Diplomatic Academy

What Diplomatic Academy does

Diplomatic Academy is a London-headquartered academic institution founded in 2014 and led by Counselor Rashid Al-Hajri, specializing in diplomatic sciences, public diplomacy, international protocol, and leadership training. The institution delivers postgraduate diplomas (e.g., Diploma in Public Diplomacy, Diploma in Diplomacy and Leadership), customized executive training programs, and an annual International Forum, and it also publishes the International Diplomatic Magazine as a recurring content brand. Distribution is anchored by formalized partnerships with Qatar University and the Katara Center for Public Diplomacy in Qatar, supplemented by a Middle East office in Qatar servicing the MENA region.

Technology is centered on a Kajabi-powered e-learning platform (platform.diplomatic.ac) offering video-based courses, interactive assessments, certificates, and AI-assisted content recommendations, with native iOS and Android applications providing mobile access. The Academy runs tiered membership programs (Ambassador, Gold, Student, Humanitarian Diplomacy Ambassador, institutional, and non-profit) alongside an annual research award competition.

The business model combines quote-based institutional training contracts (for government agencies, diplomats, embassies, and corporate clients), recurring memberships, freemium-to-premium e-learning monetization, and one-time award/SaaS-adjacent fees. Customer segments span practicing diplomats and government officials (primary), academic researchers and students, corporate executives and VIP-facing staff (e.g., ExxonMobil, Aspetar, Australian Embassy in UAE), and youth aged 18–50.

Name

Diplomatic Academy

Legal name

Diplomatic Academy

Website

https://diplomatic.ac

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Diplomatic Academy is a London-based private academic institution founded in 2014 that delivers postgraduate diplomas, customized training, and an e-learning platform in diplomatic sciences, public diplomacy, and international protocol for diplomats, government officials, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Al Rayyan

HQ country

Qatar

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Training Programs: Customized training programs for officials, diplomats, government and private institutions delivered in-person or virtually, covering public diplomacy, protocol, etiquette, negotiation, media skills, and political analysis.
2. Diplomas and Certifications: Postgraduate diplomas (e.g., Diploma in Public Diplomacy, Diploma in Diplomacy and Leadership) offered in partnership with universities, providing academic certification upon completion.
3. Membership Programs: Tiered membership subscriptions (Ambassador Membership, Gold Membership, Student Membership, Humanitarian Diplomacy Ambassador) offering privileges, discounts, and exclusive services to individual members and institutions.
4. Annual Award Competition: Annual award for best scientific research, selecting top three entries, coinciding with the International Forum and Academy ceremony, generating revenue through entry fees and sponsorship.
5. E-Learning Platform Subscriptions: Free access to introductory courses with potential premium content, certificates, and advanced programs available through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Diplomatic Academy delivers specialized training programs, postgraduate diplomas, and e-learning courses in diplomatic sciences, public diplomacy, international protocol, negotiation, and humanitarian diplomacy to government officials, diplomats, and institutional clients. Its offerings are delivered through in-person programs at partner venues (Qatar University, Katara Center), an AI-powered e-learning platform (platform.diplomatic.ac), mobile applications, and complemented by the International Diplomatic Magazine, an annual International Forum, and an annual scientific research award.

Product overview

The Diplomatic Academy is a London-based academic institution offering a multi-product portfolio comprising: (1) the Diplomatic Academy Platform — a Kajabi-powered e-learning system providing courses in political analysis, speaking skills, and digital diplomacy with AI-driven content recommendations; (2) mobile applications for iOS and Android; (3) formal academic programs including the Diploma in Public Diplomacy and Diploma in Diplomacy and Leadership; (4) customized training programs for officials and institutions covering protocol, negotiation, and media skills; (5) the International Diplomatic Magazine publication; (6) membership programs offering various privilege tiers; and (7) youth initiatives and the annual International Forum and Award competition. The platform delivers video-based content (12 lessons per course), interactive assessments, and completion certificates.

Differentiator

Problem solved

Functional benefit

Brands

• The International Diplomatic Magazine (مجلة الدبلوماسي الدولية): A magazine publication covering political reports, Gulf economics, energy security, military reports, and think tank summaries.
• Diplomatic Academy Platform

Products and services

• Diplomatic Academy Platform A London-based e-learning platform offering specialized courses in diplomatic sciences and humanities, featuring video-based lessons, interactive assessments, AI-driven content recommendations, and completion certificates.
• Diplomatic Academy Mobile App A mobile application available on iOS and Android for accessing the Academy's training content, courses, and platform features.
• Diploma in Public Diplomacy A specialized postgraduate diploma program designed to qualify participants in public diplomacy skills, offered in partnership with universities and providing academic certification upon completion.
• Diploma in Diplomacy and Leadership An integrated training track targeting upper and middle leadership enhancement, new diplomats, and government sector employees, focused on diplomacy and leadership skills.
• Customized Courses and Programs Tailored training programs for officials, celebrities, diplomats, and government/private institutions covering public diplomacy, international protocol, etiquette, speaking skills, negotiation, media handling, and charisma building.
• International Forum An annual international forum discussing challenges and developments in conflict areas around the world, coinciding with the Academy's annual ceremony.
• Annual Award for Best Scientific Research Annual competition awarding the best scientific research in diplomatic sciences, with the top three selected during the International Forum and Academy ceremony.
• Youth Initiatives Programs targeting youth aged 18-50 years to guide them toward a better future through diplomatic training, career preparation, leadership development, and civic engagement.
• International Diplomatic Magazine A digital quarterly publication covering political reports, Gulf economics, energy security, military affairs, and think tank summaries for the diplomatic community.
• Membership Programs Individual and institutional membership tiers including Ambassador, Gold, Students, Non-profit organizations, and Humanitarian Diplomacy Ambassador memberships with privileges, discounts, and exclusive services.
• Free Online Courses (Political Analysis, Speaking Skills, Digital Diplomacy) Free training packages covering political analysis, public speaking, digital diplomacy, and negotiation, including professional video lessons, interactive assessments, and accredited certificates.

Quantifiable outcome

• Training programs delivered to participants from multiple GCC countries and beyond
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• India-Cyprus Research CollaborationminorOthers · 23 May 2026MoU signed between India and Cyprus including collaboration on ethical AI and sustainable technologies, space sector partnerships referencing India's Space Policy 2023, with ongoing engagement between ERATOSTHENES Centre of Excellence and IN-SPACe. Additional MoUs cover higher education and diplomatic training.
• Qatar UniversitycoreStrategic or Co-development Partner · 22 April 2025Comprehensive partnership with Qatar University for delivering training programs including Political Analysis (April 2025), Humanitarian Diplomacy (February 2025), Official Spokesperson Skills (February 2025), Cultural Diplomacy (December 2024), Protocol and Etiquette for VIPs (December 2024), International Relations and International Cooperation (December 2025), International Economics (December 2025), International Policy (February 2026), and Negotiation Strategies (September 2026). Programs are accredited by both institutions with certificates awarded upon completion.
• Katara Center for Public DiplomacycoreStrategic or Co-development Partner · 16 February 2025Strategic partnership for delivering specialized training programs in public diplomacy, including Cultural Diplomacy Program (December 2024), Humanitarian Diplomacy (February 2025), Crisis Management (April 2026), and Political Analysis (January 2026). The partnership combines the Academy's diplomatic expertise with Katara's cultural platform to deliver programs to diplomats and officials.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Chatham House (Royal Institute of International Affairs): London-based international affairs think tank with a substantial training and events program for diplomats, civil servants, and private-sector clients. Comparable because it offers executive education, custom training, and thought-leadership publishing in international affairs, though it is a much larger research institution.
• UNITAR (United Nations Institute for Training and Research): UN body delivering training for diplomats, government officials, and international staff across a wide portfolio including diplomacy, peace, and digital policy. Comparable in mission (capacity building for diplomats and government officials) and learning modalities (online + in-person, certificate-bearing courses), but operates at much larger scale.
• Foreign Service Institute (US Department of State): US government's primary training institution for American diplomats and foreign affairs professionals, offering courses in language, area studies, and diplomatic skills. Comparable in training focus and target audience, but operates as an internal US government academy rather than an open-enrollment institution.
• Institute for the Study of Diplomacy (Georgetown University): University-based center within Georgetown providing courses, certificates, and a Master's in Applied Diplomacy, plus policy publications. Comparable in offering credentials, customized executive training, and a publishing arm for the diplomatic community, but embedded within a larger university.

Direct peers

• DiploFoundation: Malta/Switzerland-based foundation offering online and blended courses in diplomacy, Internet governance, and digital policy, with a strong e-learning platform. Closely comparable in delivery model (online courses + capacity-building for government officials) and target audience (diplomats and policy professionals in emerging markets).
• Geneva Centre for Security Policy (GCSP): Swiss foundation offering executive education, courses, and dialogues on security, diplomacy, and international policy. Comparable as a Geneva-based training institution delivering short courses, certificates, and customized programs for government officials and diplomats.
• London Academy of Diplomacy: Diplomacy-focused academic center historically based in London (now operating within the University of Westminster), offering postgraduate programs in diplomacy and international relations. Directly comparable as a London-headquartered institution offering accredited diplomas and postgraduate programs in diplomatic sciences.
• Clingendael Institute: Netherlands-based institute providing professional training courses for diplomats, civil servants, and security professionals, plus policy research. Comparable because it combines a curriculum of custom training programs, executive courses, and a research/publishing arm serving similar institutional clients.

Emerging players

• European University Institute - School of Transnational Governance: Florence-based executive school offering policy training and executive education for mid- and senior-level policy professionals, with a focus on transnational governance. Comparable as a European executive education provider serving government officials and diplomats with short courses and certificates, though primarily EU-focused.
• The Hague Academy of International Law: Specialized academy in The Hague delivering summer and winter courses in international law to a global audience of diplomats, lawyers, and advanced students. Comparable as a niche international academy with global enrollment and a certificate program, though its curriculum centers on international law rather than diplomacy per se.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/diplomaticac
• YouTubeyoutube.com/channel/UC-THfFuy6An3WzYrucRYF4g
• Facebookfacebook.com/diplomaticac
• LinkedInlinkedin.com/company/diplomatic-academy
• Instagraminstagram.com/diplomaticac

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diplomatic Academy