Greenlight Properties

What Greenlight Properties does

Greenlight Properties is a privately held residential real estate brokerage founded in 2020 by Chris Moore (Owner and Managing Broker), operating under California DRE# 01477597 and North Carolina license NC314508. The firm offers traditional buyer representation, seller representation, and a nationwide referral network connecting clients with vetted agents in markets outside its directly licensed footprint. Coverage spans six California sub-markets (Temecula Valley, San Diego County, Inland Empire, Orange County, Los Angeles County, and Coachella Valley) and the Raleigh-Durham Triangle in North Carolina, with builder referral partnerships covering Taylor Morrison, Lennar, KB Home, DR Horton, Pulte Homes, and Richmond American Homes for new-construction buyer representation on a builder-paid fee basis.

The brokerage's underlying technology consists of a website with direct MLS feed integration (via CRMLS Matrix) enabling real-time, minute-by-minute property listings, map-based search, school district lookups, saved favorites, and direct agent messaging. It has no proprietary AI, mobile app, API, or SDK, and operates on standard real estate web tooling. Product support includes a Buyer Learning Center and Seller Learning Center providing educational content on mortgage preapproval, pricing strategy, and disclosures.

Revenue is generated through traditional real estate commissions on closed transactions, with agent compensation structured either as a 95% commission split with a per-transaction and annual cap, or a $189/month subscription for unlimited transactions with agents retaining 100% of commission less a $79 per-transaction admin fee. A secondary revenue stream consists of referral fees paid by partner agents in out-of-footprint markets. The customer base is entirely individual consumers (home buyers, sellers, and investors) with no enterprise or institutional clients. The affiliated Greenlight For Good, a 501(c)(3) nonprofit, receives a portion of commissions to fund grants targeting childhood poverty and homelessness.

Name

Greenlight Properties

Legal name

Greenlight Properties

Website

https://greenlight.properties

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Us

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commission: Traditional real estate commission-based model where the company earns a portion of agent commissions from home buying and selling transactions. Agents receive commission splits (either 95% with cap or 100% less transaction fee).
2. Referral Fees: Connecting clients with agents in other markets through their network of referral representatives across the country, earning referral fees for qualified leads sent to partner agents in other regions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Greenlight Properties is a modern residential real estate brokerage licensed in California (DRE# 01477597) and North Carolina (NC314508), offering buyer representation and seller representation services through a team of licensed realtors. The brokerage combines agent-led client service with a website featuring direct MLS real-time listing search, and supplements its core footprint with a nationwide referral network connecting clients to vetted local agents in markets outside its primary service area.

Product overview

Greenlight Properties is a modern real estate brokerage operating across California and North Carolina, combining client-first values with technology to serve buyers, sellers, and those seeking referrals nationwide. The core offerings consist of Buyer Representation Services and Seller Representation Services, supported by an extensive referral network connecting clients with vetted agents across the country. The company's product suite includes a Buyer's Learning Center and Seller's Learning Center providing educational content for clients navigating transactions, while the affiliated Greenlight For Good foundation channels a portion of commissions into charitable grants for families experiencing poverty and homelessness.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Residential real estate buying services where licensed agents represent home buyers, offering MLS-based property search, market guidance, offer strategies, free home tours, mortgage pre-approval referrals, and transaction support from search through closing. Targeted at first-time buyers, upsizers, downsizers, second-home purchasers, and investment property buyers.
• Seller Representation Services Residential real estate selling services where licensed agents represent home sellers, offering property valuation, marketing, professional photography, MLS listing, staging guidance, and negotiation support to achieve maximum sale price. Targeted at homeowners selling primary residences, investment properties, or second homes.
• Referral Network Nationwide network of vetted real estate professionals connecting clients with local agents in markets Greenlight Properties does not directly serve. Includes referrals to service providers such as escrow, mortgage, and contractors.
• Agent Commission Plans

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Builder Partners (Taylor Morrison, Lennar, KB Home, DR Horton, Pulte Homes, etc.)minorGTM or Marketing PartnerGreenlight Properties works with numerous home builders including Taylor Morrison, Lennar, Richmond American Homes, KB Home, DR Horton, Pulte Homes, and many others. They represent buyers at new home communities with no additional cost to the buyer, with the builder paying their fee.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeSmart: HomeSmart is a large, agent-friendly brokerage offering high commission splits and low fees, directly competing with Greenlight for productive agents in the western US. Its scale and similar agent economics make it a close model peer.
• eXp Realty: eXp is a cloud-based brokerage with a 100% commission model and low monthly fees, closely paralleling Greenlight's $189/month subscription option. It competes nationally for agent talent with similar economic terms and a referral-heavy revenue structure.
• The Real Brokerage: Real is a technology-focused, agent-centric residential brokerage offering revenue sharing and high splits. It targets the same independent-agent segment as Greenlight with a tech-forward value proposition and national reach.
• Redfin: Redfin is a tech-enabled consumer real estate brokerage with its own agents and an MLS-integrated search platform, competing with Greenlight in California and other states for the same buyer and seller customers via a similar direct-to-consumer motion.
• Compass: Compass is a tech-enabled residential brokerage with agent-friendly splits and proprietary marketing/CRM tools, competing directly with Greenlight for buyer and seller representation in California and other major markets. Like Greenlight, it pairs agent services with consumer-facing search technology.

Broad incumbents

• Coldwell Banker: Coldwell Banker is a long-established residential franchise brokerage with strong brand recognition in California and the broader US, competing with Greenlight for buyer/seller representation with deeper marketing resources and broader geographic coverage.
• Keller Williams Realty: Keller Williams is one of the largest US residential brokerages with a broad agent network, dominant market share in many of the same California and North Carolina metros where Greenlight operates, and an agent-centric culture that overlaps Greenlight's positioning.
• Sotheby's International Realty: Sotheby's International Realty focuses on luxury and premium residential markets, overlapping with Greenlight's higher-end Southern California markets (Newport Beach, Laguna Beach, Beverly Hills). It competes for the same affluent buyers and sellers through brand-led representation.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a large national residential franchise that competes with Greenlight in California and across the US, offering brand prestige and a wide agent network that overlap with Greenlight's customer and agent targets.

Emerging players

• Side: Side is a tech-enabled brokerage platform that partners with independent agents and teams, providing back-office, technology, and branding infrastructure. It competes with Greenlight for top-producing teams who want tech-enabled support without building it in-house, and overlaps with Greenlight's tech-forward value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenlightpropertiesofficial
• Instagraminstagram.com/greenlight.properties
• LinkedInlinkedin.com/company/greenlight-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenlight Properties