HanseMerkur International

What HanseMerkur International does

HanseMerkur International AG is the Swiss-market travel insurance subsidiary of the HanseMerkur Group, a 150-year-old German mutual insurer headquartered in Hamburg. Founded in 2019 and registered in Vaduz, Liechtenstein under FMA supervision, the company sells a diversified portfolio of travel, vehicle, and household insurance products to individual consumers, families, and groups across Switzerland, with mandatory incoming guest insurance for foreign visitors to the Schengen area. Its core proposition is a tiered travel insurance suite (Travel Standard, Travel Premium, Travel Easy 365, Travel Premium 365, Travel Dive 365, Travel Group) priced from CHF 7.90 per day for rental car excess coverage up through annual family policies covering up to 7 persons, supplemented by bicycle/e-bike, household contents, and personal liability products.

The company operates a dual-channel go-to-market combining a self-serve direct-to-consumer website (www.hansemerkur.ch) available in German, French, Italian, and English with real-time premium calculation, instant digital policy issuance, and Mobile Pass delivery via Apple Wallet and Google Pay, alongside a B2B channel of travel agencies and tour operators who resell policies through a dedicated partner portal. Underlying technology is a cloud-enabled (AWS) digital insurance platform with online booking, web-based claims initiation, and integration with operational partners for emergency assistance (Medicall AG), claims settlement (XpertCenter AG), and back-office processing (Advigon Versicherung AG, a wholly-owned subsidiary).

The revenue model is built on insurance premiums: recurring annual subscriptions via tacit-renewal products such as Travel 365 and household policies, one-time single-trip premiums, daily-priced rental vehicle excess waivers, and transaction-based partner commissions. Distribution is supported by digital marketing (multi-language website content, eKomi and Trustpilot verified reviews, Google ratings) and earned-media recognition including three consecutive SIQT Branch Champion awards. The entity operates with a lean in-house team of 1–10 employees and depends on parent-group capital, demonstrated by a reported Solvency II ratio of 209% in 2025.

Name

HanseMerkur International

Legal name

HanseMerkur International AG

Website

https://hansemerkur.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

HanseMerkur International AG is the Swiss-market insurance subsidiary of Germany's HanseMerkur Group, selling travel, vehicle, and household insurance direct-to-consumer and through travel-agency partners with digital self-service and Mobile Pass delivery.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Property and Casualty Insurance Carriers (524126), Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Group Travel & Corporate Travel Accident Insurance (FSAJAJAK), International/Expatriate Individual Health Insurance (FSAIAEAH)

Keywords

• Travel insurance
• Vehicle insurance
• Household insurance
• Insurance underwriting
• Guest insurance

Headquarters

HQ city

Vaduz

HQ country

Liechtenstein

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Insurance Premiums: Annual and single-trip travel insurance policies sold to individual consumers and groups. Annual policies (Travel 365) renew tacitly and generate recurring premium revenue. Single-trip policies generate one-time premiums. Revenue split between Standard and Premium tariff tiers.
2. Vehicle Rental Insurance: Rental car/motorcycle/camper excess waiver insurance sold as add-on coverage. Daily rate pricing for the duration of vehicle rental.
3. Guest Insurance (Incoming): Insurance for foreign nationals visiting Switzerland or Schengen area. Short-term policies with coverage up to 185 days, primarily purchased by individuals hosting visitors.
4. Household Insurance: Swiss domestic insurance products including home contents (Hausrat) and personal liability (Privathaftpflicht) coverage.
5. Partner/Vendor Commissions: Commissions paid to distribution partners (travel agencies, tour operators) who resell HanseMerkur travel insurance products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

HanseMerkur International AG underwrites and distributes travel, vehicle, and household insurance products to consumers in Switzerland through a direct-to-consumer online platform (hansemerkur.ch) and a network of travel-industry partners. Core offerings include single-trip and annual multi-trip travel insurance, rental car/bicycle/e-bike insurance, home contents and personal liability cover, and guest insurance for foreign visitors to Switzerland and the Schengen area. Policies are issued instantly online with multilingual support (German, French, Italian, English), digital policy delivery, and 24/7 worldwide emergency assistance.

Product overview

HanseMerkur International offers a diversified insurance product portfolio built around travel insurance as the primary offering, supplemented by vehicle insurance and household insurance products. The core travel insurance lineup consists of single-trip products (Travel Standard/Premium) and annual multi-trip products (Travel Easy 365, Travel Standard 365, Travel Premium 365), with specialized variants including Travel Dive 365 for diving enthusiasts, Travel Group for organized groups, and a Road Trip add-on for vehicle-based travel. Vehicle insurance products include rental car excess coverage, bicycle insurance, and e-bike insurance. The household insurance offering covers home contents and personal liability. Additional services include a guest insurance product for foreign visitors to Switzerland/Schengen, a Mobile Pass digital passport for policy storage, and 24-hour emergency assistance services. The portfolio operates through an online distribution model with direct-to-consumer booking capabilities and B2B partner integration channels.

Differentiator

Problem solved

Functional benefit

Brands

• Travel: Single-trip travel insurance product covering trip cancellation, travel interruption, baggage, and medical assistance.
• Travel 365
• Travel Dive 365
• Travel Group
• Travel Easy 365
• Travel Premium / Travel Premium 365
• Gästeversicherung
• Road Trip

Products and services

• Travel (Single-Trip Insurance) Single-trip travel insurance for individuals, families, and young travelers covering trip cancellation, interruption, baggage, and medical expenses for trips up to 92 days; purchased online at hansemerkur.ch.
• Travel 365 (Annual Multi-Trip Insurance) Annual travel insurance providing worldwide protection for unlimited trips within one year, with tacit renewal, covering cancellation, interruption, baggage, and vehicle assistance.
• Travel Easy 365 Budget-friendly annual travel insurance with coverage up to CHF 2,000 sum insured for cost-conscious frequent travelers.
• Travel Dive 365 Annual travel insurance for diving enthusiasts covering dive-specific cancellation, trip interruption, baggage, dive equipment, ticket protection, hyperbaric treatment, and best-price guarantee.
• Travel Group Group travel insurance for 10+ travelers sharing the same destination and dates, including club trips, school trips, and corporate groups; covers cancellation, interruption, baggage, and medical expenses.
• Rental Car Insurance (Mietwagenversicherung) Excess/deductible waiver insurance for rental cars, motorcycles, RVs, and camper trailers rented worldwide, with up to CHF 5,000 excess coverage from CHF 7.90 per vehicle per day.
• Bicycle Insurance (Veloversicherung) Comprehensive bicycle insurance covering theft, damage, and wear with breakdown assistance and repair cost coverage.
• E-Bike Insurance Insurance coverage for electric bicycles protecting against theft, damage, and providing roadside assistance.
• Home Contents Insurance (Hausratversicherung) Home contents insurance protecting personal belongings against theft, damage, and loss within the household.
• Personal Liability Insurance (Privathaftpflichtversicherung) Personal liability insurance covering damages caused to third parties within a household context.
• Guest Insurance (Gästeversicherung) Insurance for foreign-national visitors to Switzerland and Schengen area, covering medical expenses, search and rescue costs for stays up to 185 days; meets Schengen visa insurance requirements.

Quantifiable outcome

• 24/7 emergency hotline available worldwide at +41 43 550 21 21
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Travel Agencies and Tour OperatorscoreChannel Partner/ Reseller/ DistributorNetwork of travel industry partners who integrate and sell HanseMerkur travel insurance products. Partners can embed insurance offerings into booking flows, use B2B online tools, and receive commissions on sales. Marketing support and product training provided.
• eKomiminorGTM or Marketing PartnerIndependent review platform for collecting and displaying verified customer reviews. Ensures transparency and builds trust with prospective customers. Only verified insurance purchasers can submit reviews.
• TrustpilotminorGTM or Marketing PartnerCustomer feedback platform used alongside eKomi for collecting customer reviews and ratings.
• GoogleminorGTM or Marketing PartnerGoogle reviews integration for customer feedback collection and online visibility.
• Meta Platforms (Facebook/Instagram)minorGTM or Marketing PartnerSocial media presence for customer communication and brand engagement. Company maintains official pages on Facebook/Instagram.
• Advigon Versicherung AGcoreOthersBusiness process outsourcing partner handling insurance operations. 100% owned subsidiary of HanseMerkur Group since 2017. Located in Vaduz, Liechtenstein.
• XpertCenter AGcoreOthersClaims processing and settlement partner handling insurance benefit assessments and claim handling.
• Medicall AGcoreOthersAssistance telephony partner providing 24/7 emergency call center services for policyholders requiring medical assistance during travel.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Generali Travel Insurance: Generali Switzerland offers travel insurance products competing with HanseMerkur International across single-trip, annual, and family travel segments. Generali's strong European distribution network and multi-product bundling make it a comparable peer for the Swiss travel insurance market.
• AXA Travel Insurance: AXA offers travel insurance products in Switzerland and globally, competing directly with HanseMerkur's Swiss travel insurance portfolio. AXA's broader insurance ecosystem and large Swiss market presence make it a primary direct competitor for individual and group travel coverage.
• AIG Travel: AIG Travel provides travel insurance and assistance services globally, competing with HanseMerkur International on trip cancellation, medical, and baggage coverage. AIG's worldwide assistance network and corporate travel offerings make it a comparable peer, especially for group and business travel segments.
• ERV (Europäische Reiseversicherung): ERV is a leading European travel insurance specialist with strong Swiss market presence. Directly competes with HanseMerkur International on travel insurance products, group policies, and Schengen-compliant guest insurance for foreign visitors to Switzerland and Europe.
• Mondial Assistance: Mondial Assistance (Allianz Partners) provides travel insurance and assistance services in Switzerland. Directly competes with HanseMerkur International on travel insurance products, 24/7 emergency assistance, and Schengen-compliant guest insurance for foreign visitors.
• Allianz Travel: Allianz Travel is the travel insurance arm of Allianz Group, one of the world's largest insurers. Directly competes with HanseMerkur International across European travel insurance markets including Switzerland, offering single-trip, annual, and family travel policies with similar 24/7 assistance and multi-channel distribution.

Regional players

• CSS Insurance: CSS Versicherung is a Swiss health insurance provider with travel insurance offerings. Competes with HanseMerkur International on health-related travel coverage and is a historical predecessor entity (CSS Versicherung AG became Advigon Versicherung AG, which is now HanseMerkur's BPO subsidiary).

Broad incumbents

• Zurich Insurance: Zurich Insurance is one of Switzerland's largest insurers with a comprehensive product portfolio including travel insurance. As a broad incumbent serving Swiss customers with multi-line coverage, it competes with HanseMerkur International but offers far broader capabilities beyond travel specialty.
• Baloise Insurance: Baloise is a major Swiss insurance group offering travel, household, liability, and vehicle insurance. Competes with HanseMerkur International on travel insurance but also on the household contents and personal liability products that HanseMerkur cross-sells.
• Helvetia Insurance: Helvetia Insurance is a well-established Swiss insurer offering travel insurance among its broader product portfolio. Competes with HanseMerkur International on travel coverage while also offering life, P&C, and household insurance products comparable to HanseMerkur's cross-sell portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hansemerkurnews
• Facebookfacebook.com/HanseMerkur
• LinkedInlinkedin.com/company/hansemerkur-international-ag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HanseMerkur International