Traditional Trades
Traditional Trades, Inc. is a privately held Wisconsin-based real estate developer founded in 2009 that builds and operates 55+ active adult luxury living communities, offering apartments, condos, twin homes, and custom homes for sale or rent in the Onalaska area.
- Company typePrivate
- Founded2009
- HeadquartersOnalaska, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Traditional Trades does
Traditional Trades, Inc. is a privately held real estate development company headquartered in Onalaska, Wisconsin, founded in 2009. The company specializes in developing and operating 55+ active adult luxury living communities, with a product portfolio that spans luxury apartments, condominiums, twin homes, and custom-built homes. Operations are concentrated entirely in Western Wisconsin, with active communities including The Fields on Sand Lake, The Fields Villas on Path Place, and The Villas on Johnson Place.
The business model is multi-streamed: rental income from apartments and twin-home villas, home sales revenue from condominiums and custom homes (priced $568K-$695K), commercial leasing income, and EV charging fees. Community amenities (clubhouses, fitness centers, dog parks, EV chargers) are positioned as differentiators targeting the active adult demographic. Go-to-market is direct-to-consumer via community-specific branding and on-site leasing/sales, supplemented by a resident referral program.
The company operates with a lean team of 1-10 employees, indicating significant reliance on outsourced construction, property management, and sales partners. No external funding rounds, acquisitions, leadership hires, or technology platform details are disclosed in the available information. The competitive positioning rests on vertical integration across rental, condo, and custom home verticals within a single regional market rather than scale or technology.
Traditional Trades firmographics
Firmographics- Name
- Traditional Trades
- Legal name
- Traditional Trades, Inc.
- Website
- https://traditionaltrades.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Traditional Trades, Inc. is a privately held Wisconsin-based real estate developer founded in 2009 that builds and operates 55+ active adult luxury living communities, offering apartments, condos, twin homes, and custom homes for sale or rent in the Onalaska area.
- Ownership category
- akta.pro rank
Traditional Trades industry classification
Industry- Product category
- Active Adult Senior Living Real Estate
- NAICS
- Lessors of Real Estate (5311), Rental and Leasing Services (532), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Active Adult (55+) Independent Living Communities (HLADAAAD)
- akta.pro secondary industries
- Luxury/Resort-Style Independent Living Communities (HLADAAAC), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Active Adult / Senior Community Association Management (BPAJAHAJ)
Keywords
Where Traditional Trades is headquartered
LocationHeadquarters
- HQ city
- Onalaska
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Traditional Trades business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Apartment Rental Income: Monthly rental income from luxury 55+ apartment communities including The Fields on Sand Lake 1700|1900, The Fields on Sand Lake 1800, and 1631 Luxury Condos. Revenue derived from monthly lease payments.
- Luxury Villa Rentals: Rental income from The Fields Villas on Path Place luxury twin homes. Villas include maintenance-free living and full access to community amenities with rental payments.
- Custom Home Sales: One-time sales revenue from The Villas on Johnson Place (luxury 3-bedroom, 3-bathroom homes priced from $674,800 to $694,800). Also includes past sales of homes at Christenson Lane and Cider Crossings developments.
- Commercial Property Leasing: Rental/leasing income from 6,000 sq ft build-to-suit commercial properties in Onalaska, WI.
- EV Parking Stalls: Monthly fees for electric vehicle charging parking stalls at The Fields on Sand Lake, priced at $200/month including parking stall and charging fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EV Parking Stall - $200/month |
| One time/ perpetual license | Monthly | The Villas on Johnson Place - From $674,800 to $694,800 |
| One time/ perpetual license | Monthly | 2929 Christenson Lane, Holmen WI - $568,500 (SOLD) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Traditional Trades product offering
Product offeringCore offering
Traditional Trades, Inc. develops, owns, and manages 55+ active adult residential communities in the Onalaska, Wisconsin area. The portfolio includes luxury rental apartments and condos (Fields on Sand Lake 1700|1900, Fields on Sand Lake 1800, 1631 Luxury Condos), rental and for-sale twin homes (Fields Villas on Path Place, Cider Crossings), custom-built villas (The Villas on Johnson Place), and a small commercial build-to-suit offering. All communities feature lifelong-friendly design, maintenance-free living, and resort-style amenities.
Product overview
Traditional Trades is a residential real estate development company offering a portfolio of luxury housing options for active adults 55+ in Onalaska, WI. The company's offerings are organized into two main categories: rental properties (The Fields on Sand Lake 1700/1900, The Fields on Sand Lake 1800, 1631 Luxury Condos, and The Fields Villas on Path Place) and for-sale homes (The Villas on Johnson Place, Cider Crossings, and the Holmen home). Additionally, the company manages several established communities including Christenson Lane, Pine Ridge Drive, Fraser Way, and Krause Road. All communities feature maintenance-free living, lifelong-friendly design principles, and access to resort-style amenities such as fitness centers, game rooms, theater rooms, EV charging, and on-site café services. The company also offers commercial build-to-suit properties.
Differentiator
Problem solved
Functional benefit
Products and services
- The Fields on Sand Lake 1700 | 1900
Quantifiable outcome
- Maintenance-free living with all exterior and interior maintenance included
- +1 more outcomes
Companies that use Traditional Trades
Customer profileSegments3 records
Ideal customer profiles3 records
Traditional Trades technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Traditional Trades partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights2 records
Traditional Trades competitors and assessment
Company assessmentDirect peers
- Solstice Senior Living: Independent living and 55+ community operator offering maintenance-free apartments and active lifestyle programming — comparable in independent living focus and active adult positioning.
- The Villages: Largest 55+ active adult community in the US with extensive amenities, lifestyle programming, and housing options — analogous business model of amenity-rich retirement living, though at vastly greater scale.
- MorningStar Senior Living: Operator of luxury senior living communities with resort-style amenities, maintenance-free living, and active lifestyle programming — comparable in the resort-style experience delivered to active older adults.
- Cresswind Georgia / Kolter Homes: Kolter Homes' 55+ active adult brand offering resort-style master-planned communities with extensive amenities and lifestyle programming — comparable in active adult master-planned community concept.
- Robson Resort Communities: Developer of luxury 55+ active adult resort communities with extensive amenity packages (golf, clubhouses, pools) — directly comparable in targeting affluent active retirees seeking resort-style living.
- Trilogy by Shea Homes: Shea Homes' 55+ active lifestyle community division operating resort-style master-planned communities with luxury amenities and maintenance-free living — directly comparable product concept and customer demographic to Traditional Trades.
- K. Hovnanian Homes Four Seasons: K. Hovnanian's 55+ active adult community brand offering resort-style homes with extensive amenities for active adults — directly comparable business model and customer segment.
Broad incumbents
- Brookdale Senior Living: Largest US senior living operator with independent living, assisted living, and memory care communities — adjacent in serving the 55+ demographic though more weighted toward care services.
- Del Webb (PulteGroup): Largest US 55+ active adult homebuilder with nationwide master-planned communities offering resort amenities, lifestyle programming, and low-maintenance homes — comparable offering but at far greater scale and geographic breadth.
- Toll Brothers Active Living: Luxury homebuilder's 55+ active living division offering resort-style amenitized communities — comparable in premium positioning and lifelong-friendly design, though Toll Brothers operates at national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Traditional Trades social profiles
Digital presenceTraditional Trades financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traditional Trades leadership team
Management profileNumber of profiles
Traditional Trades funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traditional Trades M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traditional Trades
What does Traditional Trades do?
Traditional Trades, Inc. develops, owns, and manages 55+ active adult residential communities in the Onalaska, Wisconsin area. The portfolio includes luxury rental apartments and condos (Fields on Sand Lake 1700|1900, Fields on Sand Lake 1800, 1631 Luxury Condos), rental and for-sale twin homes (Fields Villas on Path Place, Cider Crossings), custom-built villas (The Villas on Johnson Place), and a small commercial build-to-suit offering. All communities feature lifelong-friendly design, maintenance-free living, and resort-style amenities.
Is Traditional Trades a public or private company?
Traditional Trades is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Traditional Trades founded?
Traditional Trades was founded in 2009. It employs 1 to 10 people.
Where is Traditional Trades based?
Traditional Trades is headquartered in Onalaska, United States, in the North America region.
How does Traditional Trades make money?
Five revenue lines are on record. Apartment Rental Income is the primary driver. The others are luxury Villa Rentals, custom Home Sales, commercial Property Leasing and EV Parking Stalls.
Who are Traditional Trades's main competitors?
Direct peers on record are Solstice Senior Living, The Villages, MorningStar Senior Living, Cresswind Georgia / Kolter Homes, Robson Resort Communities, Trilogy by Shea Homes and K. Hovnanian Homes Four Seasons. Broad incumbents are Brookdale Senior Living, Del Webb (PulteGroup) and Toll Brothers Active Living.
Does Traditional Trades have an API?
No public API is recorded for Traditional Trades.
What industry is Traditional Trades in?
Traditional Trades's product category is Active Adult Senior Living Real Estate. Its primary akta.pro industry code is HLADAAAD, Active Adult (55+) Independent Living Communities, with a secondary code of HLADAAAC, Luxury/Resort-Style Independent Living Communities. Its NAICS code is 5311 and its SIC code is 6532.