Van Graaf
Van Graaf is a European omni-channel multi-brand fashion retailer operating 15-17 department stores across Switzerland, Poland, Latvia, Hungary, and the Czech Republic, plus e-commerce storefronts in Germany and Poland. It serves mid-market fashion-conscious consumers with up to 200 international apparel and accessories labels under a Peek & Cloppenburg group structure.
- Company typePrivate
- Founded1998
- HeadquartersBudapest, Hungary
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Van Graaf does
Van Graaf is a European omni-channel multi-brand fashion retailer founded in 2001 and legally domiciled in Vienna, Austria, with operating offices and retail locations across five Central and Eastern European countries. The company operates 15-17 physical department stores carrying apparel, footwear, and accessories for women, men, and children, distributed across Switzerland (Spreitenbach), Poland, Latvia (Riga), Hungary (Budapest), and the Czech Republic (Prague), supplemented by e-commerce storefronts in Germany and Poland. The assortment aggregates up to 200 third-party international fashion labels, including Armani Exchange, BOSS, Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Levi's, Lacoste, G-Star RAW, adidas Originals, Superdry, FILA, VILA, Alpha Industries, and G-Star RAW, positioning the business as a premium multi-brand retailer in markets where such consolidated offerings are comparatively scarce.
The technology stack is described as a standard omni-channel retail e-commerce platform with no disclosed proprietary AI, data, or platform components. Van Graaf provides higher-touch retail services including Personal Shopping appointments, in-store Style Consultation, and a modular custom-suit system (Baukastenanzug) across multiple tailored brands. In Switzerland, the company operates the VAN GRAAF Card loyalty program, offering one bonus point per Swiss Franc spent, a CHF 15 welcome voucher, a 5% discount on the assortment, and point-conversion mechanics (300 points convertible to voucher). The headcount is approximately 400 employees across the European footprint, and Van Graaf operates as a subsidiary within the Peek & Cloppenburg KG group structure.
The business model is a classic multi-brand retail take-rate: revenue is generated through unit sales of third-party branded fashion merchandise via physical retail stores and owned e-commerce channels, with Switzerland-specific revenue uplift from the loyalty-card-driven repeat purchase program. Customer segments are horizontal — general fashion-conscious mid-market consumers and business professionals — and the Go-to-Market motion is direct-to-consumer (DTC) via physical and online retail rather than wholesale. Marketing is integrated across country-localized social media (Facebook, Instagram, YouTube, Pinterest), email/newsletters, the loyalty program, and co-marketing with brand partners. Revenue, ARR/GMV, and financial KPIs are not publicly disclosed.
Van Graaf firmographics
Firmographics- Name
- Van Graaf
- Legal name
- VAN GRAAF GmbH & Co. KG
- Website
- https://www.vangraaf.com/pl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Van Graaf is a European omni-channel multi-brand fashion retailer operating 15-17 department stores across Switzerland, Poland, Latvia, Hungary, and the Czech Republic, plus e-commerce storefronts in Germany and Poland. It serves mid-market fashion-conscious consumers with up to 200 international apparel and accessories labels under a Peek & Cloppenburg group structure.
- Ownership category
- akta.pro rank
Van Graaf industry classification
Industry- Product category
- Premium Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industry
- Men’s Apparel Retail (CRAAABAC)
Keywords
Where Van Graaf is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices5 records
Markets served
Van Graaf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Fashion Sales: Revenue generated through sale of fashion apparel and accessories from up to 200 fashion labels across physical retail stores and online e-commerce platforms
- VAN GRAAF Card Loyalty Program: Bonus points program where customers earn 1 bonus point per Swiss Franc spent, convertible to bonus vouchers at 300+ points threshold
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | VAN GRAAF Card - Free loyalty card with bonus points program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Van Graaf product offering
Product offeringCore offering
Van Graaf operates an omni-channel fashion retail business selling apparel, shoes, and accessories for women, men, and children across physical retail stores in Switzerland, Poland, Latvia, Czech Republic, and Hungary, alongside online stores in Germany and Poland. The assortment draws from up to 200 international fashion labels including premium brands such as BOSS, Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Armani Exchange, Levi's, Lacoste, and G-Star RAW. The company complements the retail assortment with value-added services such as Personal Shopping, Style Consultation, a modular custom suit system (Baukastenanzug), and the VAN GRAAF Card loyalty program.
Product overview
Van Graaf is a fashion retail company operating as an omni-channel retailer with physical stores across Switzerland, Poland, Latvia, Czech Republic, and Hungary, plus online stores in Germany and Poland. The core offering consists of fashion apparel for women, men, and children from over 200 international brands including BOSS, Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Armani Exchange, Levi's, Lacoste, G-Star RAW, adidas Originals, Superdry, FILA, and VILA. The company provides personalized shopping services including Personal Shopping consultation and Style Consultation, along with a VAN GRAAF Card loyalty program offering bonus points and discounts. Van Graaf also offers specialty services like the Baukastenanzug custom suit system and textile care guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Omni-Channel Fashion Retail Operations Retail assortment of women's, men's, and children's fashion from up to 200 international labels sold through 15-17 physical stores across Switzerland, Poland, Latvia, Czech Republic, and Hungary, plus online stores in Germany and Poland. Targets fashion-conscious consumers seeking premium multi-brand apparel, footwear, and accessories.
- Personal Shopping Service Individual in-store shopping consultation and personalized styling assistance offered by trained fashion consultants to help customers select appropriate clothing and styling options across the multi-brand assortment.
- Style Consultation Professional fashion advice and styling tips provided by trained in-store fashion experts, with dedicated consultation departments for women and men to guide apparel selection and wardrobe planning.
- VAN GRAAF Card Loyalty Program Free customer loyalty card in Switzerland that awards 1 bonus point per CHF spent, includes a 15 CHF welcome voucher, a 5% discount on purchases, birthday surprises, and converts accumulated points (300+ points) into gift vouchers for repeat purchases.
- VAN GRAAF Friends CLUB Newsletter subscription membership program offering weekly special offers, promotions, and exclusive deals to enrolled fashion consumers in Van Graaf markets.
- Baukastenanzug (Modular Custom Suit System) In-store modular suit service that lets customers individually combine jackets and trousers by size, length, form, and color using five partner brands: Andrew James, S.Oliver, Strellson, Wilvorst, Finshley & Harding, and Cinque.
- Textile Care Advisory Professional guidance on the care of premium fabrics including leather, wool, down, linen, silk, cotton, cashmere, and functional textiles, supporting customers in maintaining garments purchased from the assortment.
Companies that use Van Graaf
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Van Graaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Van Graaf partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Van Graaf competitors and assessment
Company assessmentDirect peers
- Peek & Cloppenburg: Parent company operating the same multi-brand premium fashion department store format across Europe with overlapping brand mix and customer base; VAN GRAAF essentially executes the same playbook under a sub-brand structure.
- Breuninger: German premium multi-brand fashion retailer with flagship stores and strong e-commerce; comparable in assortment philosophy (premium and contemporary labels), service-led model (personal shopping), and target mid-market premium customer.
- Engelhorn: German family-owned premium multi-brand fashion and sports retailer; comparable in carrying a wide premium/contemporary brand portfolio (BOSS, Polo, etc.) and offering personal shopping services in a department-store-meets-specialty format.
Broad incumbents
- El Corte Inglés: Large Spanish department store group with deep premium fashion assortment and loyalty programs; comparable as a broad incumbent in the multi-brand department-store category serving similar fashion-conscious mid-market customers across Europe.
- Galeries Lafayette: Iconic French department store operator with multi-brand premium fashion floors; comparable through its curated multi-brand assortment model, in-store personal shopping services, and European department-store positioning.
- C&A: European family fashion mass-market retailer with broad store footprint across CEE; comparable in serving multi-generational family apparel needs across similar CEE geographies, though positioned at lower price points.
- H&M: Global fast-fashion multi-brand retailer with extensive European store footprint; comparable as a competing destination for the same fashion-conscious value-seeking customer, particularly in shopping-center locations where VAN GRAAF also operates.
- KaDeWe Group: Premium German department store operator (KaDeWe Berlin, Alsterhaus Hamburg, Oberpollinger Munich); comparable as a luxury-leaning multi-brand fashion retailer with strong service orientation and premium brand portfolio.
Emerging players
- Zalando: Europe's largest online fashion platform carrying overlapping brand portfolios (Tommy Hilfiger, Calvin Klein, Levi's, etc.); comparable as a competing channel for the same brand-conscious mid-market customers, particularly in Germany and Poland where VAN GRAAF also operates online.
- Saks Fifth Avenue / Saks OFF 5TH: Multi-brand premium and off-price fashion retailer carrying overlapping contemporary and premium labels; comparable through its multi-brand premium positioning and service-led shopping experience targeting fashion-conscious customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Van Graaf social profiles
Digital presenceVan Graaf compliance and trust
Trust signalCompliance2 records
Van Graaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Graaf leadership team
Management profileNumber of profiles
Profiles2 records
Van Graaf subsidiaries and ownership
Company hierarchySubsidiaries2 records
Van Graaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Graaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Graaf
What does Van Graaf do?
Van Graaf operates an omni-channel fashion retail business selling apparel, shoes, and accessories for women, men, and children across physical retail stores in Switzerland, Poland, Latvia, Czech Republic, and Hungary, alongside online stores in Germany and Poland. The assortment draws from up to 200 international fashion labels including premium brands such as BOSS, Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Armani Exchange, Levi's, Lacoste, and G-Star RAW. The company complements the retail assortment with value-added services such as Personal Shopping, Style Consultation, a modular custom suit system (Baukastenanzug), and the VAN GRAAF Card loyalty program.
Is Van Graaf a public or private company?
Van Graaf is a private company. It is classified as corporate owned and is currently operating.
When was Van Graaf founded?
Van Graaf was founded in 1998. It employs 501 to 1,000 people.
Where is Van Graaf based?
Van Graaf is headquartered in Budapest, Hungary, in the Europe region.
How does Van Graaf make money?
Two revenue lines are on record. Retail Fashion Sales are the primary driver. The others are VAN GRAAF Card Loyalty Program.
Who are Van Graaf's main competitors?
Direct peers on record are Peek & Cloppenburg, Breuninger and Engelhorn. Broad incumbents are El Corte Inglés, Galeries Lafayette, C&A, H&M and KaDeWe Group. Emerging players are Zalando and Saks Fifth Avenue / Saks OFF 5TH.
Does Van Graaf have an API?
No public API is recorded for Van Graaf.
What industry is Van Graaf in?
Van Graaf's product category is Premium Fashion Retail. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAAABAC, Men’s Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.