De Transformatie Groep

Name

De Transformatie Groep

Legal name

De Transformatie Groep

Website

https://detransformatiegroep.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation (Org/HR) (BPACAJAD)

akta.pro secondary industries

Change Management & Transformation Leadership (EDABAAAD), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Organizational Change & Transformation Coaching (EDABANAG)

Keywords

• Management consulting
• Leadership development
• Team development
• Executive coaching
• Strategic facilitation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: Transformation consulting engagements including strategy, leadership development, and team development programs. Services delivered through in-house programs (customized multi-day modules) and open enrollment programs. Revenue derived from project fees for bespoke transformation programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

De Transformatie Groep is a Dutch boutique consulting firm that facilitates organizational breakthroughs in strategy, leadership, and team development for executive leadership teams and boards. Deliverables are bespoke multi-day transformation programs grounded in the proprietary TransformationDialogue methodology, often culminating in Executive Nature Trails conducted in wilderness settings. The firm also runs open enrollment leadership programs (e.g., Lead our Future with Ebbinge, Limpopo Leadership Trail in Botswana) and individual executive coaching engagements.

Product overview

De Transformatie Groep is a consulting and facilitation firm that operates as a single unified service offering, not a platform-plus-modules architecture. Their core methodology is The TransformationDialogue, a 7-step structured dialogue approach. This methodology is applied across three interconnected service pillars: Strategy (strategic advisory services), Leadership Development (in-house and open enrollment programs), and Team Development (High Performing Teams facilitation). The TransformationDialogue serves as the unifying framework applied across all engagements, supplemented by unique Executive Nature Trails as the most powerful intervention. They also publish thought leadership content including the book 'Why Should I Trust You?' and white papers on Fleet Strategy and Post-Global Enterprise concepts, and produce podcasts 'De Olifant in de Boardroom', 'Leaders into the Wild', and 'Trust Talk'. Open enrollment programs include 'Lead our Future' (with Ebbinge) and the 'Limpopo Leadership Trail' in Botswana.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic advisory services translating purpose into strategy and decision-making using methods including DEPEST, SWOT, Blue Ocean Strategy, and Business Model Canvas. Targeted at executive leadership and management teams seeking strategic transformation and stakeholder alignment.
• Leadership Development Programs Customised in-house leadership programs consisting of 3-5 multi-day modules and open enrollment programs that develop connecting leadership for organizational transformation, often culminating in wilderness trails. Targeted at senior leaders, high potentials, and management teams of medium to large organizations.
• Team Development Services Team development services based on Patrick Lencioni's pyramid model, facilitating High Performing Teams through trust, constructive conflict, commitment, accountability, and collective results. Targeted at management teams, partner groups, supervisory boards, and leadership groups seeking team effectiveness.
• Executive Nature Trails Multi-day wilderness programs (3-4 days) conducted in unspoiled nature without technology distractions to facilitate personal and team transformation. Includes trails in the Alps, Scandinavia, Scotland, Ireland, Botswana, and the Dutch Wadden. Targeted at leadership teams, boards, and high-potential groups.
• Lead our Future (Ebbinge partnership) Open enrollment leadership program for enterprising leaders of medium to large companies, offered in partnership with Ebbinge. Combines DTG's TransformationDialogue methodology with Ebbinge's executive education network.
• Limpopo Leadership Trail Unique leadership trail in Botswana offered in collaboration with partners, where future leaders take the next step in their personal and professional development. Targeted at international senior leadership audiences.
• Executive Coaching Programs Exclusive individual coaching programs for directors including executive coaching, 360-degree feedback processes, and Value Framing methodology. Delivered on exclusive request to individual senior leaders.

Quantifiable outcome

• Participants achieve more sustainable changes than with other interventions and often testify to fundamental transformation at personal, team, and organizational levels
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EbbingecoreStrategic or Co-development PartnerCollaborative partnership for open enrollment leadership development program 'Lead our Future' targeting enterprising leaders of medium to large companies. Combines DTG's transformation methodology with Ebbinge's executive education expertise.
• Foundation for Natural LeadershipminorStrategic or Co-development PartnerPartnership for wilderness trail methodology and facilitation. DTG follows FNL principles in their Executive Nature Trails programs, integrating their approach to leadership development in natural settings.
• Trees For AllminorOthersCO2 compensation partner for sustainability efforts. DTG compensates 135 tons of annual CO2 emissions through donations to Trees For All, contributing to climate compensation and biodiversity restoration.
• Timbo Afrika FoundationminorOthersBotswana-based foundation partner for the Limpopo Leadership Trail. DTG contributes to nature management and local employment through financial support, and participants plant trees to compensate flight emissions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schouten & Nelissen: Larger Dutch learning and development group offering training, coaching, and leadership programs across a broader portfolio. Competes for the same enterprise leadership development budgets but at significantly greater scale and brand recognition.
• Center for Creative Leadership (CCL): Global leadership development provider offering programs, assessments, and coaching to enterprise clients. Comparable in addressing leadership team effectiveness but at much greater scale and with a deeper research base; competing for the same Dutch enterprise training budgets.

Direct peers

• Kessels & Smit: Dutch boutique consultancy focused on learning, leadership development, and organizational change with a similar 'practice-based' philosophy. Closely comparable in size, methodology orientation, and Dutch enterprise client base; frequently a substitute on RFPs.
• Veldhoen Company: Dutch consultancy specializing in new ways of working, organizational transformation, and leadership development. Targets similar enterprise clients in the Netherlands with comparable change-management and team-effectiveness offerings.
• Improdia: Dutch executive coaching and leadership development boutique. Overlapping service offering (executive coaching, 360 feedback, leadership development) and similar boutique positioning to DTG's coaching arm.
• Ebbinge: Amsterdam-based executive education and leadership development firm; DTG's actual partner on the 'Lead our Future' program. Comparable buyer (mid-market Dutch leaders) and overlapping executive development methodology, making it both collaborator and competitor.
• Halmann + partners: Dutch executive coaching and leadership development firm offering coaching, team coaching, and organizational development. Comparable boutique positioning in the Dutch market with overlapping service offerings around executive coaching and team effectiveness.
• Boer & Croon: Dutch management consulting firm focused on strategy, leadership, and organizational transformation for mid-market and enterprise clients. Comparable in size, market positioning, and service mix (strategy + leadership development).

Regional players

• Outward Bound Netherlands: Dutch arm of the global experiential education organization offering outdoor leadership programs in the Netherlands. Comparable experiential/nature-based methodology and Dutch market focus, though oriented more toward youth and individual development than corporate transformation.

Emerging players

• True Nature Education: International wilderness-based leadership and personal development provider. Direct overlap with DTG's Executive Nature Trails offering, particularly in the international retreat segment; smaller scale and less Dutch-market penetration.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user27956425
• LinkedInlinkedin.com/company/de-transformatie-groep
• Facebookfacebook.com/De-Transformatie-Groep-100069799165385

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Transformatie Groep