Urban Film Production

What Urban Film Production does

Urban Film Production PLC is a privately held, Addis Ababa-based creative production company founded in 2018 that operates as a full-service production house for brands and businesses in Ethiopia and the broader East Africa region. The firm is organized around five integrated service lines: Video Production (commercial, event, and campaign content), Photography, Film Fixing (permits, location scouting, and local crew coordination for inbound productions), Post-Production (editing, color grading, VFX, and finishing), and Distribution & Media Planning. Together, these services cover the full content lifecycle from creative concept and shoot through to media placement.

The company functions as a creative services firm rather than a technology platform: its underlying capability is cinematic visual storytelling delivered through human-led production, photography, and post-production craft, with no disclosed proprietary technology, software products, APIs, or AI/ML components. Service delivery is project-based, with custom quote-based pricing and no publicly disclosed standard rate cards or recurring productized offerings. Its go-to-market is sales-led and consultative, relying on direct outreach to brand clients, a "Start a project" inbound funnel via its website (urbanfilmproductions.com), and an active top-of-funnel presence on Instagram, LinkedIn, YouTube, Facebook, and a company blog.

Commercially, Urban Film Production is a small, independently operated Ethiopian public limited company (PLC structure under Ethiopian law) with 11-50 employees, a single headquarters at DH Geda Tower on Airport Road in Addis Ababa, no disclosed funding rounds, no parent company, and no identified institutional investors. Its competitive positioning emphasizes emotional, fearless, and authentic storytelling over metric-driven output, and the firm self-identifies as "The best Production House in Ethiopia" while serving international productions through its Film Fixing offering.

Name

Urban Film Production

Legal name

Urban Film Production PLC

Website

https://urbanfilmproductions.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Film Production is a privately held Addis Ababa-based creative production house offering video production, photography, film fixing, post-production, and media planning services to brands and businesses in Ethiopia and East Africa.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Commercial Photography (541922), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM), Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Video production services
• Commercial filmmaking
• Film fixing services
• Post-production services
• Brand content creation

Headquarters

HQ city

Addis Ababa

HQ country

Ethiopia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Full-service video production including commercial, event, and campaign content creation for brands.
2. Photography Services: Professional photography services for brands and businesses.
3. Film Fixing Services: Film fixing services assisting production teams with logistics and local coordination in Ethiopia.
4. Post-Production Services: Post-production services including visual effects and editing.
5. Distribution & Media Planning: Media planning and content distribution services for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Urban Film Production is a full-service creative production house in Addis Ababa, Ethiopia, delivering commercial video production, professional photography, film fixing, post-production (including visual effects and editing), and distribution and media planning services. The company supports brands and businesses across the content production lifecycle, from creative concept development through to content distribution. Its positioning emphasizes emotional, fearless, and authentic cinematic storytelling aimed at making audiences stop, feel, and remember.

Product overview

Urban Film Production is a creative production house based in Addis Ababa, Ethiopia, offering an integrated suite of five service modules spanning the film and content production lifecycle. The core offerings include Video Production (commercial, event, and campaign videography), Photography, Film Fixing (production support and local coordination), Post-Production (editing, VFX, and visual effects), and Distribution & Media Planning. Together, these services enable brands to create emotionally impactful stories through cinematic visuals that connect with audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Professional video production services including commercials, event videography, and campaign content creation for brands and businesses in Ethiopia.
• Photography Professional photography services for brands and commercial purposes in Ethiopia, supporting marketing materials and brand visual content.
• Film Fixing Film fixing services providing production support, location scouting, permits, and local crew coordination in Ethiopia for domestic and international productions.
• Post-Production Post-production services including editing, color grading, visual effects, and finishing for film and video content produced for brands.
• Distribution & Media Planning Content distribution and media planning services helping brands reach target audiences through strategic media channel selection and placement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Film Afrika Worldwide: Pan-African film and content production company producing feature films, documentaries, and branded content across multiple African markets — comparable production capabilities operating at broader continental scale.
• Triggerfish Animation Studios: Cape Town-based animation and content production studio producing animated features, series, and branded content for African and global clients — comparable creative production business model at larger African scale.
• Egg Films: Established South African commercial production company producing TV commercials, branded content, and digital campaigns for major African and international brands — comparable commercial production focus at much larger scale across Africa.
• Trace TV: Pan-African broadcaster and content producer with operations across multiple African countries producing music, entertainment, and branded video content — comparable production and content distribution capabilities at African scale.

Direct peers

• Blue Moon Film & Advertising: Ethiopian full-service film and advertising production house based in Addis Ababa offering commercial production, photography, and post-production to brands — directly comparable service stack and customer base as Urban Film Production.
• Seven Enterprises PLC: Established Ethiopian advertising and production company headquartered in Addis Ababa with multi-decade history serving major Ethiopian brands — directly comparable commercial production and integrated media services to Urban Film.
• Sunset Studios Ethiopia: Addis Ababa-based production company offering commercial video, photography, and post-production services to Ethiopian brands — directly overlapping service offering and target customer segment.

Regional players

• Fatboy Films: Nairobi-based full-service production company specializing in commercials, branded content, and corporate video for East African brands — comparable production services and customer profile in the broader East African region.
• Lemon Flavoured Films: East Africa-focused (Kenya-headquartered) production house producing commercials, branded content, and digital films — comparable service model for brand clients, operating in a neighboring regional market rather than Ethiopia directly.
• Rombo Productions: East Africa-based production company producing commercials, branded content, and digital video for brands across Kenya, Tanzania, and Uganda — comparable commercial production services in neighboring regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCY8IeedS0KN1YfodExZa-kA
• Facebookfacebook.com/urbanproductions.et
• LinkedInlinkedin.com/company/urban-productions-et
• Instagraminstagram.com/urban.ethiopia
• Xx.com/urban_et

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Film Production