The Brooklyn Home Company

What The Brooklyn Home Company does

The Brooklyn Home Company (TBHCo) is a privately held, family-run design collective founded in 2007 in Brooklyn, New York, by real estate developer Bill Caleo, interior designer and Creative Director Lyndsay Caleo Karol, and Artist-in-Residence Fitzhugh Karol. The firm develops luxury residential real estate — condominiums, townhomes, and vacation homes — across Brooklyn neighborhoods (Park Slope, Prospect Heights, Bedford-Stuyvesant), upstate New York (Hudson Woods, the Catskills, the Finger Lakes), Montauk, and Delray Beach, Florida. Its technical foundation is Passive House construction, a European building-science framework employing airtight envelopes, triple-pane European windows, and continuous insulation that can reduce heating and cooling energy consumption by up to 90%. Each project integrates hand-carved sculptural elements and installations produced by the in-house Artist-in-Residence, distinguishing the firm's product from conventional luxury developers.

TBHCo monetizes primarily through one-time residential sales, with prices ranging from $985,000 entry-level units at 524 Halsey Street to a $22.1M single-townhome transaction that became Brooklyn's second-largest home sale ever. Secondary revenue streams include limited-engagement interior design and staging services through TBHC Studio, hospitality development exemplified by the 124-room Lake House on Canandaigua in the Finger Lakes, and book sales of 'The Brooklyn Home: Modern Havens in the City' published by Abrams Books. Distribution combines direct inquiry-driven sales through the company website, Compass broker listings for specific buildings, and a sister company, The Jackson Home Company, that extends the brand into Jackson Hole, Wyoming. Marketing relies on earned media in outlets such as The New York Times, Forbes, Brownstoner, and Mansion Global, supported by Instagram, Facebook, and an email newsletter.

The firm operates with a small team of 11–50 employees and has completed more than 23 projects across its portfolio of 6 condominiums, 9 townhomes, and 6 vacation homes. It maintains no external institutional funding, no parent company, and no disclosed subsidiaries beyond the Jackson Hole affiliate. Its customer base is horizontal — affluent luxury home buyers and vacation home buyers — supplemented by hospitality operators. Strategic emphasis is on artisanal differentiation, sustainability, and historic restoration rather than scale or technology-platform expansion.

Name

The Brooklyn Home Company

Legal name

The Brooklyn Home Co.

Website

https://thebrooklynhomecompany.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Brooklyn Home Company is a family-run Brooklyn-based design collective founded in 2007 that develops luxury condominiums, townhomes, and vacation homes across the U.S. Northeast and Florida, specializing in Passive House construction and integrating bespoke artwork by its Artist-in-Residence, with a sister company in Jackson Hole, Wyoming.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

akta.pro secondary industries

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Custom Home Building (IMAFABAC)

Keywords

• Luxury residential development
• Passive house construction
• Interior design services
• Historic building renovation
• Real estate design collective

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Development and Sales: Primary revenue from developing and selling luxury residential properties including condominiums, townhomes, and vacation homes in Brooklyn and surrounding areas. Properties are sold directly and through broker listings.
2. Interior Design Services: Offered on a limited basis, applying the same principles as their own projects: environmentally mindful spaces enriched with hand-picked materials and original art pieces.
3. Staging Services: Limited staging projects per year using their own inventory of furnishings and expert design eye to transform homes into photo-friendly spaces.
4. Book Sales: Published book 'The Brooklyn Home: Modern Havens in the City' available through Abrams Books for $35, showcasing their portfolio and design philosophy.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Brooklyn Home Company develops and sells luxury residential real estate—including condominiums, townhomes, and vacation homes—across Brooklyn, upstate New York, and select vacation destinations. Projects emphasize Passive House sustainable construction, integrated original artwork (via its Artist-in-Residence program), and historic preservation where applicable. The firm also offers interior design and staging services through TBHC Studio on a limited basis.

Product overview

The Brooklyn Home Company is a family-run real estate development and design collective that creates spaces emphasizing art and craft. Their offerings include new development projects (condominiums, townhomes, and vacation homes), interior design and staging services through TBHC Studio, and a published book titled 'The Brooklyn Home: Modern Havens in the City'. Their portfolio includes Passive House-certified buildings, historic renovations, and bespoke residential properties across Brooklyn, upstate New York, and select vacation destinations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 90% reduction in heating and cooling energy consumption
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Jackson Home CompanycoreStrategic or Co-development PartnerFamily-run design collective in Jackson Hole, Wyoming, applying the same forward-thinking ethos and sustainable design principles as TBHCo in Brooklyn. Co-founded by Bill Caleo who splits his time between Brooklyn and the Jackson area.
• Humza DeasminorStrategic or Co-development PartnerLocal Brooklyn artist from Bushwick, partnered with TBHCo to curate the 524 Halsey Street art collection. Purchased six of Deas' large-scale photographs for building hallways including 'Once Upon a Time', 'Right Foot Forward', 'Archway', 'A Good Day in WSP', 'Torch', and 'Stuy Park'.
• SugarliftminorStrategic or Co-development PartnerNew York City contemporary art gallery representing Humza Deas, the artist partnered with TBHCo for the 524 Halsey Street art collection.
• Fitzhugh KarolcoreStrategic or Co-development PartnerBrooklyn-based sculptor and woodworker serving as TBHCo's Artist-in-Residence. Creates geometric pieces using wood, metal, and ceramics that speak to their surroundings. Graduate of Rhode Island School of Design, husband of Creative Director Lyndsay Caleo Karol.
• Yuko NishikawaminorStrategic or Co-development PartnerBrooklyn-based artist and ceramicist featured in TBHCo projects. Creates exuberant installations, whimsical light fixtures, and collectible objects. F.I.T. graduate who has designed for Donghia, Calvin Klein Home, and Anthropologie.
• BDDWminorStrategic or Co-development PartnerPhiladelphia studio that collaborated on 81 Pierrepont Street, creating custom furniture pieces alongside Artist-in-Residence Fitzhugh Karol.
• Kinder ModernminorStrategic or Co-development PartnerArtist collaboration featured in 350 Butler Street and 81 Pierrepont Street projects.
• WorksteadminorStrategic or Co-development PartnerLighting company that provided coordinated lighting for Lucy the Tugboat project, adding modernity and atmosphere to the vessel.
• Abrams BookscoreChannel Partner/ Reseller/ DistributorPublisher of 'The Brooklyn Home: Modern Havens in the City' - TBHCo's book showcasing their portfolio and design philosophy, available for purchase on their website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HFZ Capital Group: NYC-based luxury residential developer delivering high-end condominium projects across Manhattan and select Brooklyn locations, comparable price tier and design-led branding approach.
• Toll Brothers: National publicly-traded luxury homebuilder with a broad portfolio including urban luxury condominiums and second-home/vacation communities, providing scaled comparison for TBHCo's luxury condo and vacation-home segments.
• Two Trees Management: Major Brooklyn-based real estate developer with luxury residential, commercial, and mixed-use projects across the borough — a broader incumbent operating in TBHCo's same geographies at greater scale.

Direct peers

• Charney Construction & Development: Brooklyn-based boutique developer specializing in luxury residential condominiums and townhomes with a similar design-forward ethos and pipeline of small- to mid-sized luxury projects in the same neighborhoods as TBHCo.
• The Dermot Company: Manhattan- and Brooklyn-focused luxury residential developer producing for-sale condominiums in the same price tier and neighborhoods as TBHCo, with comparable unit-count project scale.
• Naftali Group: NYC-based luxury residential developer and investor building branded condominium projects in Brooklyn and Manhattan with design-led positioning similar to TBHCo's premium boutique model.
• Adam America Real Estate: NYC-based developer focused on ground-up luxury residential condominiums in Brooklyn and Manhattan, with comparable unit counts, design partnerships, and for-sale condo delivery model.
• Cape Advisors: Luxury Brooklyn residential developer specializing in adaptive reuse and boutique condominium conversions, closely mirroring TBHCo's historic-stable conversion approach at 524 Halsey Street.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheBrooklynHomeCompany
• Instagraminstagram.com/thebrooklynhomecompany
• Xx.com/brooklynhomeco
• LinkedInlinkedin.com/company/thebrooklynhomecompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brooklyn Home Company