Veerenstael

What Veerenstael does

Veerenstael B.V. is a Dutch private limited company (B.V.) headquartered in Woerden, Netherlands, operating as a specialized professional services firm in asset management, maintenance management, and reliability engineering. The company was founded by Rik Kobussen and Jeroen Struijk, with Yannick Stiphout identified as owner (Eigenaar), and currently employs 34 in-house professionals. Veerenstael targets Dutch organizations in the production industry and infrastructure sectors, delivering consulting engagements that connect business strategy to technical maintenance execution. The firm does not build proprietary software platforms; instead it works with industry-standard EAM/CMMS systems including IBM Maximo, IFS Ultimo, and SAP S/4HANA, applying proprietary methodologies such as the four-phase EAM Scan, the six-phase FIX performance contract methodology, RAMS analysis, and FMECA/RCMII frameworks.

The company's revenue model is built on three professional services streams: (1) project-based consulting engagements scoped after an intake meeting and priced by organizational size and analysis depth, including 4-6 week EAM scans and 2-day asset management scans; (2) interim staffing/detachment of experienced managers and engineers to fill client capacity gaps; and (3) training services delivered through the 'Train to Maintain' label (launched May 2025) and the Asset Management Experience (AME) game-based training. Go-to-market is enterprise field sales, led by founders and senior consultants with direct client relationships, supplemented by a free QuickScan self-assessment tool as a low-threshold lead generation mechanism. A second office in Hellevoetsluis is under construction with opening planned for 2026 to support capacity expansion.

The client base is diverse and enterprise-weighted, including Uniper, SPIE, BAM, KWS, Equans, APM Terminals, Eni, TotalEnergies, Farm Frites, PepsiCo, KraftHeinz, Bunge, SC Johnson, and Freudenberg Performance Materials, spanning food production, energy, infrastructure, and logistics sectors. Veerenstael has delivered measurable outcomes including €90,000+ annual OPEX/CAPEX savings at an oil refinery, 3% OEE improvement in three months on a filling line, and training of 140 employees within five weeks during the Uniper SAP WCM rollout. Recognition includes consecutive FD Gazelle awards in 2023 and 2024 as one of the fastest-growing companies in the Netherlands, and the 2021 MKB!dee award (€198,460 grant) for the AME game developed with Ivy Global and Raccoon Serious Games.

Name

Veerenstael

Legal name

Veerenstael B.V.

Website

https://www.veerenstael.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Veerenstael B.V. is a Dutch consultancy specializing in asset management, maintenance management, and reliability engineering for Dutch enterprise clients in the production industry and infrastructure sectors, delivering consulting, interim staffing, and training services.

Ownership category

akta.pro rank

Product category

Asset Management & Maintenance Consulting

NAICS

Management Consulting Services (54161), Engineering Services (54133), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Manufacturing & Operations Excellence (Lean/Six Sigma) (BPAHAHAC)

akta.pro secondary industries

Reliability, Safety & Risk Engineering (RAMS/PSM) Consulting (BPAHAIAK), EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

Keywords

• Asset management consulting
• Maintenance management services
• Reliability engineering consulting
• Enterprise asset management scan
• Infrastructure maintenance consulting

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based Consulting Engagements: Veerenstael generates revenue through fixed-scope consulting projects in asset management, maintenance management, reliability engineering, and EAM implementation. Projects are scoped after an initial intake meeting and priced based on organizational size and analysis depth. Typical engagements include EAM scans (4-6 weeks), asset management scans (2 days), and longer-term implementation projects.
2. Interim Staffing / Detachment: The firm supplies experienced interim managers, reliability engineers, maintenance engineers, and asset managers on a detaching or project basis to fill temporary capacity gaps at client organizations. Consultants are deployed to solve specific capability shortages, maintain project momentum, or bridge roles during staffing transitions.
3. Training Services (Train to Maintain): Veerenstael offers practice-oriented training programs for asset management professionals under the Train to Maintain brand, developed from the firm's practical consulting experience. Training is delivered as one-day sessions tailored to infrastructure and production sector professionals.
4. Asset Management Experience (AME) Training: The Asset Management Experience is a game-based training delivered as a 1 to 1.5-hour interactive session, optionally facilitated in-house with a game host and content facilitator, with options for custom asset scenarios and post-session reflection assignments.

Pricing tiers

Go-to-market motion1 record

Core offering

Veerenstael B.V. is a Dutch consulting firm that delivers project-based advisory, interim staffing, and training services in asset management and maintenance management for production industry and infrastructure clients. Engagements range from diagnostic scans (EAM Scan, Asset Management Scan) to full implementation of risk-based maintenance strategies and optimization of EAM platforms such as IBM Maximo, IFS Ultimo, and SAP S/4HANA.

Product overview

Veerenstael is a consulting services company specializing in asset and maintenance management for the production industry and infrastructure sectors. The company offers a portfolio of services including strategic consulting (Asset Management, Reliability Engineering), tactical execution support (Maintenance Management, Maintenance Engineering), and specialized solutions (FIX performance contracts, interim staffing). Their offerings are complemented by Train to Maintain training programs and the Asset Management Experience (AME) game-based learning tool. They work with enterprise asset management systems including IBM Maximo, IFS Ultimo, and SAP S/4 HANA, helping organizations implement, optimize, and derive value from these platforms. Their services span from assessments and scans to full implementation support and ongoing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Veerenstael Enterprise Asset Management (EAM) Scan A four-phase structured diagnostic scan that evaluates an organization's enterprise asset management practices, identifies bottlenecks, and delivers a prioritized improvement roadmap aligned with ISO 55000. Conducted over 4-6 weeks and tailored to enterprise production and infrastructure clients.
• Asset Management Scan A two-day consulting engagement delivered by two asset management consultants that combines desk research, site visits, and stakeholder interviews to evaluate asset management organizations and processes at operational, tactical, and strategic levels using Veerenstael's knowledge model.
• Asset Management Consulting Strategic consulting service that helps organizations optimize asset management processes, bridge technical asset management with business strategy, and create value across the entire lifecycle of installations.
• Maintenance Management Tactical planning and execution service for maintenance, providing organizations with strategic asset and maintenance management plans and interim maintenance management support.
• Maintenance Engineering Tactical asset management service covering development of maintenance concepts, risk analyses (FMECA, RCMII), work order optimization, life cycle cost planning, and configuration of maintenance management systems.
• Reliability Engineering Strategic service that manages technical risks, performs RAMS analyses, develops long-term asset strategies (SAMP), and identifies performance improvement opportunities through root cause analysis.
• FIX (Onderhoudsprestatie Contract) Six-phase total solution methodology that combines Systems Engineering, Contract Management, and Asset Management for managing performance-based maintenance contracts, with phases from awareness creation through continuous improvement.
• Interim Managers and Engineers Temporary staffing/detachment service that supplies experienced project leaders, reliability engineers, maintenance engineers, and asset managers to address capacity gaps in client maintenance organizations.
• Train to Maintain One-day, practice-oriented training programs for asset management professionals in the infrastructure and production sectors, covering topics such as FMECA, Root Cause Analysis, and preventive maintenance. Launched as a dedicated training label in May 2025.
• Asset Management Experience (AME) Training Interactive game-based training session (1 to 1.5 hours) in which participants manage a cookie factory's assets under production pressure, designed to align organizational perspectives on asset management across all levels.

Quantifiable outcome

• OEE improvement of 3% within three months on a filling production line
• +3 more outcomes

Named customers21 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Ivy GlobalcoreStrategic or Co-development PartnerIvy Global collaborated with Veerenstael and Raccoon Serious Games to develop the Asset Management Experience (AME) training game, winning the MKB!dee award and receiving a €198,460 grant. The partnership combines Ivy Global's industry expertise with Veerenstael's asset management consulting knowledge for gamified training development.
• Raccoon Serious GamescoreStrategic or Co-development PartnerRaccoon Serious Games partnered with Veerenstael and Ivy Global to develop the Asset Management Experience (AME) gamified training tool. Raccoon contributed game design and development expertise while Veerenstael provided domain knowledge. The collaboration won the MKB!dee award and received €198,460 in funding.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Arcadis: Large Dutch-headquartered engineering and asset management consultancy with significant exposure to infrastructure and industrial clients. Competes with Veerenstael on asset management consulting mandates but across a much broader service portfolio.
• Royal HaskoningDHV: Dutch engineering consultancy with asset management and reliability practices serving infrastructure and industrial clients. Overlaps with Veerenstael's maintenance management and reliability engineering offerings at a much larger scale.
• Wood: Global consulting and engineering firm with strong asset management and reliability engineering practices in energy and industrial markets. Competes with Veerenstael on reliability engineering and RAMS-type engagements in oil & gas and energy.
• Bureau Veritas: Global testing, inspection and certification company with asset management and ISO 55000 advisory services. Overlaps with Veerenstael's ISO-aligned asset management scanning and compliance engagements.
• TÜV Rheinland: International testing and certification organization offering asset management system certification, RAMS and reliability services. Competes with Veerenstael's reliability engineering and ISO 55000 advisory practices.
• Accenture Industry X: Global consultancy with dedicated asset management and digital industry practices serving enterprise clients. Represents a scaled incumbent threat to Veerenstael on large EAM transformation programs.

Direct peers

• Iv-Groep: Dutch engineering consultancy with dedicated asset management and maintenance optimization practices serving industrial and infrastructure clients in the Netherlands. Most directly comparable niche competitor to Veerenstael.
• DDC Group: Dutch asset management consultancy specializing in physical asset management and maintenance optimization for industrial and infrastructure clients. Closest comparable specialist competitor to Veerenstael in the Dutch market.
• Mainnovation: Dutch asset management and reliability consultancy offering maintenance optimization and EAM advisory services. Directly competes with Veerenstael on reliability engineering and asset management scanning engagements.

Others

• McMain Software: Dutch CMMS/EAM software vendor that partners with Veerenstael for asset management consulting. Ecosystem counterpart rather than direct competitor — represents an indirect comparison as part of the broader Dutch EAM/asset management ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
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Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veerenstael