Stil Tekstilservice

What Stil Tekstilservice does

Stil Tekstilservice AS is a family-owned Norwegian industrial laundry and textile service provider founded in 1949 and headquartered in Ski, Norway, currently in its third generation of family leadership under CEO Merete Natalie Hagen Ugland. The company rents and professionally launders three core product lines: commercial entrance mats (including proprietary MicroLUXX high-absorption and Comfort Flow ergonomic variants), cotton and microfiber mops, and industrial workwear, processing roughly 49,400 mats per month, 440,000 mops per year, and 55,000 garments per year through a Ski facility equipped with chemothermal and thermal disinfection washing lines installed in 2014.

The business operates on a subscription-based recurring revenue model with no public price list; pricing is set per customer following a free on-site consultation that assesses traffic patterns, mat counts, and seasonal variation, yielding a fixed monthly fee covering rental, scheduled exchange, industrial washing, delivery, and wear-replacement. Mat rental accounts for 65% of turnover, with the remainder split across mop service, workwear, logo mat subscriptions, and ergonomic mats. The company holds the Nordic Swan Ecolabel (since 2009) and ISO 14001 certification (since 2017), is a member of the Rent-Gruppen network of seven Norwegian industrial laundries for nationwide coverage, and serves more than 8,500 customers across Eastern Norway via a fleet of 25 fixed drivers, including enterprise accounts such as Oslo University Hospital, Espresso House, Lyreco, Jernia, Kremmerhuset, Elektroimportoren, Oslo Kommune, and various housing cooperatives. The 2019 reported revenue was NOK 118 million.

Name

Stil Tekstilservice

Legal name

Stil Tekstilservice AS

Website

https://stil.no

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Stil Tekstilservice is a family-owned Norwegian industrial laundry that rents, professionally washes, and delivers commercial entrance mats, mops, and workwear on subscription contracts to more than 8,500 business and institutional customers across Eastern Norway.

Ownership category

akta.pro rank

Product category

Industrial Laundry & Textile Rental Services

NAICS

Industrial Launderers (812332)

akta.pro primary industry

Industrial Workwear & PPE Laundry (HSAJAEAD)

Keywords

• Industrial laundry services
• Mat rental services
• Workwear laundering
• Mop rental services
• Textile rental services

Headquarters

HQ city

Ski

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Mat Rental Service (Matteservice): Core revenue stream (65% of company turnover). Rental service agreement where Stil owns the mats and exchanges them with clean mats on fixed schedules. Customer pays a fixed monthly price covering mats, collection, professional washing, delivery, and replacement due to wear. Seasonal adjustments (more frequent changes in winter, fewer in summer) are handled automatically. Includes logo mats, MicroLUXX, and standard entrance mats.
2. Mop Service (Moppeservice): Regular delivery of clean mops (cotton and microfiber) to customer premises on agreed schedules. Dirty mops are collected for professional washing. Deliveries in packages of 15, 30, or 50 units. Two employees permanently sort and quality-check mops coming in and going out. Replacement and repair of damaged mops included.
3. Workwear Laundry Service: Professional industrial washing and rental of workwear and work clothes for businesses in various industries (healthcare, food, construction, etc.). Clothing is collected, professionally cleaned using chemothermal or thermal disinfection methods, and returned. Includes specialized handling for contaminated workwear requiring 85°C for minimum 10 minutes thermal disinfection.
4. Logo Mat Design and Production: Custom design, production, and rental of branded logo mats with HD print. Design support provided. Mats are maintained, washed professionally, and replaced when worn as part of the rental agreement. Mat sizes range from 85x115 to 150x250.
5. Ergonomic/Relief Mat Rental (Avlastningsmatter): Rental of ergonomic standing mats for workplaces with prolonged standing (factories, kitchens, shops, etc.). Mats are designed to reduce musculoskeletal strain and improve circulation. Included in service agreements with regular replacement and cleaning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Stil Tekstilservice is a family-owned Norwegian industrial laundry providing subscription-based textile rental and laundering services for businesses. The company owns the mats, mops, and workwear, delivers clean items to customer premises on scheduled routes, collects soiled items for industrial washing at its Ski facility, and replaces worn items at no extra cost — all bundled into a fixed monthly price covering the product, collection, industrial laundering, delivery, and replacement.

Product overview

Stil Tekstilservice is a family-owned textile service company offering a complete portfolio of rental and laundering services for commercial mats, logo mats, mops, and workwear. The core offering is the rental service model where the company owns the products, delivers clean items on schedule, collects used items for industrial laundering, and replaces worn items at no extra cost. The product range includes standard entrance mats (Matteutleie), custom logo mats (Logomatter), the proprietary high-absorption MicroLUXX mat, ergonomic anti-fatigue mats (Avlastningsmatter), mop rental and laundering, and industrial workwear cleaning. Services are delivered through a network of 25 fixed drivers covering Eastern Norway.

Differentiator

Problem solved

Functional benefit

Brands

• MicroLUXX: High-performance absorbent entrance mat made of nylon fiber with 64% higher water absorption than Stil's standard mat. Launched in 2019.
• Comfort Flow

Products and services

• Mat Rental (Matteutleie) Rental service for entrance and commercial mats with regular professional industrial washing, delivery, and replacement at scheduled intervals. Customers pay a fixed monthly price covering mats, collection, industrial laundering, delivery, and replacement upon wear. Seasonal adjustments (more frequent changes in winter, fewer in summer) are handled automatically. Serves businesses of all sizes across Eastern Norway with high foot traffic.
• Logo Mats (Logomatter) Custom-designed entrance mats featuring company logos, slogans, or branding images using HD print technology, offered as part of the rental service. Mats are produced according to the customer's graphic profile or custom design, with sizes ranging from 90x100 to 150x300. Constructed from 100% recycled PET bottles (64 recycled bottles per square meter) since 2020. Mats are professionally cleaned and replaced upon wear as part of the rental agreement.
• MicroLUXX Mat High-absorption entrance mat made of high-capacity nylon fiber without cotton, designed to bind moisture and fine particles inside buildings. Absorbs 64% more water than Stil's standard rental mat and 152% more than traditional nylon mats; absorbs 3.86 liters of water and 220.8g more dirt than a standard mat at 115x200 size. Free from microplastic shedding at wash. Designed for the demanding transition zone directly inside exterior doors.
• Anti-fatigue Mats (Avlastningsmatter) — Comfort Flow Ergonomic standing mats for workplaces with prolonged standing (factories, kitchens, shops, workshops, cash registers). The Comfort Flow mat absorbs nearly 50% of shock load between floor and foot by eliminating pressure points and distributing weight evenly between right and left leg. Constructed with optimal cushioning for dynamic muscle movement through micro-movements, improving blood circulation and oxygen supply to muscles and brain. Included in service agreements with regular replacement and cleaning.
• Mop Rental and Laundering Service (Mopper) Rental and laundering service for cotton and microfiber mops for floor cleaning. Includes regular delivery of clean mops (in packages of 15, 30, or 50 units) and collection of dirty ones for professional industrial washing using chemothermal or thermal disinfection processes. Two employees permanently sort and quality-check mops coming in and going out. Replacement and repair of damaged mops included. For cleaning companies and facility management firms across Eastern Norway.
• Workwear Laundering Service (Arbeidsklær) Industrial laundering service for workwear and uniforms across multiple industries (healthcare, food, construction, etc.). Clothing is collected, professionally cleaned using chemothermal (60°C, 10 min) or thermal disinfection methods (90°C, 10 min standard; 85°C for minimum 10 minutes for contaminated workwear), and returned. Complies with NVK (Norske Vaskeriers Kvalitetstilsyn) hygiene standards for food industry textiles. Annual processing volume of approximately 55,000 garments (2019).

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core, supporting and minor.

• Rent-GruppencoreStrategic or Co-development Partner · 1 January 2016Stil Tekstilservice entered an agreement with Rent-Gruppen in 2016, establishing a close collaboration with one of the Nordic region's most efficient and environmentally friendly textile suppliers. Rent-Gruppen consists of seven Norwegian industrial laundries offering rental and laundry services for hotels, restaurants, healthcare, offshore, workwear, mats, mops and similar. For Stil's customers, this means quality products are collected and delivered on time across all of Norway — even outside Stil's own geographic delivery area. All Rent-Gruppen members are Swan Marked, ISO certified, and NRV members.
• FactlinessupportingImplementation/ SI/ Consulting PartnerStil Tekstilservice uses Factlines' digital platform and services for supply chain due diligence monitoring. Factlines is a Norwegian-owned, independent company specializing in ethical, social, and environmental requirements in supply chains. The platform provides efficient and verifiable information directly from suppliers and sub-suppliers, supporting compliance with Norway's Transparency Act (Åpenhetsloven).
• SolvaskminorStrategic or Co-development PartnerIn 2019, Stil Tekstilservice acquired Solvask, a laundry based in Drammen, to strengthen its market position. This acquisition was part of Stil's strategy to expand its footprint and capacity in the Eastern Norway market.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• ISS A/S: Danish-headquartered global facility services provider including textile services. Comparable in serving large Nordic B2B customers with integrated facility offerings, though textile is one of many service lines.
• Rentokil Initial: Global hygiene and facility services group whose Initial division includes textile rental and workwear laundering. Comparable B2B subscription service model but operating across a much wider facility-services portfolio.
• Alsco: US-founded global linen, uniform, and mat rental service provider. Overlaps with Stils mat rental and workwear laundry offerings as part of a much broader international facility services portfolio.

Direct peers

• Lindström Group: Finnish family-owned textile service company operating across the Nordics and Northern Europe with workwear, mat, and hygiene rental subscriptions. Highly comparable model and Nordic market positioning to Stil.
• Elis SA: European leader in flat-linen, workwear, and hygiene textile rental with operations across the Nordics. Directly comparable subscription-based industrial laundry and workwear service model serving B2B customers in similar verticals.
• Mewa: German family-owned textile service company providing workwear, mats, mops, and industrial wiping cloths on a rental subscription basis. Closely matches Stils rental-and-laundering model focused on B2B industrial customers.
• CWS International: Part of Haniel Group, CWS provides rental workwear, mats, washroom hygiene, and cleanroom services across Europe. Strongly overlaps Stils portfolio of textile rental, mat service, and workwear laundering for B2B customers.

Emerging players

• ImageFIRST: US healthcare-focused linen and uniform rental provider operating on a subscription model with route-based delivery. Directly comparable in operating model — industrial laundering plus scheduled route delivery — though focused on a narrower healthcare vertical.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StilTekstilservice
• LinkedInlinkedin.com/company/stil-tekstilservice-as
• Instagraminstagram.com/stiltekstil
• Xx.com/stil_tekstil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stil Tekstilservice