Keurmerk Nederland

What Keurmerk Nederland does

Keurmerk Nederland b.v. is a Dutch independent certification body founded on 14 September 2018 by Thom van de Brug, headquartered in Barneveld, the Netherlands. It develops, registers, and independently assesses a portfolio of quality marks ("keurmerken") for Dutch organizations and consumers, anchored by the MVO-Keurmerk (ISO 26000-based CSR certification across Basic/Bronze/Silver/Gold tiers), SchoonGarant (cleaning-sector quality mark with seven assessment themes), ZW-Keurmerk (Zero Waste certification co-developed with Renewi EcoSmart), VKS-Keurmerk (safehouse/recovery housing quality mark with 22 criteria across Kernprincipes A-J), SIEV-Keurmerk (security sector, 47 requirements), CBK-Keurmerk (cancer coaching), and TM-Keurmerk (tourism management).

The underlying technology is a manual, audit-driven methodology rather than a software platform: standardized checklists, a nationwide pool of trained inspectors providing on-site coverage, a four-eyes principle for high-level audit reviews to ensure objectivity, NEN-ISO-19011-aligned inspection protocols, a public Keurmerkregister for real-time verification of certified organizations, and a digital portal for certificate/report archiving. Independent governance is provided through Stichting Keurmerk Toezicht (SKT), the Raad van Toezicht, the Keurmerkcommissie (three-to-five expert members), and formalized reglementen.

Revenue is generated via three streams: (1) one-time assessment and per-audit inspection fees under an all-inclusive fixed-rate model with typical audits running three hours, (2) recurring registration subscriptions priced at €49.95 excl. BTW per month with a one-year contract after initial testing, and (3) backoffice managed services covering translation, member administration, complaint handling, and social media support. Distribution is direct sales-led, free advisory consultations, on-site inspection, and a self-serve digital portal, all served by an 11-50 employee organization focused exclusively on the Dutch market. The model is bootstrapped - no external funding rounds, parent company, or M&A activity is indicated in the source materials.

Name

Keurmerk Nederland

Legal name

Keurmerk Nederland b.v.

Website

https://keurmerknederland.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Keurmerk Nederland b.v. is a Barneveld-based Dutch independent certification body that develops, registers, and inspects quality marks (MVO-Keurmerk, SchoonGarant, Zero Waste, VKS, SIEV, CBK, TM) for Dutch organizations, generating revenue through per-audit fees, €49.95/month registration subscriptions, and backoffice services across more than 160 certified customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Barneveld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Certificeringstraject (Certification Services): Keurmerk Nederland charges for certification and inspection services. Companies pay for audits, inspections, and certification processes including report generation.
2. Registration Fees: Keurmerk registration costs €49.95 excl. VAT per month, with annual contract commitment after initial testing.
3. Backoffice Services: Administrative support services including translation of certificates and reports, member administration, and social media management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Keurmerk Nederland develops, manages, and independently assesses certification marks (keurmerken) for Dutch businesses across multiple sectors. It operates a portfolio of quality marks including MVO-Keurmerk (ISO 26000 CSR), SchoonGarant (cleaning), Zero Waste, VKS (safe houses), CBK (cancer coaching), TM (tour management), and SIEV (security), conducting on-site inspections through a national pool of trained inspectors, producing audit reports with four-eyes principle reviews, and providing registration, backoffice, and public registry services.

Product overview

Keurmerk Nederland operates as a certification body offering multiple quality marks through a portfolio approach. The core offerings include MVO-Keurmerk (ISO 26000 CSR certification), SchoonGarant (cleaning sector certification), ZW-Keurmerk (Zero Waste certification), VKS-Keurmerk (safehouse quality), SIEV-Keurmerk (security sector), and specialized marks for coaching and tourism. Supporting these are service modules including independent inspections, backoffice administration, customized reporting with four-eyes principle reviews, translation services, and a public Keurmerkregister for real-time verification of certified organizations. The company provides end-to-end certification services from registration through inspection to ongoing compliance monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• MVO-Keurmerk (CSR Quality Mark): ISO 26000-based Corporate Social Responsibility certification with levels Basic, Bronze, Silver, and Gold.
• SchoonGarant
• Zero Waste Keurmerk (Zero Waste Certification)
• VKS-Keurmerk
• CBK-Keurmerk (Coach bij Kanker Keurmerk)
• SG-Keurmerk (SchoonGarant)
• TM-Keurmerk (Tourmanagement Keurmerk)
• VKS-Keurmerk (Vluchtelingen Kwaliteit Safehouses)

Products and services

• MVO-Keurmerk (ISO 26000 CSR Certification) Corporate Social Responsibility certification based on ISO 26000, evaluating performance across People, Planet, and Profit (Triple Bottom Line), available at Basic, Bronze, Silver, and Gold levels for organizations seeking to demonstrate ESG credentials.
• SchoonGarant (SG-Keurmerk) Quality certification for cleaning companies testing against seven sub-themes including appearance and image, reliable business, financial security, quality of execution, qualified personnel, fair labor practices, and environmental commitment.
• ZW-Keurmerk (Zero Waste Certification) Certification for organizations demonstrating minimized residual waste production through a three-step Roadmap approach (analyze, improve, implement), facilitated by Renewi Inhouse Services.
• VKS-Keurmerk (Safehouse Quality Mark) Certification for safehouses (recovery housing) based on Kernprincipes A through J, with 22 criteria tested to demonstrate quality of recovery housing provision.
• CBK-Keurmerk (Coach bij Kanker) Quality mark for coaches specializing in cancer support services.
• TM-Keurmerk (Tourmanagement Keurmerk) Quality certification for tour management companies in the tourism sector.
• SIEV-Keurmerk (Security Sector Certification) Security sector certification with 47 requirements, including both office and practical workplace inspections.
• Inspectiediensten (Inspection Services) Independent certification inspections conducted by qualified auditors with national coverage, following standardized protocols and NEN-ISO-19011 guidelines for certificate holders across all registered keurmerken.
• Keurmerkregistratie (Quality Mark Registration) Independent assessment and registration service for new quality marks, providing an Erkenningsdocument from the Raad van Toezicht, with registration at €49.95 excl. VAT per month and one-year contract after passing initial assessment.
• Backoffice Diensten (Administrative Services) Administrative support services including certificate issuance, translation of certificates and reports, member administration, portal archiving, complaint handling, and social media management for quality mark holders.
• Rapportage (Custom Reporting) Custom inspection reports providing quality improvement recommendations, with four-eyes principle review for high-level audits and optional translation services.

Quantifiable outcome

• 15% certification rejection rate in October 2023 evaluation
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Duurzaamheid PartnersminorImplementation/ SI/ Consulting Partner · 14 January 2025Consultancy from Breda that helps branch-wide companies navigate towards MVO-Keurmerk certification. One of five official partners announced in January 2025.
• Van Voorst ConsultminorImplementation/ SI/ Consulting Partner · 14 January 2025Consultancy from Amersfoort that helps branch-wide companies navigate towards MVO-Keurmerk certification. One of five official partners announced in January 2025.
• MJ FacilitiesminorImplementation/ SI/ Consulting Partner · 14 January 2025Consultancy from Voorthuizen specialized in helping facility management sector companies achieve MVO-Keurmerk certification.
• Van de Brug RecyclingregieminorImplementation/ SI/ Consulting Partner · 14 January 2025Consultancy from Lelystad specialized in helping recycling sector companies navigate towards MVO-Keurmerk certification.
• Duurzaamheid GestriptminorGTM or Marketing Partner · 14 January 2025Platform with national coverage that maps sustainable business stories of MVO-Keurmerk holders upon request. Helps promote certified companies.
• Renewi Inhouse Services (EcoSmart)coreStrategic or Co-development PartnerRenewi Inhouse Services, specifically through their EcoSmart division, serves as the exclusive partner for Zero Waste Keurmerk certification process. They provide the Zero Waste Roadmap methodology and Waste no more Coach to guide organizations through the certification journey from waste to zero-waste operations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TÜV Rheinland: Global TIC company providing management system certification, product testing, and sustainability/ESG services. Overlaps with Keurmerk Nederland's ISO 26000-based MVO-Keurmerk and quality mark offerings, with established recognition in public tenders.
• DNV: Global certification and assurance provider offering ISO management system certification, sustainability assurance, and sector-specific marks. Directly comparable to Keurmerk Nederland on CSR/ISO 26000-style services, with much greater scale and international footprint.
• SGS: World's largest testing, inspection and certification company. Provides CSR, sustainability, and quality system certifications that directly compete with Keurmerk Nederland's mark portfolio, particularly for cross-border clients seeking internationally recognized marks.
• Control Union: Global sustainability, certification and commodity services company headquartered in the Netherlands. Strong overlap with Keurmerk Nederland on CSR and zero-waste/circular-economy certifications, but operates internationally and across many verticals.
• BSI Group: UK-headquartered standards and certification body that issues ISO-based certifications including sustainability and CSR-related standards. Directly comparable to Keurmerk Nederland's certification methodology, with broader international brand recognition.
• Bureau Veritas: Global testing, inspection and certification company with a substantial sustainability and CSR assurance practice. Competes with Keurmerk Nederland for ISO-based and sustainability certifications, particularly for multinational clients operating in the Netherlands.
• Kiwa: Largest Netherlands-headquartered testing, inspection and certification (TIC) company. Offers a broad portfolio of certification services including ISO-based management systems, product certification, and sector-specific marks — overlapping directly with Keurmerk Nederland's CSR, security, and cleaning certifications but at significantly larger scale.
• DEKRA: Global TIC organization offering certification services across multiple ISO standards and sector-specific quality marks. Overlaps with Keurmerk Nederland on management system certification and CSR/sustainability assurance, with strong presence in European public tenders.

Direct peers

• Stichting Keurmerk Gevelbouw (SKG): Dutch foundation administering the SKG quality mark for building hardware, with a similar independent governance structure and inspection methodology. Closely comparable to Keurmerk Nederland in operating model (foundation-backed independent certification with public registry), though in a different sector.
• Stichting Keurmerk Woningbouw (SKW): Dutch quality mark body for residential construction, run as an independent foundation that registers, inspects and certifies organizations. Operates on a similar business model to Keurmerk Nederland — combining registration, inspection services and an inspector pool — making it a structurally comparable Dutch certification peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keurmerk-nederland
• Xx.com/Keurmerk_NL
• Facebookfacebook.com/keurmerknederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keurmerk Nederland