Ocellus - Art & Production Services

Name

Ocellus - Art & Production Services

Legal name

Ocellus d.o.o.

Website

https://ocellus-studio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Game Art and Development Services

NAICS

Software Publishers (513210), Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• Game art services
• Game development services
• Stylized animation production
• 3D character design
• Game trailer production

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Art Services: Providing stylized game art services to top-tier developers and publishers. Includes art direction, concept art, character development, environment design, animation, illustrations, key art, UI, FX across 2D and 3D. Services span from pre-production to production for mobile, PC, and console games. Revenue is project-based or retainer-based with long-term partners.
2. Full Game Development Services: Full game development solutions for mobile and console platforms, focusing on licensed games and long-term partnerships. Includes co-production and co-development models with publishers like Microids and Osome Studio.
3. Cinematic and Marketing Video Production: Production of game trailers, cinematics, and marketing user acquisition videos. One-stop solution including managing other potential partners' teams. Revenue is project-based.
4. Proprietary IP Development (Ocellus Games): Developing own games and IPs through Ocellus Games division. First internally developed games include Marsupilami: Hoobadventure (PC/Console) and Smurfs Dreams (PC/Console). Future revenue from game sales and licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Ocellus provides stylized game art and game development services to game developers and publishers, covering the full art pipeline from concept art and 3D modeling through animation, lighting and rendering, plus cinematic and marketing video production. Through its Ocellus Games division it also develops and publishes its own original game IPs (Marsupilami: Hoobadventure, Smurfs Dreams). All work is delivered via a proprietary WYSIWYG production pipeline under long-term retainer, co-production and bespoke project engagements.

Product overview

Ocellus is a game art and development company with two main divisions: Ocellus Services (art and game development services) and Ocellus Games (original IP development). Ocellus Services provides stylized game art, animation, cinematic/marketing video production, full game development, and expert consultancy services. Ocellus Games develops original games using the same artistic quality as Ocellus Services provides to partners like Supercell, Epic Games, and Square Enix. The company also operates Ocellus Lab for innovation and prototyping. Their award-winning art services have contributed to games totaling multiple billions of downloads and views.

Differentiator

Problem solved

Functional benefit

Products and services

• Stylized Game Art Services (Ocellus Services) Full stylized art pipeline for game developers and publishers: art direction, concept art, character and environment design, 3D sculpting, retopology, look development, lighting, posing, rendering and in-game model optimization, delivered via the proprietary WYSIWYG production pipeline.
• Full Game Development Services Full game development for mobile and consoles, focusing on licensed games and long-term co-production partnerships, including end-to-end internal development of PC/Console titles such as Marsupilami: Hoobadventure and Smurfs Dreams.
• Ocellus Services Animation Studios (Cinematic and Marketing Video Production) Real-time (Unreal Engine 5.1) and pre-rendered production of game trailers, game cinematics and marketing user-acquisition videos, with full-service partner coordination as a one-stop solution.
• Experts Consultancy Expert intervention and consultancy covering Art Direction, Brand Development, UX Audit and Breakdown, Game and Product Design guidance, Live-Ops Optimization, Tech Art and Art Pipeline consultation.
• Ocellus Games (Original IP Game Development) Game development studio creating original IPs and games for PC and console, with internal access to Ocellus Services' artistic production quality. Titles include Marsupilami: Hoobadventure and Smurfs Dreams.
• Marsupilami: Hoobadventure Original PC/Console game developed internally by Ocellus Games and published by Microids, based on the Marsupilami IP. Released in 2021 and recognized with multiple awards for its music, animations, visuals and art direction.
• Smurfs Dreams Original PC/Console game developed internally by Ocellus Games and published by Microids, based on the Smurfs IP. Released in 2024 as Ocellus' second fully internally developed PC/Console title.

Quantifiable outcome

• 245M+ daily active users on live games where Ocellus provides art services
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Opus Major, Ice Ghost, Octoplay, Cult of the North, Superplay, Bigger Games, Rovio, Dream GamesminorStrategic or Co-development Partner · 1 January 2024New partners joined Ocellus' portfolio in 2024. Currently undisclosed specific partnership details.
• ISM AgencyminorOthers · 1 January 2024Partnered with ISM agency in 2024.
• Jam CityminorStrategic or Co-development Partner · 1 January 2023Joined Ocellus' partner list in 2023.
• DisneycoreStrategic or Co-development Partner · 1 January 2023Developed the visuals for Disney Solitaire and Disney Magic Match 3D in 2024. High-profile entertainment brand partnership.
• Snap Inc / SnapchatminorStrategic or Co-development Partner · 1 January 2023Joined Ocellus' partner list in 2023.
• Epic GamescoreStrategic or Co-development Partner · 1 January 2022Growing partnership since 2022, participating closely in Fortnite's new look since Chapter 04 Season 01 using Unreal Engine 5. Services include Key Art, 3D, Concept Art, Props Design, Illustrations. Partnership growing steadily and becoming Ocellus' second largest partner by 2024.
• MetacoreminorStrategic or Co-development Partner · 1 January 2021Partner since 2021, Ocellus providing art live-op support on Merge Mansion.
• Square EnixminorStrategic or Co-development Partner · 1 January 2021Partner since 2021, developing new IPs and products together.
• Zenly (Snap Inc)minorStrategic or Co-development Partner · 1 January 2021Partner since 2021, developing new IPs and products together.
• Space ApeminorStrategic or Co-development Partner · 1 January 2020Partner since 2020, providing full art support on Boom Beach Frontlines.
• SupercellcoreStrategic or Co-development Partner · 1 January 2019Major partner since 2019, providing art services for Clash of Clans (Super Troops, hero skins), Clash Royale (characters, arenas, tower skins), Brawl Stars, Hay Day, and others. Working on new IPs (Everdale, Clash Mini, Clash Quest, Clash Heroes, Boom Beach Frontlines, Squad Busters, MO.CO). Also providing cinematic and marketing videos. 5-year partnership milestone celebrated on Clash Royale in 2024. One of Ocellus' largest and most important partnerships.
• Hooray StudiominorStrategic or Co-development Partner · 1 January 2019Partnership formed via former Outfit7 CEO Jure Prek joining Hooray Studio. Together creating a new line of innovative customizable books. Hooray Studio sold over 1 million books online with Ocellus-designed characters.
• MicroidscoreStrategic or Co-development Partner · 1 January 2019Major publisher and development partner. Ocellus co-produced Asterix XXL2 (2018) and Asterix XXL3 (2019) with Osome Studio. Trusted with full development of Marsupilami: Hoobadventure (2021) and Smurfs Dreams (2024), two internally developed PC/Console games. Ongoing partnership on more ambitious projects.
• Osome StudiocoreStrategic or Co-development Partner · 1 January 2018Co-producing Asterix XXL2 remaster (AI-powered) and Asterix XXL3. Also co-producing PC and Console projects including Marsupilami: Hoobadventure with Microids. Deep co-development partnership across multiple licensed titles.
• Outfit7coreStrategic or Co-development Partner · 1 January 2016Long-term partnership since 2016, co-producing Talking Tom CAMP and providing ongoing full art live op for Talking Tom Gold Run and Talking Tom Hero Dash. Also developed Talking Tom Splash Force. One of Ocellus' foundational partners that provided invaluable experience in live ops, monetization, and the family market. Partnership spans multiple titles over 8+ years.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Amber (game studio): Global game development and art services studio with strong European roots offering full-cycle development, co-production, and art services to AAA publishers. Closely comparable business model to Ocellus Services across art pipeline, game development, and live-ops work.
• Room 8 Group: Game art, co-development, and live-ops services studio with multiple European offices serving the same publisher customer profile. Directly competes with Ocellus for stylized art, full-cycle development, and QA services across mobile and console.
• Lemon Sky Studios: Art services studio specializing in stylized and realistic 3D art, character creation, and real-time cinematics. Directly comparable to Ocellus' full art pipeline and animation services across console and mobile games.
• Atomhawk: UK-based art services and co-development studio specializing in stylized and concept art for AAA games (e.g., Mortal Kombat, Halo). Now part of the Sumo Group but operates as a focused art services peer; directly comparable offering to Ocellus' stylized art pipeline.
• Virtuos Studios: One of the largest independent game art and co-development studios, specializing in outsourced 3D art, remastering (similar to Ocellus' Asterix remasters), and full game development support. Closely comparable in offering — stylized art, co-development, porting, and AAA franchise support — and a primary competitor for publisher art budgets.
• Streamline Studios: Game art outsourcing and co-development studio working on blockbuster franchises (e.g., Call of Duty, Halo). Comparable offering in 3D art production, cinematics, and co-development partnerships with major publishers.
• Plastic Wax: Outsourced cinematics and animation studio focused on Unreal Engine and real-time filmmaking. Directly comparable to Ocellus' Animation Studios offering for game trailers, cinematics, and marketing videos.
• Secret 6: Boutique art outsourcing and co-development studio serving major publishers (e.g., Activision, Microsoft). Comparable mid-size art services peer with similar full-pipeline offering.

Broad incumbents

• Sumo Group (now Tencent-owned): Large independent co-development and art services group before Tencent acquisition; operates Atomhawk and other studios. Directly comparable to Ocellus in co-development, remastering, and stylized art services for top-tier publishers.
• Keywords Entertainment (formerly Keywords Studios): The largest publicly listed game services outsourcing platform, offering art services, localization, QA, and live ops across the same publisher customer base as Ocellus (Supercell, Epic, etc.). Direct functional overlap in game art services but at vastly greater scale, multi-region capacity, and broader service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OcellusServices
• YouTubeyoutube.com/channel/UCo769J73I33dyF-4taa_JGQ
• Facebookfacebook.com/OcellusServices
• LinkedInlinkedin.com/company/ocellus-services
• Instagraminstagram.com/ocellus_games

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocellus - Art & Production Services