SRi
SRi is a London-based executive search firm founded in 2001 that places senior leadership and management talent for sports industry clients, including clubs, leagues, agencies, and sports-adjacent businesses globally.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What SRi does
SRi (Sports Recruitment International) is a London-based, privately held executive search firm founded in 2001 that specializes in placing executive and management talent across the global sports industry. Its stated mandate is the recurring demand for senior leadership within sports organizations, encompassing clubs, leagues, federations, agencies, sponsors, and sports-adjacent businesses. The firm operates on a retained executive search model, which is standard for senior-level mandates and implies fee-based revenue tied to placement of high-caliber candidates rather than high-volume contingent recruiting.
The firm's operating base is in London with a workforce of 101-250 employees, and its primary customer segment is senior sports employers globally. SRi has expanded its capability footprint through the 2017 acquisition of The Cheyenne Group, which broadened its cross-functional executive search capabilities. The firm has also signaled strategic interest in the Indian sports ecosystem via an investment in Centre Court Capital's debut fund (Rs 410 crore) targeting sports, fitness, wellness, and social gaming. SRi distributes thought leadership content through its sportsrecruitment.com domain, positioning itself as a category authority on sports industry trends. No proprietary technology platform, AI/ML capabilities, or productized software offerings are documented in the supplied data; the firm's competitive proposition is relationships, domain expertise, and recruiter networks rather than technology.
SRi firmographics
Firmographics- Name
- SRi
- Website
- https://sportsrecruitment.com
- Company type
- Private
- Founded year
- 2001
- Headcount range
- 251–500 employees
- Short description
- SRi is a London-based executive search firm founded in 2001 that places senior leadership and management talent for sports industry clients, including clubs, leagues, agencies, and sports-adjacent businesses globally.
- Ownership category
- akta.pro rank
SRi industry classification
Industry- Product category
- Executive Search & Recruitment Services
- NAICS
- Executive Search Services (561312)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- General Permanent Placement (Multi-Industry) (BPACAFAA)
Keywords
Where SRi is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
SRi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
SRi product offering
Product offeringCore offering
SRi is an executive search and recruitment firm dedicated to sourcing and placing executive and management talent for the sports industry. The firm serves sports organizations seeking senior leadership, leveraging over two decades of specialization in the sector. SRi has expanded its scope through acquisitions such as The Cheyenne Group.
Product overview
No specific product or service information for SRi was found in the provided sources. The sources mention SRI as an investor in Centre Court Capital's debut fund (Rs 410 crore), but no details about SRi's own product portfolio, platform architecture, or service offerings were available for extraction.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive and Management Search Executive search and recruitment service identifying and placing senior leadership and management talent for sports industry organizations.
Companies that use SRi
Customer profileIdeal customer profiles1 record
SRi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SRi partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
SRi competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Largest global organizational consulting and executive search firm. Competes with SRi for senior sports executive mandates and provides comparable retained search services as part of a much broader HR consulting portfolio.
- Egon Zehnder: Global executive search and leadership advisory firm. Comparable retained search model and leadership assessment capabilities to SRi, with broader geographic and sector coverage.
- Spencer Stuart: Premier global executive search firm with a recognized sports practice. Overlaps with SRi on executive and board-level sports mandates but operates at much larger scale across all major industries.
- Heidrick & Struggles: Large publicly-traded global executive search firm with dedicated sports and entertainment practice. Comparable as a competitor for senior leadership mandates in sports, though significantly broader in industry coverage.
- Russell Reynolds Associates: Global executive search firm with active sports sector engagements. Similar retained executive search model and senior-level focus as SRi, though broader industry footprint.
Emerging players
- True Search: Boutique executive search firm with emerging sports and entertainment exposure. Comparable to SRi as a smaller specialist pursuing similar retained executive mandates.
Direct peers
- Odgers Berndtson: Global executive search firm headquartered in the UK with deep sports, media and entertainment practices. Closest direct comparable to SRi given overlapping UK base, sector specialization, and retained executive search model.
- Signium: Global boutique executive search firm with strong sports and consumer practices. Closely comparable to SRi as a mid-sized specialist competing for senior sports and entertainment mandates.
Regional players
- Michael Page: UK-based global recruitment firm operating across multiple sectors including sports. Adjacent competitor for middle-management and specialist sports hiring rather than direct competitor for SRi's executive-level mandates.
- Hays: UK-headquartered global recruitment and workforce solutions firm. Adjacent competitor for sports sector professional and mid-level hiring; less direct overlap at the executive end where SRi competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
SRi social profiles
Digital presenceSRi financial estimates
Financial estimateRevenue estimate
Valuation estimate
SRi leadership team
Management profileNumber of profiles
SRi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SRi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SRi
What does SRi do?
SRi is an executive search and recruitment firm dedicated to sourcing and placing executive and management talent for the sports industry. The firm serves sports organizations seeking senior leadership, leveraging over two decades of specialization in the sector. SRi has expanded its scope through acquisitions such as The Cheyenne Group.
When was SRi founded?
SRi was founded in 2001. It employs 251 to 500 people.
Where is SRi based?
SRi is headquartered in London, United Kingdom, in the Europe region.
Who are SRi's main competitors?
Broad incumbents on record are Korn Ferry, Egon Zehnder, Spencer Stuart, Heidrick & Struggles and Russell Reynolds Associates. True Search is listed as an emerging player. Direct peers are Odgers Berndtson and Signium. Regional players are Michael Page and Hays.
Does SRi have an API?
No public API is recorded for SRi.
What industry is SRi in?
SRi's product category is Executive Search & Recruitment Services. Its primary akta.pro industry code is BPACAFAA, General Permanent Placement (Multi-Industry). Its NAICS code is 561312 and its SIC code is 7361.