licensed CRECI-registered real estate agents who handle property viewings, negotiations, and documentation, and operates five physical branch offices complemented by an online listing portal at plenoimoveis.com.br. It also provides rental administration services and operates the Pleno Singulari luxury division for high-value properties.
Is Pleno Imóveis a public or private company?
Pleno Imóveis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pleno Imóveis founded?
Pleno Imóveis was founded in 2006. It employs 101 to 250 people.
Where is Pleno Imóveis based?
Pleno Imóveis is headquartered in Campinas, Brazil, in the Latin America region.
How does Pleno Imóveis make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Commission.
Does Pleno Imóveis have an API?
No public API is recorded for Pleno Imóveis.
What industry is Pleno Imóveis in?
Pleno Imóveis's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAMAB, Commercial Real Estate Asset Management, with a secondary code of THAMAEAJ, Luxury Villa Property Management & Concierge Services. Its NAICS code is 5312 and its SIC code is 6531.