Videma
Videma is a Dutch nonprofit collective rights management organization that grants blanket licenses to commercial businesses and institutions for public TV broadcasting, covering 19 Dutch channels and 140,000 annual broadcasts on behalf of 5,000 rightsholders.
- Company typePrivate
- Founded2000
- HeadquartersGorinchem, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Videma does
Videma (Stichting Videma) is a Dutch collective rights management organization (CMO) founded in 2000 and headquartered in Gorinchem, Netherlands. It operates as a nonprofit foundation (Stichting) supervised by the College van Toezicht Auteursrechten (CvTA) under Dutch copyright law (Auteurswet). The organization grants blanket licenses to commercial businesses and institutions for the public broadcast of TV programs, covering approximately 140,000 annual broadcasts across 5,500 program titles from 19 major Dutch channels (NPO, RTL, SBS, Nickelodeon, MTV, etc.) on behalf of approximately 5,000 rightsholders (producers and broadcasters).
The company's core product is the Doelgroeplicentie (Target Group License), an annual subscription covering doorgifte (signal distribution) and groepsvertoning (group viewing) for sectors including hospitality, healthcare, retail, sports, offices, welfare, and maritime. An additional Evenementenlicentie (Event License) covers one-time public screenings of specific programs such as World Cup matches or Eurovision, priced per event by audience size and duration. Pricing is sector-specific, indexed annually to Dutch CPI, and includes a 33.3% discount for timely renewal and sector association members. Videma operates two self-service portals: myVidema for licensees and a Rechthebbenden Portal for rightsholders to claim royalties.
Revenue is generated through annual license fees and event-based fees, with over 95% of allocated royalties distributed back to rightsholders. The organization employs approximately 12 people and is led by a General Director (Algemeen Directeur) and Commercial Director (Commercieel Directeur), governed by a supervisory board with a Chairman, Secretary, and Treasurer. Go-to-market is sales-led, combining direct outreach letters to unlicensed commercial TV users, the online portal, and partnerships with sector associations such as KHN, NOC*NSF, NVZ, and NFU.
Videma firmographics
Firmographics- Name
- Videma
- Legal name
- Stichting Videma
- Website
- https://videma.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Videma is a Dutch nonprofit collective rights management organization that grants blanket licenses to commercial businesses and institutions for public TV broadcasting, covering 19 Dutch channels and 140,000 annual broadcasts on behalf of 5,000 rightsholders.
- Ownership category
- akta.pro rank
Videma industry classification
Industry- Product category
- Collective Rights Management
- NAICS
- Motion Picture and Video Distribution (512120), Broadcasting and Content Providers (516)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Rights & Licensing Management (Contract, Territory/Window, Royalty) (MPAHALAA)
- akta.pro secondary industries
- Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)
Keywords
Where Videma is headquartered
LocationHeadquarters
- HQ city
- Gorinchem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Videma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Annual Target Group Licenses (Doelgroeplicentie): Videma collects annual license fees from commercial businesses and institutions that broadcast TV programs. Fees are calculated based on sector, business type, and usage parameters (e.g., number of rooms, screen size, number of TVs). The revenue, minus administrative costs, is distributed as royalties to rightsholders.
- Event Licenses (Evenementenlicentie): Separate one-time or per-event licenses for the public screening of specific TV programs (e.g., World Cup matches, Eurovision). Fees are based on audience size and duration of the event. Rates are set by the relevant rightsholder.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Healthcare institutions - Recreation rooms |
| Subscription | Annual | Healthcare institutions - Other rooms |
| Subscription | Annual | Healthcare institutions - Room connections (bedrooms) |
| Subscription | Annual | Hospitals - TV at bed/tablet |
| Subscription | Annual | Hospitals - Group rooms Category I (up to 50 m²) |
| Subscription | Annual | Hospitals - Group rooms Category II (up to 100 m²) |
| Subscription | Annual | Hospitals - Group rooms Category III (from 101 m²) |
| Subscription | Annual | Welfare & Social Services - Regulation A (organized TV events) |
| Subscription | Annual | Welfare & Social Services - Regulation B (background TV only) |
| Unit Pricing | Pay-as-you-go | Event licenses - Standard rate (with admission fee / commercial broadcaster) |
| Unit Pricing | Pay-as-you-go | Event licenses - Reduced rate (no admission fee / public broadcaster / on event list) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Videma product offering
Product offeringCore offering
Videma (Stichting Videma) is a Dutch collective rights management organization that grants blanket copyright licenses to commercial businesses and institutions for the public broadcasting of TV programs. It represents approximately 5,000 rightsholders (domestic and international producers and broadcasters), administers a single license covering roughly 140,000 annual broadcasts across about 5,500 program titles from 19 Dutch channels, and collects license fees that are distributed as royalties to rightsholders after deduction of administrative costs.
Product overview
Videma operates as a single-product collective licensing organization offering the Doelgroeplicentie (Target Group License) as its core offering, which provides one-stop-shop authorization for commercial businesses to broadcast TV programs from major Dutch broadcasters. Additional offerings include the Evenementenlicentie (Event License) for event-based screenings, the myVidema Portal for licensees to manage their accounts, and a dedicated Rechthebbenden Portal for rightsholders to claim programs and receive royalty payments. The organization focuses exclusively on licensing TV broadcasting rights for commercial environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Doelgroeplicentie (Target Group License) Annual blanket license that grants commercial businesses and institutions copyright authorization to publicly broadcast TV programs from major Dutch public and commercial broadcasters. Fees vary by sector (healthcare, hospitality, retail, sports, offices, etc.) and are based on parameters such as number of rooms, screen size, or number of TVs.
- Evenementenlicentie (Event License) Per-event license for one-time public screenings of specific TV programs (e.g., World Cup matches, Eurovision). Pricing is based on audience size and viewing duration, with separate standard and reduced rates depending on whether an admission fee is charged and whether the broadcaster is public or commercial.
- myVidema Portal Online self-service portal where licensees can apply for and manage their Videma licenses, view and download invoices, and access license-related documents.
- Rechthebbenden Portal (Rightsholder Portal) Online portal used by rightsholders to claim programs and manage royalty payments through Videma's automated claims and distribution system.
Companies that use Videma
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Videma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Videma partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VOI©EcoreVOI©E (Vereniging van Organisaties die Intellectueel eigendom Collectief Exploiteren) is the Dutch branch association for collective rights management organizations. Videma is a member and adheres to the VOI©E Governance Code CBO's 2021.
- BREINcoreStichting BREIN combats copyright infringement on behalf of its members. Videma works with BREIN in the broader Dutch copyright ecosystem to protect the rights of TV producers and broadcasters.
- Branch associations (KHN, NOC*NSF, MBO Raad, Vereniging Hogescholen, NVZ, NFU)coreVidema has collective agreements with several Dutch sector associations including Koninklijke Horeca Nederland (KHN), NOC*NSF, MBO Raad, Vereniging Hogescholen, NVZ (Nederlandse Vereniging van Ziekenhuizen), and NFU (Nederlandse Federatie van Universitair Medische Centra). Members of these associations receive discounts on Videma licenses.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Videma competitors and assessment
Company assessmentDirect peers
- BumaStemra: Dutch collective rights management organization for music authors and publishers. Closest structural peer to Videma — same legal foundation (Stichting), same CvTA supervision, same VOI©E membership, and operates the same Dutch CMO model for adjacent rights (music vs. TV).
- Sena: Dutch CMO for neighbouring rights of music performers. Operates under the same regulatory framework as Videma, applies the same CPI-indexed uniform pricing methodology, and serves overlapping commercial licensee categories (hospitality, retail).
- Motion Picture Licensing Corporation (MPLC): International CMO that issues blanket licenses for public performance of film and TV content in commercial environments. Mirrors Videma's Doelgroeplicentie model globally — the most direct international analog to Videma's commercial-TV licensing business.
Broad incumbents
- PRS for Music: UK CMO for music writers and publishers. While music-focused, PRS shares the CMO structure, blanket licensing model, regulatory oversight, and royalty distribution framework that underpin Videma's operations.
- GEMA: German CMO for music authors and publishers. Large-scale European CMO with the same collective-rights-management structure as Videma and similar sectoral licensing of commercial users.
- SACEM: French CMO for music authors, composers, and publishers. Operates the same collective rights management model as Videma under French copyright law, with similar blanket licensing and royalty distribution mechanisms.
- SACEM (Audiovisual) / SCAM / ADAGP: French rights organizations covering audiovisual, multimedia, and visual arts authors — comparable to Videma in administering copyright for visual/broadcast content on behalf of creators.
Others
- Stichting BREIN: Dutch anti-piracy organization that protects rights of members including those represented by Videma. Listed as a core partner ('We to Them') of Videma in enforcement of TV producer/broadcaster rights.
- VOI©E: Dutch umbrella association for collective rights management organizations. Videma is a member and adheres to the VOI©E Governance Code 2021 — VOI©E provides the sectoral governance and lobbying framework that defines how Videma operates.
Regional players
- Screenrights (Australia): Australian CMO that administers rights for film and TV content including retransmission and educational licensing. Operates a structurally similar blanket-license model for commercial/educational TV use, but in a different geography (ANZ).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Videma social profiles
Digital presenceVidema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Videma leadership team
Management profileNumber of profiles
Profiles7 records
Videma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Videma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Videma
What does Videma do?
Videma (Stichting Videma) is a Dutch collective rights management organization that grants blanket copyright licenses to commercial businesses and institutions for the public broadcasting of TV programs. It represents approximately 5,000 rightsholders (domestic and international producers and broadcasters), administers a single license covering roughly 140,000 annual broadcasts across about 5,500 program titles from 19 Dutch channels, and collects license fees that are distributed as royalties to rightsholders after deduction of administrative costs.
Is Videma a public or private company?
Videma is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Videma founded?
Videma was founded in 2000. It employs 11 to 50 people.
Where is Videma based?
Videma is headquartered in Gorinchem, Netherlands, in the Europe region.
How does Videma make money?
Two revenue lines are on record. Annual Target Group Licenses (Doelgroeplicentie) is the primary driver. The others are event Licenses (Evenementenlicentie).
Who are Videma's main competitors?
Direct peers on record are BumaStemra, Sena and Motion Picture Licensing Corporation (MPLC). Broad incumbents are PRS for Music, GEMA, SACEM and SACEM (Audiovisual) / SCAM / ADAGP. Others are Stichting BREIN and VOI©E. Screenrights (Australia) is listed as a regional player.
Does Videma have an API?
No public API is recorded for Videma.
What industry is Videma in?
Videma's product category is Collective Rights Management. Its primary akta.pro industry code is MPAHALAA, Rights & Licensing Management (Contract, Territory/Window, Royalty), with a secondary code of MPADALAA, Content Licensing (Film/TV, Clips, Stills). Its NAICS code is 512120 and its SIC code is 7829.