The Insurance Alliance

Name

The Insurance Alliance

Legal name

THE INSURANCE ALLIANCE PTY LIMITED

Website

https://theinsurancealliance.com.au

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Other Insurance Related Activities (52429), Insurance Agencies and Brokerages (52421)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance brokerage network
• Broker membership services
• Commercial insurance placement
• Multi-insurer quoting platform
• Broker support services

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Broker Membership Fees: TIA generates revenue through membership fees charged to independent insurance brokers who join the alliance to access AUB Group capabilities, commercial arrangements, and insurer capacity on a non-equity basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Insurance Alliance (TIA) is a non-equity membership network for independent insurance brokers, providing access to AUB Group's capabilities, including capacity from 150+ local and global insurers, negotiated commercial arrangements, the ExpressCover online quoting and policy administration platform, and complementary services such as placement support, life insurance, premium funding, claims management, legal services, and loss adjustment.

Product overview

The Insurance Alliance (TIA) operates as a non-equity membership network for independent insurance brokers, offering access to AUB Group's capabilities. The core product is the General Insurance Product Suite, which provides comprehensive business and personal insurance offerings with access to 150+ insurers. This is supported by ExpressCover, an online digital platform for obtaining multi-insurer quotes, binding policies, and processing endorsements, renewals, and cancellations. TIA also provides Placement Services for complex insurance needs with international capacity access, Complementary Offerings including Life Insurance, Premium Funding, Claims Management, Legal Services, and Loss Adjustment, plus negotiated Commercial Arrangements on behalf of members.

Differentiator

Problem solved

Functional benefit

Brands

• ExpressCover: An online platform providing users with the ability to obtain quotes from numerous insurers for multiple products, as well as the capability to bind policies, and process endorsements, renewals, and cancellations

Products and services

• General Insurance Product Suite Comprehensive insurance offerings across business and personal lines, featuring exclusive market-leading products, policy wordings, and competitive pricing with access to capacity from 150+ local and global insurers. Available to TIA member brokers for distribution to their clients.
• ExpressCover Online platform for TIA member brokers to obtain quotes from numerous insurers for multiple products, with capability to bind policies and process endorsements, renewals, and cancellations.
• Placement Services Complex insurance placement support for TIA member brokers, including market access to international capacity for specialized or large-scale insurance needs.
• Complementary Offerings Bundle of competitive and exclusive services for TIA member brokers including Life Insurance, Premium Funding, Claims Management, Legal Services, and Loss Adjustment & Investigation.
• Commercial Arrangements Leading commercial arrangements negotiated on behalf of TIA member brokers to provide highly competitive terms and pricing with insurer partners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AUB GroupcoreStrategic or Co-development PartnerAUB Group is the parent organization that provides TIA with its core capabilities and offerings. TIA provides independent insurance brokers with non-equity access to AUB Group's established capabilities, including access to 150+ local and global insurers, commercial negotiating power, and comprehensive service offerings. This partnership enables TIA members to leverage AUB Group's scale and market position without equity investment.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AUB Group: TIA's core strategic partner and parent-like entity; AUB Group is a publicly listed Australian insurance broker network that provides the very capabilities TIA distributes to its members.
• Allianz Australia: Major multi-line Australian insurer whose direct and intermediated distribution strategies influence the panel breadth and commercial terms that broker networks like TIA can offer.
• Suncorp Group: Large Australian general insurer and bank that operates affiliated intermediated distribution (e.g. Resilium / A&A), competing with TIA for independent brokers and shaping insurer panel dynamics.
• Arthur J. Gallagher & Co. Global insurance brokerage with significant Australian operations that competes for independent broker talent and offers alternative affiliation models to networks like TIA.
• Insurance Australia Group (IAG): Australia's largest general insurer; while not a broker network, IAG shapes the dynamics of the broker intermediation channel that TIA's members operate in, and competes for talent through its own distribution initiatives.
• Marsh & McLennan: Global insurance and risk advisory firm with Australian operations; competes indirectly for brokerage talent and represents an alternative destination for independent brokers thinking about affiliating.

Direct peers

• PSC Insurance Group: ASX-listed Australian insurance brokerage that aggregates broker distribution through acquisition and network partnerships, competing for the same independent broker pool.
• Steadfast Group: Australia's largest listed broker network, offering independent brokers access to insurer panels, commercial arrangements, and shared services — directly comparable to TIA's membership proposition.
• Austbrokers: Long-standing Australian broker network that pools independent brokers to gain access to insurer panels and shared services — a direct functional analogue to TIA.

Regional players

• Honan Insurance Group: Australian specialty broker that has pursued growth through broker aggregation and partnerships, offering a comparable model of consolidated broker distribution in the local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Insurance Alliance