Tomara! Educação e Cultura

What Tomara! Educação e Cultura does

Tomara! Educação e Cultura is a São Paulo-based, women-led professional services firm founded on February 2, 2013, that delivers applied research, monitoring and evaluation, publications, institutional planning, collection and exhibition organization, and courses/workshops for clients in education, culture, and social transformation. The firm is incorporated as TOMARA EDUCACAO E CULTURA LTDA. (CNPJ 09.300.990/0001-58) and operates with 1-10 formal employees while coordinating a network of more than 70 multidisciplinary professionals spanning sociology, education, anthropology, psychology, evaluation, administration, IT, design, and communication.

The company serves three primary segments: public-sector bodies (municipal, state, and federal education and culture agencies), third-sector organizations (institutes, foundations, NGOs, and OSCIPs), and impact-driven private companies whose work aligns with ESG and the UN Sustainable Development Goals in Education and Culture. Engagement is custom and project-based, with documented work for clients including Fundação Telefónica Vivo, Itaú Cultural, Instituto Unibanco, Instituto Natura, Pinacoteca de São Paulo, Memorial da Resistência, EDP Energias do Brasil, SPCine, Centro Paula Souza, British Council, Porticus, and others; over 100 such projects have been completed since inception. Go-to-market is direct sales-led — clients reach Tomara! via email or website contact form to request proposals — with the website portfolio functioning as the primary marketing channel alongside LinkedIn and Instagram.

Tomara! generates revenue through fee-for-service project contracts. Pricing is not publicly disclosed and is custom/quoted per engagement. The firm has no proprietary software products, no APIs, and no disclosed technology stack; its competitive position rests on academic rigor, methodological quality, and a women-led identity with explicit diversity commitments. No external investors, funding rounds, or M&A activity are disclosed; three of the four founders continue to lead the company.

Name

Tomara! Educação e Cultura

Legal name

TOMARA EDUCACAO E CULTURA LTDA.

Website

https://tomaraeducacaoecultura.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tomara! Educação e Cultura is a São Paulo-based, women-led professional services firm founded in 2013 that delivers applied research, monitoring and evaluation, publications, and institutional planning for public-sector bodies, third-sector organizations, and impact-driven companies in Brazilian education, culture, and social transformation.

Ownership category

akta.pro rank

Product category

Social Research and Evaluation Consulting

NAICS

Research and Development in the Social Sciences and Humanities (541720), Educational Support Services (611710), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGALAH

Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Social research consulting
• Monitoring and evaluation
• Educational program evaluation
• Cultural research services
• Applied social research

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Research and Evaluation Services: Tomara! generates revenue through fee-for-service project engagements. Services include research studies, monitoring and evaluation, publications and systematization, planning and structuring of initiatives, collection organization and exhibitions, and courses and workshops. Projects are conducted for public sector bodies, third-sector organizations, and impact-driven private companies. Revenue is project-based and likely structured as professional services contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tomara! Educação e Cultura is a São Paulo-based consulting firm that delivers applied research, monitoring and evaluation, publications and systematization, planning and structuring of initiatives, collection organization and exhibitions, and courses and workshops for educational, cultural, and social transformation projects. Services combine documentary and field research with indicator-based evaluation, institutional planning, museological plans, and capacity-building for public bodies, NGOs, foundations, and impact-driven private companies across Brazil.

Product overview

Tomara! Educação e Cultura is a consulting firm specializing in knowledge production for social transformation. The company offers six integrated service lines: Pesquisas e Estudos (Research and Studies), Monitoramento e Avaliação (Monitoring and Evaluation), Publicações e Sistematização (Publications and Systematization), Planejamento e Estruturação (Planning and Structuring), Organização de Acervos e Exposições (Collection and Exhibition Organization), and Cursos e Oficinas (Courses and Workshops). These services work together to provide comprehensive support for educational, cultural, and social initiatives, combining academic rigor with practical implementation. The company does not offer software products but delivers professional consulting services through a network of specialists.

Differentiator

Problem solved

Functional benefit

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• FotocontextominorStrategic or Co-development PartnerTomara! partnered with Fotocontexto to produce the Saberes do Vale project for EDP Energias do Brasil, which involved preserving and valorizing traditional knowledge in the Vale do Paraíba region. The partnership combined Fotocontexto's photographic expertise with Tomara!'s research and project management capabilities.
• Clara Azevedo (DPO)coreOthersClara Azevedo serves as the Data Protection Officer (DPO) for Tomara!, ensuring compliance with Brazil's Lei Geral de Proteção de Dados (LGPD). Contact: [email protected].

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fundação Roberto Marinho: Major Brazilian foundation with internal research, evaluation, and educational content production capabilities. Comparable to Tomara! as a content and research-producing organization in education and social transformation, though operating as a large foundation rather than a boutique consultancy.
• IPEA: Institute for Applied Economic Research is a federal government research body producing economic, social, and policy research. Overlaps with Tomara! in public-sector research and evaluation, but at a far larger scale and with government mandate.
• Instituto Locomotiva: Brazilian research and opinion firm producing social and market intelligence for corporations and institutions. Comparable to Tomara! in research-driven services for institutional clients, though more focused on market research than social-sector evaluation.

Emerging players

• J-PAL (Abdul Latif Jameel Poverty Action Lab): Global research lab using randomized evaluations to measure social program impact. Comparable to Tomara! in impact evaluation methodology and education/social-development focus, though operating internationally and at much larger scale.

Direct peers

• CENPEC: Brazilian nonprofit research and evaluation center focused on education, culture, and community action. Closely comparable to Tomara! in mission, methodology, and education-research focus; Ana Luiza Mendes Borges worked there for 9 years before founding Tomara!.
• Fundação Carlos Chagas: Long-standing Brazilian foundation devoted to educational research, evaluation, and policy, with strong overlap in monitoring & evaluation and education-focused publications serving public-sector and foundation clients.
• CEBRAP: Brazilian Center for Analysis and Planning conducts applied social research and policy evaluation across education, culture, and urban issues. Comparable to Tomara! as a multidisciplinary social-science research consultancy serving public-interest clients.
• Instituto Brasileiro de Análises Sociais e Econômicas (IBASE): Brazilian social and economic research institute producing publications, evaluations, and policy analysis for civil society and government. Comparable to Tomara! in third-sector-focused research and publication outputs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tomara-educao-e-cultura
• Instagraminstagram.com/tomaraeducacaoecultura
• Facebookfacebook.com/tomaraeducacaoecultura

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomara! Educação e Cultura