Sayal Electronics

What Sayal Electronics does

Sayal Electronics is a privately held Canadian electronics retailer and distributor founded in 1984 and headquartered in Toronto, Ontario. The company sells electronic components (resistors, capacitors, transistors, ICs, connectors, switches, sensors, optoelectronics), wire and cable products, soldering and prototyping supplies, and professional test and measurement equipment (notably Fluke brand), alongside hobby and educational kits including Arduino microcontroller boards, Raspberry Pi single-board computers, Snap Circuits, VEX Robotics, solar/renewable energy kits, and radio-controlled vehicles. Its catalog spans 116+ product categories, with prices ranging from under $5 CAD to several hundred dollars per item.

The business operates a dual-channel go-to-market: an e-commerce storefront at secure.sayal.com for online ordering and shipping within Canada and to the United States, plus six physical retail showrooms across Ontario (Burlington, Cambridge, Markham, Mississauga, Scarborough, and the newer Vaughan/Concord location). Sales are supported by phone (416-494-8999) and email ([email protected]) channels for OEM, bulk, and custom kit inquiries. A custom kit manufacturing service allows bespoke electronic kit assembly for specialized customer requirements.

Revenue is generated through one-time product sales in Canadian dollars under a unit-pricing model with OEM quantity discounts available via direct sales staff. The customer base is horizontally segmented across hobbyists and electronics enthusiasts, professional engineers and technicians, educational institutions (schools and STEM programs), and trade contractors. The company holds ISO 9001:2015 certification (FS 518078) issued by BSI and advertises free shipping on orders over $50 within Canada. There is no disclosed parent company, no external funding, no M&A activity, and no public listing; the firm appears to be founder- or family-controlled, with geographic service restrictions excluding the Northwest Territories, Nunavut, and Yukon.

Name

Sayal Electronics

Legal name

SAYAL Electronics

Website

https://secure.sayal.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Sayal Electronics is a privately held Canadian electronics retailer and distributor selling components, hobby kits (Arduino, Raspberry Pi, Snap Circuits), wire and cable, and test equipment via e-commerce and six Ontario retail locations, serving hobbyists, engineers, educational institutions, and trade contractors.

Ownership category

akta.pro rank

Product category

Electronic Components Retail and Distribution

NAICS

Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

DIY Kits, STEM Electronics & Maker Bundles Retail (CRACAKAN)

akta.pro secondary industry

PCB, Prototyping Boards & Etching Supplies Retail (CRACAKAF)

Keywords

• Electronic components distribution
• Hobby electronics kits
• Wire and cable products
• Test measurement equipment
• Custom kit manufacturing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Retail: Direct sale of electronic components, hobby kits (Snap Circuits, VEX Robotics, Arduino, Raspberry Pi), wire and cable products, tools, test equipment (Fluke), and hobby supplies through e-commerce and physical retail locations.
2. Custom Kit Manufacturing: Bespoke custom kit design and manufacturing services for customers with specific electronic project requirements. OEM quantity discounts available for bulk orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sayal Electronics is a Canadian retailer and wholesaler of electronic components, development boards (Arduino, Raspberry Pi), educational hobby kits (Snap Circuits, VEX Robotics, solar/renewable energy kits), wire and cable, tools, and test/measurement equipment. The company operates an e-commerce storefront and six physical retail locations across Ontario, and also offers bespoke custom kit design and manufacturing services for OEM and specialized project buyers.

Product overview

Sayal Electronics is a Canadian electronics retailer and distributor offering a comprehensive portfolio of electronic components, hobby products, and tools. The core offering centers on development platforms (Arduino and Raspberry Pi microcontroller boards with associated shields and sensors), educational electronics kits (Snap Circuits and VEX Robotics), and renewable energy learning systems (solar and wind kits). The business also provides an extensive range of passive and active electronic components (resistors, capacitors, transistors, ICs), wire and cable products in various gauges and insulation types, test and measurement equipment including Fluke brand instruments, and soldering/protyping supplies. Supporting product lines include RC toys, networking products, power supplies, batteries, and custom kit manufacturing services. The company operates physical retail stores across Ontario (Burlington, Cambridge, Markham, Mississauga, Scarborough, Vaughan) alongside their e-commerce platform, serving both hobbyists and professional customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Components Broad assortment of passive and active electronic components including resistors, capacitors, transistors, integrated circuits, diodes, LEDs, connectors, switches, relays, inductors, sensors, crystals, and optoelectronic devices for engineers, technicians, and hobbyists.
• Wire and Cable Products Extensive wire and cable inventory including automotive wire, stranded wire, solid wire, speaker wire, magnet wire, nichrome wire, wire wrap (Kynar) wire, silicon wire, Teflon wire, test lead wire, and cable management products.
• Test Equipment and Meters
• Arduino Microcontroller Boards and Kits
• Raspberry Pi Single Board Computers
• Snap Circuits Educational Electronics Kits
• VEX Robotics Kits
• Solar Energy Kits and Panels
• RC Toys and Radio Controlled Vehicles
• Soldering and Prototyping Supplies
• Networking and Communication Products
• Power Supplies and Batteries
• Custom Kit Manufacturing

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Princess Auto: Canadian retailer of tools, hardware, and electrical components across multiple provinces. Comparable to SAYAL's wire/cable, tools, and basic component offerings but lacks the deep electronics and STEM kit specialization.
• Lee's Electronic Components: Canadian electronics retailer based in British Columbia selling components, kits, tools, and test equipment. Comparable to SAYAL in product mix but serves Western Canada rather than Ontario.
• EB Horsman & Son: Western Canadian electrical distributor with broad inventory of components, wire and cable, and tools. Comparable to SAYAL in the components and wire/cable categories but primarily serves BC/Alberta.

Direct peers

• Mouser Electronics: Major global distributor of electronic components and development platforms with strong same-day shipping to Canada. Competes with SAYAL on Arduino/Raspberry Pi products, semiconductors, and OEM/hobbyist customers.
• Digi-Key Electronics: Global electronics component distributor with millions of SKUs serving engineers, hobbyists, and OEMs worldwide. Directly competes with SAYAL on components, development boards, test equipment, and Canadian customers.
• RobotShop: Canadian-based retailer specializing in robotics, Arduino, Raspberry Pi, and DIY electronics kits. Closest North American peer to SAYAL given overlap in hobby robotics, STEM kits, and Canadian customer base.
• Newark/Element14: Global electronics distributor owned by Farnell/Avnet, serving engineers and hobbyists with broad component and development platform catalogs. Competes head-to-head with SAYAL on professional and education segments in Canada.
• Allied Electronics & Automation: North American distributor of electronic components, test equipment, and industrial automation products. Overlaps with SAYAL's professional test equipment (Fluke) and component offerings.

Broad incumbents

• Amazon Business: Massive B2B/B2C marketplace that competes with SAYAL on components, Arduino/Raspberry Pi kits, tools, and consumer electronics. Differs in scale and breadth but pressures SAYAL on price and selection.
• Home Depot Canada: Big-box home improvement retailer carrying electrical components, tools, wire, and some smart home/Maker-adjacent products. Competes with SAYAL in wire/cable and tools categories from a much larger footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SayalElectroni2
• Facebookfacebook.com/sayalelectronicsofficial
• LinkedInlinkedin.com/company/sayal-electronics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sayal Electronics