Fresh Air Fitness

What Fresh Air Fitness does

Fresh Air Fitness is a UK-based designer, manufacturer, and installer of outdoor fitness equipment, founded in 2007 and headquartered in Frimley, Surrey with a Northern Office in Liverpool. The company pioneered the outdoor gym category in the UK and has installed more than 5,000 outdoor gyms across the country, serving primary, secondary and SEN schools, parish/borough/county councils, NHS and mental health trusts, housing associations, holiday parks, hotels and spas, corporate campuses (including Ford UK and Tesco Bank), prisons, service stations, landscape architects, and real-estate developers. Its portfolio spans cardio, strength, resistance, calisthenics, and flexibility/balance equipment, anchored by the flagship Big Rig multi-user rig (20-30 users) and the Resistance Range of progressive-resistance machines, with package offerings priced from £4,000 to £34,800 and including free mobile app and YouTube instructional content.

The company sells through a direct consultative field-sales motion with site surveys, design support, and funding/grant assistance, complemented by inside sales via phone, email, and web enquiry; installations are delivered with in-house teams, and every product carries up to a 25-year warranty. All equipment is certified to European standards EN1176 and EN16630, with additional accreditations including ISO 27001, UK Active membership, ESPO framework listing, CHAS contractor status, and TUV product certification, which collectively pre-qualify the business for education and public-sector procurement frameworks. The company is privately held under founder/operator management (Managing Director Tom Willock), operates solely in the UK, and has been recognized with the Surrey Heath Business Innovation Award (2020) and UK Enterprise Award (2021). Revenue model is hardware sales of equipment plus installation, with aftermarket warranty/aftercare creating long-tail service relationships.

Name

Fresh Air Fitness

Legal name

Fresh Air Fitness

Website

https://freshairfitness.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Air Fitness, founded 2007, is the UK's leading specialist designer, manufacturer, and installer of outdoor gym equipment, serving schools, councils, NHS trusts, housing associations, hospitality, and corporate clients with weatherproof, EN1176/EN16630-certified equipment including the Big Rig and Resistance Range.

Ownership category

akta.pro rank

Product category

Outdoor Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Outdoor gym equipment
• Outdoor fitness equipment
• Exercise equipment manufacturing
• School gym equipment
• Community fitness installations

Headquarters

HQ city

Frimley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Outdoor Gym Equipment Sales: One-time purchase and installation of outdoor fitness equipment. The company designs, manufactures, delivers, and installs outdoor gym equipment, along with providing comprehensive after-care service. Packages range from starter packages for schools to flagship community installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Fresh Air Fitness designs, manufactures, delivers, and installs outdoor gym equipment for schools, councils, NHS trusts, housing associations, corporate campuses, holiday parks, hotels, and other institutions across the UK. Products include multi-user training rigs, cardio machines, strength and resistance equipment, and SEN/accessible variants, all certified to European Standards EN1176 and EN16630 with up to a 25-year warranty. The company provides a full end-to-end service covering design consultation, funding support, manufacture, installation, and aftercare.

Product overview

Fresh Air Fitness is the UK's leading outdoor gym equipment specialist, offering a comprehensive portfolio of outdoor fitness products designed for parks, schools, NHS/mental health trusts, housing associations, holiday parks, corporate campuses, hotels, spas, service stations, and prisons. The core portfolio includes the flagship Big Rig multi-user training rig (20-30 users), the Training Rig for calisthenic training, and the NEW Resistance Range (launched 2018, expanded 2026) featuring progressive resistance equipment including Resistance Bike, Resistance Arm Bike, Resistance Chest Press, Resistance Shoulder Press, Resistance Seated Row, and Resistance Lat Pulldown. Individual cardio products include Air Skier, Air Walker, Double Air Walker, Arm and Pedal Bike, Elliptical Cross Trainer, Double Cross Country Skier, Rider, Recumbent Bike, Bicycle, Self Weighted Rower, Double Rower, Cardio Combi, and Twist & Step. Strength products include Combination Pull Down & Chest Press, Chin Up Bars, Triple Pull Up, Push Up & Dip Station, Leg Lift Station, Seated Leg Press, Parallel Gym Bars, and Sit Up Benches. Balance and flexibility products include Balance Beams, Hip Twister, Leg Stretch, T'ai Chi Spinners, and Horizontal Ladder. The company also offers complete package solutions: the Flagship Community Package (26-user, £34,800), Signature Community Package (27-user, £26,500), Select Community Package (14-user, £13,500), Bumper Package Plus (12-user, £10,990), and various school-specific packages (SEN Starter from £4,000, Secondary School Six Pack at £6,500). All products are weatherproof, certified to EN1176 and EN16630, and carry up to a 25-year warranty. The portfolio serves all ages from primary school children (KS1/2 and KS3/4) through adults and seniors, including wheelchair-accessible and SEN-compatible equipment. Support resources include a free mobile app with workout guidance and a YouTube channel with instructional videos.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Rig Multi-user outdoor fitness rig combining 7 fixed workout stations with multiple pull-up bars, dips, ladders, and integrated stations including chest press, pull-down challenger, sit-up bench, and leg press. Supports up to 20-30 users simultaneously and is suitable for schools, parks, and community installations.
• Training Rig Versatile outdoor training rig for calisthenic and functional training workouts, designed for all ability levels and suitable for parks, schools, and community installations.
• NEW Resistance Range Progressive resistance and adjustable weight outdoor fitness equipment enabling effective strength and cardio training for all ability levels, including accessible/wheelchair-compatible variants.
• Air Skier Cardiovascular outdoor gym equipment that simulates cross-country skiing motion, building core strength, cardio fitness, and improving flexibility. Available in adult and children's versions.
• Air Walker Low-impact cardiovascular outdoor gym equipment exercising legs, hips, and core while improving balance, coordination, and flexibility. Available in single and double-user versions.
• Double Air Walker Two-user version of the Air Walker, a low-impact cardiovascular piece perfect for improving stamina and energy levels.
• Arm and Pedal Bike Cardio outdoor gym equipment combining upper and lower body exercise, providing a cardiovascular workout engaging arms and legs simultaneously. Accessible version available for wheelchair users.
• Accessible Arm & Pedal Bike Wheelchair-accessible outdoor cardio equipment allowing users with mobility impairments to participate in cardio exercise combining upper and lower body movement.
• Elliptical Cross Trainer Low-impact total-body cardio outdoor equipment simulating running without joint impact, available in adult and children's versions.
• Rider Outdoor gym equipment similar to an upright rower, where users push with legs while pulling with arms against bodyweight resistance, building cardio fitness, stamina, and muscular strength. Available in children's version.
• Recumbent Bike Seated low-impact cardio outdoor equipment perfect for warming up and improving balance, flexibility, and muscular strength in thighs, calves, glutes, and core. Ideal for seniors and users seeking gentle exercise.
• Resistance Bike Outdoor stationary bike with progressive resistance for an effective and challenging cardiovascular workout, part of the Resistance Range.
• Resistance Arm Bike (Accessible) Upper-body cardio outdoor equipment with progressive resistance, suitable for wheelchair users and accessible to users with mobility impairments.
• Children's Fitness Rig 6-user multi-frame outdoor gym rig designed specifically for Primary Schools, suitable for outdoor installation into grass areas.
• Children's Rower Child-sized outdoor rowing machine introduced in 2022 for use in UK Primary Schools, designed for primary-age pupils' cardiovascular exercise.
• Children's Cardio Combi Child-sized version of the Cardio Combi, designed for outdoor gym use in primary schools to deliver child-appropriate cardiovascular exercise.
• Children's Big Six Children's outdoor gym equipment set combining six popular exercise stations, designed for primary school installations.
• Twist & Step Dual-task outdoor gym equipment combining twisting and stepping motions for fun cardio workouts.
• Chin Up Bars Outdoor pull-up bars for upper body and core strength development using bodyweight resistance.
• Triple Pull Up Multi-station outdoor pull-up equipment for enhanced upper body strength and endurance training.
• Seated Leg Press Outdoor leg press machine for lower body strength training, available in adult and children's versions.
• Accessible Combi Wheelchair-accessible outdoor gym equipment combining multiple exercise stations for inclusive fitness use.
• SEN Starter Package Entry-level outdoor gym package for Special Educational Needs schools with three pieces of equipment (Air Skier, Double Air Walker, Rider) for up to five students, priced at £4,000 including delivery and installation.
• SEN Super Six Package Six-piece outdoor gym package for SEN schools with 11 user stations encouraging physical development, sensory regulation, coordination, and wellbeing, priced at £6,500 including delivery and installation.
• Secondary School Starter Package Entry-level outdoor gym for secondary schools with three pieces of equipment (Air Skier, Double Air Walker, Rider) for up to five students, priced at £4,000 including delivery and installation.
• The Six Pack — Secondary Schools Package Six-piece outdoor gym for secondary schools with 11 user stations (Bike, Double Sit Up Benches, Rider, Seated Leg Press, Triple Pull Up), priced at £6,500 including delivery and installation with a 30% saving.
• Select Community Package 14-user outdoor gym combining strength, resistance, and cardio equipment (Training Rig, Air Skier, Double Air Walker, Resistance Arm Bike, Resistance Bike), delivered and installed at £13,500 including protective grass mats.
• Signature Community Package 27-user outdoor gym combining Big Rig with resistance and cardio equipment (Big Rig, Resistance Arm Bike, Resistance Bike, Resistance Seated Row, Air Skier, Double Air Walker), delivered and installed at £26,500 including protective grass mats.
• Flagship Community Package 26-user outdoor gym combining the award-winning Big Rig with the NEW Resistance Range for functional, strength, and cardio training, delivered and installed at £34,800 including protective grass mats.
• Bumper Package Plus 7-piece, 12-user outdoor gym including the NEW Resistance Bike, Combi, and Leg Lift Station, delivered and installed with grass mats at £10,990 excluding VAT.

Quantifiable outcome

• 96% of children said having an outdoor gym made their school a better place
• +2 more outcomes

Named customers16 records

Segments14 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wicksteed Leisure: Long-established UK supplier of outdoor leisure and fitness equipment for parks and schools; competing for council and education contracts with comparable outdoor gym offerings.
• Playdale Playgrounds: UK playground and outdoor fitness equipment manufacturer; overlapping customer base of primary schools, councils, and housing associations with adjacent product lines in outdoor gym equipment.
• Caloo: UK-based outdoor gym equipment manufacturer and installer; the closest direct UK competitor to Fresh Air Fitness, serving councils, schools, and community clients with comparable multi-user rigs and package-based pricing.
• Proludic: French outdoor fitness and playground equipment manufacturer with UK operations; directly comparable product offering for council parks, schools, and community installations.
• The Great Outdoor Gym Company (TGO): UK outdoor gym specialist designing and installing outdoor fitness equipment for parks, schools, and housing developments; directly comparable business model and customer base.
• Outdoor Gym Specialists: UK-focused outdoor gym equipment supplier; directly comparable niche operator serving councils, schools, and community clients with similar package-based pricing.
• Sunshine Gym: UK-based outdoor gym equipment specialist selling direct to councils and community groups; a smaller-scale direct competitor in the same niche.

Broad incumbents

• Lappset: Finnish manufacturer of outdoor fitness, sport, and playground equipment with established UK distribution; competes in the same institutional outdoor fitness category with a larger international footprint.
• Kompan: Danish global leader in outdoor play and fitness equipment with a strong UK presence; broader portfolio across playground, sport, and outdoor fitness, competing head-to-head with Fresh Air Fitness for council and school tenders.

Regional players

• Sovereign Sport: UK supplier of outdoor sports and fitness equipment; operates in adjacent outdoor fitness category with comparable institutional customer base, primarily serving the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fa_fitness
• YouTubeyoutube.com/channel/UCjo2uMkipu-2lT4-5EoyI1A
• Facebookfacebook.com/freshairfitnesspage
• LinkedInlinkedin.com/company/fresh-air-fitness
• Instagraminstagram.com/freshairfitnessuk
• Pinterestpinterest.co.uk/FreshAirFitnessUK/_created

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Air Fitness