Stevia World

What Stevia World does

Stevia World Agrotech Pvt. Ltd. is an India-based agro-technology company incorporated in 2013 and headquartered in Bengaluru, Karnataka, with operations in stevia cultivation, processing, and consumer product formulation. The company operates its own farms in Doddaballapur (Karnataka) and Bagepalli/Kadiri (Andhra Pradesh) using Good Agricultural Practices (GAP) standards, and supplements leaf supply through a contract farming program that provides farmers with saplings, technical training, and buy-back guarantees. Its R&D and production functions are led by a Ph.D food scientist (former DRDO-DFRL researcher) and a chemical engineer with cross-industry process experience.

The company sells consumer products under four sub-brands: Cerovia (table-top stevia sweeteners in powder, tablet, liquid, sachet, and bulk formats), Healthy Leaf (handpicked dried stevia leaves branded as 'Sweet Tulsi'), Sweetxx (cooking and baking stevia blend), and TeaVia (stevia-green tea blends in five flavors). Manufacturing is FSSAI-licensed with ISO/Halal certifications and cGMP/HACCP compliance, and products are positioned as zero-calorie, zero-glycemic, zero-gluten alternatives to sugar targeted at diabetic patients, health-conscious consumers, and fitness/wellness enthusiasts.

The business model combines direct-to-consumer e-commerce sales through steviaworld.in (with international shipping to USA, UAE, and UK), contract farming services with buy-back agreements, and B2B technical consultancy for stevia cultivation. SKU pricing ranges from Rs. 100 (100 tablets) to Rs. 2,800 (1kg Sweetxx bulk). The company is privately held, bootstrapped, and founder-led by Manjunath Mandikal; no institutional investment, M&A activity, or external funding rounds have been disclosed. Distribution is concentrated in a single own-storefront channel with bulk-pricing pathways for commercial buyers.

Name

Stevia World

Legal name

Stevia World Agrotech Pvt. Ltd.

Website

https://steviaworld.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Stevia World Agrotech is an India-based agro-technology company that cultivates, processes, and sells stevia-based sweeteners and tea blends under four brands (Cerovia, Healthy Leaf, Sweetxx, TeaVia) via DTC e-commerce, contract farming, and bulk sales to health-conscious, diabetic, and wellness consumers domestically and internationally.

Ownership category

akta.pro rank

Product category

Natural Sweeteners

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin) (AFAJAAAH)

akta.pro secondary industry

Sweetener & Stimulant Specialty Crop Farming (Stevia, Guarana, Kola) (AFAGAGAM)

Keywords

• Natural stevia sweeteners
• Zero calorie sweeteners
• Stevia leaf cultivation
• Contract farming services
• Sugar substitute products

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from selling stevia-based consumer products including powders, tablets, liquids, sachets, dried leaves, and tea bags through their e-commerce platform. Products are sold in various sizes from consumer-friendly small packs (50g, 100g) to bulk commercial quantities (500g, 1000g).
2. Contract Farming Services: Provides contract farming arrangements with farmers for stevia cultivation, offering buy-back agreements for the entire produce. Services include soil assessment, plant saplings, technical training, and buy-back guarantee.
3. Consultancy Services: Offers consultancy services to contract farmers and industry associates in technical aspects of stevia plant cultivation including soil suitability, land preparation, plant management training, and project viability assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stevia World cultivates stevia on its own and contract farms in Karnataka and Andhra Pradesh, processes the leaves, and formulates branded stevia-based sweeteners sold directly through its e-commerce platform and bulk supply channels. Its product portfolio spans table-top sweeteners under Cerovia, dried stevia leaves under Healthy Leaf, cooking/baking stevia under Sweetxx, and stevia-green tea blends under TeaVia, complemented by contract farming and consultancy services for farmers and industry associates.

Product overview

Stevia World is an agro-technology company specializing in stevia cultivation, processing, and formulation. The company operates its own farms in Doddaballapur and Andhra Pradesh, offering contract farming and consultancy services alongside its consumer products. The product portfolio centers on four main brands: Cerovia (table-top stevia sweeteners in powder, tablet, liquid, bulk, and sachet formats), Healthy Leaf (dried stevia leaves for herbal use), Sweetxx (cooking and baking-specific stevia), and Teavia (stevia-green tea blends in tea bag format). Products are ISO/Halal certified and manufactured under cGMP and HACCP quality norms at company-owned and outsourced facilities, distributed primarily through e-commerce channels.

Differentiator

Problem solved

Functional benefit

Brands

• Cerovia: A natural sweetener brand containing extracts from Stevia leaves, positioned as nature's gift of sweetness. Products include powder, tablets, liquid, sachets, and bulk formats.
• Healthy Leaf
• Sweetxx
• TeaVia

Products and services

• Cerovia Stevia Powder (100g) White crystalline stevia powder in PET jar, 10-12 times sweeter than sugar, for hot and cold beverages and household use. Sold to individual consumers through the company's e-commerce store.
• Cerovia Stevia Tablet (100) Stevia sweetener in tablet form, 100 tablets per dispenser, each tablet equivalent to one teaspoon of sugar, blister packed. Sold to consumers seeking portable, portion-controlled sweetener.
• Cerovia Stevia Liquid (15ml) Stevia sweetener in liquid drop form in 15ml PET jar for easy dosing in beverages. Sold to consumers preferring liquid drops over powder or tablets.
• Cerovia Stevia Premium Bulk (1000g) Natural stevia-based white crystalline powder in 1000g AluPoly pillow pouch, 10-12 times sweeter than cane sugar. Sold to bulk and commercial buyers.
• Cerovia Stevia Advantage Bulk (500g) Stevia sweetener powder in 500g stand-up pouch with zip lock, 8-10 times sweeter than sugar, 90% calorie reduced per serving. Sold to bulk buyers and households seeking larger pack sizes.
• Cerovia Stevia Advantage Bulk (1000g) Stevia sweetener powder in 1000g stand-up pouch with zip lock, for bulk and commercial buyers seeking larger pack sizes with resealable packaging.
• Cerovia Stevia Advantage Jar (100g) Stevia sweetener powder in 100g PET jar for household use, offering a mid-size pack format under the Cerovia Advantage line.
• Cerovia Stevia Sachet (100 x 0.5g) White crystalline stevia powder in 0.5g sachets, 10-15 times sweeter than cane sugar, bulk pack of 100 sachets for hotels, offices, and households.
• Cerovia Stevia Sachet (25 x 1g) 100% natural stevia sweetener in 1g sachets, 10-12 times sweeter than sugar, 25 sachets per mono carton box. Each sachet sweetens 2-3 cups of beverage.
• Healthy Leaf Natural Dried Stevia Leaf (1000g) Handpicked dry stevia leaves in 1000g bulk packing, also called 'Sweet Tulsi', for direct use as a natural sweetener or herbal tea infusion. Sold to bulk buyers and herbal product makers.
• Healthy Leaf Natural Dried Stevia Leaf (50g) Dry leaves of Stevia rebaudiana ('Sweet Tulsi') in 50g pack, 20-30 times sweeter than cane sugar, suitable for herbal tea infusion and direct use as natural sweetener.
• Sweetxx Stevia Powder for Cooking & Baking (250g) 100% natural stevia sweetener blend with zero sugar, zero calories, zero carbohydrates, and zero gluten, in 250g AluPoly pouch for cooking, baking, and Indian sweets. Use 5-6g in place of 100g sugar.
• Sweetxx Stevia Powder for Cooking & Baking Bulk (1000g) Natural stevia-based sweetener for cooking and baking, 20-22 times sweeter than cane sugar, in 1000g stand-up zip-lock pouch for commercial and bulk use.
• TeaVia Stevia Tea Bags (50 Tea Bags) Stevia leaves blended with green tea in dip bags, 5 flavors (Lemon, Ginger, Mint, Tulsi, Masala) of 10 bags each in monocarton of 50 bags, marketed as sugar-free wellness tea.
• Contract Farming Program Stevia World supplies farmers with saplings, soil assessment, technical training, and buy-back guarantees for the entire harvested produce under a contract farming arrangement. Designed for farmers seeking an alternative high-value crop with assured off-take.
• Agronomy and Project Consultancy Technical consultancy services for contract farmers and industry associates covering stevia soil suitability, land preparation, plant management, nutrition, pest management, and project viability assessment. Targeted at prospective commercial stevia project owners.
• Own Farms (Cultivation, GAP, R&D, Nursery) Company-owned stevia farms in Doddaballapur (Karnataka) and Bagepalli/Kadiri (Andhra Pradesh) used for cultivation under Good Agricultural Practices, R&D, training, and nursery operations that anchor the company's vertical integration.

Quantifiable outcome

• Zero calorie sweetener - no effect on blood sugar levels
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tate & Lyle: Major specialty food ingredients and sweetener company offering stevia solutions alongside sucralose and other sweetener systems. Overlaps with Stevia World's ingredient supply business but operates globally with a much broader portfolio.
• Cargill: Global food ingredients giant; co-markets the EverSweet stevia sweetener via joint venture with DSM and supplies sweetener systems to major CPGs. Competes with Stevia World across the broader sweetener category rather than specializing only in stevia leaf cultivation.

Direct peers

• Stevia One: Latin American stevia ingredient producer with operations in Peru and a focus on high-purity steviol glycoside extraction. Comparable to Stevia World's cultivation-and-extraction model and global ingredient supply ambition.
• HYET Sweet: Dutch-based stevia ingredient producer focused on high-purity Reb A and Reb M extracts for global food and beverage customers. Closely comparable to Stevia World in product category and customer use cases, though operating from a European base rather than cultivation.
• GLG Life Tech: Canadian-listed vertically integrated stevia producer with cultivation assets in China and a global ingredient supply business. Closely comparable to Stevia World's farm-to-ingredient business model.
• PureCircle (Ingredion): World's largest dedicated stevia ingredient supplier, acquired by Ingredion in 2020; produces stevia extract grades for global F&B manufacturers. Direct competitor on stevia cultivation and ingredient production, with orders-of-magnitude greater scale.
• Merisant: Global tabletop sweetener company marketing Equal and Canderel brands across consumer channels. Direct competitor in the branded consumer sweetener space where Stevia World's Cerovia brand competes, though Merisant's portfolio spans sucralose and aspartame as well.
• Sunwin Stevia International: Chinese stevia extract manufacturer and one of the largest global producers of steviol glycosides. Directly comparable in cultivation-to-extract vertical integration, with greater scale and an export-driven business model.

Emerging players

• Pyure Brands: US-based stevia-focused consumer sweetener brand selling tabletop sweeteners, syrups, and baking products via retail and e-commerce. Highly comparable to Stevia World's D2C and brand-building approach in the tabletop stevia category.
• NOW Foods: US natural products company with a broad sweetener and supplement portfolio including stevia-based products. Comparable to Stevia World in serving health-conscious and diabetic consumer segments with natural sweetener alternatives, though operating at significantly larger scale and via retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/stevia_world
• Facebookfacebook.com/Stevia.World.Agrotech

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stevia World