Cash My Fone
Cash My Fone (FB Phones Ltd) is a UK direct-to-consumer e-commerce platform that buys used smartphones for cash and resells refurbished and new iPhone and Samsung Galaxy devices, offering free shipping, instant quotes, and warranty coverage to UK consumers.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cash My Fone does
Cash My Fone, operating as FB Phones Ltd (registered in England and Wales, Reg. No. 15622827), is a UK direct-to-consumer smartphone trade-in and resale platform founded by Sathiharan Balasingam. The company runs a two-sided e-commerce marketplace at cashmyfone.co.uk: consumers can obtain instant quotes to sell used smartphones with free shipping and 24-hour payment, or purchase new and certified pre-owned devices with warranty coverage. Its inventory and trade-in pricing are concentrated on Apple iPhone (models 11 through 17, including Plus/Pro/Pro Max variants) and Samsung Galaxy (S20 through S25, Z Flip, Z Fold).
The business model is dual-stream: a trade-in spread model in which the company purchases devices at condition-adjusted quotes (Like New, Good, Poor, Faulty/Broken), and a hardware resale model in which accepted devices are refurbished and sold to UK consumers at variable price points, supplemented by a Price Match guarantee against UK competitors. Supporting services include free prepaid shipping with up to £150 transit insurance, a 12-month device warranty, a 3-month refurbished battery warranty, and a 6-month accessory warranty. Distribution is exclusively through the company's own website, with customer acquisition driven by organic SEO targeting UK trade-in keywords, content marketing, and organic social channels (Facebook, Twitter, YouTube, Instagram, email newsletter).
The company is privately held, has 1-10 employees, operates from a single headquarters in Preston (Unit 9, Central Bus Station, Tithebarn Street, PR1 1YT), and serves only the UK mainland — explicitly excluding Northern Ireland, Channel Islands, and BFPO addresses. No external funding, M&A, partnerships, named enterprise customers, patents, or management team beyond the founder/owner have been disclosed in the available material.
Cash My Fone firmographics
Firmographics- Name
- Cash My Fone
- Legal name
- FB Phones Ltd
- Website
- https://cashmyfone.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cash My Fone (FB Phones Ltd) is a UK direct-to-consumer e-commerce platform that buys used smartphones for cash and resells refurbished and new iPhone and Samsung Galaxy devices, offering free shipping, instant quotes, and warranty coverage to UK consumers.
- Ownership category
- akta.pro rank
Cash My Fone industry classification
Industry- Product category
- Smartphone Trade-In and Refurbished Device Resale
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)
Keywords
Where Cash My Fone is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cash My Fone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Phone Trade-In: Customers sell their old smartphones to Cash My Fone. The company purchases devices at quoted prices based on model, condition, and storage capacity. Payment is issued within 24 hours of device verification.
- Phone Resale: Cash My Fone refurbishes and resells accepted devices to consumers. They sell both certified pre-owned and new phones through their website at variable price points based on model, condition, storage, and color.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Condition-based pricing for phone trade-in |
| Other | Pay-as-you-go | Price Match guarantee against UK competitors |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Cash My Fone product offering
Product offeringCore offering
Cash My Fone runs a UK direct-to-consumer platform that buys used smartphones from individuals and resells new and certified pre-owned iPhones and Samsung Galaxy devices. Customers obtain an instant online quote, ship the device for free, and receive payment within 24 hours of verification, with the company offering a price match guarantee against UK competitors and 12-month warranty coverage on refurbished devices.
Product overview
Cash My Fone operates as a dual-service UK-based platform offering both smartphone trade-in/selling services and a marketplace for buying new and refurbished phones. The core offering consists of two integrated services: a phone selling platform where users get instant quotes for their used devices with free shipping and fast 24-hour payments, and a phone buying marketplace offering both new and certified pre-owned smartphones. The product portfolio centers on Apple iPhone (models 11-17 series including Plus, Pro, Pro Max variants) and Samsung Galaxy (S20-S25 series, Z Flip, Z Fold foldables) devices. Supporting services include a standardized device condition grading system (Like New, Good, Poor, Faulty/Broken), price match guarantee against UK competitors, free shipping with £150 insurance coverage, and warranty coverage (12 months for devices, 3 months for refurbished batteries, 6 months for accessories).
Differentiator
Problem solved
Functional benefit
Products and services
- Phone Selling / Trade-In Service
Quantifiable outcome
- Payment within 24 hours of device verification
- +2 more outcomes
Companies that use Cash My Fone
Customer profileSegments2 records
Ideal customer profiles2 records
Cash My Fone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cash My Fone partnerships and signals
Strategic signalExpansion highlights4 records
Cash My Fone competitors and assessment
Company assessmentBroad incumbents
- Samsung Trade-In: OEM-direct Galaxy trade-in programme offered by Samsung in the UK at point of new-device purchase. Directly competes with Cash My Fone for inbound Galaxy device supply.
- O2 Recycle: Carrier-operated UK trade-in programme from O2 (Telefónica) that buys back consumer handsets, often at point of upgrade. Competes directly with Cash My Fone for inbound UK smartphone trade-in volume, with the structural advantage of carrier customer relationships.
- Apple Trade In: OEM-direct trade-in programme covering iPhones, iPads, Macs and other Apple devices in the UK. Competes with Cash My Fone for inbound iPhone supply and benefits from being embedded in the Apple purchase funnel.
Direct peers
- Mazuma Mobile: UK-focused mobile phone trade-in specialist that purchases devices from consumers and resells to wholesalers and recyclers. Closely comparable to Cash My Fone's trade-in business, but with limited direct-to-consumer refurbished resale.
- Music Magpie: Established UK phone recycler and refurbished reseller that also operates 'Decluttr' in the US. Directly comparable to Cash My Fone in trade-in volumes for smartphones, with a deeper catalogue spanning CDs, games, books, and tech.
- CeX: UK's largest high-street second-hand electronics retailer with hundreds of stores, operating both a buy (trade-in) and sell (refurbished) model for smartphones, consoles, and gadgets. Closest direct competitor to Cash My Fone's dual trade-in/resale proposition, with a far larger physical footprint.
- Fonebank: UK phone trade-in comparison and buyback site offering consumer quotes and free postage for used handsets. Comparable to Cash My Fone's trade-in mechanics and target UK seller persona.
- SellCell: UK-rooted phone trade-in comparison marketplace that aggregates buyback quotes from multiple recyclers. Directly comparable on the seller-side acquisition motion Cash My Fone uses, though it does not run its own refurbishment/resale.
- Envirofone: UK smartphone trade-in platform that pays consumers for used handsets and processes them for resale and recycling. Highly comparable on the inbound trade-in side of Cash My Fone's business.
Emerging players
- Back Market: Refurbished device marketplace operating across the UK and Europe, connecting refurbishers with consumers under a standardised warranty. Comparable to Cash My Fone's refurbished buy-side, but operates a multi-seller marketplace model rather than vertical integration.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cash My Fone social profiles
Digital presenceCash My Fone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cash My Fone leadership team
Management profileNumber of profiles
Profiles1 record
Cash My Fone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cash My Fone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cash My Fone
What does Cash My Fone do?
Cash My Fone runs a UK direct-to-consumer platform that buys used smartphones from individuals and resells new and certified pre-owned iPhones and Samsung Galaxy devices. Customers obtain an instant online quote, ship the device for free, and receive payment within 24 hours of verification, with the company offering a price match guarantee against UK competitors and 12-month warranty coverage on refurbished devices.
Is Cash My Fone a public or private company?
Cash My Fone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cash My Fone founded?
Cash My Fone was founded in -1. It employs 1 to 10 people.
Where is Cash My Fone based?
Cash My Fone is headquartered in London, United Kingdom, in the Europe region.
How does Cash My Fone make money?
Two revenue lines are on record. Phone Trade-In is the primary driver. The others are phone Resale.
Who are Cash My Fone's main competitors?
Broad incumbents on record are Samsung Trade-In, O2 Recycle and Apple Trade In. Direct peers are Mazuma Mobile, Music Magpie, CeX, Fonebank, SellCell and Envirofone. Back Market is listed as an emerging player.
Does Cash My Fone have an API?
No public API is recorded for Cash My Fone.
What industry is Cash My Fone in?
Cash My Fone's product category is Smartphone Trade-In and Refurbished Device Resale. Its primary akta.pro industry code is BPALAIAG, Mobile Device (Smartphone/Tablet) Trade-in & Recycling. Its SIC code is 5731.