What Seagull does

Sea-Gull is a Chinese mechanical watch manufacturer founded in 1955 in Baiyun, China, and is among the oldest and largest watchmakers in the country. The company designs, engineers, and produces mechanical wristwatches across chronograph, dress, dive, skeleton, and tourbillon categories, with a vertically integrated supply chain that manufactures all movement components in-house—including hairsprings, gears, and complete calibres such as the ST8610 ultra-thin automatic tourbillon, ST1961-2 rattrapante chronograph, ST8000 manual tourbillon series, ST8230K3 coaxial tourbillon, and ST8520 tri-axial tourbillon. Product pricing spans from $169 entry-level mechanicals to $295,999 grand-complication masterpieces, addressing entry-level enthusiasts, sports/dive watch buyers, luxury collectors, and B2B OEM/ODM clients.

Sea-Gull operates a multi-channel go-to-market combining direct-to-consumer e-commerce at seagullwatchofficial.com (with global shipping and import duty coverage for North America, Europe, and Asia), an authorized wholesale partner network, Kickstarter crowdfunding for limited editions such as the 200-piece Meteorite Rattrapante Chronograph (June 2026), and OEM/ODM movement and watch manufacturing services supplied to other brands worldwide. The company supports its retail channels with email newsletters, content marketing/horology blogs, YouTube video reviews, an affiliate program, and physical presence at international trade shows including the Hong Kong Watch and Clock Fair 2025 and the Grand Prix d'Horlogerie de Genève 2025.

Revenue mechanics consist of one-time unit sales across the watch catalog, limited-edition Kickstarter pre-sales, B2B OEM/ODM licensing/production contracts, and accessories (straps, tools, standalone movements). The company maintains hundreds of patents and a 70-year brand heritage anchored by the iconic 1963 chronograph line. Ownership is privately held with no disclosed parent company, institutional investors, or public listing; specific ownership and revenue figures are not disclosed in available sources.

Name

Seagull

Legal name

Sea-Gull Watch Official Store

Website

https://seagullwatchofficial.com

Company type

Private

Founded year

1955

Operating status

Operating

Short description

Sea-Gull is a Chinese mechanical watch manufacturer founded in 1955 that designs and produces in-house movement timepieces spanning $169 entry-level to $295,999 grand complications, selling globally via DTC e-commerce, authorized dealers, Kickstarter limited editions, and OEM/ODM services to collectors, enthusiasts, and other watch brands.

Ownership category

akta.pro rank

Product category

Mechanical Watches

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)

akta.pro secondary industries

Complications & Haute Horlogerie (CRAKADAG), Luxury Mechanical Watches (CRAKADAA), Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)

Keywords

• Mechanical wristwatches
• Tourbillon watches
• Chronograph watches
• Dive watches
• In-house watch movements

Headquarters

HQ city

Baiyun

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Watch Sales: Direct sales of mechanical watches through owned e-commerce platform and authorized dealers, ranging from entry-level models ($169-500) to ultra-luxury tourbillons ($46,000-295,999).
2. Limited Edition Crowdfunding: Kickstarter-based pre-sales of limited-edition timepieces like the Meteorite Rattrapante Chronograph (200 pieces at $4,500-5,200), creating exclusivity and demand generation.
3. OEM & ODM Solutions: Custom watch manufacturing services for other brands requiring movement supply or complete watch production.
4. Accessories: Sales of straps (leather, metal, silicone, canvas), watch tools, and standalone movements for watch enthusiasts and collectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Seagull manufactures and sells mechanical wristwatches through a direct-to-consumer e-commerce store and authorized dealer network, covering chronograph, dress, dive, skeleton, and tourbillon styles. The company produces its own in-house movements (including ST8610 ultra-thin automatic tourbillon and ST1961-2 rattrapante chronograph) and offers OEM/ODM manufacturing services to other watch brands. Products range from entry-level mechanical watches priced around $169 to ultra-luxury grand complication tourbillons priced up to $295,999.

Product overview

Sea-Gull Watch is a Chinese mechanical watch manufacturer offering a comprehensive portfolio of timepieces organized across multiple collections. The core offerings include the Sea-Gull 1963 Series (flagship chronographs inspired by 1963 pilot watches), the Tourbillon Collection (high-end complications including ultra-thin, coaxial, tri-axial, and double tourbillons), and the Master Sea-Gull premium sub-brand featuring the most sophisticated complications. Supporting collections include the Ocean Series (dive watches from 200m to 1000m waterproof), Business/Casual dress watches, Women's Collection, and the 1984 Antarctic Expedition Series. All timepieces are powered by proprietary in-house movements (ST8610, ST1961-2, ST2130, ST8000 series, etc.) manufactured in Sea-Gull's own facilities. The company also offers OEM & ODM solutions for custom watch production, and sells accessories including straps, metal bands, and DIY watch kits. Sea-Gull positions itself in the mid-to-high-end mechanical watch market with competitive pricing compared to Swiss competitors, while maintaining vertical integration from movement components to finished watches.

Differentiator

Problem solved

Functional benefit

Brands

• Sea-Gull 1963: Heritage chronograph series inspired by the 1963 aviation chronograph design, including reissue and premium editions.
• Master Sea-Gull
• Ocean Series

Quantifiable outcome

• Meteorite Rattrapante Chronograph limited to 200 pieces sold via Kickstarter crowdfunding
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KickstartercoreGTM or Marketing PartnerSea-Gull launched its Meteorite Rattrapante Chronograph Limited Edition exclusively on Kickstarter in June 2026, marking the first time the historic manufacturer offered a meteorite dial paired with mechanical split-seconds complication directly to global collectors via crowdfunding.
• Csair (Air China)minorStrategic or Co-development PartnerCollaboration on Csair Sky Series pilot watches featuring tachymeter, luminous markers, designed for aviation enthusiasts. The partnership produced limited-edition models with pilot-specific features.
• Authorized PartnerscoreChannel Partner/ Reseller/ DistributorGlobal network of authorized dealers and wholesale partners for Sea-Gull watches, providing offline retail presence alongside the direct e-commerce channel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tissot: Swiss mechanical watchmaker with comparable mid-range pricing ($200-$2,000+) and similar product breadth across chronographs, dress watches, and dive watches. Tissot represents Sea-Gull's most direct head-to-head competition in the enthusiast mechanical segment.
• Memorigin: Hong Kong-based tourbillon specialist that competes directly with Sea-Gull in the Chinese-origin haute horlogerie space. Both companies leverage Chinese manufacturing to offer tourbillon watches at price points far below Swiss equivalents, making them head-to-head competitors in the niche.
• Hamilton: American-Swiss mechanical watchmaker with strong aviation chronograph heritage (mirroring Sea-Gull's iconic 1963 line). Targets comparable mid-range pricing and enthusiast collectors with a similar product positioning across dress, dive, and pilot chronograph categories.
• Seiko: Japanese mechanical watchmaker offering a similar breadth of products from entry-level to high-end mechanical watches with in-house movements. Like Sea-Gull, Seiko has multi-decade heritage and combines value pricing with proprietary technical capability, making it the closest direct comparable globally.
• Orient: Japanese entry-level mechanical watchmaker offering affordable in-house movements, directly comparable to Sea-Gull's $169-$500 entry-level mechanical line. Targets the same newcomer-to-mechanical-watch segment with similar value-driven positioning.
• Beijing Watch: Chinese heritage watchmaker founded in 1958, one of Sea-Gull's main domestic competitors in the Chinese-made mechanical watch market. Competes directly with Sea-Gull on national heritage positioning, in-house movements, and tourbillon capability for domestic collectors.
• Shanghai Watch: Chinese heritage watchmaker and direct domestic competitor with comparable historical positioning dating back to the 1950s. Both brands manufacture in-house movements including tourbillons and compete for the same domestic and international Chinese-watch collector base.

Broad incumbents

• Mido: Swiss mid-range mechanical watchmaker competing with Sea-Gull's mid-tier products ($500-$2,500) as part of the Swatch Group. Represents the established Swiss mid-range alternative that Sea-Gull challenges on price-to-complication value.
• Citizen: Japanese watchmaker with broad mechanical and quartz portfolio that competes with Sea-Gull across mid-range segments. Offers larger brand awareness and broader distribution while overlapping in mechanical product categories.
• Longines: Swiss mid-luxury mechanical watchmaker in the Swatch Group portfolio, representing the established Swiss competition Sea-Gull must overcome in the $1,000-$5,000 segment where heritage and prestige carry significant weight in purchase decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=6j4sumeampI
• Xx.com/Seagu11Watch
• Facebookfacebook.com/Seagullwatch1955

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seagull