Iron Heart NPO

What Iron Heart NPO does

Iron Heart NPO (legal name; DBA "Iron Heart" / "לב ברזל") is a registered Israeli non-profit organization founded on October 7, 2023 in direct response to the events of that date. It is headquartered at Nordau 5, Ramat Hasharon (NPO Registration Number 580775773) and operates with a 1–10 person team led by co-founders Yanay Mizrahi (CEO, former IDF Artillery), Yoav Mizrahi (COO, former IDF Anti-aircraft), and Elor Ben-Margi (CFO, Combat Engineering background).

The organization's mission is to provide rapid humanitarian aid to IDF soldiers on active duty and to Israeli civilians physically, mentally, or economically affected by the October 7, 2023 events. Iron Heart sources and delivers protective equipment, communication tools, and field-identified unit-specific supplies to soldiers, and food, groceries, and essential supplies to civilian families. It advertises an ultra-rapid response model — goods ready to ship within one hour of receiving a request — and claims 100% pass-through of donations to the cause, with no salaries or administrative fees taken. Its advisory board includes former Mossad Director Tamir Pardo, former Mossad Deputy Head Ilan Mizrahi, former IDF Major General Udi Shani, and former Mossad department head Rami Igra.

Iron Heart's business and revenue model is donation-based, not commercial. Funds are collected via its multilingual website (Hebrew, English, Japanese, French, Spanish, German, Italian) through credit card, PayPal, and bank transfer. Its go-to-market is community-led: volunteer recruitment, social media (Facebook), word-of-mouth referrals, and partnerships — including a core strategic alliance with charity ITPE and a commercial-charity tie-up with Golan Heights winery Yat Kade Asaf (יקב אסף). There are no disclosed revenue figures, no funding rounds, no enterprise donor contracts, and no M&A activity; the NPO does not sell products or services in the conventional sense.

Name

Iron Heart NPO

Legal name

Iron Heart NPO

Website

https://ironheart.co.il

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Iron Heart NPO is a registered Israeli non-profit founded October 2023 that delivers protective equipment and humanitarian aid to IDF soldiers and Israeli civilians affected by the October 7, 2023 events, funded 100% by donations with no administrative overhead.

Ownership category

akta.pro rank

Product category

Humanitarian Aid / Nonprofit Charity Services

NAICS

Emergency and Other Relief Services (624230), Community Food Services (62421), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

akta.pro secondary industries

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

Keywords

• Humanitarian aid
• Nonprofit charity
• Soldier support
• Emergency relief
• Donation collection

Headquarters

HQ city

Ramat Hasharon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Donations: The organization operates as a registered NPO that collects donations from individuals and organizations. 100% of donations go directly to supporting soldiers and civilians affected by the October 7, 2023 events. The organization does not take salaries or administrative fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Iron Heart NPO is a registered Israeli non-profit organization that collects donations and channels 100% of them into delivering essential equipment, protective gear, communication tools, and supplies to IDF soldiers at the front lines and humanitarian aid — food, groceries, and family assistance — to Israeli civilians physically, mentally, or economically affected by the October 7, 2023 events. The organization coordinates volunteer mobilization and direct field requests so that goods are ready to ship within one hour. It funds this through donations accepted on its official website via credit card, PayPal, and bank transfer.

Product overview

Iron Heart NPO is a charitable organization (not a technology product company) that operates a donation collection platform and coordinates support for Israeli soldiers and civilians affected by the October 7, 2023 events. The organization provides equipment, supplies, and essential resources to IDF forces and affected citizens, with 100% of donations directed to the cause. Services include donation processing (via credit card, PayPal, and bank transfer), volunteer coordination, and an equipment request system for soldiers and civilians.

Differentiator

Problem solved

Functional benefit

Products and services

• Donation Collection Program Charitable donation collection service for individuals and organizations, processed through the official Iron Heart NPO website via credit card, PayPal, and bank transfer. 100% of donations are directed to supporting IDF soldiers and Israeli civilians affected by the October 7, 2023 events, with no salaries or administrative fees taken.
• Soldier Equipment Supply Program Direct supply of essential equipment, protective gear, and communication tools to IDF soldiers at the front lines. Specific unit needs are identified by coordinating directly with soldiers in the field, and goods are ready to ship within one hour of receiving a request.
• Civilian Humanitarian Aid Program Direct delivery of food, groceries, essential supplies, and family assistance to Israeli civilians affected physically, mentally, or economically by the October 7, 2023 events. Needs are reported to the NPO by the affected civilians themselves.
• Volunteer Coordination Program Community-driven volunteer recruitment and mobilization program that supports the rapid-response supply chain to soldiers and civilians. Volunteers provide logistics, distribution, and outreach support for Iron Heart NPO's mission.

Quantifiable outcome

• Goods shipped within 1 hour of receiving requests

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ITPEcoreStrategic or Co-development PartnerITPE is a charity organization that shares Iron Heart's commitment to supporting soldiers and those affected by adversities. Together, they have initiated joint programs, shared resources, and combined their strengths to make a tangible difference in providing aid to soldiers and civilians in need.
• Yat Kade Asaf (יקב אסף)minorStrategic or Co-development PartnerYat Kade Asaf is a boutique winery from the Golan Heights that was affected by the war after the October 7 massacre. Managed by the Keda family with a history of service in the Mossad and contributions to national security. Together they created a mutually beneficial partnership: supporting a Northern business, contributing to the charity, and providing quality wine at discounted prices delivered directly to customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tr?id=308780008632871&ev=PageView&noscript=1
• LinkedInlinkedin.com/company/ironheartnpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iron Heart NPO