What Peter Jordan does

Peter Jordan is a full-service 360 advertising agency headquartered in Guatemala City, Guatemala, founded circa 2004 by three businessmen — Manuel Kairé, Willy Paiz, and Wicho López — who were previously advertisers before transitioning to agency work. Operating under the DBA 'Peter Jordan Publicidad,' the firm has grown from three founders to a team of more than 50 professionals and claims a Latin America regional footprint beyond Guatemala. Its offering is organized as an integrated suite spanning strategy, market intelligence, media buying and negotiation (both ATL/traditional and digital), full-funnel creative development, audiovisual production, and a Digital Contact Center providing CRM, digital catalog, e-commerce, audience administration, and consumer journey mapping capabilities for each brand account. The agency also markets a proprietary strategic methodology branded 'La Ruta de los 3 Mundos' (Flight Plan, Character Diamond, Story Telling, Full Funnel) intended to unify strategy, brand personality analysis, narrative development, and stage-specific messaging across the consumer journey.

The firm operates a professional services revenue model, generating income through agency fees for strategic, creative, media, and production services delivered to enterprise clients; pricing is not publicly disclosed and requires direct contact with the sales center. Its go-to-market is sales-led and relationship-driven, explicitly positioned on long-term client engagements where 'agency success depends on client success.' Named clients are concentrated in the enterprise segment and include Honda Guatemala, Farmacias Meykos, Cruz Verde, Intelaf, Dermacenter, and Baby Center by Meykos, with the company emphasizing that current clients include Top 3 regional brands and category number ones. The agency is independently and privately held by its three co-founders, with no disclosed institutional investors, parent company, or subsidiaries, and maintains an active owned-media presence across website, blog, Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Name

Peter Jordan

Legal name

Peter Jordan

Website

https://peterjordan.gt

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Peter Jordan is a Guatemala-based full-service 360 advertising agency with 20+ years of experience and 50+ professionals, serving Top 3 regional enterprise brands across Latin America with integrated strategy, media buying, creative, and digital contact center services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Advertising agency services
• Media buying and planning
• Market intelligence research
• Digital marketing campaigns
• Audiovisual production

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Services: Full-service 360 advertising agency providing comprehensive marketing services including media buying, market intelligence, branding, digital marketing, content marketing, and audiovisual production. Revenue generated through agency fees for strategic and creative services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Peter Jordan is a full-service 360 advertising agency that plans, creates, and executes integrated advertising campaigns for regional brands across Central America and Latin America. Its core offering bundles strategic market intelligence, traditional and digital media buying and negotiation, full-funnel creative development, audiovisual production, and a digital contact center for prospect conversion, all delivered under its proprietary "La Ruta de los 3 Mundos" framework.

Product overview

Peter Jordan is a full-service 360 advertising agency operating from Guatemala with more than 20 years of experience and a team of over 50 professionals. Its offering is organized as an integrated suite comprising strategic market intelligence, media buying and negotiation (both ATL/traditional and digital), full-funnel creative development, a digital contact center for sales prospect conversion, audiovisual production, and the proprietary 'La Ruta de los 3 Mundos' strategic framework (Flight Plan, Character Diamond, Story Telling, Full Funnel). All services are delivered under the Agencia de Publicidad 360 umbrella and are designed to work together across the complete consumer journey from awareness through loyalty.

Differentiator

Problem solved

Functional benefit

Products and services

• Agencia de Publicidad 360 Full-service 360 advertising agency offering end-to-end marketing services including strategy, creative development, media buying, market intelligence, and results evaluation, spanning ATL/traditional, digital, content marketing, public relations, and BTL channels for enterprise and mid-market regional brands.
• Inteligencia de Mercados Market intelligence and strategic analysis service combining qualitative and quantitative research, audience studies, and competitive analysis to inform advertising strategy and media planning for client brands.
• Compra y Negociación de Medios Media buying and negotiation service covering traditional (ATL) and digital channels, leveraging the agency's scale to optimize client advertising investment across television, radio, digital, and out-of-home media.
• Desarrollo Creativo Full Funnel Full-funnel creative development service covering awareness, consideration, acquisition, retargeting, and loyalty stages, aligning creative messaging to the specific stage of the consumer journey for each client brand.
• Digital Contact Center Digital contact center service that manages prospect conversion and sales opportunities, translating leads into real sales opportunities and supporting the sales funnel through digital channels using CRM, digital catalog, e-commerce, audience administration, and consumer journey mapping capabilities.
• Producción Audiovisual Audiovisual production service covering audio, video, art direction, copywriting, and content marketing production for advertising campaigns across channels.
• La Ruta de los 3 Mundos Proprietary three-world strategic framework encompassing Flight Plan (strategy and planning), Character Diamond (brand personality analysis), Story Telling, and Full Funnel execution, used as the agency's methodology for comprehensive campaign development.

Quantifiable outcome

• Long-term client relationships built on mutual success - agency grows because client business grows

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Publicis Worldwide: Publicis Groupe's flagship creative network operating in Guatemala. Direct competitor in integrated 360 advertising, media buying, and digital marketing services for the same Central American brand roster.
• Havas: Global advertising and communications group with creative, media, and health networks in Latin America. Direct competitor to Peter Jordan for integrated 360 campaigns from regional category leaders.
• Ogilvy: WPP-owned global creative and integrated marketing network with a Guatemala City office. Directly competes for Top 3 regional brand AOR relationships against Peter Jordan, offering full-service 360 capabilities plus global coordination.
• BBDO: Omnicom-owned global advertising network with Central American operations. Competes head-to-head with Peter Jordan for enterprise creative, media buying, and brand strategy mandates from category-leading regional clients.
• Grey: WPP-owned global advertising agency with presence in Guatemala and Central America. Competes with Peter Jordan for full-service 360 mandates from top-tier regional brands across creative, media, and content.
• McCann: IPG-owned global advertising agency with Guatemala presence. Offers the same full-funnel creative, media, and content services to the same Top 3 regional enterprise client base that Peter Jordan targets.
• Leo Burnett: Publicis-owned creative network with a Guatemala City office. Competes for the same enterprise creative, brand strategy, and integrated media work that Peter Jordan delivers to category-leading regional advertisers.
• MullenLowe: IPG-owned global creative network operating in Latin America. Directly comparable to Peter Jordan as a mid-to-large integrated agency serving multinational and regional enterprise clients with full-funnel capabilities.
• DDB: Omnicom-owned global creative agency with operations across Latin America. Directly comparable on integrated creative, media planning, and digital marketing services to enterprise clients in the region.
• J. Walter Thompson (JWT): WPP-owned global advertising network with a long-standing Latin American footprint. Competes with Peter Jordan for the same Top 3 regional enterprise clients, particularly in automotive and consumer goods verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@peterjordanpublicidad/featured
• Facebookfacebook.com/peterjordangt
• LinkedInlinkedin.com/company/peterjordan-gt
• Instagraminstagram.com/peterjordan_publicidad

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Jordan