Lonase

Name

Lonase

Legal name

Loterie Nationale Sénégalaise

Website

https://lonase.sn

Company type

Public

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

LONASE is Senegal's state-owned national lottery monopoly, operating draw games, horse racing, sports betting, and online gaming through 500+ retail points and digital platforms across all 14 regions of Senegal.

Ownership category

akta.pro rank

Product category

National Lottery & Gaming Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

akta.pro secondary industries

Lottery Retailer Networks & Distribution Services (MPAEAFAF), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• National lottery services
• Sports betting games
• Horse racing betting
• Instant win games
• Online gaming platform

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Lottery and Draw Games: LONASE operates lottery games including Senloto Jackpot and Loto 5/90 Yakaar, generating revenue through ticket sales at physical and digital points of sale. Players pay a stake to participate, with prizes distributed based on game rules.
2. Horse Racing (PMU): PMU (Pari Mutuel Urbain) horse racing bets are accepted through the LONASE network. Revenue is generated from betting stakes, with odds determined by the mutual betting pool system.
3. Sports Betting (Parifoot): Sports forecasting and betting products are offered through the Parifoot game, allowing consumers to place bets on football match outcomes and receive winnings based on accuracy.
4. Online Betting (LONASE.BET / LP BET): Digital platforms LONASE.BET and LP BET provide online access to betting products, targeting the growing dematerialized gaming segment in Senegal.
5. State Revenue Contributions: As a public monopoly operator, LONASE generates revenue for the Senegalese state through annual contributions (25 billion FCFA reported), taxes, and royalties, fulfilling its mission of financing public development projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

LONASE operates Senegal's state-monopoly lottery and games-of-chance business, selling lottery draw games (Senloto Jackpot, Loto 5/90 Yakaar), horse racing pari-mutuel betting (PMU), sports forecasting on football (Parifoot), instant win games (Dare Dare), and online betting (LONASE.BET, LPBet, 22Bet). Distribution combines a 500+ point physical retail network across all 14 regions with 24/7 digital platforms, retaining a margin on each stake and channeling substantial contributions to the Senegalese State.

Product overview

LONASE (Loterie Nationale Sénégalaise) is Senegal's public lottery operator established in 1966, operating a diversified portfolio of gaming products across physical and digital channels. The core product lineup includes: lottery draw games (Senloto Jackpot with its 4/56 number format and progressive jackpot, and Loto 5/90 Yakaar with four daily draws), horse racing betting (PMU), sports forecasting (Parifoot), and instant games (Dare Dare). Digital expansion is led by LONASE.BET as the primary online platform, supplemented by LPBet and 22Bet partnerships. The company also operates Lonaseway and maintains a social foundation. The portfolio serves over 500 points of sale nationwide with 24/7 digital access, positioning LONASE as a national leader in responsible gaming.

Differentiator

Problem solved

Functional benefit

Brands

• Senloto Jackpot: Main lottery game with 4 numbers to choose from 1-56, featuring progressive jackpot
• Loto 5/90 Yakaar
• PMU
• Parifoot
• Dare Dare
• LONASE.BET
• LPBet
• Lonaseway
• Fondation LONASE

Products and services

• Senloto Jackpot

Quantifiable outcome

• 25 billion FCFA contributed annually to public programs
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• PMU FrancecoreTechnology or Integration · 5 May 2025PMU France is the principal technical and commercial partner for horse racing betting operations. LONASE participates in ALA (Association des Loteries d'Afrique) negotiations with PMU France to establish more equitable revenue-sharing arrangements for African national lottery operators. The partnership covers ALR (Arrivées et Résultats) and PLR (Programmes et Résultats) horse racing formats, with courses broadcast from French hippodromes including Enghien, Saint-Malo, Longchamp, and Caen.
• LONACI (Loterie Nationale de Côte d'Ivoire)coreStrategic or Co-development PartnerLONACI organizes the annual UEMOA Masse Commune event, hosting the centralization ceremonies for the regional lottery draw that brings together all 8 national lotteries of the UEMOA zone. LONASE participates as a key member, contributing to the joint jackpot of 100 million FCFA in the 2025 edition. The Masse Commune is a key regional integration initiative.
• National lotteries of UEMOA member statescoreStrategic or Co-development PartnerEight national loteries of the UEMOA (West African Economic and Monetary Union) space — Benin, Burkina Faso, Côte d'Ivoire, Guinea-Bissau, Mali, Niger, Senegal (LONASE), Togo — participate in the annual Masse Commune lottery event. This regional cooperation aims at solidarity, transparency, and innovation for shared development, representing a platform for joint product development and knowledge sharing.
• ANPECTP (Agence Nationale de la Petite Enfance et de la Tutelle Judiciaire)minorStrategic or Co-development PartnerPartnership between Fondation LONASE and ANPECTP for the construction of a Case des Tout-Petits (early childhood facility) in Golf Sud commune, supporting the national priority for early childhood development. This represents a targeted CSR partnership rather than a commercial alliance.
• Office National des Pupilles de la Nation (ONPN)minorStrategic or Co-development PartnerFondation LONASE provides financial support to the ONPN to fund insertion projects and improve living conditions for pupilles de la nation (children under state protection). This is a charitable/social partnership under LONASE's RSE program.
• World Lottery Association (WLA)coreOthersLONASE is pursuing WLA responsible gaming certification, aligning its responsible gaming practices with the international standards of the World Lottery Association. The certification process involves adopting WLA's responsible gaming framework and undergoing external assessment. LONASE's Marketing & Responsible Advertising Charter is explicitly aligned with WLA standards.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LONASEOFFICIEL
• YouTubeyoutube.com/@lonase
• Facebookfacebook.com/LONASEOFFICIEL
• LinkedInlinkedin.com/company/lonase
• Instagraminstagram.com/lonase_officiel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lonase