PSS Subotica

What PSS Subotica does

PSS Subotica AD (Poljoprivredna savetodavna i stručna služba Subotica AD) is a public joint-stock agricultural advisory and professional services company headquartered in Subotica, Serbia. It is one of 13 designated agricultural professional services operating in the Autonomous Province of Vojvodina under a government-mandated role that confers statutory responsibilities for agricultural advisory, testing, and control functions. The company is listed on the Belgrade Stock Exchange under the ticker PSSS and is subject to Serbian capital market disclosure requirements, including the publication of annual reports.

The company delivers a portfolio of services across three core lines: advisory services (farmer consultations, professional lectures, training); professional services (soil fertility control, plant protection reporting and forecasting, STIPS market data collection, and field experiment execution); and control services (crop health inspection, phytocertificate issuance for export, and livestock selection measures). Its underlying technology and infrastructure include an ATS-accredited testing laboratory for soil agrochemistry and seed quality analysis, and a dedicated experimental field (Ogledno polje) used for applied research and macro-trials on wheat, barley, corn, sunflower, and soybean. Twelve permanent staff, including specialized plant protection, crop production, livestock, agrochemistry, and agricultural engineers, deliver these services.

PSS Subotica's business model rests on a mix of fee-based advisory and laboratory services to individual SMB agricultural producers, complemented by government-funded and mandated programs — notably a City of Subotica-financed free soil fertility testing service for registered farms (capped at 20 samples per farm) and Republic of Serbia-contracted work such as nitrate nitrogen soil testing for winter crop fertilization. Its go-to-market combines direct advisory consultations, traditional field day events (Dan Polja) attracting approximately 170 attendees, published bulletins and multilingual brochures (Serbian and Hungarian), and television and radio coverage via YU ECO TV, Panon TV, and Radio Subotica. The company previously partnered with the Ministry of Agriculture and the TERRA'S Association on organic production training programs and continues to support the eAGRAR government information system for farmer data management.

Name

PSS Subotica

Legal name

Poljoprivredna savetodavna i stručna služba Subotica AD

Website

https://pss-subotica.rs

Company type

Public

Operating status

Operating

Short description

PSS Subotica AD is a publicly listed Serbian agricultural advisory and professional services company in Subotica serving SMB farmers with soil and seed testing, plant protection advisory, and government-contracted testing programs in the Vojvodina region.

Ownership category

akta.pro rank

Headquarters

HQ city

Subotica

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Services Revenue: Revenue from providing professional advisory services to agricultural producers, individual consultations, and expert advice on agricultural practices
2. Laboratory Testing Services: Revenue from soil fertility testing and seed quality analysis performed by accredited laboratories
3. Sales of Products from Experimental Field: Revenue from sale of products and charging for services from experimental field operations
4. Government Contracted Services: Services performed on behalf of the Republic of Serbia, including nitrate nitrogen soil testing for winter crop fertilization

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PSS Subotica AD is a public agricultural advisory and professional services company that delivers farmer advisory, soil and seed laboratory testing, plant protection forecasting, field experimentation, and regulatory control services (crop health inspection, phytocertification, livestock selection) to agricultural producers in the Subotica region of Serbia. It also publishes bulletins/manuals, runs the BIO Škola organic production training program, and supports farmers with the eAGRAR information system.

Product overview

PSS Subotica AD (Poljoprivredna savetodavna i stručna služba Subotica) operates as one of 13 agricultural advisory services in AP Vojvodina, providing agricultural advisory, professional, and control services to the Subotica municipality. The company offers a portfolio of services including advisory services (farmer consultation, training, lectures), professional services (soil fertility control, plant protection forecasting, field experiments), and control services (crop health inspection, phytocertification, livestock selection). Core supporting infrastructure includes an ATS-accredited testing laboratory for soil and seed analysis, and an experimental field for applied agricultural research. Educational offerings include the BIO School program for organic production training. The company also publishes agricultural bulletins and manuals, and operates the eAGRAR information system for farmer data management.

Differentiator

Problem solved

Functional benefit

Products and services

• Savetodavni poslovi (Advisory Services)
• Stručni poslovi (Professional Services)
• Kontrolni poslovi (Control Services)
• Laboratorija za ispitivanje (Testing Laboratory)
• Ogledno polje (Experimental Field)
• BIO Škola (BIO School)
• eAGRAR Information System Support

Quantifiable outcome

• Optimal nitrogen fertilization recommendations for winter crops based on soil nitrate analysis
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Institute for Field and Vegetable Crops, Novi SadminorStrategic or Co-development Partner · 8 June 2011Collaboration on agricultural trials and field demonstrations. Experts from the Institute participated in field day events and provided scientific consultation.
• Provincial Secretariat for Agriculture, Water Management and ForestryminorStrategic or Co-development Partner · 8 June 2011Regional government body participating in field day events and supporting agricultural development initiatives in the Subotica region.
• Agrotehnika D.O.O.minorStrategic or Co-development Partner · 8 June 2011Agricultural cooperative serving as contractor for agro-technical works during field trials. One of the key partners in agricultural development in Subotica municipality.
• ZZ SalašminorStrategic or Co-development Partner · 8 June 2011Agricultural cooperative collaborating with large number of farmers and serving as carrier of agrarian development in Subotica area.
• Confido TimminorStrategic or Co-development Partner · 8 June 2011Agricultural business entity cooperating with large number of farmers and contributing to agricultural development in Subotica region.
• Udruženje TERRA'S (Association for Organic Food Production)coreStrategic or Co-development Partner · 1 May 2008Collaboration on organic and integral agricultural production project funded by Ministry of Agriculture. TERRA'S provides expertise in organic farming certification and standards, while PSS Subotica contributes agricultural advisory services. Project includes Bio-school training program for farmers.
• Ministry of Agriculture, Forestry and Water Management of the Republic of SerbiacoreStrategic or Co-development Partner · 1 May 2008Government ministry that approved and financed the direct education project for agricultural producers and rural development carriers. Provides regulatory framework and funding for agricultural extension services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PSS Sombor: One of the 13 sister agricultural professional services in AP Vojvodina offering the same portfolio of advisory, professional, and control services to farmers in the Sombor municipality. Closest direct comparison in scale and mandate.
• PSS Zrenjanin: Sister PSS office in Vojvodina providing identical advisory and soil testing services to farmers in the Zrenjanin territory under the same regulatory framework. Direct competitor for provincial and Republic of Serbia mandates.
• PSS Ruma: Direct peer PSS office also operating under the same government-mandated agricultural professional services framework in AP Vojvodina. Provides soil fertility advisory and agricultural testing services in a different municipality. Explicitly cross-referenced in PSS Subotica's published materials as a partner for soil fertility control programs.
• Agrozavod AD Subotica: Local agricultural services company based in Subotica, explicitly listed in PSS Subotica's partnerships for organic production projects. Closely adjacent business model in agricultural consulting, certification support, and field operations in the same municipality.
• PSS Senta: Sister PSS office operating under the same 13-service Vojvodina mandate, providing agricultural advisory, soil and seed testing in the Senta municipality. Comparable scope, scale, and regulatory positioning.

Broad incumbents

• Institute of Field and Vegetable Crops, Novi Sad: Larger established agricultural research institution in Vojvodina conducting applied agricultural research, field trials, and seed development. Named partner in PSS Subotica's field day events. Overlaps in trial/demonstration activities but at significantly greater scale and scientific depth.
• Agricultural Advisory Service of Vojvodina (PSSS Vojvodina coordinating body): Provincial coordinating body overseeing the network of 13 PSS offices including PSS Subotica. Sets common standards, distributes mandates, and channels government contracts. PSS Subotica operates under its framework, making it both a coordinator and a counterparty for funding.

Regional players

• Zemun Polje Agricultural Institute: Belgrade-based agricultural research and advisory entity providing similar services (soil analysis, seed testing, field trials) in the central Serbia region. Comparable service portfolio but geographically separated from Vojvodina.

Emerging players

• Association TERRA'S: Serbian association specializing in organic food production certification and standards. Direct project partner with PSS Subotica on organic agriculture training (BIO School). Adjacent business — focused on certification rather than field advisory — but collaborates on the same farmer base in Subotica.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSS Subotica