Best Vape

What Best Vape does

Best Vape, trading as Best Vapes UK (bestvapes.co.uk), is a private UK-based e-commerce retailer of vaping products. The company operates a single Shopify storefront serving individual UK consumers (D2C) and a parallel wholesale/bulk channel serving vape shop resellers, with next-day delivery on orders placed before 4 PM and free shipping on orders over £40. The product offering spans prefilled pod kits (including a 'Big Puff' range with up to 50,000–70,000 puff SKUs from brands such as Hayati, Crystal Pro, Elux, Aura Bar, IVG, HQD, Hyola, RandM, Ske Crystal, Lost Mary, and Elf Bar), refillable pod and box mod kits (Vaporesso, Voopoo, OXVA, Uwell, Aspire), 10ml e-liquids and nicotine salts (10mg/20mg strengths), replacement pods and coils, vape tanks, accessories, and a growing line of tobacco-free nicotine pouches. Pricing is transactional with volume incentives — individual units range from approximately £1.70 to £27.99, bulk boxes of 5 or 10 carry wholesale discounts, and seasonal promotions (Black Friday, Christmas, B1G1) drive conversion at the bottom of the funnel. The company is UK-only with no app, no disclosed parent company, no disclosed investors, no disclosed headcount, no disclosed revenue, and no disclosed management team, while marketing is conducted through SEO, an owned blog, Instagram, Pinterest, email, and a Judge.me verified review integration. The website references 'hundreds of thousands of vapers' as customers, and the company self-positions with a 'Low Price Guarantee' and 24-hour chat support. There is no disclosed proprietary technology, no AI/ML capability, and no patents, trademarks, or regulatory certifications surfaced in the input.

Name

Best Vape

Legal name

Best Vapes

Website

http://www.bestvapes.co.uk/

Company type

Private

Operating status

Operating

Short description

Best Vape is a private UK-only e-commerce retailer (bestvapes.co.uk) selling prefilled pod kits, refillable vape kits, e-liquids, nicotine pouches, and accessories from 15+ major brands direct to consumers, with a parallel wholesale/bulk channel serving vape shop resellers.

Ownership category

akta.pro rank

Product category

Vape Retail E-commerce

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)

akta.pro secondary industries

Vape Wholesale Cash & Carry / Trade Retail (CRANAEAF), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• Vape e-commerce
• Prefilled pod kits
• E-liquids retail
• Wholesale vaping
• Vape accessories

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Sales - Individual Products: Direct retail sales of vaping products to individual consumers through their e-commerce platform. Products include prefilled pod kits, vape kits, e-liquids, coils, tanks, and accessories. Revenue is generated through one-time transaction purchases at competitive retail prices.
2. Wholesale/Bulk Sales: B2B wholesale channel selling vaping products in bulk quantities (boxes of 5 or 10) to retailers and businesses. Offers discounted wholesale pricing on high-volume purchases of branded vaping products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Best Vapes is a UK online vape retailer that sells prefilled pod kits, refillable pod and box mod kits, e-liquids/nicotine salts, replacement pods and coils, vape tanks, nicotine pouches, and accessories from multiple brands directly to consumers through its Shopify-based e-commerce site. The company also offers wholesale/bulk boxes of 5 or 10 units to vape retailers and provides next-day UK delivery for orders placed before 4 PM, with free delivery on orders over £40.

Product overview

BestVapes.co.uk is a UK-based e-commerce retailer offering a comprehensive portfolio of vaping products. The offering combines a unified e-commerce platform with multiple product lines: (1) Prefilled Pod Kits as the core product category, featuring high-puff devices from brands including Hayati, Crystal Pro, Elux, Aura Bar, IVG, Hyola, RandM, HQD, Ske Crystal, Lost Mary, and Elf Bar ranging from 600 to 50,000 puffs per kit; (2) Refillable Pod & Box Mod Kits from Vaporesso, Voopoo, OXVA, Uwell, and Aspire for users seeking customizable vaping; (3) E-Liquids & Nic Salts including branded options like Hayati, SKE Crystal, and Bar Juice 5000 in 10ml nicotine salt formulations; and (4) Accessories including Replacement Pods & Coils, Vape Tanks, and Nicotine Pouches. The company also offers Wholesale & Bulk Vapes for trade customers. Products are sold direct-to-consumer via next-day delivery across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Prefilled Pod Kits High-puff prefilled pod vaping devices with rechargeable batteries, sold in single units or multi-packs. Features include mesh coil technology, nicotine salt e-liquid, and puffs ranging from 600 to 70,000 per kit (e.g., HQD Glow Air 70K). Available across brands including Hayati, Crystal Pro, Elux, Aura Bar, IVG, Hyola, RandM, Ske Crystal, Lost Mary, Elf Bar, and HQD.
• Refillable Pod & Box Mod Kits Reusable vaping devices including pod systems and box mods with refillable e-liquid tanks, variable wattage/power output, and replaceable coils. Branded lines include Vaporesso, Voopoo (Argus P1 S, Doric 20), OXVA (XLIM 3 Ultra), Uwell (Caliburn G4 Pro), and Aspire (Gotek X, Flexus Q). Designed for beginners and advanced users seeking customizable vaping experiences.
• E-Liquids & Nicotine Salts E-liquid products including nicotine salt formulations in 10ml bottles, available in 10mg and 20mg strengths with 50% VG/50% PG ratios. Includes flavoured options such as Hayati, SKE Crystal, Elux Firerose, and Bar Juice 5000 in shisha-style and traditional vape flavour profiles.
• Nicotine Pouches Tobacco-free nicotine pouches offered as an alternative oral nicotine product for users seeking smoke-free nicotine consumption.
• Wholesale & Bulk Vapes Multi-pack and bulk purchase options for prefilled pod kits at discounted wholesale prices, available in boxes of 5 or 10 units. Targeted at vape shop owners and small retailers. Examples include Box of 10 Crystal Pro CP 10K at £32.99, Box of 5 Al Fakher Hypermax Prime 50K at £58.99, and Box of 10 Hayati Pro Max Plus 6000 at £38.99.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vape Club: One of the largest UK online vape retailers offering prefilled pods, e-liquids, kits, and accessories with similar DTC delivery model and wholesale reach. Directly comparable in assortment breadth, target customer (UK adult vapers), and competitive set.
• Totally Wicked: Established UK vape retailer with strong own-brand e-liquid portfolio, physical stores, and a sizable e-commerce channel. Directly comparable in product mix (kits, pods, e-liquids) and UK adult-vaper customer base, with a more developed own-brand strategy.
• Ecigwizard (Vape and Juice): UK-based online vape shop selling devices, e-liquids, and accessories with similar DTC mechanics and multi-brand assortment. Directly comparable in SKU breadth, pricing strategy, and target segment.
• Vape Superstore: UK online vape retailer with a broad multi-brand catalog (prefilled, refillable, e-liquids) and B2B/wholesale offering. Closely comparable in product range, channel mix, and UK adult-vaper focus.
• Vapouriz: UK vape retailer with both online and physical retail, offering its own-brand e-liquids alongside third-party hardware. Comparable in category coverage and customer base, with a stronger own-brand position.
• Vape UK: UK-based online vape shop focused on starter kits, mods, e-liquids, and accessories. Directly comparable in assortment and target customer, competing for the same organic search and brand-driven traffic.

Broad incumbents

• Elf Bar: Major global vape brand selling direct to UK consumers alongside wholesale. Comparable as a competitor for the same prefilled/disposable-style consumer demand and a key supplier whose pricing and channel decisions affect Best Vape.
• Uwell: Global hardware brand (Caliburn, etc.) that Best Vape resells. Comparable as a brand Best Vape is exposed to via catalog dependence, and as a potential DTC channel for the same UK refillable-kit consumer.
• Amazon UK (Vape Category Sellers): Marketplace with broad vape hardware, pod, and e-liquid listings and aggressive pricing. Comparable as a competitive channel that pressures Best Vape's price-led positioning, particularly in commoditized e-liquid and accessory SKUs.

Emerging players

• Hayati (parent manufacturers): Brand owner of one of Best Vape's top-selling prefilled pod lines. Comparable as a supplier relationship and as a DTC competitor increasingly capturing the same UK consumer directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/best_vapes_uk
• Pinterestpinterest.co.uk/bestvapesuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Vape