Townsend Institute at Concordia University Irvine

What Townsend Institute at Concordia University Irvine does

Townsend Institute is an academic division within Concordia University Irvine (CUI), a private, nonprofit Christian university founded in 1976 in Irvine, California, and affiliated with The Lutheran Church—Missouri Synod through the Concordia University System. The institute offers fully accredited graduate degree and certificate programs in counseling, executive coaching, and organizational leadership, delivered on campus and online. Its portfolio includes M.A. degrees in Counseling (Clinical Mental Health and Marriage/Couple/Family specializations), Executive Coaching and Consulting, Organizational Leadership, and Coaching and Athletics Administration; a CACREP-accredited Ph.D. in Counselor Education and Supervision; and Professional Coaching and Organizational Leadership certificate programs aligned with International Coach Federation (ICF) standards and California Board of Behavioral Sciences licensure requirements.

The institute operates without proprietary technology, relying on standard academic infrastructure — primarily the Canvas learning management system for online delivery, supplemented by on-campus classrooms and clinical training facilities for counseling practicums. The underlying technology stack is conventional higher-education tooling rather than a differentiated platform, and the institute's competitive identity rests on accreditation, faith-based integration, and clinical preparation rather than technology differentiation.

Townsend Institute generates revenue through tuition for its graduate degree and certificate programs, with rates structured per-unit or per-semester and not publicly disclosed. The institute is sustained as part of the broader university through tuition, donations, and institutional partnerships rather than external investment or equity funding. Customer segments are individual graduate students and working professionals seeking licensure-track counseling credentials, executive coaching certifications, and organizational leadership development; recruitment is conducted through campus admissions counselors, dedicated program pages, and regular information nights (Townsend LIVE and PhD information sessions), supported by a 15:1 student-to-faculty ratio across the university and an alumni network exceeding 25,000.

Name

Townsend Institute at Concordia University Irvine

Legal name

Concordia University Irvine

Website

https://cui.edu

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Townsend Institute is the graduate academic division of Concordia University Irvine offering accredited master's, doctoral, and certificate programs in counseling, executive coaching, and organizational leadership to students and working professionals via campus and online delivery.

Ownership category

akta.pro rank

Product category

Higher Education / Graduate Professional Programs

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAG

Human Resources, Organizational Behavior & Leadership Institutes

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAFAD

Educational Leadership & Administration Programs

Education/Higher Education (Colleges & Universities)/Teacher Training Colleges (Education Schools)

Keywords

• Graduate counseling programs
• Executive coaching degrees
• Organizational leadership education
• Online graduate degrees
• Licensure-track counseling

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Graduate Tuition - Master's Programs: Revenue generated from tuition fees for Master's degree programs including M.A. Counseling, M.A. Executive Coaching & Consulting, M.A. Organizational Leadership, and M.A. in Coaching and Athletics Administration. Programs are offered on campus and online with per-unit or per-semester tuition rates.
2. Doctoral Program Tuition: Revenue from Ph.D. Counselor Education & Supervision doctoral program tuition, representing the highest level of degree offerings in the institute.
3. Graduate Certificate Programs: Revenue from professional coaching certificate and organizational leadership certificate programs, offered online and designed for working professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Townsend Institute at Concordia University Irvine delivers accredited graduate-level degree and certificate programs in counseling, executive coaching, and organizational leadership. Offerings include M.A. degrees in Clinical Mental Health Counseling, Marriage/Couple/Family Counseling, Executive Coaching and Consulting, Organizational Leadership, and a Ph.D. in Counselor Education and Supervision, plus Professional Coaching and Organizational Leadership certificates. Programs are taught through on-campus, online, and hybrid modalities to prepare students for state licensure, ICF coaching credentials, and academic careers.

Product overview

Townsend Institute at Concordia University Irvine offers a comprehensive portfolio of graduate-level degree and certificate programs in counseling and coaching. The institute provides Master of Arts degrees in Counseling (Clinical Mental Health and Marriage/Couple/Family specializations), Executive Coaching and Consulting, and Organizational Leadership. Additional offerings include doctoral education (Ph.D. in Counselor Education and Supervision), professional coaching certificates, and organizational leadership certificates. These programs are delivered on campus and online to serve working professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• M.A. in Counseling: Clinical Mental Health

Quantifiable outcome

• 98% NCLEX pass rate for nursing graduates demonstrates institutional commitment to student success metrics

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Saybrook University: Non-profit graduate university offering online and hybrid Ph.D. and master's programs in counseling, psychology, and organizational leadership. Comparable through humanistic values-based approach and distributed learning model.

Broad incumbents

• Northwestern University - School of Education and Social Policy: Elite R1 university with graduate programs in counseling, human development, and learning sciences. Comparable in graduate-level professional training but operates at a much larger scale and broader institutional context.
• University of Southern California - Rossier School of Education: Top-tier R1 university with M.A. and doctoral programs in marriage and family therapy, counseling, and organizational leadership. Comparable graduate offerings but with a much larger brand and broader portfolio beyond Townsend's focused specialty.

Direct peers

• Capella University: Online-focused university offering graduate degrees in counseling, leadership, and organizational management. Comparable in online delivery, working-professional target audience, and CACREP-aligned counseling programs.
• Antioch University: Non-traditional university with strong online and hybrid graduate programs in counseling, psychology, and leadership. Comparable through low-residency and online degree delivery targeting working professionals.
• Fielding Graduate University: Graduate-only institution with online and low-residency programs in clinical psychology, counseling, and organizational development. Comparable in serving working professionals through distributed delivery models.
• Biola University - Rosemead School of Psychology: Private Christian university in Southern California offering graduate psychology and counseling degrees. Closely comparable through its faith-based integration, regional Southern California footprint, and licensure-track M.A. programs.
• Pepperdine University - Graduate School of Education and Psychology: Private Christian university offering graduate programs in clinical psychology and counseling, with similar faith-based identity and California licensure-aligned curricula. Most directly comparable in mission, delivery model, and target student profile.
• Azusa Pacific University: Private Christian university offering graduate programs in counseling, leadership, and organizational studies. Comparable in faith-based mission, regional footprint, and emphasis on professional licensure preparation.
• Fuller Theological Seminary - Graduate School of Psychology: Faith-based graduate institution offering doctoral programs in clinical psychology and marriage/family therapy. Comparable in faith integration, emphasis on professional licensure, and graduate-only delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xtwitter.com/concordiairvine
• YouTubeyoutube.com/concordiairvine
• Facebookfacebook.com/concordiairvine
• LinkedInlinkedin.com/company/townsendcui
• Instagraminstagram.com/concordiairvine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Townsend Institute at Concordia University Irvine