Luizter

What Luizter does

Luizter is a privately held Dutch live music and personalized storytelling service founded in 2008 by co-founders Jolanda Bazen (vocalist and storyteller) and Jörgen Versteeg (pianist). The company delivers custom musical narratives — branded as the Luizterverhaal — in which a personalized story is interwoven with live piano and vocal fragments, performed at weddings, funerals, corporate events, jubilees, and special personal occasions. Services are delivered primarily in the Netherlands with documented international destination work across Italy, Portugal, Spain, France, Greece, Austria, England, the USA, and Peru. The portfolio extends beyond the signature storytelling format to include discrete service modules: ceremoniespreker, trouwambtenaar (legal officiant), uitvaartspreker (funeral speaker), dagvoorzitter (event host), motivatiespreker (motivational speaker), and personal gift products (Origineel Bedankje, Origineel Cadeau).

The underlying technology is fundamentally human and performance-based rather than software-driven. Standard event production consists of an electric mini grand piano (white or black) paired with an HK Elements compact pillar-style sound installation, scalable from 200 to 1,000 guests. The repertoire spans pop, Dutch-language, evergreens, Hindustani (covering Arijit Singh, Atif Aslam, Kumar Sanu, Sonu Nigam), children's, and Christmas music. No mobile application, public API, SDK, or AI/ML capability is disclosed. The company has no app store presence, no documented integrations, and no patents or trademarks on file.

Luizter operates a direct-to-consumer and event-driven commercial model. Pricing is quote-based per event and not publicly disclosed; clients describe the service as premium but worth the cost. The full production — equipment, study of requested songs, and performance — is bundled into a single engagement. GTM is anchored in live demonstrations at wedding fairs and bridal events across the Netherlands, supported by a website with quote-request forms, a YouTube channel, Facebook, Pinterest, and Instagram profiles, and a referral ecosystem with wedding venues and funeral homes. A free 30-minute Online Inspirational Session lowers the top-of-funnel barrier for wedding couples. The company is bootstrapped and founder-owned, with no institutional investors, funding rounds, or parent entity disclosed in available data.

Name

Luizter

Legal name

Luizter

Website

https://luizter.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Dutch live music and personalized storytelling service founded in 2008 by Jolanda Bazen and Jörgen Versteeg, delivering custom musical narratives and ceremonies for weddings, funerals, corporate events, and personal milestones in the Netherlands and internationally.

Ownership category

akta.pro rank

Product category

Live entertainment and personalized musical storytelling

NAICS

Musical Groups and Artists (71113), Musical Groups and Artists (711130), Independent Artists, Writers, and Performers (71151)

SIC

Services-Amusement & Recreation Services (7900), Services-Personal Services (7200)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Weddings & Related Celebrations (Receptions, Engagements) (MPAGAHAJ), Destination Wedding Planning (HSACABAD)

Keywords

• Live music performances
• Musical storytelling services
• Wedding ceremony officiant
• Funeral speaking services
• Corporate event entertainment

Headquarters

HQ city

Halsteren

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Live Music Performances: Luizter charges fees for live music performances at weddings, funerals, jubilees, events, and other special occasions. Performances can range from background music during a dinner to full ceremony accompaniment. The service includes equipment (piano and sound system), study of requested songs, and pause music. Pricing is quote-based and customized per event.
2. Luizterverhaal (Personalized Musical Story): A premium personalized storytelling service where Luizter crafts a custom narrative interwoven with live music, delivered either live at an event or as a recorded video clip. This is the company's flagship service and is priced accordingly. One-time fee per performance or recording.
3. Ceremony Speaking Services: Luizter provides ceremony officiant services (trouwambtenaar/babs), ceremony speaking (ceremoniespreker), funeral speaking (uitvaartspreker), motivational speaking, and day hosting (dagvoorzitter), often combined with live music.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Luizter delivers personalized live musical storytelling for weddings, funerals, jubilees, corporate events, and personal gifts. The signature Luizterverhaal weaves a client's life story with applicable live songs performed on an electric mini grand piano and vocals. Supporting offerings include live background music, ceremony speaking, marriage officiating, funeral speaking, day hosting, and motivational speaking, often combined into a single bundled event service.

Product overview

Luizter operates as a live music and storytelling service company offering a unified portfolio centered around the Luizterverhaal concept—personalized musical narratives combining spoken storytelling with live piano and vocal performances. The core product is supplemented by discrete service modules including ceremony speaking, marriage officiating, funeral speaking, and event hosting. Services are delivered across multiple occasions: weddings (Bruiloft), corporate events (Evenement), anniversaries (Jubileum), funerals (Uitvaart), and special occasions. The company provides complete event experiences including their signature electric mini-grand piano and HK Elements sound system for up to 1000 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Luizterverhaal Signature personalized musical storytelling service that weaves a client's life story with applicable live song fragments performed on piano and vocals, for weddings, funerals, jubilees, and corporate events.
• Live Muziek Live background music performed by pianist and vocalist duos for ceremonies, receptions, dinners, and events, spanning pop, Dutch-language, evergreens, Hindustani, and other repertoires.
• Ceremoniespreker

Quantifiable outcome

• 9.9/10 average rating on Theperfectwedding.nl
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• CVU UitvaartzorgminorChannel Partner/ Reseller/ DistributorLuizter works with CVU Uitvaartzorg as a preferred music and storytelling provider for memorial services organized by the funeral home. Heidi Hendricks, an funeral director at CVU, personally recommended Luizter after experiencing their work at a Hoeksche Waardse haringparty event in 2015.
• Amissio UitvaartverzorgingminorChannel Partner/ Reseller/ DistributorAmissio Uitvaartverzorging used Luizter's services for a memorial gathering, describing it as a 'beautiful evening' thanks to Luizter's contribution.
• Paul Dorst BegrafenisondernemingminorChannel Partner/ Reseller/ DistributorLuizter collaborated with Paul Dorst of the funeral home during the burial of Jannie van den Broek's husband, coordinating the funeral ceremony together.
• Streekmuseum De MeestoofminorStrategic or Co-development PartnerLuizter created a special 50th anniversary Luizterverhaal for Streekmuseum De Meestoof, telling the museum's 50-year history in a story with music for its jubilee year opening ceremony.
• Natuurlijk Kloof (Trouwlocatie)minorChannel Partner/ Reseller/ DistributorLuizter maintains a partnership with Natuurlijk Kloof wedding venue, where they have met and booked multiple couples at open days and wedding fairs.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Others

• Toptrouwbedrijven.nl: Dutch wedding vendor directory where Luizter is listed as a Top Trouwbedrijven. Comparable as the platform-of-record for wedding-vendor reputation and lead generation in the Dutch market.
• Thumbtack: US-based services marketplace where consumers find and hire local professionals for events and personal services. Comparable as a customer-acquisition and lead-generation channel that competes for wedding-vendor attention, though Thumbtack is a platform rather than a service provider.
• Theperfectwedding.nl: Dutch wedding vendor directory and review platform on which Luizter holds a 9.9/10 rating. Comparable as the platform layer for wedding-vendor discovery in the Netherlands.

Direct peers

• Speakers Academy: Dutch platform representing professional speakers and presenters for corporate events. Comparable as a direct peer for Luizter's Motivatiespreker and Dagvoorzitter service modules; Luizter is already featured in their listings.
• GigSalad: US marketplace for booking live entertainment including musicians, storytellers, and event hosts for weddings and private events. Direct peer on the live entertainment booking and delivery model — analogous to how couples discover and book Luizter.

Broad incumbents

• The Knot Worldwide: Largest US-based wedding planning marketplace and media platform (parent of WeddingWire). Comparable as a broad incumbent shaping wedding-vendor discovery and vendor ratings — analogous to Toptrouwbedrijven.nl in Luizter's Dutch market.
• WeddingWire: Global online wedding marketplace connecting couples with vendors including musicians, officiants, and ceremony speakers. Comparable as the broader incumbent platform layer that competes for wedding-vendor discovery budgets.
• Monuta: Dutch funeral services cooperative providing full-service funeral arrangements including ceremony coordination. Comparable as a broad incumbent in the funeral segment where Luizter delivers its Uitvaartspreker and Luizterverhaal services.
• Dela: Large Dutch funeral services cooperative offering funeral insurance, ceremony support, and aftercare. Overlaps with Luizter's funeral-side service offering (live music and personalized speaking at memorial services).
• Yarden: Dutch funeral services organization providing funeral arrangements, ceremonies, and insurance. Overlaps with Luizter's Uitvaartspreker and musical tribute service for funerals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgUSGMc5dFZA4_7fv3ZQlEw
• Facebookfacebook.com/Luiztermuziek
• Instagraminstagram.com/luizter
• Pinterestnl.pinterest.com/luizter
• Xx.com/luiztermuziek
• LinkedInlinkedin.com/company/luizter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luizter