Ogilvy Africa
- Company typePrivate
- Founded2004
- HeadquartersNairobi, Kenya
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Ogilvy Africa firmographics
Firmographics- Name
- Ogilvy Africa
- Legal name
- Ogilvy Africa Limited
- Website
- https://ogilvy.africa
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Ogilvy Africa industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Customer, Marketing & Sales Consulting (BPAHACAG), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), CRM Strategy & Consulting (BPAFAFAA), CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where Ogilvy Africa is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices10 records
Markets served
Ogilvy Africa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising, Branding and Content (ABC): Core advertising services including creative development, brand strategy, and content production. Delivers integrated campaigns across traditional and digital channels for major multinational and local brands.
- Experience (CRM and e-commerce): Customer experience management including CRM platform services, marketing automation, and e-commerce enablement through Optimus platform.
- PR & Influence: Public relations and influencer marketing services including media relations, crisis management, and InfluenceO platform services.
- Media Services: Performance marketing and media planning/buying services across traditional and digital channels, leveraging OBrio analytics platform.
- Data and Insights Products: Managed insights services from Insights Engine platform providing hyperlocal cultural intelligence, consumer panel data, and strategic consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise professional services with custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Ogilvy Africa product offering
Product offeringCore offering
Ogilvy Africa is a full-service MarTech advertising agency delivering integrated marketing across Advertising, Branding and Content (ABC), Experience (CRM and e-commerce), PR & Influence, and Media Services to enterprise clients in 40+ Sub-Saharan African countries. The agency operates a suite of proprietary marketing technology platforms — Optimus 2.0, OBrio, InfluenceO, Feed 2.0, and Insights Engine — that enable data-driven campaign execution, real-time content delivery, influencer activation, media intelligence, and hyperlocal cultural insights tailored for African markets.
Product overview
Ogilvy Africa operates as a MarTech agency offering a portfolio of proprietary marketing solutions built for the African market. The core offering consists of five interconnected products: Optimus 2.0 (cloud-based CRM and marketing automation platform with lead capture, scoring, segmentation, and email automation), OBrio (unified media intelligence command center tracking performance across traditional ATL and digital channels with real-time dashboards), InfluenceO (data-driven influencer marketing platform with algorithmic influencer matching and campaign management), Feed 2.0 (real-time content platform triggered by weather, trends, news, and location signals with dynamic creative optimization), and Insights Engine (hyperlocal consumer intelligence platform combining social listening, a proprietary consumer panel, and cultural mavens network across 5 African markets). Together these products form a full-funnel MarTech stack spanning CRM/lead management, media analytics, influencer marketing, real-time content delivery, and consumer insights. Ogilvy Africa is part of WPP Scangroup and the global Ogilvy Network.
Differentiator
Problem solved
Functional benefit
Brands
- Optimus 2.0: Cloud-based marketing automation and CRM platform that streamlines the marketing funnel, featuring lead capture, qualification, nurturing, conversion tracking, and integrations.
- OBrio
- InfluenceO
- Feed 2.0
- Insights Engine
- Novo-Comm Ogilvy Africa
- Maurice Publicité Ogilvy Africa
- Luvi Ogilvy Africa
- OgilvyOne
Products and services
- Feed 2.0
- OBrio
- Optimus 2.0
- InfluenceO
- Insights Engine
- Advertising, Branding and Content (ABC) Services
- Experience (CRM and E-Commerce) Services
- PR & Influence Services
Quantifiable outcome
- 1B+ consumers reached through campaigns
- +7 more outcomes
Companies that use Ogilvy Africa
Customer profileNamed customers29 records
Segments6 records
Ideal customer profiles6 records
Ogilvy Africa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature5 records
Ogilvy Africa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WPP ScangroupcoreParent company and majority shareholder enabling access to global multinational clients, cross-border coordination, and WPP's global resources and capabilities. Ogilvy Africa operates as part of WPP Scangroup and Ogilvy Network.
- Ogilvy NetworkcoreGlobal network of agencies under WPP enabling global best practices sharing, international client coordination, and access to Ogilvy's proprietary methodologies and tools.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Ogilvy Africa competitors and assessment
Company assessmentDirect peers
- TBWA Africa: TBWA maintains a significant African presence through Omnicom, offering disruption-focused creative and brand strategy services to multinational clients. Directly comparable as a global network agency competing for similar AOR relationships.
- Publicis Groupe Africa: Publicis operates one of the largest advertising networks in Africa through Publicis Africa Group (formerly Publicis One), with offices across multiple African countries offering creative, media, digital, and PR services to similar multinational clients. Direct competitor in the same integrated agency-of-record category with comparable scope and target customers.
- Dentsu Africa: Dentsu Creative and Dentsu media brands operate across Africa delivering creative, media, CXM, and digital transformation services to multinational clients. Directly competes with Ogilvy Africa for the same global brand mandates and offers comparable integrated services through a global network.
- MediaCom Africa: MediaCom operates across African markets under GroupM/WPP's competitor network structure, specializing in media planning and buying at scale. Direct peer specifically competing for the media services portion of Ogilvy Africa's integrated mandates.
- Grey Group Africa: Grey operates across multiple African markets under WPP's competitor networks (or independently) delivering creative and digital services to global brands. Direct competitor for similar integrated marketing mandates in African markets.
- McCann Worldgroup Africa: McCann operates across multiple African markets under IPG Mediabrands, providing advertising, digital, PR, and media services to multinational clients including Coca-Cola, L'Oréal, and Mastercard. Direct peer competing for the same brand portfolio and integrated marketing briefs.
- Havas Africa: Havas Creative and Havas Media operate across Africa with offices in major markets, offering integrated advertising and media services to global brands. Comparable as a global network agency serving multinational clients in similar African geographies.
- BBDO Africa / Omnicom agencies: BBDO and other Omnicom Group brands (DDB, TBWA, MullenLowe) maintain significant African operations serving global FMCG, telecom, and financial services clients with creative and media services. Directly comparable as a full-service global network agency competing for similar multinational mandates.
Broad incumbents
- Wunderman Thompson Africa: Formerly independent global network (now part of WPP's VMLY&R) with African operations offering creative, data, and technology services. Comparable integrated services but broader global scope rather than Africa-specialist positioning.
- VMLY&R (WPP): Sister WPP network agency offering global creative, digital, and commerce services with African presence. Competes with Ogilvy Africa for the same WPP multinational clients but as part of the broader WPP portfolio rather than specializing in Africa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Ogilvy Africa social profiles
Digital presenceOgilvy Africa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ogilvy Africa leadership team
Management profileNumber of profiles
Profiles6 records
Ogilvy Africa subsidiaries and ownership
Company hierarchySubsidiaries6 records
Ogilvy Africa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ogilvy Africa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ogilvy Africa
What does Ogilvy Africa do?
Ogilvy Africa is a full-service MarTech advertising agency delivering integrated marketing across Advertising, Branding and Content (ABC), Experience (CRM and e-commerce), PR & Influence, and Media Services to enterprise clients in 40+ Sub-Saharan African countries. The agency operates a suite of proprietary marketing technology platforms — Optimus 2.0, OBrio, InfluenceO, Feed 2.0, and Insights Engine — that enable data-driven campaign execution, real-time content delivery, influencer activation, media intelligence, and hyperlocal cultural insights tailored for African markets.
Is Ogilvy Africa a public or private company?
Ogilvy Africa is a private company. It is classified as corporate owned and is currently operating.
When was Ogilvy Africa founded?
Ogilvy Africa was founded in 2004. It employs 501 to 1,000 people.
Where is Ogilvy Africa based?
Ogilvy Africa is headquartered in Nairobi, Kenya, in the Africa region.
How does Ogilvy Africa make money?
Five revenue lines are on record. Advertising, Branding and Content (ABC) is the primary driver. The others are experience (CRM and e-commerce), PR & Influence, media Services and data and Insights Products.
Who are Ogilvy Africa's main competitors?
Direct peers on record are TBWA Africa, Publicis Groupe Africa, Dentsu Africa, MediaCom Africa, Grey Group Africa, McCann Worldgroup Africa, Havas Africa and BBDO Africa / Omnicom agencies. Broad incumbents are Wunderman Thompson Africa and VMLY&R (WPP).
Does Ogilvy Africa have an API?
No public API is recorded for Ogilvy Africa.
What industry is Ogilvy Africa in?
Ogilvy Africa's product category is Advertising & Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.