Wunsch-Pflege

What Wunsch-Pflege does

Wunsch-Pflege GmbH is a family-owned German home nursing and senior care services company headquartered in Dortmund-Kirchlinde, founded in 1994 by Jörg Wunsch. The company provides an integrated portfolio of senior care services across the Dortmund and Castrop-Rauxel region, including ambulatory nursing care serving approximately 300 patients daily, nine senior shared living communities (Wohngemeinschaften) housing 12-29 residents each, two assisted living residential parks (Wohnparks) in Kirchlinde and Rahm, and two day care facilities (Wunsch-Treff) in Kirchlinde and Rahm. Add-on services encompass professional wound care, respite care (Verhinderungspflege), mandatory consultation visits for care allowance recipients, and a 24/7 home emergency call system provided in partnership with Vitakt.

Revenue is generated primarily through reimbursement from German statutory health insurance (Krankenkasse) and long-term care insurance (Pflegekasse), supplemented by private co-payments for certain services such as assisted living rent and day care. Pricing is not publicly disclosed, but the underlying model is recurring per-service reimbursement across the Pflegegrad 1-5 spectrum, with additional funding sources such as the Entlastungsbetrag of 125 EUR per month for eligible beneficiaries. The company employs approximately 320 staff across nursing, quality management, administration, day care leadership, wound management, and HR/recruiting functions. Customers are individual seniors and their families; there are no enterprise or B2B customers.

The company has no disclosed external investors, no parent holding structure, and operates as an entirely family-controlled GmbH. Following the unexpected death of founder Jörg Wunsch in December 2021 at age 52, management of the company passed to his daughters Lisa Wunsch and Sophie Wunsch, alongside Ulrike Wunsch. Distribution is direct-to-consumer, with services delivered at patients' homes or at company-operated facilities; the technology stack is conventional (website, Facebook, Instagram, YouTube) with no proprietary software platform, no API, and no AI/ML capabilities disclosed. Recent expansion includes the 2023 opening of Wohnpark Rahm, an approximately 5,000 sqm facility with 36 assisted living apartments, 23 shared living units, and a 17-guest day care facility, signaling continued investment in the assisted living product line within the core Dortmund market.

Name

Wunsch-Pflege

Legal name

Wunsch-Pflege GmbH

Website

https://wunschpflege.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Wunsch-Pflege GmbH is a family-owned German home nursing and senior care services company in Dortmund, serving approximately 300 patients daily through ambulatory care, nine senior co-living homes, two assisted living parks, and two day care facilities.

Ownership category

akta.pro rank

Product category

Home Healthcare and Senior Nursing Services

NAICS

Home Health Care Services (621610), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industries

Luxury / High-End Assisted Living Communities (HLADABAD), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Home nursing services
• Senior assisted living
• Ambulatory care
• Senior day care
• Shared living communities

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ambulante Pflege (Home Nursing Services): Nursing services covered by statutory health insurance (Krankenkasse) and long-term care insurance (Pflegekasse). Services include basic care (Grundpflege), medical treatment care (Behandlungspflege), and household support. Revenue is primarily reimbursement-based through German healthcare system.
2. Betreutes Wohnen (Assisted Living): Senior apartments with optional care services. Residents pay rent for barrier-free apartments and can add-on nursing/care services as needed.
3. Tagespflege (Day Care): Day care services for seniors, typically covered by long-term care insurance with co-payments from residents.
4. Wohngemeinschaften (Senior Shared Living): Shared living arrangements for seniors with 24/7 care, revenue from resident fees covered by insurance and private payments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wunsch-Pflege provides in-home nursing and personal care services to seniors in Dortmund and Castrop-Rauxel, including basic care (Grundpflege), medical treatment care (Behandlungspflege), wound care, medication management, and household support. In addition to ambulatory care, the company operates nine senior shared living communities (Wohngemeinschaften), two assisted living Wohnparks offering barrier-free senior apartments, and two day care facilities under the Wunsch-Treff brand, with services reimbursed primarily by German statutory health and long-term care insurance.

Product overview

Wunsch-Pflege GmbH is a nursing and senior care services company offering a portfolio of interconnected care services. The core offerings include Ambulanter Pflegedienst (ambulatory nursing care serving approximately 300 patients daily), Wohngemeinschaften (nine senior living communities with 12-29 residents each), Betreutes Wohnen (assisted living apartments at two residential parks), and Tagespflege (day care at two locations). Supporting these are add-on services including the Vitakt Hausnotruf emergency call system, wound care, respite care, and mandatory consultation visits. The company operates primarily in Dortmund and Castrop-Rauxel, Germany, serving seniors from approximately 50 residents to hundreds of daily care recipients.

Differentiator

Problem solved

Functional benefit

Brands

• Wunsch-Treff: Senior day care facilities under the 'Wunsch-Treff' brand, operating in Dortmund-Kirchlinde (Revierstraße 4) and Dortmund-Rahm.
• Wohnpark

Products and services

• Ambulanter Pflegedienst (Ambulatory Nursing Care) Core ambulatory nursing care service delivering daily basic care (Grundpflege), medical treatment care (Behandlungspflege), wound care, medication management, and household support to seniors in their homes across Dortmund and surrounding areas, with 24/7 on-call support.
• Wohngemeinschaften (Senior Living Communities) Shared living arrangements for seniors across nine locations in Dortmund and Castrop-Rauxel, offering 24-hour care, individual rooms with bathroom facilities, and communal living areas for 12–29 residents per community.
• Betreutes Wohnen (Assisted Living) Independent senior living with optional care services at Wohnpark Kirchlinde and Wohnpark Rahm. Residents live in their own barrier-free apartments with kitchen, living room, bathroom, and bedroom, with access to optional on-demand nursing care services.
• Tagespflege (Day Care) — Wunsch-Treff Day care services for seniors at two locations: Wunsch-Treff in Kirchlinde (capacity 18 guests) and Tagespflege Rahm (capacity 17 guests), operating Monday to Friday with transportation, meals, and structured social activities.
• Vitakt Hausnotruf (Home Emergency Call System) 24-hour home emergency call system provided in partnership with Vitakt, enabling seniors to summon help instantly. Available cost-free through nursing insurance for patients with an assigned Pflegegrad.
• Wundversorgung (Wound Care) Professional wound care delivered at patients' homes by trained nursing staff, including bandage changes, healing monitoring, and coordination with attending doctors.
• Verhinderungspflege (Respite Care) Temporary replacement care provided when the regular family caregiver is unavailable, covering up to 28 days per year with costs covered by long-term care insurance.
• Beratungsbesuche (Consultation Visits per § 45 SGB XI) Mandatory consultation visits for Pflegegrad 2–5 patients receiving only care allowance (Pflegegeld), conducted semi-annually or quarterly depending on care grade.

Quantifiable outcome

• Serving approximately 300 patients daily
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Böhmer & PartnerminorOthersLocal partner business shown in the 'Our Partners' section of the website
• Kia EngbertminorOthersLocal partner business (Kia dealership) shown in the 'Our Partners' section of the website
• Wir in DortmundminorOthersLocal Dortmund community platform partner shown in the 'Our Partners' section
• Tegro HomecompanyminorOthersFurniture/retail partner shown in the 'Our Partners' section
• Arinius MedienminorOthersMedia/communications partner shown in the 'Our Partners' section
• VitaktcoreTechnology or IntegrationHome emergency call system provider. Vitakt provides 24/7 monitoring service, and Wunsch-Pflege responds to emergencies when triggered. Patients with Pflegegrad can receive cost-free Vitakt system through nursing insurance coverage.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Others

• Vitakt Hausnotruf: Provider of home emergency call systems and an existing Wunsch-Pflege partner. Relevant as an adjacent/ecosystem player enabling Wunsch-Pflege's home monitoring service line.

Broad incumbents

• Korian Deutschland: One of Europe's largest senior care operators with a significant German footprint of care homes, assisted living, and home care services. Comparable as a multi-line elder care platform, but at vastly greater national scale than Wunsch-Pflege.
• Cura Seniorencentrum: German operator of inpatient care facilities, assisted living, and short-term care. Comparable in residential care offerings but focused on facility-based rather than integrated ambulatory + residential models.
• Alloheim: Major German operator of senior residences and care facilities offering residential care, assisted living, and ambulatory services. Comparable in service mix but operates hundreds of locations nationwide versus Wunsch-Pflege's regional Dortmund cluster.
• Domicil Seniorenresidenzen: German chain of senior residences offering residential care, assisted living, and dementia care. Comparable on the Wohnpark/assisted living side of Wunsch-Pflege's portfolio, though it does not provide home nursing at scale.
• Pro Seniore Residenzen: German senior residence operator with a broad portfolio of inpatient care, assisted living, and day care. Comparable in residential and day care offerings, with similar reliance on Pflegekasse reimbursement.

Direct peers

• advita Pflegedienst: German home care provider offering ambulanter Pflegedienst, Wohngemeinschaften, Tagespflege, and Betreutes Wohnen across multiple federal states. Closest direct comparable to Wunsch-Pflege's integrated home and residential care model, though at broader geographic scale.
• Home Instead (Deutschland): Franchised home care provider in Germany focused on senior in-home non-medical and personal care. Comparable in the ambulatory segment where Wunsch-Pflege serves ~300 daily patients, though it does not operate Wohngemeinschaften.
• Pflegewerk: Berlin-based operator of inpatient care facilities, Wohngemeinschaften, and ambulatory Pflegedienste. Comparable in combining residential WGs with home nursing services under one operator.

Regional players

• SeniVita Sozial gemeinnützige GmbH: German operator of assisted living communities, Wohngemeinschaften, and home care services, primarily in Bavaria and surrounding regions. Comparable in integrated WG and assisted living model; relevant as a regional benchmark in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtFmJ3Ip5rZ1H1H6amKQ43Q
• Facebookfacebook.com/wunschpflege.gmbh
• Instagraminstagram.com/wunsch_pflege
• Xx.com/Wunsch_Pflege
• LinkedInlinkedin.com/company/wunsch-pflege-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wunsch-Pflege