Asarel Group
Asarel Group is a privately held West African IT systems integrator, founded in 2017 and headquartered in Abidjan with a regional office in Benin. It resells and integrates third-party software (Autodesk, COVADIS), server infrastructure (HPE, Dell EMC, VMware), and cybersecurity solutions (Fortinet, Kaspersky, Bitdefender), plus a communication agency (ASAREL KOM), serving construction firms and enterprises in Côte d'Ivoire and Benin.
- Company typePrivate
- Founded2017
- HeadquartersAbidjan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Asarel Group does
Asarel Group is a privately held West African IT systems integrator founded in 2017, headquartered in Abidjan, Côte d'Ivoire (Cocody Angré, 7ème Tranche) with a regional office in Cotonou, Benin. The company operates a B2B solutions model organized around three strategic axes — Datacenter, Core IT Solutions, and Secured IT — and runs three branded divisions: ASAREL TEK (construction/public works software integration), ASAREL Server Solutions, and ASAREL Security Solutions, plus ASAREL KOM, a communication agency. It is staffed by an 11–50 person team and operates without disclosed external funding or institutional investors.
The core technology stack is entirely third-party: Asarel Group does not develop proprietary software. Instead, it integrates and resells solutions from global vendors including Autodesk (AutoCAD, Revit, Civil 3D, Fusion), COVADIS, AUTOPIST, CLIMAWIN, and Adobe for BTP; HPE, Dell EMC, and VMware for server infrastructure; and Fortinet, Kaspersky, Wallix, Bitdefender, Cisco, Palo Alto, Sophos, ESET, and McAfee for cybersecurity. Value is delivered through implementation, configuration, and integration services rather than through owned IP.
Revenue is generated across four streams: one-time software and hardware license sales, hardware resale, professional services (digital transformation consulting, IT audits, project management, training), and managed IT services/outsourcing (infogérance, mise en régie). Pricing is quote-based and non-transparent ("Demander un devis"), targeting B2B customers through direct enterprise field sales. Primary customer segments are construction and public works (BTP) companies, medium-to-large enterprises seeking digital transformation, and businesses requiring marketing/communication services — all served within the West African market.
Asarel Group firmographics
Firmographics- Name
- Asarel Group
- Legal name
- ASAREL GROUP
- Website
- https://asarel-group.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asarel Group is a privately held West African IT systems integrator, founded in 2017 and headquartered in Abidjan with a regional office in Benin. It resells and integrates third-party software (Autodesk, COVADIS), server infrastructure (HPE, Dell EMC, VMware), and cybersecurity solutions (Fortinet, Kaspersky, Bitdefender), plus a communication agency (ASAREL KOM), serving construction firms and enterprises in Côte d'Ivoire and Benin.
- Ownership category
- akta.pro rank
Asarel Group industry classification
Industry- Product category
- IT Systems Integration & Enterprise Technology Resale
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Advertising Agencies (541810)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Computer & Office Equipment (3570)
- akta.pro primary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
- akta.pro secondary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Asarel Group is headquartered
LocationHeadquarters
- HQ city
- Abidjan
Offices2 records
Markets served
Asarel Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Software Licenses: Sale and integration of construction software (Autodesk, COVADIS), security software (Fortinet, Kaspersky, Wallix, Bitdefender), and productivity software (Adobe)
- Hardware Sales: Sale of servers (HPE, Dell EMC) and IT infrastructure equipment to businesses
- Professional Services: Digital transformation consulting, IT audits, project management, training, and communication agency services including surveys, advertising, marketing, and media production
- Managed Services/IT Outsourcing: Partial or total outsourcing of IT system management (infogérance) and on-demand expertise (mise en régie)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on specific requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Asarel Group product offering
Product offeringCore offering
Asarel Group is a West African IT systems integrator that resells, deploys, and integrates third-party enterprise software (Autodesk, COVADIS, Adobe), server infrastructure (HPE, Dell EMC, VMware), and cybersecurity solutions (Fortinet, Kaspersky, Wallix, Bitdefender) for business clients. It also operates a communication agency (ASAREL KOM) offering marketing, graphic design, digital, and advertising services. Engagements are quote-based with multi-year contracts and delivered via direct enterprise sales.
Product overview
Asarel Group is a multinational technology company serving as a systems integrator and solution provider across Africa. The company operates three core divisions: ASAREL TEK (BTP software integration for construction and public works, including Autodesk and COVADIS solutions), ASAREL Server Solutions (HPE, Dell EMC, and VMware server sales and integration), and ASAREL Security Solutions (Fortinet, Kaspersky, Wallix firewall and antivirus offerings), along with ASAREL KOM communication agency (marketing, digital services, advertising, and media production). The portfolio is organized around three strategic axes: Datacenter, Core IT Solutions, and Secured IT, with services spanning software integration, infrastructure, cybersecurity, and digital communication.
Differentiator
Problem solved
Functional benefit
Products and services
- ASAREL TEK - BTP Software Integration Integration services for construction and public works (BTP) software, covering Autodesk design/BIM tools (AutoCAD, Revit, Civil 3D, Fusion) with ERP, BIM, and collaborative platform interoperability. Targeted at construction companies and engineering firms seeking to optimize project management, resource planning, and on-site productivity.
- ASAREL Server Solutions Sale and integration of dedicated servers, NAS, SAN, and cloud servers from HPE, Dell EMC, and VMware virtualization solutions for enterprise hybrid cloud, intensive data processing, and scalable infrastructure needs. Targeted at medium and large enterprises.
- ASAREL Security Solutions Integration of cybersecurity solutions including Fortinet firewall and network security, Kaspersky enterprise antivirus and incident response, Wallix privileged access management (PAM), and Bitdefender AI-powered endpoint protection. Targeted at organizations needing network and endpoint security hardening.
- ASAREL KOM - Communication Agency Full-service communication agency offering consulting, graphic design, digital marketing, content production, market research/surveys, advertising campaigns (print, digital, TV, radio), and media production. Targeted at businesses seeking brand visibility and digital presence.
- IT Outsourcing & Managed Services (Infogérance / Mise en régie) Managed IT services offering partial or total outsourcing of IT system management (infogérance) along with on-demand expertise (mise en régie). Targeted at organizations lacking in-house IT capacity or seeking to augment their teams.
Companies that use Asarel Group
Customer profileSegments3 records
Ideal customer profiles3 records
Asarel Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability1 record
Feature3 records
Asarel Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- AutodeskcoreAutodesk is a key technology partner for Asarel Group's BTP software integration services. Asarel integrates AutoCAD, Revit, Civil 3D, and Fusion solutions for construction and engineering companies.
- COVADIScoreCOVADIS is a software solution for project management in local development, infrastructure, and land planning. Asarel provides integration services for this solution to public administrations and engineering firms.
- FortinetcoreFortinet provides firewall, network security, endpoint protection, and threat management solutions. Asarel sells and integrates Fortinet solutions including FortiGate platform.
- KasperskycoreKaspersky provides antivirus and cybersecurity solutions including enterprise protection, mobile security, and incident detection and response services. Asarel integrates these solutions for clients.
- HPE (Hewlett Packard Enterprise)coreHPE provides high-performance and scalable servers for hybrid cloud and intensive data processing environments. Asarel resells HPE servers for enterprise infrastructure.
- Dell EMCcoreDell EMC provides servers known for reliability, simplified management, and flexibility. Asarel resells Dell EMC servers for business infrastructure needs.
- VMwarecoreVMware provides virtualization and cloud solutions to simplify and optimize IT infrastructure management. Asarel integrates VMware solutions for enterprise clients.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Asarel Group competitors and assessment
Company assessmentDirect peers
- Liquid Intelligent Technologies: Pan-African provider of fiber, cloud, and managed IT services operating across multiple African markets. Closely comparable to Asarel as a regional IT systems integrator serving enterprise customers with multi-vendor infrastructure and connectivity solutions.
- Africa Data Centres: Pan-African carrier-neutral colocation and datacenter operator offering enterprise infrastructure services. Directly comparable to Asarel's Datacenter axis and HPE/Dell/VMware server integration offering for enterprise clients across the continent.
- Ogilvy Africa: Pan-African advertising, marketing, and communications agency network operating across multiple African markets. Directly comparable to Asarel's ASAREL KOM communication agency division across advertising, digital marketing, content production, and brand strategy.
Broad incumbents
- Logicalis: Global IT solutions and managed services provider with a strong African presence through its Westcon-Comstor-aligned operations. Comparable to Asarel as an enterprise IT integrator and value-added reseller, though at substantially larger scale and broader geographic scope.
- NTT Data (formerly Dimension Data): Global IT services and consulting giant with deep roots in Africa through Dimension Data. Overlaps with Asarel across enterprise networking, cybersecurity, and managed services but serves large multinational clients rather than West African mid-market.
- VMLY&R: Global advertising and brand experience network with established African operations offering multi-channel advertising, digital marketing, and content production. Comparable to Asarel's ASAREL KOM agency services at larger scale and broader geographic reach.
Regional players
- Westcon-Comstor: Value-added IT distributor with a meaningful African presence across networking, security, and datacenter categories. Comparable to Asarel as a channel partner reselling Fortinet, Cisco, and similar enterprise brands, though operating at distribution scale.
- Mitsumi Distribution: IT distribution and value-added services group with a strong Middle East and Africa footprint. Comparable to Asarel as a multi-vendor channel partner distributing enterprise software, hardware, and security products to resellers and end customers in emerging markets.
- Redington: Global IT product and services distributor with growing presence across Africa, the Middle East, and Asia. Comparable to Asarel in distributing enterprise software, security, and infrastructure brands to channel partners and enterprise end-customers in emerging markets.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Asarel Group social profiles
Digital presenceAsarel Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asarel Group leadership team
Management profileNumber of profiles
Asarel Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asarel Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asarel Group
What does Asarel Group do?
Asarel Group is a West African IT systems integrator that resells, deploys, and integrates third-party enterprise software (Autodesk, COVADIS, Adobe), server infrastructure (HPE, Dell EMC, VMware), and cybersecurity solutions (Fortinet, Kaspersky, Wallix, Bitdefender) for business clients. It also operates a communication agency (ASAREL KOM) offering marketing, graphic design, digital, and advertising services. Engagements are quote-based with multi-year contracts and delivered via direct enterprise sales.
Is Asarel Group a public or private company?
Asarel Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asarel Group founded?
Asarel Group was founded in 2017. It employs 11 to 50 people.
Where is Asarel Group based?
Asarel Group is headquartered in Abidjan.
How does Asarel Group make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are hardware Sales, professional Services and managed Services/IT Outsourcing.
Who are Asarel Group's main competitors?
Direct peers on record are Liquid Intelligent Technologies, Africa Data Centres and Ogilvy Africa. Broad incumbents are Logicalis, NTT Data (formerly Dimension Data) and VMLY&R. Regional players are Westcon-Comstor, Mitsumi Distribution and Redington.
Does Asarel Group have an API?
No public API is recorded for Asarel Group.
What industry is Asarel Group in?
Asarel Group's product category is IT Systems Integration & Enterprise Technology Resale. Its primary akta.pro industry code is BPAEAOAD, Vendor & Contract Management (Software/Cloud), with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 54151 and its SIC code is 7370.