Sanren Journey

What Sanren Journey does

Sanren Journey Sdn. Bhd. is a privately held Malaysian direct-to-consumer laundry and fabric care brand founded in 2020 by Herne and Victoria and headquartered in Puchong, Selangor. The company designs, formulates, and sells plant-based laundry detergents, fabric sanitisers, fabric conditioners, laundry soda, stain erasers, and innovative product formats including pre-measured laundry stones and nano-fiber colour absorber sheets. Its core technological differentiators include Silver Ion antibacterial additives for indoor-drying conditions, cellulose-based nano-fiber absorber sheets in a honeycomb mesh structure, and a 'world's first' pre-measured laundry stones format that combines detergent dosing with integrated dye capture.

The business sells exclusively through its own Shopify-powered online store at sanrenjourney.com, with order fulfillment handled by Ninjavan across West and East Malaysia; no international shipping is currently offered. Payment processing is routed through EGHL and PayPal, and the storefront offers both one-time purchase and an auto-replenish subscription option. Pricing is denominated in Malaysian Ringgit, with individual SKUs ranging from RM12 (50ml Fabric Sanitiser travel size) to RM96 (35-stone Laundry Stones) and curated multi-SKU bundles priced RM98-135. Marketing is conducted through a content blog (Laundry Letters), Facebook, Instagram, TikTok, and YouTube, plus an email newsletter.

The company is bootstrapped and founder-owned with no external funding, no parent company, no subsidiaries, and no patents or trademarks on file. Headcount is reported at 1-10 employees. Customer base is dispersed across consumer personas including urban Malaysian consumers, working women, frequent travelers, and work-from-home professionals, with no enterprise or B2B contracts disclosed. All revenue is concentrated in the Malaysian consumer market.

Name

Sanren Journey

Legal name

Sanren Journey Sdn. Bhd.

Website

https://sanrenjourney.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Malaysian direct-to-consumer laundry and fabric care brand selling plant-based detergents, sanitisers, conditioners, and pre-measured laundry stones through its own Shopify e-commerce store, serving urban Malaysian consumers with signature mood-lifting scents.

Ownership category

akta.pro rank

Product category

Laundry Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)

akta.pro secondary industry

Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)

Keywords

• Plant-based laundry products
• Fabric sanitiser sprays
• Laundry care solutions
• Pre-measured detergent stones
• Colour absorber sheets

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of laundry care products including liquid detergents, powder laundry soda, pre-measured laundry stones, fabric sanitisers, fabric conditioners, stain erasers, and colour absorber sheets. Products sold in various sizes with bundle/discount options. Auto-replenish subscription available for recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sanren Journey manufactures and sells a portfolio of plant-based laundry and fabric care products under its own brand, including Plant-Based Laundry Liquid (with Silver Ion technology), Classic Laundry Soda, pre-measured Classic Laundry Stones, Enchanted Colour Absorber sheets, Fabric Sanitisers, Fabric Conditioner, and Stain Eraser. Products are sold directly to Malaysian consumers through the company's own Shopify e-commerce website, with delivery limited to West and East Malaysia.

Product overview

Sanren Journey is a Malaysian homegrown laundry care brand offering a diversified portfolio of plant-based and eco-friendly laundry products. The core product line centers on The Enchanted Colour Absorber (their foundational innovation), The Classic Laundry Soda powder, The Classic Laundry Stones (pre-measured pods), and the new Plant-Based Laundry Liquid with Silver Ion technology. Complementing these are fabric care products including Fabric Sanitiser sprays (450ml, 200ml, 50ml sizes), Fabric Conditioner/Softener, and The Classic Fabric Stains Eraser. Bundled offerings like the Mood Boosting Fabric Sanitiser Kit, The Mood Switcher, and Modern Woman's Laundry Essentials package multiple products together. All products feature signature mood-lifting scents (Lost in Wooods, Lavender Vale, Velvet Dusk, Chronicle of the Mandarin) developed with fragrance alchemists. The brand operates exclusively through its Shopify e-commerce platform with payment processing via EGHL/PayPal and delivery through Ninjavan.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant-Based Laundry Liquid Lost in Wooods 1L Plant-based laundry detergent with Silver Ion antibacterial technology, formulated to provide effective cleaning and antibacterial protection on fabric even when clothes are dried indoors in humid climates; sold in a 1L bottle under the Lost in Wooods signature scent.
• The Classic Laundry Soda 1kg High-concentration, low-suds laundry powder that dissolves completely in standard and high-efficiency washing machines, providing residue-free plant-powered cleaning.
• The Classic Laundry Stones (35 Stones) Pre-measured, handcrafted laundry stones combining a high-concentration low-suds detergent formula with integrated colour-locking particles and ultra-absorbent fibres in non-woven pouches; sold as 35 stones per pack.
• The Enchanted Colour Absorber (30 Sheets) Nano-technology absorption sheets made from ultra-absorbent natural cellulose fibres with honeycomb mesh nanofiber structure that capture loose dyes and dirt released during wash cycles to prevent colour bleeding; sold in packs of 30 sheets.
• Fabric Sanitiser 450ml
• Fabric Sanitiser 200ML Twin Pack
• Fabric Sanitiser Mini Size 50ml
• Refill Fabric Sanitiser 900ml
• Fabric Conditioner/Softener Plant Based Plant-based fabric conditioner derived from vegetable feedstock providing bouncy softness, reduced static cling, and colour brightening, with signature mood-lifting scent profiles.
• The Classic Fabric Stains Eraser Twin Pack
• Mood Boosting Fabric Sanitiser Kit
• The Mood Switcher
• Modern Woman's Laundry Essentials

Quantifiable outcome

• 40-50 washes per 1L at standard dosage (20-25ml)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• NinjavanminorChannel Partner/ Reseller/ DistributorPrimary delivery partner for order fulfillment within Malaysia. Handles all shipments to West Malaysia and East Malaysia. Additional shipment notices announced through Ninjavan platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sanrenjourney
• Facebookfacebook.com/sanrenjourney
• Instagraminstagram.com/sanrenjourney
• TikToktiktok.com/@sanrenjourney
• LinkedInlinkedin.com/company/sanren-journey-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanren Journey