Kusters

What Kusters does

Autobedrijf Kusters B.V. is a Dutch family-owned independent automotive dealership and workshop founded in 1974 and headquartered at Grotestraat 69, Vierlingsbeek, Netherlands. Operating as a PCA Merkspecialist, the company specializes in Peugeot and Citroën vehicles while servicing all other brands, and is run by roughly 12 employees including owner Berni Kusters and family members in technical, financial, and marketing roles. The business serves individual consumers and small buyers primarily within a 60-kilometre radius of Vierlingsbeek, with a customer base anchored on long-term repeat relationships and an appointment-driven sales process.

The company's operations span six revenue streams. First, vehicle sales of new cars, used cars, and campers, with the online portal providing browsing and sourcing across more than 415,000 vehicles even though the physical inventory is held locally. Second, in-house workshop services covering small and large maintenance, oil changes, tire replacement, timing belt work, air conditioning service, and accident repair, supported by modern diagnostic equipment that meets manufacturer specifications and preserves factory warranties. Third, APK (Dutch MOT-equivalent) periodic vehicle inspections, with the APK fee waived when bundled with major maintenance. Fourth, financing referrals through partner lending institutions (with approximately 70% of car buyers requiring some form of finance). Fifth, insurance intermediation via the PCA Dealerloket platform covering policy placement, premium calculation, and claims handling. Sixth, ancillary services including PCA Mobiliteitspas mobility/breakdown coverage and a trailer rental offering.

The commercial model combines a by-appointment physical showroom with digital browsing, supported by BOVAG trade association membership (delivering warranty standards and dispute resolution) and PCA network affiliation under ABC-Automotive, which provides shared marketing, technical training, group purchasing, and warranty infrastructure across a 120-company affiliated network. Revenue is not publicly disclosed; sources of monetization include gross margin on vehicle sales, hourly workshop fees, per-transaction APK and rental fees, and commission on financed and insured contracts. Customer-rated quality is reflected in BOVAG scores of 9.4 and Klantenvertellen 9.6, with the company citing a 99.5% breakdown-free metric among customers performing annual maintenance.

Name

Kusters

Legal name

Autobedrijf Kusters B.V.

Website

https://autokusters.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Autobedrijf Kusters is a family-owned Dutch automotive dealership and workshop in Vierlingsbeek, founded in 1974, specializing in Peugeot and Citroën while servicing all brands, and offering new and used car sales, maintenance, APK inspections, financing, insurance, mobility passes, and trailer rental to individual consumers in the surrounding region.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Aftermarket Services

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Auto & Vehicle Loan Brokerage (FSAEAEAK), Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL)

Keywords

• Automotive dealership services
• Vehicle maintenance repair
• Used car sales
• Car insurance financing
• Vehicle inspection APK

Headquarters

HQ city

Vierlingsbeek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vehicle Sales (New and Used): Sales of new cars, used cars (occasions), and campers. Cars are sourced both from their own inventory and through a network offering access to over 415,000 vehicles online. Optional Kusters Service Pakket adds additional revenue.
2. Workshop Services: Maintenance and repair services including small and large services, oil changes, tire replacements, timing belt replacement, APK inspections, air conditioning service, and accident repair
3. APK (Vehicle Inspection): Mandatory periodic vehicle inspection (MOT) service, can be combined with maintenance for cost savings
4. Financing Services: Car financing/lending advisory services through partner financing companies, with approximately 70% of car owners requiring some form of financing
5. Insurance Services: Car insurance intermediation through partnerships with various insurance companies via PCA Dealerloket
6. Trailer Rental: Trailer rental services for various purposes including moving and garden waste transport, available for B or BE driving license holders

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Autobedrijf Kusters sells new and used cars and campers (specializing in Peugeot & Citroën) with online access to over 415,000 vehicles, and delivers in-house workshop services including maintenance, repairs, APK inspections, air conditioning service, and damage repair. The dealership also intermediates car financing and insurance through partner networks and rents out trailers.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Vehicle Sales (Occasions and Campers)
• Workshop Maintenance and Repair
• APK Vehicle Inspection
• Car Financing Intermediation
• Car Insurance Intermediation
• Trailer Rental
• Kusters Service Pakket
• PCA Mobiliteitspas (Mobility Pass)

Quantifiable outcome

• 99.5% of Kusters' customers drive without breakdowns due to technical problems when maintaining their car annually
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PCA (Peugeot & Citroën Merkspecialist)coreChannel Partner/ Reseller/ DistributorPCA is a national collaboration of companies specializing in Peugeot & Citroën. Kusters operates as a PCA Merkspecialist, gaining access to the PCA brand formula, shared marketing, national network coverage, technical support, and group purchasing benefits. The partnership requires meeting BOVAG standards and PCA's own enhanced requirements for entry norms, company appearance, customer treatment, and up-to-date technician knowledge.
• ABC-AutomotivecoreStrategic or Co-development PartnerABC-Automotive supports the PCA Merkspecialist formula and other successful brand formulas. In total, 120 automotive businesses are affiliated with one of ABC-Automotive's formulas. This parent organization provides strategic support, brand development, and shared resources across its dealer network.
• BOVAGcoreChannel Partner/ Reseller/ DistributorBOVAG is the Dutch automotive trade association. All Merkspecialists are affiliated with BOVAG, which sets delivery conditions and warranty standards for work performed. BOVAG also provides mediation and dispute resolution. BOVAG standards cover the business, operations, necessary knowledge and equipment, as well as environmental matters.
• Insurance Companies (via PCA Dealerloket)minorChannel Partner/ Reseller/ DistributorKusters has good contacts with various insurance companies through the PCA Dealerloket platform, enabling them to arrange car insurance for customers with competitive terms and premiums. The Dealerloket also handles premium calculation, policy changes, and damage claims.
• Lease CompaniesminorChannel Partner/ Reseller/ DistributorKusters has central agreements with lease companies for both Peugeot & Citroën and all other brands, making them an attractive option for lease car maintenance and repairs.
• PCA Mobiliteitspas (Mobility Pass)coreStrategic or Co-development PartnerPCA Mobiliteitspas provides 24/7 breakdown assistance throughout Europe for cars covered by the scheme. Services include roadside assistance, replacement transport, hotel accommodation, and repatriation. This partnership enhances customer confidence by providing comprehensive mobility protection.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Louwman Group: Louwman is one of the largest Dutch automotive groups, operating dealerships, workshops, and mobility services across many brands. It competes in the same sales-service-insurance-financing bundle as Kusters, but with national scale, multi-site operations, and a broader brand portfolio.
• Stern Groep: Stern Groep is a publicly listed Dutch automotive dealer group operating dealerships and service points across many marques. It is a broad incumbent in the same multi-brand dealership and workshop category as Kusters, but at significantly greater scale and with a multi-region footprint.
• Wensink Automotive Group: Wensink is a major Dutch automotive group with dealerships and workshops across multiple brands. Comparable to Kusters in core product offering (sales plus service) but with a much broader geographic footprint and significantly larger workforce.
• Hedin Automotive: Hedin Automotive is a large European automotive dealer group with a significant Dutch presence operating multiple brand franchises including service and sales. Comparable to Kusters in offering full dealership and workshop services, but at a much larger, multi-country scale.
• Bosch Car Service Netherlands: Bosch Car Service is an international multi-brand garage network with a Dutch presence, focused on maintenance and repair across all vehicle brands. It is comparable to Kusters' workshop and APK services but does not operate as a new-car dealer, and competes primarily for the service-side wallet share.
• Van Mossel Automotive Group: Van Mossel is the largest automotive group in the Netherlands, operating dozens of dealerships and workshops across multiple brands including Peugeot and Citroën. It is a broad incumbent that competes in the same sales-and-service category as Kusters, but at far greater scale and with a multi-site footprint.
• Broekhuis Groep: Broekhuis is a large Dutch automotive dealer group with multiple locations and brand franchises, offering sales, service, and financing. It mirrors Kusters' bundled service proposition but operates at a multi-site, multi-brand scale that Kusters does not match.

Others

• PCA Merkspecialist Network (ABC-Automotive): PCA is a national network of approximately 120 Peugeot & Citroën specialist dealers supported by ABC-Automotive. Other PCA dealers are the closest direct comparables to Kusters, sharing the same brand formula, BOVAG standards, and PCA Dealerloket insurance and mobility partnerships.

Emerging players

• AutoScout24 Netherlands: AutoScout24 is a leading online vehicle marketplace in the Netherlands enabling consumers to search, compare, and connect with dealers. It is an emerging channel that competes with Kusters' online vehicle search for buyer attention, but does not provide physical sales, service, or financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/autobedrijfkusters
• Facebookfacebook.com/autobedrijfkusters
• LinkedInlinkedin.com/company/autobedrijf-kusters-bv-en-autoschadeherstelbedrijf

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kusters