Poliklinika LabPlus
Poliklinika LabPlus is a private Croatian medical laboratory polyclinic operating seven clinics across four cities, offering 1,100+ individual diagnostic tests and 60+ curated packages in biochemistry, microbiology, and occupational medicine to individual patients on a pay-per-test basis.
- Company typePrivate
- Founded2014
- HeadquartersZagreb, Croatia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Poliklinika LabPlus does
Poliklinika LabPlus is a private Croatian medical laboratory polyclinic headquartered in Zagreb that operates a multi-location network of seven clinics across four Croatian cities (Zagreb, Split, Kaštel Stari, and Osijek). The company delivers laboratory diagnostic services in medical biochemistry, microbiology, and occupational medicine, offering a catalog of more than 1,103 individual tests — ranging from routine chemistries priced at €2.90 to complex genetic assays priced at €894 — alongside 60+ curated diagnostic packages organized by clinical condition such as cardiovascular, thyroid, anemia, diabetes, reproductive health, and pediatric infections.
Its operations are built on state-of-the-art commercial laboratory equipment operating under good laboratory practice quality standards, with no proprietary technology stack or in-house software platform disclosed. Distribution is executed through a hybrid of physical clinic visits, a partner-mediated home blood draw service (epruveta.hr), and a direct e-commerce storefront on the company website that allows patients to browse and purchase tests and packages online.
The business model is purely transactional: revenue is generated per test or per package on a pay-as-you-go basis with no subscription or recurring component. Customers are primarily individual patients seeking preventive screening, chronic disease monitoring, or acute diagnosis, with secondary segments in employer-sponsored occupational health examinations and pediatric testing via parents. The company markets through its own website, an educational blog, and organic social media (Facebook, Instagram), and operates as an independent, privately held entity with no disclosed funding rounds, acquisitions, or institutional investors.
Poliklinika LabPlus firmographics
Firmographics- Name
- Poliklinika LabPlus
- Legal name
- Poliklinika LabPlus
- Website
- https://www.poliklinika-labplus.hr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Poliklinika LabPlus is a private Croatian medical laboratory polyclinic operating seven clinics across four cities, offering 1,100+ individual diagnostic tests and 60+ curated packages in biochemistry, microbiology, and occupational medicine to individual patients on a pay-per-test basis.
- Ownership category
- akta.pro rank
Poliklinika LabPlus industry classification
Industry- Product category
- Medical Laboratory Diagnostics
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Clinical Research & Trial Central Laboratories (HLAFAMAL)
- akta.pro secondary industries
- Microbiology & Infectious Disease Testing Laboratories (HLAFAMAD), Central Laboratory Services (Core Lab Operations) (HLAGAEAA)
Keywords
Where Poliklinika LabPlus is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices7 records
Markets served
Poliklinika LabPlus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Laboratory Testing Services: Patients and healthcare providers pay for individual laboratory tests or pre-configured diagnostic packages on a per-test or per-package basis. Tests are priced individually (e.g., €2.90 for basic tests like ALT or cholesterol, up to €894 for complex genetic tests). Packages offer bundled pricing at a discount to individual test totals. Revenue is generated per transaction with no recurring subscription component.
- Diagnostic Packages: Curated bundles of related tests (e.g., Paket Kardio at €37.60, Paket Glikemijski status at €14.40) sold as one-time purchases, providing patients with cost-effective testing options for specific health concerns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual laboratory tests — per test |
| Unit Pricing | Pay-as-you-go | Diagnostic packages — per package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Poliklinika LabPlus product offering
Product offeringCore offering
Poliklinika LabPlus operates a multi-location medical laboratory polyclinic in Croatia that performs biochemical, microbiological, hematological, hormonal, genetic, and occupational medicine laboratory diagnostics. It sells over 1,100 individual laboratory tests and approximately 60 curated diagnostic test packages directly to patients, and supplements in-clinic testing with a home-visit blood draw service arranged through partner epruveta.hr.
Product overview
Poliklinika LabPlus operates as a multi-location medical laboratory offering two core product lines: (1) over 1,100 individual laboratory tests (pretrage) covering medical biochemistry, microbiology, and occupational medicine, and (2) approximately 60 curated test packages (paketi pretraga) bundled by health condition such as cardiovascular health, thyroid function, anemia, diabetes monitoring, and fertility. An add-on home visit service enables at-home blood draws via a partner platform.
Differentiator
Problem solved
Functional benefit
Products and services
- LabPlus Individual Laboratory Tests (LabPlus pretrage) Over 1,100 individual medical laboratory tests covering medical biochemistry, hematology, hormones, microbiology, allergy testing, tumor markers, genetic tests, infectious disease screening, urine analysis, and swabs, sold individually to patients and ordered by physicians; prices range from €2.90 for basic tests up to €894 for complex genetic tests such as JAK2 mutation.
- LabPlus Diagnostic Test Packages (LabPlus paketi pretraga) Approximately 60 curated bundles of related laboratory tests organized by health condition or screening purpose, including Paket Kardio, Paket Štitnjača, Paket Akne, Paket Glikemijski status, Paket Anemija i umor, Paket Jetra, Paket Mali sistematski, Paket Nutricionistički status, and many others, sold at a discount to individual test totals; packages range from approximately €7.40 to €160.
- Home Visit Blood Draw Service (Kućna posjeta) At-home blood sample collection coordinated through partner epruveta.hr that allows patients, especially elderly or mobility-limited individuals, to have samples drawn at their residence instead of visiting a clinic location.
Quantifiable outcome
- Comprehensive diagnostic coverage: 1,103+ individual tests and 60+ packages across biochemistry, microbiology, genetics, and occupational medicine
- +1 more outcomes
Companies that use Poliklinika LabPlus
Customer profileSegments3 records
Ideal customer profiles3 records
Poliklinika LabPlus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Poliklinika LabPlus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- epruveta.hrcoreepruveta.hr is a companion service that enables patients to schedule blood draws at their home address, complementing Poliklinika LabPlus's in-clinic services. This partnership extends the clinic's reach to patients who cannot or prefer not to visit a physical location, improving accessibility and patient convenience.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Poliklinika LabPlus competitors and assessment
Company assessmentBroad incumbents
- Synlab: Europe's largest medical diagnostics services chain operating clinical labs across multiple countries including Croatia. Comparable because it offers the same breadth of routine biochemistry, microbiology, and specialty diagnostics, but with pan-European scale, central logistics, and B2B payer contracts that Poliklinika LabPlus cannot match.
- Unilabs: Pan-European clinical laboratory and diagnostics group with significant presence in Central and Eastern Europe. Comparable because it competes directly in routine clinical chemistry, microbiology, and specialty testing, with broader geographic reach and established B2B/insurer relationships.
- Sonic Healthcare: Global clinical laboratory and diagnostics services group with operations across Europe, Australia, and the US. Comparable as a high-scale clinical lab incumbent, though with vastly broader geographic footprint and specialty capabilities than the Croatian subject company.
- Quest Diagnostics: One of the largest clinical laboratory networks globally, offering routine and specialty diagnostics including genetic testing. Comparable in test menu breadth and DTC orientation, though operating at vastly larger scale and primarily in the US market.
Direct peers
- Poliklinika Breyer: Croatian private polyclinic offering diagnostic laboratory services in Zagreb. Closely comparable in geography, target market (self-paying Croatian patients and physicians), and service mix — both are multi-specialty private labs competing for the same self-pay diagnostics segment in Croatia.
- Medikol Poliklinika: Zagreb-based Croatian polyclinic offering diagnostic laboratory testing including biochemistry, microbiology, and specialized panels. Direct competitor in the same Croatian self-pay private lab market with overlapping test menu and patient base.
- Agram Poliklinika: Croatian private polyclinic in Zagreb providing laboratory diagnostics and specialist consultations. Comparable as a competing Croatian private lab targeting similar self-pay and corporate occupational-health segments.
Regional players
- Acibadem Labmed: Clinical laboratory arm of Turkey's Acibadem Healthcare Group, providing comprehensive medical biochemistry, microbiology, and genetic testing. Comparable because of similar test menu breadth and DTC orientation, though it operates primarily in Turkey and adjacent regional markets rather than Croatia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Poliklinika LabPlus social profiles
Digital presencePoliklinika LabPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poliklinika LabPlus leadership team
Management profileNumber of profiles
Poliklinika LabPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poliklinika LabPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poliklinika LabPlus
What does Poliklinika LabPlus do?
Poliklinika LabPlus operates a multi-location medical laboratory polyclinic in Croatia that performs biochemical, microbiological, hematological, hormonal, genetic, and occupational medicine laboratory diagnostics. It sells over 1,100 individual laboratory tests and approximately 60 curated diagnostic test packages directly to patients, and supplements in-clinic testing with a home-visit blood draw service arranged through partner epruveta.hr.
Is Poliklinika LabPlus a public or private company?
Poliklinika LabPlus is a private company. It is classified as unknown and is currently operating.
When was Poliklinika LabPlus founded?
Poliklinika LabPlus was founded in 2014. It employs 51 to 100 people.
Where is Poliklinika LabPlus based?
Poliklinika LabPlus is headquartered in Zagreb, Croatia, in the Europe region.
How does Poliklinika LabPlus make money?
Two revenue lines are on record. Laboratory Testing Services are the primary driver. The others are diagnostic Packages.
Who are Poliklinika LabPlus's main competitors?
Broad incumbents on record are Synlab, Unilabs, Sonic Healthcare and Quest Diagnostics. Direct peers are Poliklinika Breyer, Medikol Poliklinika and Agram Poliklinika. Acibadem Labmed is listed as a regional player.
Does Poliklinika LabPlus have an API?
No public API is recorded for Poliklinika LabPlus.
What industry is Poliklinika LabPlus in?
Poliklinika LabPlus's product category is Medical Laboratory Diagnostics. Its primary akta.pro industry code is HLAFAMAL, Clinical Research & Trial Central Laboratories, with a secondary code of HLAFAMAD, Microbiology & Infectious Disease Testing Laboratories. Its NAICS code is 621511 and its SIC code is 8071.