UWallet

What UWallet does

UWallet is a Jordan-licensed mobile wallet and digital payment platform operated by Solutions for Mobile Payment Company, a consortium entity established in 2014 and majority-owned (66%) by telecom operator Umniah, with the remaining shares held by six major Jordanian banks (Cairo Bank Amman, Jordan Bank, Union Bank, Arab Jordan Investment Bank, Jordan Ahli Bank, Housing Bank), Network International, and the Women's Fund for Microfinance. The platform is supervised by the Central Bank of Jordan and integrated directly with JoPACC's National Switch and CliQ real-time payment rails, allowing the service to operate exclusively within Jordan and in Jordanian Dinar. UWallet serves both banked and unbanked consumers across all governorates, with a horizontal segmentation approach spanning individual consumers, SMEs, merchants, and employers, and is described as the leading e-wallet in the local market.

The core product is a self-serve mobile application (available on Google Play and the App Store) that combines a digital wallet with Mastercard-branded physical Gold Debit and virtual Gold Mastercard cards, a contactless smart bracelet, Google Pay tokenization, ATM cash withdrawal via QR code, and an embedded services layer. The embedded services portfolio includes e-vouchers (iTunes, Google Play, PlayStation, Xbox, Steam), international money transfers, Al-Ratib earned wage access with an employer administration portal, personal loan requests routed to Al-Maal Finance, and travel, car, and health insurance distributed through InsureShop. Sub-brands and partnership-led products include imoPay (the first IM-based mobile payment in Jordan, integrated with imo messenger), Bareed Pay (the digital postal wallet powered by UWallet for Jordan Post), and a UNRWA aid-disbursement flow.

UWallet monetizes through transaction fees on transfers, bill payments, card use, and cash withdrawals; one-time card issuance, replacement, and dispute fees (5 JOD per dispute); commissions on e-voucher sales sourced from third-party providers; insurance and loan facilitation fees; and dormant-account fees after 12 months of inactivity. Distribution is hybrid: a mobile-first product-led growth motion supplemented by an agent/dealer network, merchant POS acceptance (Capital Bank partnership), corporate and employer direct sales, and a centralized customer complaints center. AI capability is currently limited to partner-delivered real-time transaction monitoring and anomaly detection (via ADSTRA), with no in-house model R&D disclosed.

Name

UWallet

Legal name

Solutions for Mobile Payment Company (شركة الحلول المالية للدفع بالهاتف النقال)

Website

https://uwallet.jo

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

UWallet is a Central Bank of Jordan-licensed mobile wallet and digital payment platform majority-owned by Umniah, serving banked and unbanked consumers, SMEs, employers, and government/NGO partners across Jordan with payments, cards, transfers, EWA, insurance, and lending.

Ownership category

akta.pro rank

Product category

Mobile Payments / Digital Wallet

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)

akta.pro secondary industries

Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), International / Multi-Currency Wallets (FSAMAEAL)

Keywords

• Mobile wallet
• Digital payments
• Money transfers
• Prepaid cards
• Financial inclusion

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: UWallet charges service fees and commissions on each financial transaction executed through the mobile payment service, including transfers, bill payments, card transactions, and cash withdrawals. Fees are published through official channels and communicated 30 days in advance of any changes.
2. Card Issuance and Replacement Fees: The company charges declared fees for issuance of physical and virtual Mastercard cards, replacement for lost or damaged cards, and dispute processing fees (5 JOD per dispute case).
3. E-Voucher Sales Commission: Revenue generated from the sale of third-party electronic vouchers (gaming, entertainment, apps) through the uwallet platform, where vouchers are sourced from third-party providers.
4. Insurance Services: Insurance products (travel, car, health) are offered through InsureShop partnership, with uwallet facilitating the application and payment processing within its app.
5. Dormant Account Fees: Fees applied to dormant wallets that have been inactive for 12 months or more, as published on official channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

UWallet provides a licensed mobile wallet and digital payment platform that enables Jordanian consumers and businesses to make instant P2P transfers, pay bills, withdraw cash via QR or ATM, and use physical and virtual Mastercard prepaid cards for in-store, online, and contactless NFC payments. The offering is extended through embedded financial services including earned wage access (Al-Ratib), personal loans, insurance, international remittances, and e-vouchers.

Product overview

UWallet is a mobile wallet and digital payment platform operated by Umniah under the supervision of the Central Bank of Jordan. The core offering is the uwallet Mobile Application, a licensed electronic wallet enabling mobile payments, money transfers, bill payments, and cash withdrawals. The product portfolio extends through Mastercard-branded cards (physical Gold Debit Card and Virtual Gold Mastercard), the uwallet Smart Bracelet for contactless wearable payments, and module add-ons including E-Voucher purchasing, International Money Transfer, QR Cash Withdrawal, Al-Ratib (earned wage access), Loan Request, Insurance Services (via InsureShop), UPay tokenization, and Google Pay integration. Strategic partnerships include imoPay for social messaging payments, and UWallet provides the technical platform for Jordan Post's Bareed Pay digital wallet. The platform is built on JoPACC's National Switch infrastructure and is one of Jordan's leading e-wallet services targeting both consumers and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• imoPay: A mobile payment product launched in partnership with imo messenger app, enabling real-time peer-to-peer fund transfers for users of the imo platform in Jordan.
• Al-Ratib (Earned Wages Access)
• International Money Transfers
• Bareed Pay

Products and services

• uwallet Mobile Application Core mobile wallet app enabling users in Jordan to make instant P2P transfers, pay bills, top up mobile lines, withdraw cash, purchase e-vouchers, and access embedded financial services. Licensed by the Central Bank of Jordan and operating through JoPACC.
• Mastercard Gold Debit Card Physical Gold-tier Mastercard debit card with Digital First certification issued in partnership with Mastercard, accepted at merchants worldwide.
• Virtual Gold Mastercard Digital-only Gold Mastercard for secure online shopping without a physical card, first virtual Mastercard issued in Jordan.
• uwallet Smart Bracelet Contactless wearable payment bracelet providing tap-to-pay functionality as an alternative to cards, targeted at younger users.
• E-Voucher Service Digital voucher marketplace within the uwallet app offering gaming, entertainment, and ecommerce vouchers from global brands including iTunes, Google Play, PlayStation, Xbox, Steam, and PUBG.
• International Money Transfer Cross-border money transfer service enabling users to send and receive funds internationally directly through the uwallet app.
• QR Cash Withdrawal Cash withdrawal service via QR code scanning at partner POS terminals, allowing users to convert digital wallet balance to cash without a physical card.
• Al-Ratib Earned Wage Access

Quantifiable outcome

• Market leader in Jordan's electronic wallet sector, serving customers across all governorates
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature9 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Framework TechnologycoreImplementation/ SI/ Consulting Partner · 10 June 2026UWallet signed a partnership with Framework Technology to implement the Trust AXIS governance, risk, and compliance (GRC) management system. The system centralizes compliance operations, policy management, regulatory requirements, and internal auditing within a unified platform.
• Jordan Post (البريد الأردني)coreStrategic or Co-development Partner · 19 April 2026UWallet and Jordan Post signed a strategic partnership to launch 'Bareed Pay' — a digital postal wallet powered by UWallet's licensed and secure platform. The partnership leverages Jordan Post's extensive national presence to broaden digital financial services access across all Jordanian governorates.
• MastercardcoreStrategic or Co-development Partner · 5 February 2026UWallet and Mastercard collaborate to introduce digital payment solutions in Jordan, including SME-focused tools, virtual cards, and the Mastercard World Prepaid Card. The initiative aims to enhance financial inclusion, security, and convenience for consumers and small businesses, supporting Jordan's digital transformation.
• Bishop's School Alumni Association (جمعية نادي قدامى الطلبة وخريجي مدرسة المطران)minorGTM or Marketing Partner · 19 January 2026UWallet signed a strategic partnership with the Bishop's School Alumni Association to provide digital financial solutions to graduates, students, and their families, promoting financial inclusion within the educational community.
• Wink ExpressminorStrategic or Co-development Partner · 23 March 2025UWallet partnered with Wink Express, a leading logistics company, to digitize and streamline payment collection and disbursement operations. UWallet enables Wink Express customers to receive digital payments, reducing cash dependency and ensuring faster, safer transactions.
• Network International JordancoreStrategic or Co-development Partner · 12 February 2025Network International Jordan signed a strategic partnership with UWallet, the only e-wallet in Jordan offering virtual Gold Mastercard for online shopping, to enhance digital payment infrastructure and services.
• UNRWA (الأونروا)coreStrategic or Co-development Partner · 14 May 2024UWallet signed a strategic partnership with UNRWA to facilitate disbursement of financial aid and assistance to Palestinian refugees in Jordan. UWallet provides its digital payment infrastructure to ensure efficient and transparent delivery of humanitarian financial support.
• Mansour Fuel Stations (محطات المناصير)minorChannel Partner/ Reseller/ Distributor · 28 November 2023UWallet launched QR code-based cash withdrawal service at all Mansour fuel station locations, enabling users to convert digital wallet balance to physical cash at POS terminals.
• Tamkeen Network (شبكة تنمية)minorStrategic or Co-development Partner · 14 November 2023UWallet partnered with Tamkeen Network, Jordan's microfinance support network (non-profit), to promote financial inclusion and digital literacy in remote and rural areas. The partnership focuses on women, youth, and microfinance clients across all Jordanian governorates.
• Capital BankcoreChannel Partner/ Reseller/ Distributor · 17 September 2023UWallet and Capital Bank signed a strategic partnership to expand electronic POS acceptance networks across Jordan. UWallet provides electronic payment acceptance and POS devices to merchants and business owners, enhancing digital payment options for customers.
• Petra University (جامعة البترا)minorStrategic or Co-development Partner · 5 July 2023UWallet entered a strategic partnership with Petra University to promote financial education and support digital payment transformation on campus. The partnership includes opening digital wallet accounts for students and faculty, creating a cashless campus environment, and providing training programs.
• imocoreStrategic or Co-development Partner · 22 November 2022UWallet partnered with imo, the world's leading instant messaging platform, to launch imoPay — the first IM-based mobile payment solution in Jordan. The service enables real-time peer-to-peer fund transfers directly within the imo app, verified through both platforms, targeting unbanked and financially underserved populations.
• MG Jordan / Al-Muashir for Equipment SupplyminorGTM or Marketing Partner · 27 September 2022First-of-its-kind partnership in Jordan where MG Jordan dealers distribute UWallet's contactless smart bracelet to customers as a loyalty program, integrating UWallet's payment technology into the automotive sector.
• Network InternationalcoreTechnology or Integration · 18 September 2022Network International (formerly EMP), a leading financial services provider in the region, is a founding strategic partner in the UWallet consortium, contributing technology and payment processing expertise.
• DuSaveminorGTM or Marketing Partner · 13 June 2022UWallet signed a partnership with DuSave to provide instant discounts and cashback offers to UWallet cardholders at partner merchants, enhancing the loyalty proposition for UWallet users.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Careem Pay: Careem (Uber-owned super-app) operates Careem Pay, a digital wallet active across MENA including Jordan. It offers P2P, payments, and merchant services as part of a broader ride-hailing and delivery platform, making it a regional incumbent competitor with overlapping wallet functionality.
• STC Pay (now stc Bank): STC Pay (now stc Bank) is a Saudi telecom-led digital wallet and payments app. While Saudi-focused, it shares the same telco-bank consortium model as UWallet (telecom majority owner with bank partners) and operates a comparable P2P, merchant, and bill-pay wallet in MENA.
• M-Pesa: M-Pesa is the global pioneer of mobile money, operating across Africa and in select markets like Vodafone's territories. As a telco-led digital wallet serving unbanked populations, it provides a strategic benchmark for UWallet's financial-inclusion positioning and product roadmap.
• Etisalat Cash (now e&): Etisalat Cash is the mobile wallet offered by Etisalat (now e&) in the UAE, with telco-led distribution similar to UWallet's Umniah-backed model. It is a comparable MENA telco wallet offering transfers, payments, and merchant acceptance.

Others

• Network International: Network International is a major MENA payment processor and a strategic shareholder of UWallet. While primarily a payment infrastructure provider rather than a wallet operator, it is a key technology partner and ecosystem participant comparable to UWallet's underlying processing capabilities.

Regional players

• Vodafone Cash Egypt: Vodafone Cash is Vodafone Egypt's mobile wallet, one of the largest telco-led wallets in MENA. While Egypt-focused rather than Jordan, it shares UWallet's telco-majority ownership model and offers comparable P2P, merchant, and bill pay services.
• Mooney Palestine: Mooney is Palestine's licensed mobile wallet, operating under Palestine Monetary Authority oversight with a similar regulatory-supervised model to UWallet. It serves an adjacent Levantine market with comparable P2P, merchant, and bill pay services, making it a regional structural peer.

Direct peers

• Zain Cash: Zain Cash is Jordan's other major licensed mobile wallet, operated by Zain Jordan in partnership with local banks. It competes head-to-head with UWallet on P2P transfers, bill payments, and merchant acceptance within the same CBJ-regulated framework, serving the same Jordanian consumer base.
• eFawateer (E15): eFawateer is a major Jordanian electronic bill payment platform connected to JoPACC that enables bill payments, money transfers, and donations. It directly overlaps UWallet's bill pay and transfer services and shares the same national-switch infrastructure.
• Orange Money Jordan: Orange Money is the mobile wallet operated by Orange Jordan (telecom-backed), directly competing with UWallet in the Jordanian market. Both are telco-led wallets offering P2P transfers, bill pay, and merchant acceptance, making them structurally comparable peers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UWallet