Marketing Coöperatie

What Marketing Coöperatie does

Marketing Coöperatie U.A. is a Dutch cooperative (Uitgesloten Aansprakelijkheid legal form) headquartered in Nes, Northern Netherlands, that aggregates approximately 13 independent marketing and communication consultants into a single client-facing brand operating under the tagline "samen kijken | samen denken | samen doen" (look together | think together | do together). The cooperative delivers professional services spanning marketing strategy, CRM implementation (notably a 25-year-experienced CRM specialist), process management, organizational change facilitation, data-driven transformation, and communication strategy. Its primary branded offering is "Méinaday," a structured one-day intensive workshop that convenes client teams, customers, and cooperative specialists to develop a growth strategy, reposition propositions, and define organizational course corrections in a single facilitated session. Members execute assignments either independently or coordinated through the cooperative, retaining individual client relationships while sharing brand, demand generation, and delivery capacity.

The business model is pure professional services: project-based consulting billed at customary rates (time-based or fixed-fee) with 30-day payment terms and the option to require advance payment (voorschot) before commencing work. The go-to-market is sales-led and local, with direct outreach, referrals, and content marketing (a member-authored blog covering CRM, data-driven work, change management, and communication leadership) as the principal channels. Customers are organizations in Northern Netherlands across a horizontal spread of industries, with two named case studies—a healthcare/music-for-dementia startup and a Dutch health insurer—demonstrating breadth into regulated and social-impact verticals. The cooperative is privately held, has no disclosed funding, generates no disclosed revenue, holds no patents or registered trademarks, and has no documented partnerships, acquisitions, or leadership changes; operations appear steady but small, with 1–10 employee-equivalents distributed across ~13 self-employed members.

Name

Marketing Coöperatie

Legal name

De Marketingcoöperatie U.A.

Website

https://marketing.coop

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Coöperatie is a Dutch cooperative (U.A.) of approximately 13 independent marketing and communication consultants, based in Nes, serving organizations in Northern Netherlands with strategy, CRM, change management, and a branded one-day growth workshop called Méinaday.

Ownership category

akta.pro rank

Headquarters

HQ city

Nes

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting and Advisory Services: Marketing Coöperatie operates as a cooperative (U.A. legal form) providing marketing and communication consulting services to clients. Based on their general terms (Artikel 8), they charge rates for work performed, with tariffs based on time or fixed pricing. Payment terms are 30 days after invoice date. The cooperative can require advance payment (voorschot) before commencing work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Marketing Coöperatie is a Dutch cooperative (U.A. legal form) that unites approximately 13 independent marketing and communication consultants to deliver multidisciplinary advisory services to organizations in Northern Netherlands. The cooperative provides marketing strategy, CRM implementation support, process management, communication leadership (regie), data-driven working transformation, and organizational change management. Its flagship named offering is M©inaday, a one-day intensive workshop that develops a growth strategy and strategic course corrections in a single day.

Product overview

Marketing Coöperatie is a cooperative of independent marketing and communication professionals (members include Ton Timmermans, Peter Koning, Josette Häger, Loes Bon, Jeroen van Riel, Gert Haanstra, Aart Pijl, Monica van Heerde, and Sander Baesjou) offering consulting services in marketing strategy, CRM implementation, process management, communication control, and organizational change. Their primary named service offering is M©inaday, a one-day intensive workshop format for developing growth strategies and strategic course corrections. The cooperative operates as a network of local experts ('lokale helden') working together on client engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• M©inaday
• Marketing & Communication Advisory Services Ongoing consulting services from member consultants covering marketing strategy, communication strategy, and communication leadership (regie) for organizations in Northern Netherlands.
• CRM Implementation Consulting Advisory and implementation support for CRM projects, helping organizations deploy and adopt CRM systems effectively. The service is delivered by a specialist with twenty-five years of CRM experience and addresses failed or underperforming CRM rollouts.
• Organizational Change Management Consulting Consulting services that guide organizations through change, addressing resistance and supporting adoption of new processes, systems, and data-driven working practices.
• Process Management Consulting Process management advisory covering the analysis, redesign, and optimization of operational processes, including complex execution environments (e.g., government-adjacent organizations).

Quantifiable outcome

• Financial savings and improved customer and employee satisfaction achieved through process optimization and CRM implementation at a health insurer

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Boer & Croon: Dutch interim management and consulting firm. Comparable in pooling senior independent professionals to serve Dutch enterprises on transformation mandates, with similar change-management and process-improvement focus to Marketing Coöperatie's offerings.
• Newcraft: Dutch digital agency delivering marketing strategy, CRM, and customer experience services. Comparable in offering senior marketing and communication consulting to Dutch mid-market clients with overlapping CRM implementation expertise.
• The Valley: Dutch creative/digital agency focused on brand strategy, customer experience, and digital transformation. Comparable in providing communication strategy and marketing services to Dutch mid-market and enterprise clients, with overlapping CRM and digital engagement offerings.
• ACE (Amsterdam Creative Experts): Dutch independent creative agency delivering brand strategy, communication, and content. Comparable in offering marketing and communication consulting to Dutch clients with a similar mid-market positioning, though structured as a traditional agency rather than a cooperative.
• VODW: Dutch consultancy specializing in retail, marketing, and digital transformation strategy. Comparable in offering senior marketing and CRM advisory to Dutch enterprises, with overlapping change-management and customer-experience expertise.
• N=5: Amsterdam-based creative agency offering brand, communication, and content services. Comparable as a Dutch provider of strategic marketing and communication consulting, with similar B2B client orientation in the Netherlands.

Broad incumbents

• Monks (formerly MediaMonks): Dutch-founded global digital production and marketing services firm. Comparable as a Netherlands-rooted provider of integrated marketing, content, and communication services, but operating at vastly larger scale with full-time staff worldwide.
• Dept Agency: Large Amsterdam-based digital agency offering marketing, creative, and technology services across multiple verticals. Comparable as a Dutch-headquartered provider of integrated marketing and communication services, but operates at national/international scale with employed staff rather than a cooperative of independents.
• TBWA\NEBOKO: Major Dutch creative agency within the TBWA global network. Comparable as a Netherlands-based provider of marketing strategy, communication, and brand-building services, but operating at significantly larger scale and with employed staff.
• Strategy& (PwC Netherlands): Global management consulting firm with a substantial Netherlands practice. Comparable in delivering strategic marketing, transformation, and CRM advisory to Dutch enterprises, but at much larger scale and with employed consultants rather than independents.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/marketingcooperatie

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Coöperatie